MLM Social Media- Leadership is the Secret to Recruiting in Social Media

October 11, 2012 by 3 Comments
mlm social media recruiting

mlm home business social media

Social Media Recruiting for MLM.

What is Leadership to you in a home business? Do you really know?

How do you engage Leadership in your mlm business or do you?

What is the real secret to network marketing leadership regarding building a business ot team?

All these questions are often ignored as many people in the home business profession do to understand that leadership for the most part s the Nuclear Core of the process of doing this business. It is critical.

The Power of leading someone is a power that is Magnetic and PULLS people towards you as you move along. It is much like a train with cars attached to the back of it, and the cars willingly and silently follow the engine wherever it goes.

That is a picture of Leadership in the home based business profession. And it can be an amazing site to see a good leader in network marketing.

Leadership is often described as “Influence” and “Persuasion” and being a “catalyst.” All f those are great images of a Leader and play well into building a business that will grow and then eventually duplicate.

Leadership is the power behind duplication,.

But also, Leadership is the Power behind another critical element of this business:

The Secret of Recruiting Leadership.

It is called “Recruiting Leadership.”

Social Recruiting is a lot about helping to lead people to where they want to
go in life, but cannot get there WITHOUT YOU.

It is ALL about them feeling you can LEAD THEM to the employment they seek, or the future they are dreaming of.

And that is why in Social Recruiting you must display some serious “Recruiting Leadership” and lead them to the success promised land.

We call it the “RIAFOL Principle” of Recruiting.

“Recruiting is A Form Of Leadership.”

Whether in social media, or offline, you are ASKING people to FOLLOW YOU and your
recommendations. THAT Requires and DEMANDS Leadership – no matter the
platform of conversation.

Are you coming across too anxious? Too reaching?

Chill out bubba. (Or “bubbette”)

Let the initial conversation unfold naturally and EXPOSE your potential employment, or home business a little at a time.

There is an exception: If they are jumping up and down and say that they want to talk NOW about your offer of employment or what you can do for them- TALK to them NOW. This would include being interested in your home business as well.

That is when you take it to the next level and  “start exploring some possibilities” with the candidate.

This is the Secret to Leadership in Recruiting and how it can impact your mlm network marketing home business.

FREE Monday Night Generci Network Marketing Training LIVE with Doug!

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Social Media- The 3 Biggest Mistakes Made in Social Recruiting- # 2

October 11, 2012 by Leave a Comment
mlm network marketing social recruiting

mlm home business social recruiting

MLM Social Media Recruiting.

Are you coming across like you are way to anxious during recruiting for your home business?

Are you thinking and acting in ways that show you are needy for your network marketing business?

Are you coming across as powerful or weak in your mlm?

Often we are unaware that we are sending out “desperation” signals to the prospect and they can FEEL them and SENSE them. And that is a killer to any business. Are YOU sending out desperate signals to the prospect unknowingly? I did, for the first couple of years.

BUT!

Someone called me out and told me what I needed to do, and I changed my approach, and BAAAM!  it made all the difference in the world.

This is part 3 of a series about social recruiting which I did with a # 1 Corporate Recruiter nationwide for a recruiting firm. We did this as a way to serve the profession and get the message out about you CAN do this.

But sometimes mistakes are made, and there is one that is HUGE and I hope that you can move past it and get into a powerful groove with it.

What is the big mistake?

The Recruiter being TOO ANXIOUS, TOO WANTING, and TOO NEEDY.

A sure sign of a Corporate Recruiter or Home Business Professional that lacks control as well as Leadership is when they are too anxious as they HAVE to make a sale or fill a position this week.

They come across like they are UNDER PRESSURE.

Let me give you how the candidate or home business prospect sees that scenario:

They see you down on your knees, hands clasped, saying, “Please, Please, Please.”

Folks, you need to practice what I call “Distantly Close.”

Never let them know you NEED THEM or the company does. You can come across like that simply with your energy and excitement.

Always tell them you BELIEVE this MIGHT be a fit.  NEVER seem as if they are your only OPTION.

Let them know you are working with some other good candidates and they are one of the
best on that list.

A candidate needs to feel there is some POWERwith you and what you do. They need to be REASSURED that you are the one they need to follow and hook their destiny up with. They
need to KNOW that YOU KNOW what you are doing and are in control and KNOW where you are taking them and how to get them there.

Never be needy for your mlm network marketing home business!

FREE Monday night generic network marketing webinar- Monday 10 PM EST LIVE with Doug

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Social Media- The One CRITICAL Thing in Social Recruiting- Control Factor

October 9, 2012 by 2 Comments
network marketing social media recruiting

mlm social recruiting home business

MLM Social Media Recruiting.

How much social media recruiting do you do for your home based business?

Are you on social networks a lot for your network marketing business?

What your mlm? Do you use social media?

Social Recruiting is one of the most powerful but misunderstood strategies you can use for your business. It works and there are a billion people just on facebook alone.

What are YOU doing to get out in the social media space when recruiting?

There is ONE  factor that is  MUST to understand when recruiting in social media and most do not.

What is it?

According to a # 1 Corporate Recruiter in the nation with a recruiting firm, it is:

The CONTROL Factor. 

Lets explore that subejct with him…

NOTE: You must be in control of the initial connection, not the potential candidate (PROSPECT). That includes a home business candidate as well.

Remember- YOU must know who YOU are looking for – and THEY must know YOU WILL ACCEPT NO LESS.

Either they are who you are looking for, or you can help develop them to be that person.

Let me give you an example of the 6 Actions:

You have LOCATED a possible prospect on LinkedIn or Fast Pitch Networking. They seem to be sharp and who you are looking for and you have connected with them on some posts and updates.

You CONNECT with them via a conversation, post, tweet, or a video that says something to get their attention. It can be a simple request for a friend on a social site. DO NOT be pushy, too friendly, too complimentary, too willing to connect, or even semi desperate. Come across as smooth and in control.

 You EXPLORE possibilities. Are they looking? Are they open? Are they dissatisfied in their employment or status in life? You create the dialogue that will reveal to you where they are and if they really are a TRUE candidate.

You MATCH their skill set and education with the potential employment that may be a fit. In the home business profession this would be simply educating them on what you do, and then seeing it is a match to what they see as possible for their life and future.

You DECIDE with them, if this is a fit or not. If it is a fit, you then let the client and the candidate decide together as to what they are going to do -or not do.

In the home business profession this would be simply asking if this is something that makes sense to them, and if they can see themselves helping others succeed with their own business.

 Then they either EMPLOY the candidate or you CONTINUE Searching. If they employ the candidate, all is well for the most part. If they do not offer employment, or the candidate rejects the offer, then you Continue Searching for a better fit for both. It is the same with the home business recruiter.

If your candidate decides your business is not for them, you Continue Searching looking for someone that would be a better fit for you and your business. But still attempt to get the one who got away – as a customer!

It is not rocket science. It is all about finding what is best for both the client and the candidate and them connecting them. But your initial connection should be a warm but not cozy communication.

Find out about them, ask a LOT of questions, edify their accomplishments, and make it ALL about them.

In Social Recruiting, that is what I call the “Golden Magnet.”  Draw them in by making  them the star of EVERY conversation.

This is a critical element to becoming a powerful recruiter in the Social Media Recruiting space for your mlm network marketing home business.

FREE Monday Night Network Marketeing Training LIVE webbar wth Doug!

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Social Media- The 3 Biggest Mistakes Made in Social Recruiting- Mistake # 1

October 9, 2012 by 1 Comment
mlm network marketing home business

mlm social recruiting home business

MLM Social Media Recruiting.

Do you use social media for recruiting for your home based business?

What is your favorite social site for your network marketing business?

Does social media play well in your mlm business?

Social Recruiting is something that I have been teaching with a buddy of mine, who happens to be the # 1 Corporate Recruiter in the nation for a national company. He and I came up wit three BIG mistakes of social media recruiting and applied them to the home business profession.

There are 3 mistakes that I see other recruiters making at the initial connection that
truly should be avoided and I want to share them with you. They are applicable to home business recruiting as well, and you should avoid them like the plague.

I am going to cove the first one this post, and the next 2 posts I will cover # 2 and # 3.

1. The Recruiter being TOO AGGRESSIVE and coming across WAY TOO FRIENDLY – WAY TOO SOON.

 You must BUILD TRUST. And Trust is something that usually takes a couple of  conversations to start building for the most part. Yes there are those candidates that there was an immediate “connection” from the first conversation. But it still took a couple of conversations to start building trust. Do NOT make the mistake of being too pushy or
aggressive.

Give your candidate time to breathe. Give YOURSELF time to breathe.

I have seen recruiters totally go into “sell mode” right off the bat, versus “lets’ explore
some possibilities” mode which works so much better. It is so much more professional as well. Many corporate recruiters can come across like sharks or a piranha, or even worse, self focused and “it’s all about me.”

Being too aggressive is simply unacceptable as it pushes the candidate back and keeps
them there. Social Recruiting is a process, a step by step path that you walk them down. We have developed a magnetic 5 step Social Recruiting process, and it contains 6 simple little focuses.

Social Recruiting should have these 6 basic action focuses:

  • Locating.
  • Connecting.
  • Exploring.
  • Matching.
  • Deciding.
  • Employing or Continuing the Search.

It truly is that simple recruiting with social media.

And because of these 6 simple things, you really should not be aggressive at the first. You should consider it much like “dating” and getting to know the person, even if the person is extremely interested.

Your FIRST CONNECTION GOAL should be to get the candidate RELAXED, COMFORTABLE, as well as CURIOUS.

The MORE COMFORTABLE and RELAXED the candidate is, the more powerful
the initial conversations. Talk about THEM and ONLY THEM. Ask questions
about their photos and posts. Ask them about their family. Comment and Complement.

The fastest way and the easiest way to get your potential candidate Comfortable and
Relaxed- BE NATURAL and focus on nothing else but what they have displayed on their profile page. Ask what they do where they work and how they enjoy it.

Tell them this: You are a National Recruiter for a corporate firm and looking for some High Quality Talent. Ask if they might know someone who would like a more powerful income. (That phrase is a MILLION DOLLAR PHRASE.)

If you own a home business, tell them you are a business owner and you are looking to
build a business where they are located.

 You get the candidate CURIOUS with your initial videos and presentation about the offer and requirements you are looking for. It is the same with a home business candidate. Curiosity is one of the most powerful emotions you can use in Social Recruiting.

This is part ONE of a three part series on the 3 Biggest Mistakes Made in Social Media Recruiting in your mlm  network marketing home business.

FREE LIVE with Doug Monday Night Generic Network Marketing webinar- Monday Nights 10 PM EST

 blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Training- 11 Questions You MUST Ask to Help Form Your Personal Brand

October 2, 2012 by 2 Comments
mlm home business brand

home business mlm brand

MLM Personal Branding Tips.

Do you know what Personal Branding is and how it would work for your home business?

What does your network marketing home business say when people think about it?

Do you have a logo or a meme for your home business when you are operating your mlm business?

Personal Branding is CRITICAL when you have a home based business or any other kind of business, as it tells WHO and WHAT you are in a very ‘catchy” logo or slogan or both.

We at PassionFire have had a brand wrapped around the word and image of “FIRE” for years, and it is a part of our business culture now.

I have worked with home business companies to help build a brand that accelerates their presence out into the marketplace.

What about YOU?

Lets talk about PERSONAL Branding and what it means to you and to your network marketing home business. I want to also ask you some questions that can help develop or form your Personal Branding Blueprint and it is important that you ask these questions as it will help you FOCUS on what your brand should really FEEL like and LOOK like.

When you think of “branding”- think “branding cattle.”

Ranchers use a hot brand that they brand the cattle as their own, with the ranchers identifying mark, and when the cattle is out in the marketplace, everyone knows whose cattle it is. The brand is “seared’ into the cattle’s hide, and then it stays there.

You must “SEAR a Mark” into the public’s mind and senses with who you are with your home business company, and that mark must be different and people can remember in a very positive light.

Let’s ask a couple of questions:

 1)   What do you want to be known for as far as when people think of you?

This is a critical question as it truly DEFINES the “top of mind” thought for  you in a person’s mind.

2)   What picture do you want people to see when they think of you?

The image a person has for you and your business must be a powerful and memorable one.

 Forming Your Brand —  Your UBM:

 “Unique Branding Factor™

 Branding is making a decision of who you are and what you are known for in the marketplace.

You need to get away by yourself and really think about who you are and why people should listen to anything you have to say. Forming your brand is being honest, and yet prophetic of who you are becoming in the marketplace and the factors that will determine that.

Here are 11 Questions to ask yourself to start forming what your UBM will look and sound like for your mlm home business:

 1. What makes you unique?

 2. What makes you special?

 3. What makes you magnetic?

 4. What makes you memorable?

 5, What do you do that sets you apart?

 6, What do you say that people seem to like?

 7. If you could describe you in one word- what would that be?

8. What do people FEEL IN THEIR GUT when they think of you?

 9, What do people talk about when they talks about you?

 10. What do people do when they talk to you?

 11. And what ONE THING makes you stand out in a crowded marketplace that you have to offer the world?

These questions will help you start designing a personal brand that will be YOU as well as craft the MESSAGE that you want your PERSONAL BRAND to have for your mlm network marketing home business.

FREE Social media Recruiting ebook- Social Recruiting Power- over 50 secrets!

blessings…doug firebaugh

(c) 2012 all rights reserved

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Social Media MLM- 7 Biggest Mistakes Made while Recruiting on Facebook

October 1, 2012 by Leave a Comment

mlm home business facebook

mlm home business facebook

Facebook MLM Recruiting Social Media.

Are you marketing and recruiting on facebook for your home business?

How much time do you spend a week on facebook prospecting for your network marketing business?

Are you looking to improve your success on facebook concerning prospecting or recruiting in mlm?

Facebook is now the size of a country with more than 900 million people. THAT is a LOT of potential prospects for your home based business. Facebook is still the top dog in social media, although Pinterest, Google+, and twitter and LinkedIn are rocking the social space as well.

The power of facebook is awesome when it comes to connecting to new people. There are a lot of GROUPS on facebook as well that you can belong to that can lead to many new connections.

And Connections RULE on facebook!

BUT!

The RIGHT Connections REIGN.

It is better to get the RIGHT connections- people that are looking for you when recruiting as that makes your job a whole lot easier. With so many people on facebook, you can afford to be somewhat “picky” in your choice of who to connect to.

Are YOU making mistakes with facebook? After being on facebook for nearly 7 years and have done hundreds of trainings on facebook, we have found that there are 7 HUGE mistakes that can kill your facebook recruiting.

I know…you may be unaware that you are making them. But that is ok. That is the reason for this post. We researched this and found there actually are 7 biggest mistakes.

What are the 7 Biggest Mistakes made on facebook?

1) Being TOO Aggressive in getting your message out to people.

Aggression is good in business, but not on facebook. The less aggressive you are, the better in many cases. Yes, you need to be PROACTIVE, but not aggressive. It works against you when re recruiting as well as marketing.

2) Not giving the relationship time to grow before you start the recruiting process.

Pulling the trigger before it is time, is a killer of business. Give your relationships time to grow. You cannot ask someone out for a date, if you have never met them- and get it. 99% of who you ask out would say “I don’t know you.” Same on facebook. Give your new connections time to “bake” in the relationship oven.

3) Inconsistent Visibility.

Being on facebook on occasion will NOT work. You must be visible DAILY for at least 5 minutes. Visibility is part of the “Visible, Viable, Valuable” social media triad. Be visible for credibility sake, as well as marketing sake.

4) Not enough friends being made.

Yep gotta have friends on facebook. What is your Friend Plan? How many friends are you getting DAILY? This blueprint will help you get more and more connected to people on facebook. I always have taught that you send out 10 friend requests a day- at least until you have at least 2000 friends. That is a good start for marketing on facebook and recruiting.

 5) Not establishing yourself as THE EXPERT.

I actually would change that now- and say to position you as THE AUTHORITY. Authority is what activates the experts credentials. Be the “go to person” in your niche and rock people’s worlds with your expertise and AUTHORITY.

6) Not promoting what your friends do. (Like, share, comment)

Be a HUGE Promoter! re-post and like A LOT of things on facebook. Make someone the superstar and feel special by putting the facebook SPOTLIGHT on what they do and create. be a massive “LIKER” and bee seen as someone who PAYS ATTENTION.

7) Not hooking up facebook to LinkedIn, twitter, slideshare, wordpress, youtube, hellotext.com,  and all the other social sites that will send your efforts to facebook.

Simply – AUTOMATE the process and watch your social media following EXPLODE with your mlm network marketing home business.

These are 7 of the biggest mistakes made in recruiting and marketing on facebook. Learn them for your mlm network marketing home business!

FREE Social Media Recruiting ebook- Social Recruiting Power- over 50 secrets!

blessings….doug firebaugh

(c) 2012 all rights reserved

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MLM Training- The Biggest Branding MistakeYou Can Make

September 28, 2012 by 3 Comments
mlm branding network marketing

mlm home business network marketing

MLM Social Media Branding.

Are you building a brand for your home based business?

Are you focused on the brand and building a great reputation?

What are you doing to build your network marketing brand in the marketplace?

There are many ways today to build a brand. There are many “brand gurus” out there that can train you on the brand building path. And all are good as you need to build your brand for your mlm business.

What are YOU doing to make sure that you are building a brand that will WORK and be remembered in the marketplace?

Here is an article that I recently read from Smartbriefs, and it really is a great article on branding.

Enjoy!

“Hey! I think that’s the Toilet Paper guy.”

“Who?”

“You know, that book. That Toilet Paper business book.”

“That guy wrote a book about a toilet paper business?”

“No, no. Well, maybe. I don’t know. But I think he’s the author guy of The Toilet Paper Entrepreneur.”

“Sounds disgusting.”

“Um, yeah. It kinda does. Let’s go get a beer.”

And with that another potential reader has no idea who I am, has no interest is seeing what else my brand offers and walks away to get a beer or read a book from an author they
recognize or both. I have yet again fallen victim to my own over-branding.

The story first ran in the blog section of the New York Times: “How The Toilet Paper Entrepreneur Branded Himself Too Well.” It exposed the critical mistake I made. I created an entire platform around “toilet paper,” from my website to social media to my book title to my consulting work and even my televised business makeovers.

The edgy “toilet paper” name was an attention getter, and it captured the initial eyes I needed to launch my newest endeavor as an author and in building my business growth consultancy. But as my offering expand, that attention getter was hard to break from.

As I finished up my most recent entrepreneur book, The Pumpkin Plan, new prospective readers had no idea who I was and past readers of my first book couldn’t make the connection between pumpkins and toilet paper. It was getting clear I had to take the leap branding
now or forever be The Toilet Paper guy.

Branding Yourself Into a Corner

I am a big fan of Tim Ferris. He is the author of the blockbuster book The 4-Hour Workweek.
With all the tremendous and well-deserved success he has had, I still believe
he branded himself (via his books) into the corner. His “4-Hour” term has grown
bigger than his name.

Don’t get me wrong, Tim’s name is big, too. But his “4-Hour” nomenclature is bigger. His next book was The 4-Hour Body. And from the title, it seemed to imply you had to workout 4 hours a day to get the body you want. Of course, that wasn’t what the book shared, but the success
of the “4-Hour” brand forced the unlikely title (I am assuming here).

His newest book? The 4-Hour Chef. I am sure it doesn’t mean you need to spend four hours a day cooking; it is simply a result of his brand. Over-branding for Tim is not a problem, since he hit the brand out of the park on the first try. For me, it is a different story.

Anything I introduced after The Toilet Paper Entrepreneur has been difficult. Prospects would say “What’s this?” and “Who are you?” only recognizing it was something from me
when I told them I was the Toilet Paper guy.

When I saw what Tim was experiencing coupled with the problems I was already having, I knew my TP brand spelled long-term trouble. On the scale of recognizability, The 4 Hour Workweek is about 1 million times more recognizable than The Toilet Paper Entrepreneur. And if Tim is stuck with a brand other than his name, there was no way that I would ever be able to break free of mine. There was no way I was going to gain momentum using TP.

The one thing I had going was that no one knew of me. Meaning I still had a chance to re-brand.

Better Branding

When it comes to being an author, or a real estate developer (think Donald Trump), or an expert in any field, there is a distinct advantage of branding around your name: You can use it in association with all your products and no one can steal the brand from you. Trump Towers, Trump Plaza, Trump Ice (that one went belly up), Trump National—it goes on and on.

Recognizing this, two months ago I made the leap to build a brand around my name. I have a particularly large hurdle since my last name, Michalowicz, has about 700 syllables. In case you are wondering, it is pronounced mi-KAL-o-wits.

But there is magic in hard-to-pronounce names. Once you teach it to someone, and they master it, they feel emboldened to correct and teach others. It becomes its own mini-viral campaign.

So there you have it. The jury is still out, now that I am roughly two months
into my brand shift. You can see on my new entrepreneur website  ways that I am incorporating my name (from the audio button on themhomepage to the mouseovers on the interior pages). And while I am surely not a household name, no one is calling my The Pumpkin guy.

Mike Michalowicz is the the CEO of Provendus Group, a consultancy that ignites explosive growth in companies that have plateaued. He is the author of The Pumpkin Plan and The Toilet Paper Entrepreneur. He also maintains an active blog for entrepreneurs.

This is an article about bad branding that has some great tips on how NOT to brand, and beware of that for your mlm network marketing home business. Pick the RIGHT BRAND for you, and one that will work FOR you, not against you in your home based business.

FREE Social Media Recruiting ebook- Social Recruiting Power- over 50 secrets!

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Social Media – Do You Know the Social Recruiting Rule of “ABR”?

September 26, 2012 by 1 Comment
mlm network marketing

mlm home business social media

MLM Social Media Recruiting.

Do YOU know the Rule of ABR for your home business?

How do you approach recruiting in social media for your network marketing business?

What is your PLAN for your mlm business conerning social media recruiting?

They is a rule that if followed, will help enhance your productivity and results in the social sphere.

And this Rule is a powerful one IF followed.

Let’s be honest.

We all know that every recruiter, whether a corporate recruiter or home business recruiter,
wants to locate and recruit talent for their business. RESULTS RULE in this profession if you are going to derive revenues from it. It is that simple and bottom line.

If you do not locate and enroll candidates in your home business, you will not be able to
build the success in your business that you desire.

That even goes for CUSTOMERS.

Do NOT make the mistake that most home business professionals do in social media: Ignoring your customers.

That can cost your hundreds of thousands of dollars IN INCOME a year if you are not careful.

 Your customers for your products are a “form of a candidate” as you never know in the future when they may show an interest in your business. You never know WHO THEY KNOW. That is why you ALWAYS stay in touch with your customers.

I believe that you should follow the Social Recruiting Tactic of “ABR.”

 Always Be Recruiting –especially your customers.

HOW?

Gently. You do not want to turn them off.

Warmly. You want to keep them as possible
referral sources.

Humbly. Make them glad they can help you
find new people to help.

Gratefully.
THIS is a biggie. Thank them EVERY CHANCE you get. Let them know you are
grateful for doing business with you.

Occasionally. You do not want to pressure your
customers. Do not be relentless. Be real, be relaxed, and reassuring.

By sending them thank you emails, cards, social mail, texts, or any other form of powerful communication.

You are always recruiting your customers by following them on facebook and twitter and other social sites.

You are always recruiting your customers by communicating and commenting on their posts and updates.

You are always recruiting your customers by sending them “thank you” e-cards and even thank you cards via snail mail.

You are always recruiting your customers by being ‘in conversation” with them in any format or any social site. Join the ones they are on and follow their friends.

You are always recruiting your customers in social media by sending them little known tips and information that will make their experience with your products and services more powerful.

NOTE: You are always recruiting your customers for JOINING YOU or REFERRING TO YOU someone that will be a high quality candidate.

No matter what, always be recruiting for your mlm network marketing home business.

FREE Monday Night Generic network Marketing LIVE Webinar with Doug! 

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Training- LinkedIn Recruiting Tactics of a # 1 Corporate Recruiter

September 23, 2012 by Leave a Comment
mlm linkedin recruiting

mlm home business linkedin

MLM Recruiting on LinkedIn.

Do you ever use LinkedIn for your recruiting in your home business?

Have you established yourself on LinkedIn for your mlm business?

What do you know about LinkedIn that would help your business and recruiting in network marketing?

LinkedIn is a GOLD MINE for recruiting and I have had the great pleasure of working with the # 1 Corporate Recruiter for a National Recruiting Firm. And he LOVES Linkedin and recruiting on social media.

And he and I have had a lot of conversations about recruiting on LinkedIn and how his profession and the home business profession are a lot alike-and in some ways- different.

He used LinkedIn daily to recruit and recently he and I sat down and talked over dinner and there were some real revelations regarding LinkedIn recruiting.

I recorded the conversation and then had it transcribed and wanted to share it with you today…

So here is what was said:

Doug  So let’s talk about LinkedIn…..How do you feel about LinkedIn as a social site?

 Scott  “ LinkedIn is one of the most powerful places on the internet. It is unlike any other site out there. There are other good sites that many professionals can hang out, but LinkedIn is in a class all by itself.

 The first time I was on LinkedIn, I realized that this was something potentially that could be a Recruiting Gold Mine. My associates just laughed at me. But they are not laughing at me or kidding me now. They use to call me the “linkboy” as I was so sold on LinkedIn and social media. They were not even remotely interested. It took some time to swing them over to my side of the fence, but they eventually got it and joined me on the social sites.

 I knew that there was something special about LinkedIn. And this was something that had not even been discovered yet by other corporate recruiters. I knew that if I was one of the first ones in, I could dominate.

And that happened about 2009. It really took off and it has been soaring ever since. LinkedIn is driven by one passion with professionals:  TO NETWORK. That is what makes it so special. It is a gold mine for networking with professionals. It is a one of a kind “Social Real Estate” as I call it and I think that anyone in home business should be on it as there are an unlimited number of possibilities on it for recruiting.

 I think that if someone really takes the time to do what you and I have put together for their home business, they will see some dramatic growth over time. It may happen quickly, or it may take others a while but I do believe that it will happen. I have been so fortunate to have had the success that I have had, and anyone can make it happen. But it must be a consistent relentless effort.

D  No one is as relentless as you cowboy.

S  <laughing>  I am pretty committed that is for sure. But come on, you are one to talk. I try and keep up with you!

D  Yeah right. You are the recruiting machine here, not me.

< both laughing>

D What weakness do you see with LinkedIn?

S  The only inherent weakness I see is that they may not keep up with the demands of the professional. So far they have done very well, and they may continue to do so. But the business world changes rapidly as well as social media. LinkedIn cannot afford to get a slow hand mentality and not stay ahead of the game. Especially with their line up of professionals. They have done a good job so far, and I imagine they will continue to do so. I also think that they could possibly add a function for webinars that would be awesome and I have submitted a request for that. We will see what happens.

D What is your favorite tool for recruiting on LinkedIn?

I LOVE the events tool. I attend a lot of events to meet and greet. That is how I have met some of my best candidates. Yes we do get leads from monster, as well as other job sites, but finding that golden treasure of a recruit just by meeting them, is so great. I look at the events in my area as well as the industry that I am recruiting for. If I can attend an event that is not in my area to network, I
often will. It is well worth the cost.

 But I have what I call the “Rule of the Local Event:” If I am living, I will be there. It is that important to me. I have met folks on LinkedIn and then met them locally and it has been amazing how many candidates that I have place with that one – two punch. I feel that if a home business owner can attend as many local events as possible and follow the  secrets you share in LinkedIn  Recruiting University,  they will recruit a lot of people into their team. The events search tool is something I am constantly using for my business, and has proven to be a great lead source. And I do mean great. And it is especially great if that event I need to be at is local and I can make it.

 I send the attendees a note saying I am going to be there, and would like to connect with them and talk marketing. And more often then not, I meet the people, connect with them, and get referrals from them usually first off, and some eventually ask me to help them to find a new position or career.”

D  What is your secret to your Success on linkedIn?

Oh that is simple. I understand the Psychology of LinkedIn. It is not that hard to nail down. One word describes the culture, belief, philosophy, and process of LinkedIn:

 Professional.

 That is all that you need to know to create major success in recruiting in LinkedIn. You must be professional in every aspect of your presence and actions on LinkedIn. That includes your inmails, posting, articles, comments, invites, group communication, answers or replies, and any other action you take. If you do not brand yourself as a Professional with LinkedIn, then no one will take you seriously.

 I have seen some people get on LinkedIn and be less than professional, and be aggressive in the groups and events recruiting, and they were literally banned from the group.

 To be branded as a professional, you need to do three things:

 1. You need to GIVE more than you take.

Create messages that will teach and transform and knowing that you will get nothing from it. I have helped lot of folks in their job search that I never met through the articles and posts that I have done in the recruiting groups and events.

2. You need to pass along the good information.

Be seen as a great resource. This alone will brand you as a professional.

 3. Take the time to get to KNOW people, not just broadcast to them your latest tweet or article.

 I try and take the time to create a connection that will grow into a possible
referral down the road, or even that person asking me to transition them into
another career or position.

D.  If there was ONE Secret to your LinkedIn success as a recruiter, what would it be?

S  Hmmmmmmm……good question. Let me think here. I believe if there was one thing that has really made a difference in my LinkedIn success, it would be visibility across the spectrum of LinkedIn. I join groups, I write articles and record videos, I attend local and virtual events, I comment. I do all the things that are going to keep me visible daily to my network.

 The reason I am such a fanatic about that is because I want them to think of me when they one day decide they need a recruiter to help them find a job. I want them to think that I am one of the best as I am so often seen on social sites. And that perception will come from people seeing me all the time giving, contributing, and making a difference in the life of folks that are looking for some help in their job pursuit.

D  Any last words on this subject?

S  Yes, Constantly be adding new connections. Daily. Accept every connection request and always be asking people to connect with you on LinkedIn on other social sites. This alone will make a huge difference in the number of  connections you have.

LinkedIn is a powerful site and recruiting gold mine for your mlm network marketing home business!

FREE Social Media Recruiting ebook- Social Recruiting Power- over 50 secrets!

blessings…doug firebaugh

(c) 2012 all rights reserved

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Filed Under: Home Business MLM Training Articles Tagged With: , , , , , , , , , , ,

Social Media MLM- 18 Ways to Maximize Your Visibility on Facebook

August 9, 2012 by 1 Comment

mlm facebook

MLM Social Media facebook.

Are you using facebook for your network marketing home business?

Do you know how to maximize your facebook visibility for your home business?

How do you use facebook with your mlm business?

Facebook is one of the most powerful social sites out there, with over 800 million people. There are certain “basics” that you need to kow to maximize the visibility of your brand in social media for your home based business.

Below are 17 secrets to learn how to sell on facebook and maximizing your visibility and brand of your home business

1. Add your company to your personal profile.

2. Add the url for your company blog or website to your personal profile.

3. Create a Facebook fan page for your business.

4. Create a custom photo badge and place in the left side/photo area of your business page.

5. Create a look and feel for your Facebook page consistent with your brand that supports goals and objectives.

6. Complete all profile information for your Facebook business/fan page.

7. Create custom Facebook tabs to help people better access the content you have posted on other platforms.

8. Use the hootsuite tool to import your Tweets via RSS.

9. Use a tool such as hellotxt.com to insert your favorite tweets via the Twitter RSS feed for such into a Facebook tab.

10. Add the comments application to enable your clients or partners to leave a review and post to your Facebook page.

11. Add photos  to your personal profile as well as Facebook business page.

12. Tag local businesses and friends when posting photos to your business page.

13. Ask simple questions via Facebook post or poll.  People love to answer simple questions in social media.

14.  Add an opt-in to your email newsletter in exchange for download of an awesome whitepaper via one of your Facebook business tabs.

15. Add a video from YouTube or upload directly to Facebook of a topic that answers a question related to your industry or niche.

16.  Subscribe to Networked Blogs and link with your Facebook account. You can have all new blog posts post automatically to your Facebook personal profile and business page.

17. Purchase Facebook ads to inspire people to “like” your page.

18. Remember not to spam your news feed constantly asking people to “like” your page. It’s what happens after the “like” that matters most. Give them a reason to become and stay a “liker” of your page!

BONUS: Go to fiverr.com and buy thousands of “likes” for your fanpage for $5.00!   It WORKS!!!!

These at 18 Powerful Ways to maximize your facebook visibility for your mlm network marketing home business!

FREE Monday Night LIVE Network Marketing training webinar- With Doug at 10 PM EST!

blessings…doug firebaugh

(c) 2012 all rights reserved

MLM training related posts:

25 ways to Maximize the Recruiting Power of your Business card

6 Secrets for twitter for Home business Success

Filed Under: Home Business MLM Training Articles Tagged With: , , , , , , , , ,
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