MLM Social Media Recruiting.
Do you use social media for recruiting for your home based business?
What is your favorite social site for your network marketing business?
Does social media play well in your mlm business?
Social Recruiting is something that I have been teaching with a buddy of mine, who happens to be the # 1 Corporate Recruiter in the nation for a national company. He and I came up wit three BIG mistakes of social media recruiting and applied them to the home business profession.
There are 3 mistakes that I see other recruiters making at the initial connection that
truly should be avoided and I want to share them with you. They are applicable to home business recruiting as well, and you should avoid them like the plague.
I am going to cove the first one this post, and the next 2 posts I will cover # 2 and # 3.
1. The Recruiter being TOO AGGRESSIVE and coming across WAY TOO FRIENDLY – WAY TOO SOON.
You must BUILD TRUST. And Trust is something that usually takes a couple of conversations to start building for the most part. Yes there are those candidates that there was an immediate “connection” from the first conversation. But it still took a couple of conversations to start building trust. Do NOT make the mistake of being too pushy or
Give your candidate time to breathe. Give YOURSELF time to breathe.
I have seen recruiters totally go into “sell mode” right off the bat, versus “lets’ explore
some possibilities” mode which works so much better. It is so much more professional as well. Many corporate recruiters can come across like sharks or a piranha, or even worse, self focused and “it’s all about me.”
Being too aggressive is simply unacceptable as it pushes the candidate back and keeps
them there. Social Recruiting is a process, a step by step path that you walk them down. We have developed a magnetic 5 step Social Recruiting process, and it contains 6 simple little focuses.
Social Recruiting should have these 6 basic action focuses:
- Employing or Continuing the Search.
It truly is that simple recruiting with social media.
And because of these 6 simple things, you really should not be aggressive at the first. You should consider it much like “dating” and getting to know the person, even if the person is extremely interested.
Your FIRST CONNECTION GOAL should be to get the candidate RELAXED, COMFORTABLE, as well as CURIOUS.
The MORE COMFORTABLE and RELAXED the candidate is, the more powerful
the initial conversations. Talk about THEM and ONLY THEM. Ask questions
about their photos and posts. Ask them about their family. Comment and Complement.
The fastest way and the easiest way to get your potential candidate Comfortable and
Relaxed- BE NATURAL and focus on nothing else but what they have displayed on their profile page. Ask what they do where they work and how they enjoy it.
Tell them this: You are a National Recruiter for a corporate firm and looking for some High Quality Talent. Ask if they might know someone who would like a more powerful income. (That phrase is a MILLION DOLLAR PHRASE.)
If you own a home business, tell them you are a business owner and you are looking to
build a business where they are located.
You get the candidate CURIOUS with your initial videos and presentation about the offer and requirements you are looking for. It is the same with a home business candidate. Curiosity is one of the most powerful emotions you can use in Social Recruiting.
This is part ONE of a three part series on the 3 Biggest Mistakes Made in Social Media Recruiting in your mlm network marketing home business.
(c) 2012 all rights reserved
MLM training Related posts: