MLM Training- The Biggest Branding MistakeYou Can Make

mlm branding network marketing

mlm home business network marketing

MLM Social Media Branding.

Are you building a brand for your home based business?

Are you focused on the brand and building a great reputation?

What are you doing to build your network marketing brand in the marketplace?

There are many ways today to build a brand. There are many “brand gurus” out there that can train you on the brand building path. And all are good as you need to build your brand for your mlm business.

What are YOU doing to make sure that you are building a brand that will WORK and be remembered in the marketplace?

Here is an article that I recently read from Smartbriefs, and it really is a great article on branding.

Enjoy!

“Hey! I think that’s the Toilet Paper guy.”

“Who?”

“You know, that book. That Toilet Paper business book.”

“That guy wrote a book about a toilet paper business?”

“No, no. Well, maybe. I don’t know. But I think he’s the author guy of The Toilet Paper Entrepreneur.”

“Sounds disgusting.”

“Um, yeah. It kinda does. Let’s go get a beer.”

And with that another potential reader has no idea who I am, has no interest is seeing what else my brand offers and walks away to get a beer or read a book from an author they
recognize or both. I have yet again fallen victim to my own over-branding.

The story first ran in the blog section of the New York Times: How The Toilet Paper Entrepreneur Branded Himself Too Well.” It exposed the critical mistake I made. I created an entire platform around “toilet paper,” from my website to social media to my book title to my consulting work and even my televised business makeovers.

The edgy “toilet paper” name was an attention getter, and it captured the initial eyes I needed to launch my newest endeavor as an author and in building my business growth consultancy. But as my offering expand, that attention getter was hard to break from.

As I finished up my most recent entrepreneur book, The Pumpkin Plan, new prospective readers had no idea who I was and past readers of my first book couldn’t make the connection between pumpkins and toilet paper. It was getting clear I had to take the leap branding
now or forever be The Toilet Paper guy.

Branding Yourself Into a Corner

I am a big fan of Tim Ferris. He is the author of the blockbuster book The 4-Hour Workweek.
With all the tremendous and well-deserved success he has had, I still believe
he branded himself (via his books) into the corner. His “4-Hour” term has grown
bigger than his name.

Don’t get me wrong, Tim’s name is big, too. But his “4-Hour” nomenclature is bigger. His next book was The 4-Hour Body. And from the title, it seemed to imply you had to workout 4 hours a day to get the body you want. Of course, that wasn’t what the book shared, but the success
of the “4-Hour” brand forced the unlikely title (I am assuming here).

His newest book? The 4-Hour Chef. I am sure it doesn’t mean you need to spend four hours a day cooking; it is simply a result of his brand. Over-branding for Tim is not a problem, since he hit the brand out of the park on the first try. For me, it is a different story.

Anything I introduced after The Toilet Paper Entrepreneur has been difficult. Prospects would say “What’s this?” and “Who are you?” only recognizing it was something from me
when I told them I was the Toilet Paper guy.

When I saw what Tim was experiencing coupled with the problems I was already having, I knew my TP brand spelled long-term trouble. On the scale of recognizability, The 4 Hour Workweek is about 1 million times more recognizable than The Toilet Paper Entrepreneur. And if Tim is stuck with a brand other than his name, there was no way that I would ever be able to break free of mine. There was no way I was going to gain momentum using TP.

The one thing I had going was that no one knew of me. Meaning I still had a chance to re-brand.

Better Branding

When it comes to being an author, or a real estate developer (think Donald Trump), or an expert in any field, there is a distinct advantage of branding around your name: You can use it in association with all your products and no one can steal the brand from you. Trump Towers, Trump Plaza, Trump Ice (that one went belly up), Trump National—it goes on and on.

Recognizing this, two months ago I made the leap to build a brand around my name. I have a particularly large hurdle since my last name, Michalowicz, has about 700 syllables. In case you are wondering, it is pronounced mi-KAL-o-wits.

But there is magic in hard-to-pronounce names. Once you teach it to someone, and they master it, they feel emboldened to correct and teach others. It becomes its own mini-viral campaign.

So there you have it. The jury is still out, now that I am roughly two months
into my brand shift. You can see on my new entrepreneur website  ways that I am incorporating my name (from the audio button on themhomepage to the mouseovers on the interior pages). And while I am surely not a household name, no one is calling my The Pumpkin guy.

Mike Michalowicz is the the CEO of Provendus Group, a consultancy that ignites explosive growth in companies that have plateaued. He is the author of The Pumpkin Plan and The Toilet Paper Entrepreneur. He also maintains an active blog for entrepreneurs.

This is an article about bad branding that has some great tips on how NOT to brand, and beware of that for your mlm network marketing home business. Pick the RIGHT BRAND for you, and one that will work FOR you, not against you in your home based business.

FREE Social Media Recruiting ebook- Social Recruiting Power- over 50 secrets!

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Training- 3 CORE Secrets of Personal Branding NO ONE TEACHES

mlm home business personal branding

mlm personal branding

MLM Home Business Personal Branding

How would you like to discover 3 secrets of Personal branding for network marketing that will skyrocket your home business BRAND?

Would you like to know how to accelerate your brand beyond what most people could imagine?

Well, that is the reason for this post. To help you with your Personal Branding efforts as well as results that you can achieve a few small tweaks.

Personal Branding is critical today in your home business marketing. But there are three CRITICAL Rules that you MUST adhere to if you are going to create a powerful brand. Most that attempt to create a powerful brand often end up with less then the power they wanted, and sometimes are still invisible.

THAT is simply not acceptable!

I have been building a brand online for 15 years, and have been blessed with a brand that is very recognizable in many arenas of our profession. You can do the same thing embracing and engaging these 3 Branding Secrets I am talking about.

And the power of these secrets have proven to create a brand of STEEL that will last and endure over time. And it DOES take time for Personal Branding in MLM to take a hold and create the visibility you are looking for.

That is why we teach “CORE” Secrets with Personal Branding.

What does CORE stand for?

“Consistent Ongoing Relentless Elevation.”

That says it all as far as your brand and what you need it do ot for you.

Here are 3 secrets that helped us build a 7 Figure Brand:

1. Relentless REPETITION.

The Power of Repetition is one of the most powerful “branding irons” that you can have. It will mark an IMPRESSION in a person’s mind, and in their memory as well. You MUST REPEAT your “Branding meme” over and over and over. This is part of the Personal Branding Track that you must travel.

What people see REPEATED can create  “mental hook” in their minds, and they will REMEMBER more of who you are and what you do.

2. Real REPRESENTATION.

WHAT do you and your Brand represent? What is your MESSAGE and what is that supposed to DO with people? What kind of EMOTION do you  represent in your brand? What kind of PICTURE does your brand represent and paint in the prospect’s mind?

What is the WHY that is represented with your brand? WHY should they listen to you? WHY are you someone they SHOULD listen to?

Representation will catalyze motivation.

3. Rock Solid REPUTATION.

One of the fastest growing segments of the managing of brands is what is called “Reputation Management.” This is where you manage what is being said about you, and for you.

What kind of reputation do you want your brand to have? What are your plans to create that reputation? What are your objective and goals to reach that level of pristine reputation?

Reputation is the GOLD of a Brand and is worth more than words can say.

You should strive to have a:

Honest Reputation.

Leadership Reputation.

Effective Reputation.

The BEST Reputation.

Unshakable Reputation.

Repetition, Representation, and Reputation.

ALL 3 of these are CRITICAL in your Personal branding. Make sure that you embrace and engage these in your mlm home business personal branding.

FREE Social Media Recruiting ebook- “Social Recruiting Power”- over 50 secrets of recruiting in social media!

FREE Webinar- Social Media Recruiting 101- watch it FREE NOW!

blessings…doug firebaugh

(c) 2011 all rights reserved

More MLM Training Related Posts:

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Home Business–If you WANT SOMETHING- GO GET IT!

blessings…doug firebaugh

 

Social Media MLM- Why Brand Your Home Based Business?

home business branding

home business branding

 

Your home business requires that you build a reputation and a solid one at that. Many people in MLM do not seem to think that is is important.

They are wrong.

They hear you must brand from many sources, but yet for some reason it does not happen in their home based business. Many folks simply do not think it is a game changer and it is unnecessary.

Their question is NOT why is my busines slowly failing?

Here is what they are asking:

Why Brand my home business in social media?

You probably have asked this question before as well in your network marketing business..

Let’s get Real…

Maybe you have asked twice.

I know I did a few times in 2005-until the “light went on” and I discovered some things that proved to be worth 7 figures in business to our Brand.

But just what IS branding in home business social media and how do you participate in it?

Branding is a marketing technique, strategy, method, or action that has the massive potential to elevate your online and social media home business to the top. It involves helping your customers every time they think of you to form a recognizable association -mental , emotional, or other–with you.

What can you do to make that happen to your home based business so it works FOR YOU?

Link your business with a powerful and unique design, logo, slogan, and/or color and observe the positive results and imaging that starts to take place in people’s minds.

It is critical that you take the branding efforts to a new level and understand that there are 3 things that people look for in branding in a home business:

1) What they are FEELING.

Branding is all about emotion and feelings when it comes down to it. Either it feels RIGHT, or it does not. And if it does not, then your brand will be extinct before too long.

2) What people are SEEING on the video screen in their mind.

What picture does the prospect SEE in their mind when they think of your brand? What emotions does that elicit? Is it a picture that you want them to see?

3) What are they EXPECTING.

What is the prospect EXPECTING to happen or experience with your brand? This is critical because your brand must be consistent as well as credible.

Brands create a feeling of recognition, remembrance, and familiarity.

If customers have seen your logo or meme, insignia, or company name, they are more likely to continue to consistently select your product or service. Also, they are more apt to refer and suggest them to others. Referrals through word of mouth can be an extremely powerful form of advertising and it can build your brand and accelerate it.

A brand helps possible customers remember your mlm home business as well as the emotions surrounding it. (Nike). People may know little about your life and business philosophy or reputation. However, if they can recognize your brand, the chances are greater that they will do business with you.

Branding your home business creates memory in the mind of the public. We call it “Memory Magnet.” Your brand must draw people towards you and your message and product every time they think of it.

When the public remembers your brand and familiarizes themselves and others with it, they will come back. Customers are more likely to remain devoted to your mlm business and are apt to buy further products or services from you based on the brand of the initial product with which they had success.

This called building a book of business you can count on.

People are willing to pay more for home business products or services that they highly regard. This means that customers are likely to pass up cheaper prices with competitors if your brand has made a positive impression on them. If clients believe in your product, they will pay for it.

That is why you need to brand yourself as the “Premier Provider” in your niche and market, so you can charge what your brand is really worth to grow your network marketing business.

When you have distinguished and set yourself and your business apart through branding, the marketing has the capability of becoming so profound, that little else is necessary.

Developing your brand takes time and effort, but after it has been solidified, and after customers have had the chance to identify with it, your home business sales can increase naturally. You won’t have to spend as much time planning home business marketing strategies to attract the public in your social media marketing strategies for your mlm home business.

How can you FUSE Social Media and Network Marketing to gain Endless leads? Click here

blessings…doug firebaugh

(c) 2011 all rghts reserved

Learn the Secrets of Social Recruiting from a #1 Corporate Recruiter!

 

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