Social Media MLM- Why Brand Your Home Based Business?

home business branding

home business branding

 

Your home business requires that you build a reputation and a solid one at that. Many people in MLM do not seem to think that is is important.

They are wrong.

They hear you must brand from many sources, but yet for some reason it does not happen in their home based business. Many folks simply do not think it is a game changer and it is unnecessary.

Their question is NOT why is my busines slowly failing?

Here is what they are asking:

Why Brand my home business in social media?

You probably have asked this question before as well in your network marketing business..

Let’s get Real…

Maybe you have asked twice.

I know I did a few times in 2005-until the “light went on” and I discovered some things that proved to be worth 7 figures in business to our Brand.

But just what IS branding in home business social media and how do you participate in it?

Branding is a marketing technique, strategy, method, or action that has the massive potential to elevate your online and social media home business to the top. It involves helping your customers every time they think of you to form a recognizable association -mental , emotional, or other–with you.

What can you do to make that happen to your home based business so it works FOR YOU?

Link your business with a powerful and unique design, logo, slogan, and/or color and observe the positive results and imaging that starts to take place in people’s minds.

It is critical that you take the branding efforts to a new level and understand that there are 3 things that people look for in branding in a home business:

1) What they are FEELING.

Branding is all about emotion and feelings when it comes down to it. Either it feels RIGHT, or it does not. And if it does not, then your brand will be extinct before too long.

2) What people are SEEING on the video screen in their mind.

What picture does the prospect SEE in their mind when they think of your brand? What emotions does that elicit? Is it a picture that you want them to see?

3) What are they EXPECTING.

What is the prospect EXPECTING to happen or experience with your brand? This is critical because your brand must be consistent as well as credible.

Brands create a feeling of recognition, remembrance, and familiarity.

If customers have seen your logo or meme, insignia, or company name, they are more likely to continue to consistently select your product or service. Also, they are more apt to refer and suggest them to others. Referrals through word of mouth can be an extremely powerful form of advertising and it can build your brand and accelerate it.

A brand helps possible customers remember your mlm home business as well as the emotions surrounding it. (Nike). People may know little about your life and business philosophy or reputation. However, if they can recognize your brand, the chances are greater that they will do business with you.

Branding your home business creates memory in the mind of the public. We call it “Memory Magnet.” Your brand must draw people towards you and your message and product every time they think of it.

When the public remembers your brand and familiarizes themselves and others with it, they will come back. Customers are more likely to remain devoted to your mlm business and are apt to buy further products or services from you based on the brand of the initial product with which they had success.

This called building a book of business you can count on.

People are willing to pay more for home business products or services that they highly regard. This means that customers are likely to pass up cheaper prices with competitors if your brand has made a positive impression on them. If clients believe in your product, they will pay for it.

That is why you need to brand yourself as the “Premier Provider” in your niche and market, so you can charge what your brand is really worth to grow your network marketing business.

When you have distinguished and set yourself and your business apart through branding, the marketing has the capability of becoming so profound, that little else is necessary.

Developing your brand takes time and effort, but after it has been solidified, and after customers have had the chance to identify with it, your home business sales can increase naturally. You won’t have to spend as much time planning home business marketing strategies to attract the public in your social media marketing strategies for your mlm home business.

How can you FUSE Social Media and Network Marketing to gain Endless leads? Click here

blessings…doug firebaugh

(c) 2011 all rghts reserved

Learn the Secrets of Social Recruiting from a #1 Corporate Recruiter!

 

Home Business Social Media- Social Network Marketing …What IS IT?

home business social media

home business social media

In a home business today, you MUST be online.

If you are not, then you are operating your home business at a tremendous disadvantage.

And coming soon, you MUST BECOME MOBILE.

As everything is getting ready to be transferred to the “4th Screen” in marketing and social media.

if you are not ONLINE then you off course in your home based business.

That is s truism and have been teaching that for over 10 years. We have been in internet marketing for over 12 years and have been blessed to build a solid business online and worldwide, by marketing our MLM training resources.

But there is a NEW style of home business tactics I call “Social Network Marketing.”

 This is a poweful FUSION of social media, social networking, and network marketing blended together to create a social focused marketing of a home business.

There are MANY internet marketing types out that train on how to market a home business. And they are all good.

I highly recommend many of them if you are looking to find leads and work your business online and with what is called “Funnel marketing.”

Social Network Marketing is a little different as it is more SOCIAL focused than Funnel focused. It requires that a distributor/consultant join social networking sites, learn the ropes of how to work them, and then connect with like minded people that are looking for a change or MORE out of life.

THEN you need to move them through a system to find out if they are a MATCH for your home business. This requires knowing the process and how to move people through the process.

Whether facebook, twitter, or LinkedIn,  you must be what I call the “2 V’s of Social Network Marketing:

1. VISIBLE.

You must be on the social sites daily at least 15 minutes to comment on updates, build new relationships, and to add new content, videos, and photographs that you deem worthy. Visibility is what is going to guarantee CONNECTABILITY.

The more visible you are in social networking, then more credibility you are going to have as a social networker.

2. VALUABLE.

How are you VALUABLE to people that friend you or follow you? What can you ADD to their life that will IMPROVE, ENHANCE, EDUCATE, or ENLARGE what they are doing with their life?

Social Network Marketing is one of the most powerful ways to not only find home business leads on social sites, but also to build a business that spans the country and globe.

I would HIGHLY recommend that you take a minute and check out a powerful training resource that teaches you not only WHAT you need to do…but HOW to do it  in Social Network Marketing.

You can get a lifetime membership to this course and any new videos added for a ONE TIME tuition for ONLY $37.00 for a LIMITED TIME ONLY! This special is ENDING SOON.

www.socialnetworkingcourse.com

That is a little over a dollar a day for 30 days. And that is IT. And this training course SOLD OUT in April when it was first offered. I would encourage you to check it out and see if this is something that could take your social media lead generation and home business fusion to a whole new level.

And remember:  VISIBLE and VALUABLE are 2 keys to creating a powerful presence in social media. And that is what it takes to get the attention and KEEP the attention of potential prospects in your social media home business.

www.socialnetworkingcourse.com

blessings…doug firebaugh

(c) 2011  all rights reserved

Social Prospecting training that helped produce BILLIONS in Sales?

Social Media Home Business-The Social Power of Knowem.com

knowem home business

knowem home business

Home business social media

is new and many home business owners are now engaging it fully.

 

Social media home business usage  is a fast growing part of network marketing.

It is growing  at lightening speed and getting faster by the day in a home based business.

Many internetwork marketers (the fusion of network marketing and internet marketing) have staked their claim and brought in cool new technology in the home business profession.

Some good. Some not so good.

But none the less, there are many good people have brought in some great web software developed by good code writers.

In social media, the same applies. There are good social technology developments and apps that have accelerated your ability to market profoundly.

Many entrepreneurs have use a lot of the social tool sites. There are many for twitter.com, facebook.com, and many more. But there are also less known sites but GREAT for the home business owner who uses social media everyday in their business.

One of them is knowem.com

What is that?

On their wesite it states this:

“KnowEm allows you to check for the use of your brand, product, personal name or username instantly on over 550 popular and emerging social media websites. Grab your name and secure your brand before someone else does.”

Good reason to use them.

550.

That is how many social sites it will check for you to see if your social moniker is available. Then they will go and set up all your profiles, for a fee of course, but well worth it.

I have use them and they really did a great job getting backlinks and also the profiles set up. If you are looking for a rapid way to get out your name in social media, or at least to save your name knowem.com I believe is a great tool for that in social media home business.

It also offer these services:

Trademark Protection, Search Engine Marketing and SEO Agencies.

Not bad for a social site that checks your name on social sites.

They have several plans for business and personal use, so check them out. I believe it will be well worth a look.

Am I getting anything for writing this?

Heck no.

 Just wanted you to know about http://knowem.com if you have not found out about it. Just like all the other social tech apps out there, this is one of the best that can fit your social media blueprint well for your MLM business.

I believe  it is a rocking hot social tool for your social media home business.

Have Your Discovered Social Network Marketing Success? This training course will take your home business social media to unparalleled Success in building your home business!

blessings…doug firebaugh

(c) 2011 all rights reserved

Home Business Social Media Prospecting

Network Marketing Social Media-The Ten Commandments of Social Media?

 

home business social media

home business social media

 

Network Marketing  Home business social media is getting popular.

And with the number of people onfacebook and twitter, there seems to be no end to the amazing growth of participants to the socialmedia arena in MLM I have seen amazing things happen with people’s downlines and have dropped my jaw at some of their recruiting results online througb network marketing social media.

If you are going to work social media and social networking sites in your home based business, I believe you need to understand some foundational principles about social media and the thrust of it. There are many trainers in social media, and we all can learn from each other.

 I suggest that you look at these “Ten Commandments of Social Media” as principles of Success in social networking and how to approach social media in your home business.

There are ten foundational understandings that you BEGIN WITH before engaging social media in your home business. There are a LOT of mistakes made in the online arena, and my goal id to help you reduce many of those possible hindrances.

NOTE: Social Media is NOT limited to the following 10 Concepts. But these are the 10 things that after researching, showed up stronger and more often in our data than any other concepts , ideas, or “Commandments” we found. These are what were talked about the most, focused on the most, and agreed on the most as critical for social media success for the average person.

Here they are:

1) Thou Shalt know that Social Media is not just about CONNECTION – but the Connection Network.

 In Home Business Social Media, it is said to be all about CONNECTION– but in Social Media Marketing, it is more about what is CONNECTED to that Connection. It is called the Social Network. And that Network has proven to be Golden with many respects. This Social Network can open up doors and introductions for marketers, bloggers, and social participants to a vast group of people that were never available to them before. But of course, the quality of the Network is a factor as well.

It IS about CONNECTION- but more also about the MLM Social Network the person you are connecting to has behind them. Consider every Social Connection a potential doorway. It’s what lies behind the door that makes Social Media work. The True Value for Marketing is what lies behind that door.

That is what drives the enormous numbers behind Social Media- the Second Layer of Connection that exists with people.

2) Thou shalt know that Conversation is the platform that all social media rests upon.

 Whether it is called “Cafe Conversations,” or “Capsule Conversations,” Conversations are critical in Social Media. And that includes Talking AND Listening. You talk to folks in many ways, including blogging, tweets, writing on walls, personal videos, direct messages, joining in a conversation on a micro blog like tumblr, as well as social email and social classified ads.

But you LISTEN as well. You do this with tools that are available with many Social sites. You can listen to twitter with “twitter search.” You can search what people are talking about with many applications, including Twhirl andTweetdeck. You can also use social search engines as well to Listen to what is being said. And you can also hire great companies that do that for you, like Radian6. But Conversation is about BOTH Talking and Listening. You MUST know what is being said out in the social sphere.

And here is a tip: Make the person GLAD THEY TALKED WITH YOU. Make them the star of your conversation- not your ego. There are way too many one sided conversations out in Social Media. Keep the conversation focused on who you are ‘talking” to and encourage them, as well as guide them to larger possibilities.

Change the Size of their Conversations and you will change their life.

3) Thou Shalt know that VALUE is the Magnet in Social media, and reigns supremely.

 Value is King in Social Media. But not just average Value or expected Value. I am talking about Unexpected Surprising Value.Value that is so much that people talk about it and virally market it like crazy. This is how a new “buzz” starts. By creating a Huge Value with a blog post, free giveaways, new ideas, new software applications, discovery of little known information , news stories, and “how to’s” and the list is almost endless of the Value you can bring.

The amount of Value you bring to Home business Social Media will always equal the amount of Impact you have with people. And that Impact either moves people TOWARDS you, or keeps them where they are. Either they become your friend and “follow you,” or they do not see any reason to. That is up to the Value they perceive in what you send out as your message and intentions.

4) Thou Shalt Know the Three R’s of Social Media.

Social Media is pretty simple. It is mainly about 3 things:

Reaching Out.   This is critical to Reach Out  to people and let them know you want to Connect and befriend them.

Relationships.   Once you have Reached Out, you start building a Relationship of Trust and Value.

Respect.   Respect in Social Media is earned, not just given. And you earn that Respect with consistent and powerful content with Value, great conversations that move folks, Integrity and ethics above all, encouraging others, offering solutions, and helping people to larger and more powerful possibilities in their life and business.

 5) Thou Shalt BRAND Your Message, Product, and Yourself Consistently, Visibly, and Uniquely.

 Everyone talks Branding as that is a must to do in Social Media. But here is where it can get tricky. You brand multiple things all at once. YOU are the brand- sort of. The first thing you need to brand is your Image and who you are, and you do this with a picture or avatar of yourself that shows who you are on your profile. This can also include a corporate logo for a company as well. Chris Brogan has branded a picture of who he is on his blog. The second thing you need to brand is your Message.

This is what you want to become known for, and people think about when they think of you. Scott Monty has branded Ford Motors as part of his brand effectively and powerfully. The third thing you want to brand is your product and what Value it has that makes it UNIQUE and One of a kind. The product can be information that you market, actual products that are shipped out, services like consulting or accounting, or any other type of product that you have to market that people will see a need for.

All a Brand is, is Image + Message + Impact + Consistent Visibility = Perception. 

Your Image is what people SEE in their minds, Message is what people HEAR in their memory, Impact is what people FEEL in their hearts, and Visibility is what reminds people that you are there. Perception then becomes your Brand.

And here is what we have taught for nearly 20 years:

 Branding is not about just being remembered, or becoming known. It is about becoming totally UNFORGETTABLE. ™ THAT is a powerful brand.

6) Thou shalt Expand your Experience Through Social Site Applications.

 Applications are developed software and are what Social Sites have available that make your experience more fun, useful, and productive. The most applications are generally found on the most active sites and usually are free. Twtter has over 150 applications, facebook has hundreds of applications, as well as many other Social sites out there. Many applications are very useful and written by outside people for the Social sites.

Learn what applications are available on each site that you are a part of, and choose the ones that you believe will work for you the best and increase your exposure, conversations, and productivity.

7) Thou Shalt GIVE freely, and be willing to Lose Control of your Information.

 Giving is what Social Media is all about. Many folks are talking about ‘Influence” and what it takes to create it in Social Media. That one is simple: GIVE.

GIVE stands for “Gain Influence Very Easily.” And when you give, and then give some more, the power of Influence that develops is amazing.

And losing control of your information is part of it as well. Most folks want to CONTROL their information, their marketing strategies, as well as their results. That is part of traditional marketing. But what if you could blend traditional with the non- traditional? Let some of your information go. Give it away freely and let it be virally marketed by others.

Give a free ebook away. Give a free mp3 away. Give a free product away. Give a free download away. Give some of your best content away free.  Control the rest. See what happens with both sides of the equation- controlled and Social Media. You will like what you find in the Social Media side.

The New Marketing Stars of tomorrow in Home Business Social Media will not come from those who are great marketers, but from those who have a LOT of people marketing FOR THEM- without asking them to. Would that be called Marketing Nirvana? That would be close to it. Be willing to Lose Control, and Gain a Massive Advantage.

8) Thou Shalt Build Relationships that are based on a Platform of TRUST.

 Relationships are the building blocks of Social Media. Trust is the Concrete. You must build powerful relationships with people to market to them. But a wall that is built with bricks and no concrete will fall with the first strong wind.

Build TRUST and do it everyday. Be honest. Be a person of integrity. Be a person that people can feel good about and know you are there to help enlarge their life. Be a Leader that people are willing to follow. And build Trust in your message, actions, conversations, branding, videos, blog posts, and any other form of exposure that you take in Social Media.

The Rule of TRUST: Relationships are the tiles for the platform of Social Media. Trust is the glue.

9) Thou Shalt become Tribal, and enroll in groups, attend events, and empower the Community.

 There is a reason it is called SOCIAL Media. being part of what is called a “tribe” or community is what Social Media is about. This is one of the CORE powers of web 2.0

Connecting, Relating, Reaching, and Conversations are ALL a part of building a Community in Social Media, as well as “Niche sites’ that can be that much more tribal. What you have in common with people helps build the Community.

What you bring to the table to grow that community is GOLD.

10) Thou Shalt Have a Host Mentality with a Permission Focus.

In Social Media, it is much like a party you hold in your living room. I did a post recently called “Social Media is your Living Room.” If you were in your living room, you would be playing HOST and inviting people in, talking with them, being social, making recommendations and giving advice, showing photographs off or watching videos, and introducing the crowd to each other. That is much what Social Media is about- HOSTING.

With a small twist. You need to ASK PERMISSION to give them advice and make recommendations, as well as introduce them to the others in your living room. That is not hard to do. And if you have permission to do this, it is much easier to get them Comfortable with you, Connected with you, holding a Conversation with you, if it feels like your Living Room.

Play the Host, and ask Permission. That is being Powerful and Polite at the same time.

These are the 10 Commandments for Social Media Marketing. Yes, there are more than these, but these are what came up with the hard data we had, and formed the basis of this post, to help you improve and understand more Home Business Social Media and Network Marketing Social Media.

For an incredible Network Marketing Social Media Training Resource that will INCREASE your Business Overnight:                        Social Network Marketing Course

blessings…doug firebaugh

(c) 2011 all rights reserved

http://www.mlmnetworkmarketingtraining.com

Home Business Training- The 2 Kinds of People in A Recession?

home business recession proof

home business recession proof

Home business owner–Which One are You?

 There is much talk today about a “recession” and all that goes along with it. Just listen to the radio and watch TV, read the newspaper, and look on the internet.But then, I do not really pay that much attention to any of those, as I know where I stand with this so called “recession.” That is the reason for this home business training.

 How about you?

Where do you stand?

How do you feel about it?

What are your plans for it?

If you think about it, there are certain people in the world that will thrive in the midst of all this economic “woe is me the sky is falling” talk.

 How about you?

  Are you buying into this lockstep economic fear talk?

 I know.

 You may think that I am crazy, and am not living in “reality.”

 But I am. Very much so.

 And I am hoping that you will join me after reading this. As you will see, there are options in the world that you may not realize.

 I was on the computer this morning, and ran across a screaming new headline, ‘Recession deepens and the world economy is impacted.” Ok. tell me something POSITIVE that will move my life forward, and move my business upward. But alas, as the story went on, the world is coming to a financial crisis that I believe much of it is being manufactured and enlarged by the media.

 Why?

 Powerful, Super Negative  news sell newspapers and broadcast airtime 100 to 1. You read that right. 100 to 1.  Ultimately, the media is in BUSINESS to make a profit. And with the lack of profit today with newspapers and TV and radio,  there seems to be a major move to SUPER NEGATIVE NEWS so that they can sell more papers and air time to hopefully create more profits.

You may think I am crazy?

 Nope- that is the Truth.

 So being that as it is, here is my question:

 Are you falling for all this “the sky is falling” news? Yes, I known there is a challenge with the economy. I have not stuck my head in the sand. But I know something that may change your thinking about this whole thing – especially in Home Based Business Social Media.

 In mlm marketing and home business training, it is called “Strategic Positioning.”

 Let me explain.

 There are only 2 types of people that are in the world concerning this so called ‘recession:”

 1) Those who decide to PARTICIPATE in this “recession.”

2) Those who decide NOT TO PARTICIPATE in this “recession.”

 Yes, we all have that choice or decision. But the real secret lies within the word “participate.”

 One of the Greek root word definitions for “participate” means “to Position.”  This means that you must choose a position – to either Join something- or NOT Join something. To Embrace something-or NOT Embrace something.

 To Connect to something- or NOT to Connect to something. ALL those words- “join,” “embrace,”and “connect,” are part of the root word “participate.” All require personal CHOICE or DECISION.

 YOU can refuse to participate in this “recession,” and move forward in social media, with a focus that will take your business and life to new heights.

 How does that work?

 Simple.

 Here is an ancient  truism; “What your mind focuses on intensely, has a tendency to move your life towards.” 

No, this is not some new age psycho-babble. This is an ancient Success Rule- “As a man thinketh in his heart, so is he…” Your mind has a tendency to move your life towards people, circumstances, and things that will help create that focus in your life. We do not know how it works, only God does.

  But it works.

 When you make a decision, it “shifts” something on the inside. People FEEL that shift and respond to it. They FEEL a direction that is more appealing to them than what they have been traveling many times.

 Yes, there are the “victims” of the world and like complaining and moaning,  but you do NOT have to be a victim. You are not CALLED to be. You are called in Home business Social Media to be on the cutting edge of thinking, and a higher level of belief. So that is where you need to step up to if you have not.

 Are you aware there were more Millionaires created during the Great Depression than any other 7 year period in our nations’ history?  READ THAT AGAIN.

And this recession will create, birth, spawn a LOT of new wealth – but only to those that SEE IT, RESPOND TO IT, and “GET IT.” It all depends on what you are focused on.

 So…with that in mind, if you FOCUS ON this so called recession, your mind somehow will move you towards that focus to create that situation in your life.

If you REFUSE to participate in the recession , your mind will move your life towards something totally different, and lead you to that reality in your life.

How about YOU?

 Are you going to participate in this recession?

You do NOT have to. Social Media I believe will develop a different response to this misery, a higher calling above the fray, and a more powerful approach to taking CONTROL of your life, and not BEING CONTROLLED but the media and other people’s opinions.

 What are your plans for this recession in this social media world?

 I am NOT going to participate in this recession. My goal is to help others create New Wealth during this time and it will be accelerated in the Social Media Zone and in Home business and MLM.

To help create a literal RECESSION PROOF Home Business, check this out:  Billion Dollar Prospecting Course.

blessings… doug firebaugh

(c) 2011 all rights reserved.

http://www.soscialmediablogster.com