Social Media MLM- Why Brand Your Home Based Business?

home business branding

home business branding

 

Your home business requires that you build a reputation and a solid one at that. Many people in MLM do not seem to think that is is important.

They are wrong.

They hear you must brand from many sources, but yet for some reason it does not happen in their home based business. Many folks simply do not think it is a game changer and it is unnecessary.

Their question is NOT why is my busines slowly failing?

Here is what they are asking:

Why Brand my home business in social media?

You probably have asked this question before as well in your network marketing business..

Let’s get Real…

Maybe you have asked twice.

I know I did a few times in 2005-until the “light went on” and I discovered some things that proved to be worth 7 figures in business to our Brand.

But just what IS branding in home business social media and how do you participate in it?

Branding is a marketing technique, strategy, method, or action that has the massive potential to elevate your online and social media home business to the top. It involves helping your customers every time they think of you to form a recognizable association -mental , emotional, or other–with you.

What can you do to make that happen to your home based business so it works FOR YOU?

Link your business with a powerful and unique design, logo, slogan, and/or color and observe the positive results and imaging that starts to take place in people’s minds.

It is critical that you take the branding efforts to a new level and understand that there are 3 things that people look for in branding in a home business:

1) What they are FEELING.

Branding is all about emotion and feelings when it comes down to it. Either it feels RIGHT, or it does not. And if it does not, then your brand will be extinct before too long.

2) What people are SEEING on the video screen in their mind.

What picture does the prospect SEE in their mind when they think of your brand? What emotions does that elicit? Is it a picture that you want them to see?

3) What are they EXPECTING.

What is the prospect EXPECTING to happen or experience with your brand? This is critical because your brand must be consistent as well as credible.

Brands create a feeling of recognition, remembrance, and familiarity.

If customers have seen your logo or meme, insignia, or company name, they are more likely to continue to consistently select your product or service. Also, they are more apt to refer and suggest them to others. Referrals through word of mouth can be an extremely powerful form of advertising and it can build your brand and accelerate it.

A brand helps possible customers remember your mlm home business as well as the emotions surrounding it. (Nike). People may know little about your life and business philosophy or reputation. However, if they can recognize your brand, the chances are greater that they will do business with you.

Branding your home business creates memory in the mind of the public. We call it “Memory Magnet.” Your brand must draw people towards you and your message and product every time they think of it.

When the public remembers your brand and familiarizes themselves and others with it, they will come back. Customers are more likely to remain devoted to your mlm business and are apt to buy further products or services from you based on the brand of the initial product with which they had success.

This called building a book of business you can count on.

People are willing to pay more for home business products or services that they highly regard. This means that customers are likely to pass up cheaper prices with competitors if your brand has made a positive impression on them. If clients believe in your product, they will pay for it.

That is why you need to brand yourself as the “Premier Provider” in your niche and market, so you can charge what your brand is really worth to grow your network marketing business.

When you have distinguished and set yourself and your business apart through branding, the marketing has the capability of becoming so profound, that little else is necessary.

Developing your brand takes time and effort, but after it has been solidified, and after customers have had the chance to identify with it, your home business sales can increase naturally. You won’t have to spend as much time planning home business marketing strategies to attract the public in your social media marketing strategies for your mlm home business.

How can you FUSE Social Media and Network Marketing to gain Endless leads? Click here

blessings…doug firebaugh

(c) 2011 all rghts reserved

Learn the Secrets of Social Recruiting from a #1 Corporate Recruiter!

 

Comments

  1. Hi Doug,
    I have heard “branding” yourself referred to by many people, but the items that you listed, including even the color, I had not thought much about. I really need to put some time and thought into this very soon and start branding me by creating my Memory Magnets!

    Thanks for the words of wisdom.
    Diana

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