MLM Social Media- The 3 Biggest Mistakes Made in Social Recruiting- Mistake # 1

October 9, 2012 by 1 Comment
mlm network marketing home business

mlm social recruiting home business

MLM Social Media Recruiting.

Do you use social media for recruiting for your home based business?

What is your favorite social site for your network marketing business?

Does social media play well in your mlm business?

Social Recruiting is something that I have been teaching with a buddy of mine, who happens to be the # 1 Corporate Recruiter in the nation for a national company. He and I came up wit three BIG mistakes of social media recruiting and applied them to the home business profession.

There are 3 mistakes that I see other recruiters making at the initial connection that
truly should be avoided and I want to share them with you. They are applicable to home business recruiting as well, and you should avoid them like the plague.

I am going to cove the first one this post, and the next 2 posts I will cover # 2 and # 3.

1. The Recruiter being TOO AGGRESSIVE and coming across WAY TOO FRIENDLY – WAY TOO SOON.

 You must BUILD TRUST. And Trust is something that usually takes a couple of  conversations to start building for the most part. Yes there are those candidates that there was an immediate “connection” from the first conversation. But it still took a couple of conversations to start building trust. Do NOT make the mistake of being too pushy or
aggressive.

Give your candidate time to breathe. Give YOURSELF time to breathe.

I have seen recruiters totally go into “sell mode” right off the bat, versus “lets’ explore
some possibilities” mode which works so much better. It is so much more professional as well. Many corporate recruiters can come across like sharks or a piranha, or even worse, self focused and “it’s all about me.”

Being too aggressive is simply unacceptable as it pushes the candidate back and keeps
them there. Social Recruiting is a process, a step by step path that you walk them down. We have developed a magnetic 5 step Social Recruiting process, and it contains 6 simple little focuses.

Social Recruiting should have these 6 basic action focuses:

  • Locating.
  • Connecting.
  • Exploring.
  • Matching.
  • Deciding.
  • Employing or Continuing the Search.

It truly is that simple recruiting with social media.

And because of these 6 simple things, you really should not be aggressive at the first. You should consider it much like “dating” and getting to know the person, even if the person is extremely interested.

Your FIRST CONNECTION GOAL should be to get the candidate RELAXED, COMFORTABLE, as well as CURIOUS.

The MORE COMFORTABLE and RELAXED the candidate is, the more powerful
the initial conversations. Talk about THEM and ONLY THEM. Ask questions
about their photos and posts. Ask them about their family. Comment and Complement.

The fastest way and the easiest way to get your potential candidate Comfortable and
Relaxed- BE NATURAL and focus on nothing else but what they have displayed on their profile page. Ask what they do where they work and how they enjoy it.

Tell them this: You are a National Recruiter for a corporate firm and looking for some High Quality Talent. Ask if they might know someone who would like a more powerful income. (That phrase is a MILLION DOLLAR PHRASE.)

If you own a home business, tell them you are a business owner and you are looking to
build a business where they are located.

 You get the candidate CURIOUS with your initial videos and presentation about the offer and requirements you are looking for. It is the same with a home business candidate. Curiosity is one of the most powerful emotions you can use in Social Recruiting.

This is part ONE of a three part series on the 3 Biggest Mistakes Made in Social Media Recruiting in your mlm  network marketing home business.

FREE LIVE with Doug Monday Night Generic Network Marketing webinar- Monday Nights 10 PM EST

 blessings…doug firebaugh

(c) 2012 all rights reserved

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THE Biggest Branding Mistake You can make

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MLM Recruiting- The 5 Parts to a Magnetic Recruiting System

October 6, 2012 by 2 Comments
mlm home business recruiting

mlm recruiting network marketing systems

MLM Recruiting Systems.

Do you have a recruiting system for your home business?

What kind of system do you have for your network marketing business?

Is it EFFECTIVE in mlm?

Systems are critical and a MUST the have in network marketing.

What is YOUR SYSTEM that you are going to use to move the candidates  through to define their interests?

You need some kind of a Social Recruiting SYSTEM.

 “SYSTEM” stands for:

 Save Your Self Time Energy (&) Money.

That is what an effective SYSTEM can do for you in Social Recruiting.

It can accelerate  your activity, productivity and results.

It can save you a LOT of time, a LOT of wasted energy, and a LOT of money.

A System also is what educates the candidate about your message and business or employment possibilities.

And a System can help you discover if the candidate is who YOU are looking for, and if they are what the company is looking for.

You need to have an online system as well as a personal system that really helps identify the strengths as well as weakness of a candidate. It also helps identify what culture they enjoyed working in and where they fit the best.

If you have a home business, you should consider some form of an online exposure system to
educate and to help identify the true prospects you should be talking to about
your business.

Some home business leaders have online systems that include a video, web page, follow up emails, webinars, as well as live meetings to move the prospect through. I would suggest that since you are locating talent online, you may want an online focused system.

A good recruiting system for a home business should contain certain parts or steps;

  1. Initial “first look” very brief video presentation.
  2. A “second look” filter video, pdf, or audio presentation.
  3. Some form of a brief phone or online  interview with questions.
  4. An extended webinar presentation- 20-30 minutes.
  5. A Decision to Enroll, Extend the Search, or Eject.

The # 1 Corporate Recruiter in the nation for a recruiting firm says:,
“Our corporate system was similar. We had a video that we used to tell the candidate what the client was looking for as well as who we were and had to offer. We also had an extensive questionnaire we went through once they proved serious. We also had online presentations about the corporation to give the candidate a feel for the culture and job.  And of course we had the big “3 E’s” – Employ, Extend the Search, or Eject.

 What kind of system are YOU planning on using?

 GET ONE.

This is imperative. Systems are what make the gas flow in network marketing mlm home business.

FREE Social Recruiting ebook- Socual Recruiting ebook- over 50 secrets!

blessings..doug firebaugh

(c) 2012 all rights reserved

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Top 15 Words to use on Landing Pages and Ad copy

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MLM Training- Top 15 Words to Use on Landing Pages or Ads

October 6, 2012 by 2 Comments
mlm home business

mlml home network marketing

MLM Top 15 Words for Landing Page ad Copy.

Do you ever try and think of words you can use for your copy on what you advertise or what you purt on your landing pages for your home based business?

How do you communicate with your classified ads for your network marketing business?

Are you aware of the top 10 words that you should use for hour ad copy for your mlm business?

Words are important, and that is a fact. Someone sent me this recently and I wanted to share it with you. Do not know who the author is as there was not author stated, but there really is some goo stuff in this article.

Mark Twain once said, “The difference between using the right word and almost the right word is the difference between a lightning bug and lightning.” In advertising, the idea is very similar. Imagine if you could use words in your advertising that could anchor into the minds of your target market and change your advertising from good to great!

There have been numerous studies conducted over the years on this subject. Each one was designed to find those words believed to be the most persuasive in advertising. We thought it would be interesting to compare those studies to determine which words consistently made it to the top of the lists. Then we refined the lists to include those words that we have found to be the most persuasive during the past twenty-three years that we have been creating advertising campaigns.

The result is the following list of what we feel may be The 10 Most Powerful Words in Advertising*:

1. NEW—Having something new and knowing something is new has incredible intrinsic value.

2. GUARANTEED—We are all reluctant to try something new because of the risk. Take away that risk by guaranteeing a sure thing.

3. PROVEN—Another no-risk word that assures your target audience that your product has already been tested by others.

4. RESULTS—This is the bottom line, where you tell your prospective customers what they will get, what will happen and why they should care.

5. SAFETY—The idea of safety is very comforting and is a core need.

6. SAVE—Even the wealthiest people shop for value. It’s not just money that entices; people also want to know about saving time.

7. YOU—You’re more likely to get your target audience involved if you address them directly.

8. NOW—This creates a sense of urgency for your future customer.

9. EASY—Most people want a quick and uncomplicated solution.

10. FREE—Who can resist the granddaddy of them all?

Also, I believer there are several more words that you should consider:

11. What IF?  A powerful question for the masses.

12. Struggle. This is a word that catches peoples eyes.

13. Dream. This is a word that gets a lot of positive emotion.

14. YES!  This gets a person’s attention as it goes against the NO focus of the world.

15. HOPE. This is one that truly moves the soul in advertising.

These are 15 words that you can use that have PEOVEN to get readers to look at your copy on your landing page or classified ads that you run for your mlm network marketing home business.

FREE Social media Recruiting ebook- Social Recruiting Power- ove 50 secrets!

blessings…dogu firebaugh

(c) 2012 all rights reserved

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MLM Training- How You SEE Yourself Catalyzes Call Reluctance?

October 5, 2012 by 1 Comment
home business call reluctance

mlm home business call reluctance

MLM Call Reluctance Secrets.

Do you suffer from Call Reluctance when working your home business?

Does your network marketing business stall sometimes because of fear of the phone?

Doe the fear of making calls ever happen to you in your mlm business?

No?

Yes?

Call Reluctance is one of the biggest forces of destruction in the home business profession. Many people suffer from it and it hurts their self image and income. I have done several posts already on this subject, but there is so much struggle with it in home business network marketing that i wanted to go over a different “slant” with it.

Many people struggle with call reluctance because of lack of skills, lack of paradigm, wrong expectations, and many other reasons.

But there is one reason that runs rampant in call reluctance, and that often is a “hidden reason” that many folks freeze up or get paralyzed when looking at calling people.

Here is a secret:  YOU do NOT have to suffer with that fear or phobia. it does NOT have to happen. You jabe a choice and that is for it to NOT happen or to happen.

I hope you choose the first

The reason many people have call reluctance is because they SEE THEMSLVES in a way that well, brings on and catalyzes call reluctance. I have been studying this for years and it is the same every year- many people see themselves a certain way and because of that, develop a phobia for the phone. It foes not make any sense, but that is often the case with people who suffer with it.

If YOU do, then listen up! Someone sent me an email with an article, and there was no author, but the email had how people see themselves that catalyze call reluctance. I have added my own thinking about each one.

Secret: How people SEE themselves is 80% of call reluctance.

Call reluctance is an INTERNAL thing.

1. The Professional – worried about image.

Many professionals are worried about their image, and think that calling people about a home business will damage their image.

2. The Intruder- does not want to intrude.

Some folks see themselves as actually intruding with people’s lives to share a message of Success. That is so wrong and it is not intruding at all.

3. The Ashamed- ashamed of being in MLM.

Some folks will not make calls because they have heard from their friends that MLM is a scam or worse. It is Not.

4. The Overwhelmed- overwhelmed by preparation, and worry.

Some folks suffer from just geting ready to make calls. It is called “getting ready to get ready.”

5. The Approver- fears not being approved of.

This is one of the big ones, and many people suffer from this and thus doi not make phone calls.

6. The Uneducated- lack of knowledge

MAny people think they have to STUDY and STUDY to make phone calls and never feel they know enough. Practice Drill Rehearse. The make the calls.

7.The Doubter- doubts that they could ever succeed at anything.

This again often is such an issue as many people cannot see themselves succeeding. This is where you must build their belief.

These are 7 ways how we see ourselves that catalyze call reluctance in the mlm network marketing home business.

FREE Social Media Recruiting ebook- Social Recruiting Power- over 50 secrets

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Training- 11 Questions You MUST Ask to Help Form Your Personal Brand

October 2, 2012 by 2 Comments
mlm home business brand

home business mlm brand

MLM Personal Branding Tips.

Do you know what Personal Branding is and how it would work for your home business?

What does your network marketing home business say when people think about it?

Do you have a logo or a meme for your home business when you are operating your mlm business?

Personal Branding is CRITICAL when you have a home based business or any other kind of business, as it tells WHO and WHAT you are in a very ‘catchy” logo or slogan or both.

We at PassionFire have had a brand wrapped around the word and image of “FIRE” for years, and it is a part of our business culture now.

I have worked with home business companies to help build a brand that accelerates their presence out into the marketplace.

What about YOU?

Lets talk about PERSONAL Branding and what it means to you and to your network marketing home business. I want to also ask you some questions that can help develop or form your Personal Branding Blueprint and it is important that you ask these questions as it will help you FOCUS on what your brand should really FEEL like and LOOK like.

When you think of “branding”- think “branding cattle.”

Ranchers use a hot brand that they brand the cattle as their own, with the ranchers identifying mark, and when the cattle is out in the marketplace, everyone knows whose cattle it is. The brand is “seared’ into the cattle’s hide, and then it stays there.

You must “SEAR a Mark” into the public’s mind and senses with who you are with your home business company, and that mark must be different and people can remember in a very positive light.

Let’s ask a couple of questions:

 1)   What do you want to be known for as far as when people think of you?

This is a critical question as it truly DEFINES the “top of mind” thought for  you in a person’s mind.

2)   What picture do you want people to see when they think of you?

The image a person has for you and your business must be a powerful and memorable one.

 Forming Your Brand —  Your UBM:

 “Unique Branding Factor™

 Branding is making a decision of who you are and what you are known for in the marketplace.

You need to get away by yourself and really think about who you are and why people should listen to anything you have to say. Forming your brand is being honest, and yet prophetic of who you are becoming in the marketplace and the factors that will determine that.

Here are 11 Questions to ask yourself to start forming what your UBM will look and sound like for your mlm home business:

 1. What makes you unique?

 2. What makes you special?

 3. What makes you magnetic?

 4. What makes you memorable?

 5, What do you do that sets you apart?

 6, What do you say that people seem to like?

 7. If you could describe you in one word- what would that be?

8. What do people FEEL IN THEIR GUT when they think of you?

 9, What do people talk about when they talks about you?

 10. What do people do when they talk to you?

 11. And what ONE THING makes you stand out in a crowded marketplace that you have to offer the world?

These questions will help you start designing a personal brand that will be YOU as well as craft the MESSAGE that you want your PERSONAL BRAND to have for your mlm network marketing home business.

FREE Social media Recruiting ebook- Social Recruiting Power- over 50 secrets!

blessings…doug firebaugh

(c) 2012 all rights reserved

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Social Media MLM- 7 Biggest Mistakes Made while Recruiting on Facebook

October 1, 2012 by Leave a Comment

mlm home business facebook

mlm home business facebook

Facebook MLM Recruiting Social Media.

Are you marketing and recruiting on facebook for your home business?

How much time do you spend a week on facebook prospecting for your network marketing business?

Are you looking to improve your success on facebook concerning prospecting or recruiting in mlm?

Facebook is now the size of a country with more than 900 million people. THAT is a LOT of potential prospects for your home based business. Facebook is still the top dog in social media, although Pinterest, Google+, and twitter and LinkedIn are rocking the social space as well.

The power of facebook is awesome when it comes to connecting to new people. There are a lot of GROUPS on facebook as well that you can belong to that can lead to many new connections.

And Connections RULE on facebook!

BUT!

The RIGHT Connections REIGN.

It is better to get the RIGHT connections- people that are looking for you when recruiting as that makes your job a whole lot easier. With so many people on facebook, you can afford to be somewhat “picky” in your choice of who to connect to.

Are YOU making mistakes with facebook? After being on facebook for nearly 7 years and have done hundreds of trainings on facebook, we have found that there are 7 HUGE mistakes that can kill your facebook recruiting.

I know…you may be unaware that you are making them. But that is ok. That is the reason for this post. We researched this and found there actually are 7 biggest mistakes.

What are the 7 Biggest Mistakes made on facebook?

1) Being TOO Aggressive in getting your message out to people.

Aggression is good in business, but not on facebook. The less aggressive you are, the better in many cases. Yes, you need to be PROACTIVE, but not aggressive. It works against you when re recruiting as well as marketing.

2) Not giving the relationship time to grow before you start the recruiting process.

Pulling the trigger before it is time, is a killer of business. Give your relationships time to grow. You cannot ask someone out for a date, if you have never met them- and get it. 99% of who you ask out would say “I don’t know you.” Same on facebook. Give your new connections time to “bake” in the relationship oven.

3) Inconsistent Visibility.

Being on facebook on occasion will NOT work. You must be visible DAILY for at least 5 minutes. Visibility is part of the “Visible, Viable, Valuable” social media triad. Be visible for credibility sake, as well as marketing sake.

4) Not enough friends being made.

Yep gotta have friends on facebook. What is your Friend Plan? How many friends are you getting DAILY? This blueprint will help you get more and more connected to people on facebook. I always have taught that you send out 10 friend requests a day- at least until you have at least 2000 friends. That is a good start for marketing on facebook and recruiting.

 5) Not establishing yourself as THE EXPERT.

I actually would change that now- and say to position you as THE AUTHORITY. Authority is what activates the experts credentials. Be the “go to person” in your niche and rock people’s worlds with your expertise and AUTHORITY.

6) Not promoting what your friends do. (Like, share, comment)

Be a HUGE Promoter! re-post and like A LOT of things on facebook. Make someone the superstar and feel special by putting the facebook SPOTLIGHT on what they do and create. be a massive “LIKER” and bee seen as someone who PAYS ATTENTION.

7) Not hooking up facebook to LinkedIn, twitter, slideshare, wordpress, youtube, hellotext.com,  and all the other social sites that will send your efforts to facebook.

Simply – AUTOMATE the process and watch your social media following EXPLODE with your mlm network marketing home business.

These are 7 of the biggest mistakes made in recruiting and marketing on facebook. Learn them for your mlm network marketing home business!

FREE Social Media Recruiting ebook- Social Recruiting Power- over 50 secrets!

blessings….doug firebaugh

(c) 2012 all rights reserved

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MLM Training- 5 Secrets to Building a Prospect Recruiting List

October 1, 2012 by 6 Comments

mlm home business

mlm list building

MLM List Building Tips.

Are you marketing and prospecting online to build a business for your home business?

Do you compile a list daily and ad to it for your home based business?

What are YOUR secrets to your list building or do you even have any for our mlm network marketing business?

List building is critical if you are going to recruit and prospect online. No matter WHERE online.

But what about EMAIL? Have you considered building a list for your home business from your EMAIL contacts?

Yes…email contacts. And there is no better way to do this for your mlm business then actually putting together an email newsletter or brief. We have one which we mail out several times a week and we have built a large list.

YOU can too- and we wanted to give you 5 ways to do this. I ran across this article and LOVED it.

This was written by Diana Hough.

Here are 5 ways to build a list with email:

Finding new ways to grow an email newsletter list is always a hot topic for email marketers. After all, the bigger your list, the higher the impact on your business.

Chances are, you are already using most of the basic list building techniques, but how about a few “out of the box” tactics from Dianna Huff, marketing communications expert and author of the e-book, 25 Ways to Grow Your E-Newsletter Subscriber List. Here, Dianna shares five techniques, but you can find dozens more in the e- book.

The number one priority of any newsletter publisher is growing the subscriber list.

Why?

The more people who subscribe, the more people you have who are potential customers. However, quality is equally as important as quantity. By “high-quality,” I mean a list of readers who will remain with you for years, people who will eagerly look forward to your newsletter. Below are five tips for growing such a list:

5 Tips for Building a High-quality List That Leads to Sales

  1. When you network, ask people you meet if you can sign them up for your newsletter. The number one cardinal sin in networking is trying to close the sale right after meeting someone new. Rather than push your services, push your newsletter. It’s a great way to have people get to know you on a “trial-basis.”
  2. Contact your professional trade organization for their member list. A few trade organizations provide their chapter lists to members for free while others charge a modest fee for the national list. Once you get the list, send your colleagues a direct mail letter, with your free newsletter being the offer.
  3. Recommend other good newsletters in your newsletter. I’m a firm believer in “sharing the wealth.” If you think your readers would enjoy another newsletter, by all means, recommend it. Usually people are so surprised at being positively noticed, they’ll give you a reciprocal recommendation, resulting in many new subscribers.
  4. For presentations, include your newsletter info on the last PowerPoint slide. That last slide on PowerPoint presentations is valuable real estate. Don’t use it to list only your name and company name. Put your newsletter URL there instead.
  5. Develop a no-cost guide people can download at your site. Offering high-value content on your site is always a good thing. Write a press release about your no-cost guide or report and send it to trade publications. Give people the option of subscribing to your newsletter at the same time they download the guide.

These are 5 powerful ways to build a great prospect list with email for your mlm network marketing home business.

FREE Social Media Recruiting ebook- Social Recruiting Power- over 50 secrets!

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Training- 5 Reasons Why We Don’t Ask for What We Want

September 30, 2012 by Leave a Comment
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mlm home business questions

MLM Training on Asking for the sale.

Do YOU ask for what you want for your home business recruiting success?

Do you hesitate to ask for what you want ever- for your network marketing business?

How does that help or hurt your mlm business?

Asking is the NUCLEAR CORE of OBTAINMENT.

READ THAT AGAIN!

There is NOTHING that will accelerate your business more or faster, then ASKING. So why do we hesitate and NOT ask for what we want?

Here are 5 Reasons Why We Don’t Ask for What We Want and that alone can COST YOU A FORTUNE.

So, why do people stumble when they have an opportunity to ask?

 Five reasons, really:

1. Ignorance.

Many of us don’t know what to ask for. Either we don’t know what is available to us because we have never been exposed to it, or we are so out of
touch with ourselves that we no longer are able to perceive our real needs and wants. And, in many cases, we don’t know who to ask, when to ask, or even HOW to ask.

2. Limiting and Inaccurate Beliefs.

Since our childhood, we’ve been programmed by our parents, and through schooling, religious training and even the media to STOP asking.

3. Fear.

Having learned all about rejection, embarrassment, vulnerability and hurt in our childhood and early adult years, we find it easier to settle for less than deal with the fear that’s resulted from these past experiences.

4. Low Self-Esteem.

Most of us feel unworthy or too inadequate to create the kind of life we want. As a result, we don’t believe our needs and wants are worth pursuing.

5. Pride.

Many of us are convinced we need to do everything for ourselves, or we’ll look foolish or lose respect among our family and peers.

Take Control!

The truth is, when you take control of your life by asking for what you want and need, you can accomplish anything your heart desires. No doubt, you know of people who seem to walk into any situation and any relationship expecting success. They achieve success again and again because they’ve learned – and acted on – one simple truth:

 You will reach your goals only with the help of others.

What are common characteristics shared between people who’ve mastered the art of asking?

They know what they want.

They are clear about their vision, purpose and goals.

They believe that what they’re asking for is very possible.

They are passionate about what they are requesting.

They act even when they’re afraid or feel fear.

They learn from experience so that they become better “askers” with every ask.

They are persistent. If at first they don’t receive, they ask, ask, ask until they do.

You can turn your life around, regardless of the obstacles you currently face. Get clear. Get passionate. Take a giant step past that fear. And if
at first you don’t succeed, take this minor setback as a signal to you . . . to ask again for your mlm network marketing home business!

FREE Social Media Recruiting ebook- Social Recruiting Power-over 50 secrets!

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Training- The Biggest Branding MistakeYou Can Make

September 28, 2012 by 3 Comments
mlm branding network marketing

mlm home business network marketing

MLM Social Media Branding.

Are you building a brand for your home based business?

Are you focused on the brand and building a great reputation?

What are you doing to build your network marketing brand in the marketplace?

There are many ways today to build a brand. There are many “brand gurus” out there that can train you on the brand building path. And all are good as you need to build your brand for your mlm business.

What are YOU doing to make sure that you are building a brand that will WORK and be remembered in the marketplace?

Here is an article that I recently read from Smartbriefs, and it really is a great article on branding.

Enjoy!

“Hey! I think that’s the Toilet Paper guy.”

“Who?”

“You know, that book. That Toilet Paper business book.”

“That guy wrote a book about a toilet paper business?”

“No, no. Well, maybe. I don’t know. But I think he’s the author guy of The Toilet Paper Entrepreneur.”

“Sounds disgusting.”

“Um, yeah. It kinda does. Let’s go get a beer.”

And with that another potential reader has no idea who I am, has no interest is seeing what else my brand offers and walks away to get a beer or read a book from an author they
recognize or both. I have yet again fallen victim to my own over-branding.

The story first ran in the blog section of the New York Times: “How The Toilet Paper Entrepreneur Branded Himself Too Well.” It exposed the critical mistake I made. I created an entire platform around “toilet paper,” from my website to social media to my book title to my consulting work and even my televised business makeovers.

The edgy “toilet paper” name was an attention getter, and it captured the initial eyes I needed to launch my newest endeavor as an author and in building my business growth consultancy. But as my offering expand, that attention getter was hard to break from.

As I finished up my most recent entrepreneur book, The Pumpkin Plan, new prospective readers had no idea who I was and past readers of my first book couldn’t make the connection between pumpkins and toilet paper. It was getting clear I had to take the leap branding
now or forever be The Toilet Paper guy.

Branding Yourself Into a Corner

I am a big fan of Tim Ferris. He is the author of the blockbuster book The 4-Hour Workweek.
With all the tremendous and well-deserved success he has had, I still believe
he branded himself (via his books) into the corner. His “4-Hour” term has grown
bigger than his name.

Don’t get me wrong, Tim’s name is big, too. But his “4-Hour” nomenclature is bigger. His next book was The 4-Hour Body. And from the title, it seemed to imply you had to workout 4 hours a day to get the body you want. Of course, that wasn’t what the book shared, but the success
of the “4-Hour” brand forced the unlikely title (I am assuming here).

His newest book? The 4-Hour Chef. I am sure it doesn’t mean you need to spend four hours a day cooking; it is simply a result of his brand. Over-branding for Tim is not a problem, since he hit the brand out of the park on the first try. For me, it is a different story.

Anything I introduced after The Toilet Paper Entrepreneur has been difficult. Prospects would say “What’s this?” and “Who are you?” only recognizing it was something from me
when I told them I was the Toilet Paper guy.

When I saw what Tim was experiencing coupled with the problems I was already having, I knew my TP brand spelled long-term trouble. On the scale of recognizability, The 4 Hour Workweek is about 1 million times more recognizable than The Toilet Paper Entrepreneur. And if Tim is stuck with a brand other than his name, there was no way that I would ever be able to break free of mine. There was no way I was going to gain momentum using TP.

The one thing I had going was that no one knew of me. Meaning I still had a chance to re-brand.

Better Branding

When it comes to being an author, or a real estate developer (think Donald Trump), or an expert in any field, there is a distinct advantage of branding around your name: You can use it in association with all your products and no one can steal the brand from you. Trump Towers, Trump Plaza, Trump Ice (that one went belly up), Trump National—it goes on and on.

Recognizing this, two months ago I made the leap to build a brand around my name. I have a particularly large hurdle since my last name, Michalowicz, has about 700 syllables. In case you are wondering, it is pronounced mi-KAL-o-wits.

But there is magic in hard-to-pronounce names. Once you teach it to someone, and they master it, they feel emboldened to correct and teach others. It becomes its own mini-viral campaign.

So there you have it. The jury is still out, now that I am roughly two months
into my brand shift. You can see on my new entrepreneur website  ways that I am incorporating my name (from the audio button on themhomepage to the mouseovers on the interior pages). And while I am surely not a household name, no one is calling my The Pumpkin guy.

Mike Michalowicz is the the CEO of Provendus Group, a consultancy that ignites explosive growth in companies that have plateaued. He is the author of The Pumpkin Plan and The Toilet Paper Entrepreneur. He also maintains an active blog for entrepreneurs.

This is an article about bad branding that has some great tips on how NOT to brand, and beware of that for your mlm network marketing home business. Pick the RIGHT BRAND for you, and one that will work FOR you, not against you in your home based business.

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blessings…doug firebaugh

(c) 2012 all rights reserved

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September 26, 2012 by 1 Comment

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