MLM Training- How to Get Hundreds of Mobile Leads a day for Pennies a Leads

June 26, 2012 by 1 Comment
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mlm home business mobile ads

Mobile Lead Prospecting.

Do YOU understand how RADICAL the Mobile Lead Generation Storm coming is going to be for your network marketing home business?

How would you like to have a million eyeballs look at an ad you ran for your home business- for pennies a day?

How would that impact the number of leads you are getting a day for your mlm direct selling business?

There is so much out there about PPC (Pay Per Click) and PPV (Pay Per View) but what will DWARF that in the next couple of years is Mobile Lead Advertising and Generation. It will be bigger than Google and facebook ad impact- COMBINED.

What would THAT do for your network marketing home business?

(By the way there is a webinar Thursday June 28th- 8 pm to 11 pm EST called The Mobile Lead Avalanche with Josh Peak and myself. Josh is the home business profession’s GO TO GUY on Mobile Lead Advertising, and we will be showing you step by step what to do to get your business message out on millions of cell phones and with a million eyeballs looking! DO NOT Miss this. Click here:  Mobile Lead Avalanche

Here is a great post from the Mobile Sniper that I wanted to share with you. It really is applicable to the home business profession. I think that it may just open your eyes to the potential of the incredible Mobile Lead Generation storm coming!

Allow me to be as bold when i are able to be: if you’re running an internet business and also you need leads visiting you daily, cell phone marketing will stun you using what has become possible.

STUN YOU. Shock YOU. Drop your Jaw.

Fifty million people are travelling with this smart phone searching for things to look at, purchase, and often to connect with. Truly this is a game changer.

The greatest brands on the planet (Home Depot, Pepsi, American Express) have experienced the mobile possibilities that are before them and also have engaged mobile in everything they do,  as both Apple and Google have introduced that they’re both “mobile first” companies now. Cell phone marketing for companies of each and every size allows for effective mobile marketing prospecting.

Here’s how.

Whether you decide to pursue all this mobile advertising by yourself, or else you elect to choose a mobile marketing company, now you can buy very inexpensive clicks from mobile marketing platforms and steer that traffic right to your house page. So how exactly does 6 cents a click seem?

But wait, it will get much more impressive than that.

With an excellent mobile advertising services company, you can (and really should) design ways for your visitors to be incentivized into providing you with their emails in return for something of worth just like a free report of the downloadable coupon.

Instead of delivering that traffic to your home page for any look, why don’t you place them right into a “sticky marketing” chance by developing a mobile landing page and providing them with something of great perceived value?

That’s the way the 6 figure per week earners do it.

Like they already know marketing on cell phones is really a process not really a sniper shot. You have to invite people to your message by providing them something of great value after which allows them to learn more and more about how exactly you conduct business. This alone will change everything you knew about prospecting.

Mobile Lead Generation is the biggest thing coming and will dwarf all advertsing in 5 years.

Will YOU be a part of that or will you miss this prospecting gold mine too for your mlm home business?

FREE Social media Recruiting ebook- Social Recruiting Power- over 50 secrets!

blessings…doug firebaugh

(c) 2012 all rights reserved

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Why Mobile Lead Prospecting is the Coming Flood

How to Read your MLM Prospect like a BOOK

Filed Under: Home Business MLM Training Articles Tagged With: , , , , , , , , ,

MLM Prospecting- 3 MLM Prospecting Tips NO ONE Will Tell You

June 24, 2012 by 2 Comments

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mlm home business prospecting

MLM Prospecting Tips.

What would it worth to you if you if you could find some prospecting tips that truly helped in your home based business?

How would that look and feel to know you had some REAL mlm leads coming in and not just average leads?

Would that make a difference in your mlm prospecting?

There aree many ways to propect and find leads. These are 3 secrets that will help you in many ways in your finding the right person for your  business. Prospecting can be a bit frustrating and I know that form experience. Take heart!  These 3 secrets will help you in your endeavors to fin new people to talk to.

Super prospecting Nugget 1:

“Prospect where people are, not where you feel comfortable going. Prospect BEYOND your comfort level to take your business to a NEW level.”

 It is called a PROSPECTING RUT.

It is a rut that many people get in and never leave.

You continue to go and talk with people that you are comfortable with, but yet…

They never come into the business or buy a product.

You even go to the same comfortable places HOPING someone will talk with you, but yet, you never talked with them.

You go to the same stores.

You go to the same bank branch.

You go the same old places….no variation.

NOTE:  Ahem.

There are more prospects in facebook groups than you could imagine.

There are more great prospects in LinkedIn than you can imagine.

What? You do not feel comfortable with that kind of social online prospecting?

Ok…

There are more prospects in one Networking meeting at the Chamber of Commerce meeting then 10 movies you want to go see.

There are more prospects in a work at home show in your city than you can imagine.

There are more prospects in a mall working there than you can imagine.

 Fish where the whales are, not the minnows.

Prospecting for minnows is easier and makes great wholesale customers, but whales don’t get tossed and lost with every change of the tide.

DID YOU GET THAT?

Leadership is YOU. Success is YOU. Achievement is YOU. You must allow yourself the reality of that to sink in. YOU are already that. You just have to make it REAL in your life. UNLEASH
YOUR Success!

Super Prospecting Nugget # 2

 When Prospecting, don’t just try and recruit your prospects. There is a much more powerful way to do it. Connect them to the amazing Possibilities of your business and connect that possibility to their DREAMS…and let them recruit themselves.”

 I really do not have anything else to say about this nugget.

Wow.

It really is that simple.

a. Find the Pain or Problem.

 b. Connect that Pain to your solution- your business.

 c. Then make the pain go away in their imagination – working with you.

End of story.

All prospecting is, and will ever be, is connecting the prospects heart to the Hope and Possibility that they CAN have the life they have always dreamed of, and you will help them get it with your Network Marketing products and company.

It is that simple.

End of pain.

There is MORE inside of YOU.

Reach DOWN and pull the Greatness up and then DO what you have been putting
off. SUCCEED wildly with it. Then Let the nay-sayers know they were WRONG!  UNLEASH your Greatness!

Super Prospecting Nugget # 3

Quit Prospecting. Start  Elevating. Lift people up first, and they will be more open and more drawn towards you. Encourage, Lift, and Pour Into the prospect all that your business
offers. Let them FEEL the business…not just hear about it.

There is a saying, “Pour it ON!”

I say, “Pour it OUT!”

 And “Pour It IN!”

The greatest secret to prospecting is not about numbers or keep talking to people or even “throw it up against the wall and see what sticks” which I abhor that statement.

It is about POURING INTO the Prospect the Hope and Possibility that their life can be what they have always have DREAMED working with you.

 Pour in kind words.

 Pour in compliments.

 Pour in a solution to their pain.

 Pour in your Leadership for them to follow.

 Pour in your heart and CARE about what they want.

 They will move from prospect to friend.

 And it s so much easier to recruit a friend than a stranger.

YOU are able to do ANY and ALL things. YOU just must believe you can. Life is waiting on you….what are YOU witing for?

These are 3 Powerful MLM Prospectng secrets NO ONE will Tell you fof your mlm home business network marketing success.

FREE Social Media Recruiting ebook- Social Recruting Power-over 50 secrets!

blessings…doug firebaugh

(c) 2012 all rights reserved

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How to CRUSH IT with an in Home pary Plan Meeting- part 2

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MLM Training – How to Transition Anyone into a Recruiting Conversation

June 8, 2012 by 3 Comments

MLM Recruiting Conversation Phrases.

Do you know how to move a regular online or offline conversation into a recruiting conversation in your home business?

Are you talking to cold market or warm market for your mlm business?

How would you like to know some powerful phrases to change a regular conversation into an mlm recruiting conversation?

Many people do not understand how to transition a regular conversation into a Recruiting conversation. And even more powerful how to “soften” the recruiting communication for the prospect.

What IS a Transition Phrase?

It is where you transition what you are talking about in a conversation into a conversation about your business and possibilities.

BUT…

Transition Phrases are powerful if USED CORRECTLY.

There is a “point” that there is an “opening” in every conversation that can be transitioned and transformed into a conversation about your business. But knowing what to say and how to say it is critical in order to be able to move into that what I call the “Transition Zone.”

The “Transition Zone” is where you move very softly into the conversation about your business and lead the prospect into it.

It is much like opening a door and walking the prospect through it. The “Transition Phrase” is the door opening, and then moving into the conversation is the walking the prospect through the door.

This is why many people mess up in their recruiting efforts. They try to FORCE the conversation versus transitioning into it.

You use “Transition Phrases” for that process.

Here are some powerful Transition Phrases as well as Softening Phrases to soften the prospect’s emotions:

1. Tran-sition Phrase:

 “I am glad you mentioned that.” This is where you take something the prospect has said, and turn into a “door” to open the conversation into a recruiting conversation.

This could be about losing weight, skin problems, or income problems.

“Tom, I am so glad you mentioned that. Because there is something that I have found that really helps with that. Let me explain.”

2. Transition Phrase:

 “That reminds me- let me share something with you that  I have been meaning to –that I have run across.”

This Transition Phrase can be used anywhere in a conversation. The secret is to play “Columbo” when you are talking to the prospect. Columbo was a detective that often as he was leaving a place, turn around and drop a “bomb” on the person that often lead to a conviction. It is the same here as you simply say the phrase and open the door to a different direction in the conversation.

Here are three “Softening Phrases” that can help in your conversation that will help “soften” the conversation moving in another direction:

“Softner” Phrases  – “I am not sure if this is something that would be right for you.”
“Softner” Phrases – “This may or may not be a fit for you.”
“Softner” Phrases – “I only want what is best for you and your family.”

I would suggest that you practice these phrases, as these will help tremendously in your recruiting and prospecting conversations in your mlm network marketing home business efforts.

FREE mp3 download- The 7 Biggest Mistakes Made in Network Marketing NO ONE will Tell You

blessings..doug firebaugh

(c) 2012 all rights reserved

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MLM Training- 7 Powerful Phrases to CONNECT with Your Prospects

June 2, 2012 by 3 Comments

 

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home business mlm

MLM Connecting with Your Prospects.

What are the secrets to connecting with your mlm prospects in your network marketing home business?

What do you SAY to a prospect that will get them to think that you are “one of them” and they feel comfortable with you in your mlm endeavors?

Do YOU know how to connect with people EFFORTLESSLY?

There is a secret to connecting with your prospects powerfully. They are called “Connection Phrases” and “Connection Questions.” Both are like Super Magnets that PULL people towards you easily and without much effort.

Connecting with your prospect- whether online or offline- is a MUST if you are going to build a home based business. The prospect if not feeling like they are connecting to you AND your message, may very well say “no thanks.”

Would YOU buy something from a person that you felt there was NO connection?

I doubt it.

We usually do business with people we like and trust- and feel CONNECTED to.

There are many ways to connect with people, but we have found that for network marketing and direct selling, there is no better way than:

“Connection Phrases”

These are phrases that people will hear you say and immediately the CONNECTION process starts to happen. These phrases PULL people towards you, and then they CONNECT with your message and words.

Here are 7 Powerful Connection Phrases that I have taught all over the world and they work with any culture and any home business prospect:

1. “I can relate to that!”

This shows that you can relate and connect to what they just said, and you have something in common. This phrase is a MAGNET.

2. “I was looking for the same thing.”

This shows that you have been where they are and understand their perspective and position.

3. “I understand.”

There is no more powerful way to connect than to understand someone and what they are saying. These 2 words are POWER and STRENGTH.

4. “I totally agree.”

Agreeing with someone is a powerful psychological connector. A prospect will feel flattered if you agree agree with them right off the bat.

5. “I have a friend that does that for a living.”

This is a Powerful connector for knowing someone in the same field of work. It truly is a great connection phrase and MAGNET.

6. “You and I seem to be a lot alike.” 

This one always seems to work without fail as you are saying, “You are like me!”

7. “You and I share a lot in common.” 

This is another great way to say, “I am like you.” This is a MAGNET that PULLS mlm prospects towards you.

These are 7 Connection Phrases for connecting to your network marketing prospects for your mlm home business.

FREE Social Media Recruiting ebook- Social Recruiting Power-over 50 secrets

FREE mlm mp3 download-The 7 Biggest Mistakes Masde in Network Marketing NO ONE will tell You

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Training- Do YOU Come across like a Professional or Amateur?

May 27, 2012 by 7 Comments

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mlm training

MLM Training on Professionalism.

Do you practice professionalism in your home based business?

Are you looking profressional in your business image for your mlm business?

Would you consider yourself a professional and does your demeanor show it?

The world of network marketing and home business is demanding more and more that we come across like a professional. Many distributors do not. And that can cost you a LOT in your mlm recruiting efforts.

Why?

We all are looking for something that will explode your home business:

Locating HIGH QUALITY TALENT.

There are MANY similarities to corporate recruiting and home business recruiting. The engagement may be different, but the results are still the same focus in our home business effrots..The same goes for social media recruiting. Both corporate recruiting and home business recruiting have similar processes and both want the same thing:

Locating HIGH QUALITY TALENT for the corporation, as well as a good company for the candidate- that both will work out well in the future.

Is that not really what a network marketer does?

They want to locate high quality talent for their business, as well as make sure
that their business is a long term fit for the prospect. High quality talent for a home business GUARANTEES that  will have the greatest chance for Success.

So many times though, the exact opposite is true.

The home business recruiter is looking for ANYONE WITH A PULSE to recruit and will settle for most anyone with a BREATH. If a weak candidate will listen to their presentation, they will settle for that candidate.

And because of that, they recruit lower quality, ill fitting prospects into their business
that do not work, or even stay. They would have been better suited as only customers, which those alone are HIGHLY VALUABLE in a home business.

What would happen if a corporate recruiter approached their career that way?

Think about it…

What would their results be?

Not much.

What would their reputation be?

Not much.

Would they be able to keep their corporate clients happy?

Not much.

Would they have retention in their candidate selection?

Not much.

Would they be a corporate recruiter for long?

 Not much longer.

That is the same reason why that so many home business professionals do not create the Success they desire. They are NOT approaching their business at the level of professionalism, and the level of quality talent that they need to approach it.

And they end up with… NOT MUCH.

It is the same with Social Media Recruiting folks.

A Home business professional MUST approach their efforts with the right focus and philosophy, professional mind set, as well as effective strategies.

You MUST have the right professional approach, image, words, attitude, and demeanor. These things will help accelerate your home business success for your mlm network marketing business.

FREE Social Media Recruiting ebook- Social Recruiting Power- over 50 recruiting secrets

FREE mp3 download- The 7 Biggest Mistakes made in Network Marketing NO ONE will tell You

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Training- The MLM Recruiting Law of Direct Proportion

May 4, 2012 by 2 Comments

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mlm training

MLM Recruiting Tips.

Do you often feel the PAIN of someone telling you NO in your mlm home business?

Have you ever gotten discouraged when someone you thought WAS coming into your network marketing business– does NOT?

What would it be worth to you to learn how to get past that?

Let me tell you about the MLM Recruiting Law of Direct Proportion.

It is a Law that is so powerful that if you “Get It” you will move past the pain of “rejection” very quickly.

Here is how it works:

If you have 5 people in the pipeline and 3 tell you NO, what would happen on the inside?
Odds are, you would get a little tense as you only have 2 people left that are
looking at the business.

You get a little nervous and start worrying.

But if you have 40 or 50 looking at the business, and 5 tell you NO, do you really care?

NO. Not really if you are honest about it.

It does not create any type of worry or being anxious.

You have so many more possibilities that can say yes.

That brings us to the Law of Direct Proportion:

The pain of the word NO will only hurt in direct proportion to the number of people that looking at your business. The more people that you have looking at your business, the less the word NO bothers you.

It is called Painless Prospecting.

And you have to have some numbers looking at the business – thee is not doubt. But most
people are NOT taught that because their sponsor will be afraid they will scare
them off.

Let’s listen to the 7 Billion Dollar Mentor:

“If people would just be honest with their new distributors, they would fins their attrition rate, or people quitting, would be so much less. And they would even find their activity level increasing dramatically as they start working the
numbers that really will insure success, versus struggle. We did a study with
our team in the late 90s and found out some interesting things.

 

“The folks who had 5-10 people looking at the business, their average check was
about $750- 1000.00.

“The folks that had 10- 20 people looking at the business, their check averaged
about $2,500.00.

“The folks that had 20-35 people looking at the business their check was averaging at least $7,000.00 a month.

“But the folks who had 45 or more looking at the business, their average check was 15,000.00 +.

“There is a pattern here that I hope people can learn from. And there is no better way to get the numbers looking at your business then jumping into the social media on the internet. You can find an infinite number of leads on the internet that you can befriend and get the numbers up in your pipeline quickly. I have not done 7 billion in volume by accident. I would suggest you take this particular scroll to heart.”

Simple. You need more people looking at this business than you probably have. If you want
to learn how to create an infinite amount of leads on line, than you need to
become a Storm Warrior and embrace the social media like many already have.

The PassionFire site is a great training ground for those who are looking for more out of their business via online prospecting for their own network marketing mlm home business.

FREE Social Recruiting ebook- Social Recruiting Power- over 50 secrets!

FREE mp3 download- The 7 Biggest Mistakes Made in Network Marketing NO ONE will tell you

blessings..doug firebaugh

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MLM Prospecting- 2 Cold Market Voice Mail Scripts that Get Call Backs!

May 2, 2012 by 5 Comments
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mlm cold market voice mail

MLM Cold Market Prospecting Voice Mails.

Are you leaving voice mails for your cold market leads for your home business?

Do you leave cold market voice mails and no one ever call you back?

Would you like to learn HOW to leave mlm recruiting cold market prospecting voice mails?

1)  Cold Market Voice Mail Message 1 – “You requested me to call.”

“My name is Lisa, and you requested me to call you–as I understand it, you had requested some information from our company –ABC,   and I want to make sure that we get you get the information you need. We are now holding initial conversations with some potential Leaders. I am not sure that this would be something right for you –or you for us, but would love to chat for a minute. The possible income potential for the person we work with is significant. You can call 1.800.555.1212 for some preliminary information. Looking forward to it. My number is 1.555.1212.

2. Cold market Message Voice Mail Message- “I am returning your Request for Information.”

My name is Doug and you requested some information from my company. As I understand it, you had requested for someone to give you a call and I am doing that. I would like to chat for a minute to see how I can help get you some information and then you can review it. Thank you for your request and I look forward to getting you that material and answering any questions. My number is 555.1212 and please feel free to let me know when you have 5 minutes and we can connect. Thank you and look forward to connecting.

The cold market is something that is fickle and you can leave 200 messages and NEVER get a call back, or you can get 190 call backs.

It depends on what you say, how it FEELS to the prospect and what they perceive you want from them.

DO NOT want anything FROM THEM but have something to give something TO THEM.

Like a FREE sample.

Like a FREE ebook.

Like a FREE video.

Like a FREE online course.

And IF you want them to to call you back….

Sound like somebody they would want to MEET.

Be friendly, but a Leader.

Be nice, but an Authority.

Be magnetic, but sound Powerful.

And sound like you are someone that is WORTH meeting and spending time with.

If you do this, and decide that you are going to recruit in the cold market, you will find that when you leave a voice mail, BE YOU. Do not be anyone else as they will sens you are a fake when they start a conversation with you.

It is not that hard, and with a little practice you can be doing amazing in leaving cold market voice mails in your mlm network marketing home business.

FREE Social Media Recruiting ebook- Social Recruiting Power- over 50 recruiting secrets.

MLM mp3 download- The 7 Biggest Mistakes Made in Network Marketing NO ONE will Tell You

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Social Media- The “LOOKER” Social Media Recruiting Prospect

April 27, 2012 by 4 Comments

social media mlm

social media home business

Social Media Recruiting Training.

Are you recruiting people in Social Media for your home based business?

Do you use social media for your prospecting in your network marketing training?

Are you successful in your social media recruiting for your network marketing business?

There are 4 types of folks that you will find in your social media recruiting efforts. The first one is the LOOKER.

Let’s take a look at the LOOKER Type of Candidates in Social Recruiting:

1. The LOOKER. 

This prospect in corporate recruiting is the person who is ACTIVELY LOOKING for a job or employment. In home business  mlm recruiting, this is a prospect that is LOOKING FOR CHANGE and LOOKING FOR MORE out of life.

They have their “radar” on looking for a FIT and a MATCH to where they see their lives are going.

They can be found on LinkedIn, Fast Pitch Networking, job boards, in discussion groups, asking for referrals, sending out direct messages, as well as just in social groups networking. They spend time not only on LinkedIn, but also facebook, follow
twitter feeds for possible job options, and check online career boards for possible options. They go to hotjobs.com, monster.com, careerbuilder.com, among many other career sites.

THAT is one of the biggest traits when it comes to LOOKERS. They are aggressively NETWORKING with other people, EXPOSING their names and profiles to get noticed. They are not afraid of placing their resume online and in public if needed.

In home business recruiting, Lookers make it known via comments and conversations that they are searching for a change in their life or want MORE out of life. It could be because of college tuition coming up, wanting a new home or car, or almost
anything that helps move their life forward to where they want it to go.

Lookers know what they are looking for, where they must go to possibly find it. They are very social and social media savvy in nature. They spend more time on social sites then the average person, can smell insincerity through their computers, and
known what they can bring to the table skill set wise as well as education.

Traits of a LOOKER.

The traits of a Looker are:

  •          Aggressive.
  •          Sharp.
  •           AWARE.
  •          Know what they want and how to get it.
             Relationship based.
            Teachable and Willing to Learn.
            Timing is NOW not tomorrow.
            Leadership skill set can be strong.
            Ambitious and growing.
            Dissatisfied and Discontented, but  not Discouraged.
            Sense of Urgency.
            Loyal and demands loyalty.
  1. These folks are easy to recruit for a home business. Even if they are looking a corporate position, they still can be easy to recruit.

The Social Recruiter  says, “Surprisingly, many of the Lookers actually are open to a more non traditional career path- even some part time. When I discovered this, I thought that was amazing. I only offer full time employment. But if I was in a home business, I would spend a lot of time looking for those kinds of candidates. They make themselves known and make it a point to get to know others. They are natural networkers and go getters.

 Some are motivated by unjustly being fired, some because they want a career change, some because they
want better money or position, and others because they want a more suitable corporate culture to work in. They are front and center and let you know it. But again, you only get ONE SHOT at this type of candidate.

 You MUST use the words and phrases that will get their attention the RIGHT WAY. Many people in social media I have observed, truly say a lot of the wrong things that push the candidate away. They could have had a powerhouse of a Leader with amazing connections at their call, but did not know the right approach or social focus to PULL them in. It is critical that you know this. Otherwise, you will never get the time of day
from them.”

How about YOU? Are you making that mistake?

 Lookers are looking for a MATCH.

 It is the same in home business and mlm. Lookers are looking for a MATCH.

They are lookingfor a match to where they want their life to go, and a possible business vehicleto get them there. That is the reason that if you are talking to a Looker, then you need to talk “match.”

“I am looking for a match for my company and someone who is looking for a match for their future.
Someone who would be a great fit for us and our company would be a fit for them.”

 You get the point.

This is how you hold conversation on the social sites. Talk “Match” and “Fit” with Lookers. That is the language that will pull them towards you. It rings in their heart as a conversation they would like to explore.

Lookers are VISIBLE and VALUABLE.

Lookers are the “Hunters” in Social Recruiting and they actively go out and “hunt” for the right job or the right business for their life. They are ACTIVE Networkers and are powerful Connectors. They are active in social media as well as offline.

They spend a LOT of time connecting with who they perceive the “right people”- someone who can help them locate the position or career they are looking for. They are often powerful Leaders with a vision for where they are headed. And many are looking
also to “expand” their horizons with something different-like a part time business they own in mlm or network marketing.

Many Lookers today are looking – with one eye for employment online- and with the other eye looking for possible alternatives. YOU offer the alternative with a home business.

You will find MANY Lookers at LIVE Social Networking Events including: “meetups,” “tweetups,” and “Mashups.”

 Look for them and connect to them for a conversation of possibilities for your mlm network marketing home business.

FREE Social media Recruiting ebook- Social Recruiting Power- over 50 secrets!

blessings…doug firebaugh

(c) 2012 all rights reserved

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MLM Training – The Climb to the Top of Success in Home Business

April 19, 2012 by 8 Comments

MLM Training - The Climb to The Top in Your Home Business

Many home business professionals often attempt short cuts in their mlm network marketing business, which often leads to a falling out of this business. Check glenoriegrowers to know all the latest updates about businesses.

A slower, more focused and determined climb to the top of your pay plan is much more powerful and is what Home business  Leaders do.

Don’t JUMP up a ladder, but CLIMB up the ladder and with Power and Passion and that way you will hit not only the mark in your home based business,

BUT THE TOP Where Most ONLY DREAM of Hitting!

 

FREE Social Media Recruiting ebook- Social Recruiting Power- over 50 secrets!

blessings…doug firebaugh

Filed Under: Home Business MLM Training Articles Tagged With: , , , , , , , ,

MLM Training- The Power of Pinterest Traffic for your Home Business!

April 5, 2012 by 6 Comments
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Is Pinterest Traffic Worthless?

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How would you like to discover the Power of Pinterest for your mlm home business?
 
Would having an understandinf of what kind of traffic you can build with Pinterest be of worth for your network marketing home business?
 
Here is a powerful post by copyblogger on Pinterest Traffic which I DEARLY loved for network marketing and home based  business.
 
And I am a big fan of the copyblogger site and newsletter, so I highly recommend that you check it out as I have learned a lot the last 4 years from Brian and his team.
 
Here is the post for your work at home business and Pinterest:
 
You’ve seen tons of articles raving about it.

How it’s driving more traffic than anything in the known universe. How you need to be “pinning” and have “pinnable stuff” or you’re going to fail at this magical new social network. How it’s the greatest thing since, well, the last greatest thing.

And you want someone to be straight with you. So here’s the truth …

Pinterest traffic is worthless.

But so is all traffic — unless you do something with it.

Seeing patterns that aren’t there

The problem with most of what’s being written about Pinterest traffic is that it’s pointing out the wrong things. What passes for “reporting” is someone opening Google Analytics, seeing a spike in referrals from Pinterest, and writing an “OMG! Lots of Traffic” post.

Very few are taking the time to do any due diligence on the larger picture.

Are people clicking through, or is the “traffic” just a remote call to the pinned image? Where are your visitors going? What are they doing?

You have to ask real questions, and look for real answers, not patterns based on what others think they’re seeing.

And the wonderful thing about running a business online is that almost everything is testable, trackable, and adjustable.

What’s really going on with Pinterest traffic?

Data doesn’t lie (at least when you’re using it correctly).

Understanding your data — traffic, patterns, and conversions — is critical to your content marketing strategy.  Especially when it comes to a new traffic source.

At Copyblogger Media, much of what we do is guided by data — traffic patterns, market analysis, feedback, customer input, and conversion scenarios.

And the increased Pinterest traffic we receive is treated no differently.

We watch, track, analyze, and correlate to figure out how best to capitalize on this new traffic source. Here are a few things we’ve discovered …

Traffic:

  • In the last three months (Jan 1-Mar 28), Pinterest helped traffic grow on each of our sites.
  • For Copyblogger, Pinterest was the #3 referring website, bested only by Facebook and Twitter.
  • Between January 1st and March 5th, when the 15 Grammar Goofs That Make You Look Silly infographic was posted, Pinterest sent close to 15,000 visits. Based on the number of times it was pinned, this told us that fewer than half of the people who pinned the image actually clicked through.
  • In the week following that infographic, Pinterest sent 2.7 times as much traffic as the three months before.
  • Individual post activity seems to hold a long shelf life when it’s popular on Pinterest. Often, a tweet is lifeless within a day, where a pin can continue pulling traffic for weeks after being published.
  • During this same three-month period, Pinterest was the #29 referring site for StudioPress.
  • While the amount of raw Pinterest traffic — the number of visits — is smaller for StudioPress than for Copyblogger, visitors to StudioPress stay much longer and visit more pages on average. For example, the average visit duration for a Pinterest-referred visitor on Copyblogger is 0:00:32, compared to an average of 0:05:28 on StudioPress.
  • Pinterest visitors check out 1.16 pages on average after clicking through to Copyblogger, compared to 6.34 pages on StudioPress.
  • The bounce rate for Pinterest visitors on Copyblogger averages out to 91.7%, StudioPress is 49.9% on average. This is much higher than our site averages, and higher than most other traffic sources.

Visitor Flow:

  • Infographic pins have exceptionally high bounce rates and very short visits, usually less than a minute. However, other pins (such as the 56 Ways to Market Your Business on Pinterest post) that led to straight copy had much longer visits and lower bounce rates.
  • On that Pinterest marketing post, the majority went on to the main page, followed by the Internet Marketing for Smart People, Genesis, and SEO site quality pages.
    Check Out Your URL
  • On days when Pinterest activity was particularly high, traffic increased to each of our product sites from Copyblogger.
  • 89.6% of Pinterest-referred visitors to Copyblogger were new to the site. Only 44.4% of Pinterest referrals on StudioPress brought new visitors.
  • The StudioPress top Pinterest-pulling post included an infographic about How Developers are Driving the Business Adoption of WordPress.
  • The vast majority of other StudioPress popular pins were all themes or showcase websites. These pins, on average, showed very low bounce and exit rates, with most continuing on to the themes page, the showcase, the blog, or the features page.
  • On average, they also showed fewer new visitors, which historically correlates with low bounce rates on our properties.

OK, so what does all of this mean for you?

In short, it means:

  1. You need to have specific goals for using the traffic from Pinterest.
  2. Work with the traffic as you would from any source — driving it to landing pages and through a conversion path.

For example, we’ve optimized certain pages on Copyblogger to drive visitors to our list and product pages. We’ve found that the traffic from Pinterest can be also driven to those sources, if a clear call to action is present.

On StudioPress, optimizing showcase pages to drive traffic to the related themes has shown an increase of on-page time and conversions — especially for repeat visitors.

So, even though the traffic from Pinterest for StudioPress was much lower than for Copyblogger, the overall bounce rate was also lower, on-page time was higher, and conversions were better because the path was more predictable.

Armed with that data, we can better utilize the traffic on all of our sites through tracking and testing.

And so can you.

Our analysis shows us a number of best practices for converting Pinterest traffic:

  • Infographics and smaller images command more click-throughs because they’re unreadable from the Pinterest site.
  • Infographic headlines are key to getting people to click through.
  • Compelling subjects covered with too-small-for-Pinterest font choices are ideal.
  • People who do move around your site upon arrival will likely follow a predictable path (for example: a showcase theme pin leads to a page path that is more likely to start with the themes gallery than the blog).
  • You can control how traffic responds by making a specific call to action on your pin’s landing page.
  • Longer visits on pins that bring repeat traffic is an important metric, since on commerce-driven sites you may need to get someone to your page a few times before they buy.
  • Pinterest doesn’t sell stuff — you do. By funneling the traffic properly, you can convert visitors into customers.

Traffic from any source is only worthwhile if you have specific goals for it. You can use Pinterest for customer engagement, personal branding,  or as an entry point to your conversion funnel.

This is a great post on Pinterest and I found it fascinating. I would encourage you to check out how to recruit on Pinterest with Pinterest Recruiting! This is only one of many posts that will be coming for your Pinterest Recruiting education for your mlm home based business.

FREE Social Media Recruiting ebook- Social Recruiting Power-over 50 secrets

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blessings…doug firebaugh

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