MLM Training – The Weakness in “Trying to Control Everything Leadership”

MLM Training on Leadership Control.

Do you try and control everything you do with your home business?

Ate you aware that being a control freak as a leader hurts your network marketing business?

Are you unknowingly practicing this for your work at home mlm?

Leadership is NOT control. It is about Influence and persuasion. It is about being a Catalyst and making things happen. But controlling everything going on is not leadership- it is dictatorship. And it never works to build a direct sales team.

Here is an article from SmartBriefs that will help you see from a Corporate side that you must NOT try and control everything. Yes, you want to hit the ranks that your comp plan has, and hit the top of the plan. But if you control everything in your group, you will find that it hurts you more than helps you do that.

And one of the biggest reasons NOT to try and control everything, is that your Influence will be hurt a LOT with your team and upline.

Here is the article- enjoy!

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Why do you care if you do not hit the rank promotion or get the promotion you desire?

The three major impacts to you are:

  1. Financial—you don’t reach your income goals; the top sales officer is typically one of the 3 highest paid people in the company.
  2. Professional—you will be branded as the almost guy; He was almost  the SVP. He almost got the big job. He almost got promoted but timing didn’t work.
  3. Personal—do you want to relocate and change industries in your mid 40’s? If you’re into relocating, New Braunfels cash home buyers will help you. To get started, simply fill out a form at wewillbuyyourhomeforcash.com and scroll down to find out more details. Is your wife interested in pulling the kids out of school? The average regional VP of Sales has 2 kids between the ages of 9 and 15; embedded in the community. Never easy.

Why you will lose the role to your internal peer or sideline team member? Lack of Influence

This month, Forbes wrote a compelling article on the importance of great sales leaders. Influence through coaching and developing all people in the organization stood out.

If you lack it, you will fail. You might be saying: “that sounds squishy.”  It isn’t.  You have positional authority; but you do have influential authority greater than your peers?

The higher up you go, the less control you have. The number one reason why Regional guys never become worldwide guys is they lack the ability to influence multiple stakeholders. They spent their careers controlling people. I call them Captain Control. Do you commit any of these 3 sins?

  1. Control People—you constantly are working behind the scenes to ensure all people in your region say the right thing when others are in the room. You don’t like people reaching out to your direct reports without you knowing. More importantly, you are fanatical about knowing what happened. Who said what to whom and when. You are “feared” in your group and you somewhat enjoy the perception that you carry the big stick.
  2. Control Ideas—you don’t like new ideas unless they are yours. You spend time pushing back on change. You resist it. You want your team to “run the playbook” vs. challenge you and conventional wisdom. No idea is a bad idea as long as it is yours.
  3. Control Opinions—you don’t seek transparency. You seek compliance. When you ask people questions, you do it in a manner to check the box. You say you want their opinion but you really don’t. You want their agreement with yours. Malicious obedience.

What is the Alternative? Measure yourself against your key sales team leaders. You may be surprised at how they manage and inspire their teams, not control them.

Link to article:

SalesBrief Article for more reading….

This is another post that will help your leadership in the mlm network marketing home business profession.

FREE mp3 download- “2013 Recruiting Secrets”-over 25 secrets with Doug and Diane Hochman

blessings…doug firebaugh

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MLM Training- The Power of Pinterest Traffic for your Home Business!

mlm home business pinterest

mlm network marketing pinterest

 

Is Pinterest Traffic Worthless?

4

How would you like to discover the Power of Pinterest for your mlm home business?
 
Would having an understandinf of what kind of traffic you can build with Pinterest be of worth for your network marketing home business?
 
Here is a powerful post by copyblogger on Pinterest Traffic which I DEARLY loved for network marketing and home based  business.
 
And I am a big fan of the copyblogger site and newsletter, so I highly recommend that you check it out as I have learned a lot the last 4 years from Brian and his team.
 
Here is the post for your work at home business and Pinterest:
 
You’ve seen tons of articles raving about it.

How it’s driving more traffic than anything in the known universe. How you need to be “pinning” and have “pinnable stuff” or you’re going to fail at this magical new social network. How it’s the greatest thing since, well, the last greatest thing.

And you want someone to be straight with you. So here’s the truth …

Pinterest traffic is worthless.

But so is all traffic — unless you do something with it.

Seeing patterns that aren’t there

The problem with most of what’s being written about Pinterest traffic is that it’s pointing out the wrong things. What passes for “reporting” is someone opening Google Analytics, seeing a spike in referrals from Pinterest, and writing an “OMG! Lots of Traffic” post.

Very few are taking the time to do any due diligence on the larger picture.

Are people clicking through, or is the “traffic” just a remote call to the pinned image? Where are your visitors going? What are they doing?

You have to ask real questions, and look for real answers, not patterns based on what others think they’re seeing.

And the wonderful thing about running a business online is that almost everything is testable, trackable, and adjustable.

What’s really going on with Pinterest traffic?

Data doesn’t lie (at least when you’re using it correctly).

Understanding your data — traffic, patterns, and conversions — is critical to your content marketing strategy.  Especially when it comes to a new traffic source.

At Copyblogger Media, much of what we do is guided by data — traffic patterns, market analysis, feedback, customer input, and conversion scenarios.

And the increased Pinterest traffic we receive is treated no differently.

We watch, track, analyze, and correlate to figure out how best to capitalize on this new traffic source. Here are a few things we’ve discovered …

Traffic:

  • In the last three months (Jan 1-Mar 28), Pinterest helped traffic grow on each of our sites.
  • For Copyblogger, Pinterest was the #3 referring website, bested only by Facebook and Twitter.
  • Between January 1st and March 5th, when the 15 Grammar Goofs That Make You Look Silly infographic was posted, Pinterest sent close to 15,000 visits. Based on the number of times it was pinned, this told us that fewer than half of the people who pinned the image actually clicked through.
  • In the week following that infographic, Pinterest sent 2.7 times as much traffic as the three months before.
  • Individual post activity seems to hold a long shelf life when it’s popular on Pinterest. Often, a tweet is lifeless within a day, where a pin can continue pulling traffic for weeks after being published.
  • During this same three-month period, Pinterest was the #29 referring site for StudioPress.
  • While the amount of raw Pinterest traffic — the number of visits — is smaller for StudioPress than for Copyblogger, visitors to StudioPress stay much longer and visit more pages on average. For example, the average visit duration for a Pinterest-referred visitor on Copyblogger is 0:00:32, compared to an average of 0:05:28 on StudioPress.
  • Pinterest visitors check out 1.16 pages on average after clicking through to Copyblogger, compared to 6.34 pages on StudioPress.
  • The bounce rate for Pinterest visitors on Copyblogger averages out to 91.7%, StudioPress is 49.9% on average. This is much higher than our site averages, and higher than most other traffic sources.

Visitor Flow:

  • Infographic pins have exceptionally high bounce rates and very short visits, usually less than a minute. However, other pins (such as the 56 Ways to Market Your Business on Pinterest post) that led to straight copy had much longer visits and lower bounce rates.
  • On that Pinterest marketing post, the majority went on to the main page, followed by the Internet Marketing for Smart People, Genesis, and SEO site quality pages.
    Check Out Your URL
  • On days when Pinterest activity was particularly high, traffic increased to each of our product sites from Copyblogger.
  • 89.6% of Pinterest-referred visitors to Copyblogger were new to the site. Only 44.4% of Pinterest referrals on StudioPress brought new visitors.
  • The StudioPress top Pinterest-pulling post included an infographic about How Developers are Driving the Business Adoption of WordPress.
  • The vast majority of other StudioPress popular pins were all themes or showcase websites. These pins, on average, showed very low bounce and exit rates, with most continuing on to the themes page, the showcase, the blog, or the features page.
  • On average, they also showed fewer new visitors, which historically correlates with low bounce rates on our properties.

OK, so what does all of this mean for you?

In short, it means:

  1. You need to have specific goals for using the traffic from Pinterest.
  2. Work with the traffic as you would from any source — driving it to landing pages and through a conversion path.

For example, we’ve optimized certain pages on Copyblogger to drive visitors to our list and product pages. We’ve found that the traffic from Pinterest can be also driven to those sources, if a clear call to action is present.

On StudioPress, optimizing showcase pages to drive traffic to the related themes has shown an increase of on-page time and conversions — especially for repeat visitors.

So, even though the traffic from Pinterest for StudioPress was much lower than for Copyblogger, the overall bounce rate was also lower, on-page time was higher, and conversions were better because the path was more predictable.

Armed with that data, we can better utilize the traffic on all of our sites through tracking and testing.

And so can you.

Our analysis shows us a number of best practices for converting Pinterest traffic:

  • Infographics and smaller images command more click-throughs because they’re unreadable from the Pinterest site.
  • Infographic headlines are key to getting people to click through.
  • Compelling subjects covered with too-small-for-Pinterest font choices are ideal.
  • People who do move around your site upon arrival will likely follow a predictable path (for example: a showcase theme pin leads to a page path that is more likely to start with the themes gallery than the blog).
  • You can control how traffic responds by making a specific call to action on your pin’s landing page.
  • Longer visits on pins that bring repeat traffic is an important metric, since on commerce-driven sites you may need to get someone to your page a few times before they buy.
  • Pinterest doesn’t sell stuff — you do. By funneling the traffic properly, you can convert visitors into customers.

Traffic from any source is only worthwhile if you have specific goals for it. You can use Pinterest for customer engagement, personal branding,  or as an entry point to your conversion funnel.

This is a great post on Pinterest and I found it fascinating. I would encourage you to check out how to recruit on Pinterest with Pinterest Recruiting! This is only one of many posts that will be coming for your Pinterest Recruiting education for your mlm home based business.

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blessings…doug firebaugh

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