Social Media MLM- Optimizing Your Home Business Blog for Recruiting
- mlm blog
Blogs for Home businesses today are critical in the success of a home based business. It is your ‘calling card” as well as on of your most powerful image makers on the web. It will help you be FOUND by search engines, as well as be KNOWN by your readers as well as visitors.
Part of the challenge with many home business mlm blogs, is that there blogs are not “optimized” and fully prepared for the web and online marketing. There are “holes” that need to be filled so they are more “search engine friendly” and have what the search engines require in order to show up in the SERPS. (Search Engine Results)
We have been optimizing our websites (we have a TON of them) for nearly 13 years and have made every mistake in the book. I LOVE SEO and study it all the time. I find it fascinating how to changes almost weekly. We have an SEO person that we work with that has really helped, but for whatever reason, I LOVE SEO and get a kick out of learning and engaging it on the websites when I can.
How do your optimize your blogs for MLM RECRUITING?
In a home business, it is important to make money blogging that is totally STOKED, TWEAKED, and OPTIMIZED for recruiting the right people from your blog.
What is REQUIRED for Optimizing a Home business blog For Recruiting? Well, we do not have time to get into that as it would take WEEKS to complete that conversation, but we can get you started if you are not “hip to the facts” as they say. This is where conversion rate optimisation agency can improve your entire ecommerce business. Much of the research that goes into CRO has to do with who your customer is and testing is a big part of making sure your store is effective and helps you get to know exactly who you’re dealing with and what they prefer. If you’re about to start some CRO initiatives within your company, CRO experts recommend you start with some conversion research in order to understand how visitors are interacting with your online store and what type of friction is causing bottlenecks within your sales funnel. I’ve done this research myself on a client’s website and I must say, I was surprised of the type of data we gathered. You tend to learn more about who you customers are and their challenges.
FIRST OFF….What is the purpose of optimizing blogs for recruiting from search engine traffic?
A lot of home business bloggers overlook the importance of optimizing their blogs for recruiting from traffic from search engines. The actual point of home based business blogging is usually to create EXPOSURE, VISIBILITY, AWARENESS, and to GAIN READERS. These are the “potential prospects” that you can engage about your home based business in the future. Or, you can engage them directly with a recruiting post on your blog. Either way, it works.
You want people to “feel” your blog, not just look at it. They need to “sense” that this blog is powerful and CAN HELP THEM. You want to have others read your home business trainings, thoughts, opinions, tips, offers, and marketing ideas on various issues concerning your home business. This includes Success with a home business, WHY they need a home business, New ideas for your prospect to gain from, introduce to them the current possibiltiies for their life in your niche industry, and in many cases just what is on your mind about life.
Some home business bloggers who blog for recruiting reasons, their main goal is to create more SEO traffic. Nothing wrong with that! Both of these home business blogging needs demand the blog be totally optimized for recruiting and SEO for search engines.
Unless you have been living under a rock, (smile) you know it is called SEO or search engine optimization. This marketing process is the same that your message normally goes through with a business or personal home business site –only it is a blog (much like a journal) that your work at home message and your mlm network marketing efforts are now attempting to optimize. A blog is a website-sort of.
We take it a step FURTHER. We call it “Search Engine Optimization for Recruiting.” This is what you TRULY want, as you can optimize a blog for searches, but it MUST BE OPTIMIZED for recruiting your readers and prospects as well.
The whole process of optimization for recruiting and SEO is critical to bring in new home based business prospects and traffic to your home business blog. You need to present your work at home message you are promoting to that traffic coming in from major search engines such as google, bing, and yahoo.com. This makes it easy for users or readers to search and find your blog so you can then expose your message to them and to start the recruiting process. If your success message and business want to gain a growing group of loyal readers as well as potential customers, than you must optimize your blog for recruiting and search engines the same way your work at home message and home business would on a personal or business HTML website.
Blog SEO Optimization for Recruiting is the key to a successful online home business web blog and the traffic your work at home message and home business need. Without the optimizing your blog for SEO and recruiting for search engines, your blog will never be seen or read.
Lets be REAL…What is the purpose of a content rich, AMAZING looking, Easily Navigated, idea soaked, hooked up powered up jamming down blog with no one to read it and thus- no one to recruit?
HELLO!
The million dollar question is what exactly has to happen to start the process of optimizing you blog for recruiting as well as the search engines? The process of SEO optimization for recruiting involves the powerful topic of ONE WORD to BEGIN with and many people teach this for SEO but NOT for Recruiting:
KEYWORDS.
Not only Keywords- but Keywords that are MAGNETIC and PULL the search engines towards you as well as your prospects towards you.
The right and powerful keywords must be placed, written into, or embedded into the home business blog. The largest portion of blogs have this handy option called tags -sometimes keywords – at the bottom or side of each blog post or entry on the dashboard of the blog.
The key words or key phrases that your mlm recruiting message and business message place into this box is critical. It must be the best possible keywords for optimization of the blog and getting the attention of your prospect. Your home based business messagecan start this process by searching online for a free keyword search engine optimization tool. Google has one. All you have to do is google “free keyword adwords tool” and it will take you to it, and even show you how to use it in 2 easy steps.
There are paid for versions as well such as as WordTracker, Keywordelite, and Keywordspy.com
This powerful recruiting word tool will generate free or paid for keywords that will optimize your keyword search box helping in the process of optimizing your blog for search engines and home business recruiting. Keywords are the major factors to get your blog visited daily by the search bots to obtain a visible rank in most of the major search engines. Without having the proper keywords it is almost impossible to optimize your blog for search engine- let alone mlm recruiting.
Once your work at home message and home business have the proper keywords they should be embedded into your posts, videos, and into EVERY title. This is IMPERATIVE for SEO as well as getting the attention of the prospect for recruiting purposes. The title and keywords in your posts you write should all be the best possible words, phrases, questions, and images to obtain optimization.
What are the benefits of your products?
What are people looking for?
What SOLUTIONS are people seeking?
Those are powerful key words and phrases that you need to use on your home business blog.
The next step in the process of optimizing home business blogs for recruiting and search engines, is to make your blog clean and FOCUSED ON ONE MESSAGE for recruiting purposes. Your blog should be clear, concise, highly navigable, and DRIVING THE MESSAGE about your home business possibilities to the prospect and reader. Your blog should have nothing but high quality content, videos, and pictures with a CALL TO ACTION.
Give them some place to visit on the blog, a company presentation to look at, an ebook to download, a video that contains VALUABLE information, and an opt in box to get their name and email. This is critical for FOLLOW UP and to connect with the readers. Also, let people COMMENT on your posts, and them comment back to them.
Start developing a relationship through your blog, and then TAKE IT OFFLINE. Start following them as well on social sites and get them to KNOW YOU and TRUST YOU. Blogs are GREAT to start the process of TRUST in a home based business.
Once your Recruiting SEO is completed on your blog, simply submit your blog to as many blog directories and search engines as possible. You can use a great free tool for blog submission:
This is the VERY FIRST step to optimizing your blog for Recruiting and SEO for your home business in network marketing.
Social Media MLM- The 4 Levels of Social CONNECTION?
social media mlm for home business
If you think about it, Home business social media is a fast growing arena in the home based business profession. And we have been training on it for 6 years. There are many GREAT teachers and other trainers out there and we are honored just to be a part of it. we discovered social media around 2004 with myspace (where in the world did THAT go?) and then moved onto facebook, twitter, and now the new google+. It is an amazing time to be in the network marketing profession.
Many folks train on marketing in social media and we do too, but we want for this training, to really focus in on the FOUNDATION of social networking. It is critical that you understand that there is a BASE PLATFORM that social media rests upon as far as actions. And this platform you must master in every area of social media, be it video, blogging, podcasting, texting, posting, etc.
What is the BASE PLATFORM of taking action for home business social media?
The base of Home Business Social Media Marketing is about Conversation.
No Doubt. Conversation RULES as far as being the DRIVING FORCE in the social media experience in MLM. NEW conversations as well are vital to the growth of your home business.
But the platform the base is HOSTED on I believe is:
CONNECTION.
Conversation does not occurwithout a Connection, and without a reaching out on someones part via a post, video, podcast, comment, tweet,, cinchcast, or whatever you choose for the delivery of your message.
Connection, though is the START of where it all begins to happen in Social Media. It is at the NUCLEAR CORE of social networking.
First comes the Catalyst, then the Connection, then the Conversation.
Whether it is tweets on twitter, friends on facebook, and users on LinkedIn – it still starts with Connection in the Social zone.
Are you Connecting on a regular basis? And if you are, how are you doing it?
Connection, according to the dictionary, is “when 2 things come together and meet.”
Cool.
That works as far as social media. Connecting with folks that you have something in common with is all part of the home business social media marketing process. But if you think about it, there are different types or levels of Connection, and social media really demands a higher level of connection in mlm marketing.
All Marketing is, (no matter if you are a traditional marketer or a home based marketer,) is the process of exposing your message or product to a prospect in some way. Yes, that is a simple definition, but within it, you must CONNECT your message with someone. There must be a CATALYST to make it happen, like an advertisement, phone call, squeeze page, or an article online. But something MUST start the process of marketing and recruiting.
Here is the process : < Catalyst >- Attention- Connection- Conversation- Collaboration.
Hence, the 4 levels of Connection in social media.
1) Attention.
This is the weakest form of Connection in home business social media. No matter whether it is on LinkedIn, or Facebook, it is the weakest. This form of Connection many people make the mistake of thinking they have Connected here and immediately start bombarding folks with recruiting and marketing messages. That is a HUGE no no. Attention means that you have Connected their eyes, mind, or curiosity with something, but it is NOT enough to start the home business marketing process effectively. Yes, you can start here, but rarely does it prove to be effective. This Connection is only where someone NOTICES you message.
2 Connection.
This is where a person in the home business marketing process, is “hooked” by something in your message or offer. It could be a phrase, video, free giveaway, download, image, or color. But SOMETHING has not only gotten their attention, but has Connected their mind to a further look. the psychology of this is to switch in their curiosity, and desire for more information. They have “plugged in” enough to Connect to your message and consider it.
3) Conversation.
This is the third level of Connection, This is where the Conversation has moved beyond curiosity, and now has elevated to communication. They may want to know more about the message or product. They may want to know more about you. They may want to know more about the benefits and value of the product. But Conversation does take place and can take place many times over the course of time before you move to the 4th level of Connection.
4) Collaboration.
This is where you both agree that you will Collaborate in some way and is some fashion to work together. This may come in the form of a recruit, sale or purchase, an appointment, a referral, a new person in your home business, a new mlm customer, or even a referral, partnership or Joint venture. Collaboration is something that has many possibilities.
The ultimate goal in home business marketing is to make something happen that creates a win/win situation for both the marketer and customer. And these 4 levels of Connection can create a LOT of new recruits and profit if you are consistent and relentless.
Many network marketers never get past the Attention stage as they are more interested in RESULTS then a Relationship. They have it backwards. Relationship is a much better catalyzer of Results. Since you have taken the time to Connect on a higher level, they have learned to TRUST you, and trust more of what you suggest or say.
Do not make that mistake in home business social media marketing. Take it to the highest level every time, and see your results increase dramatically in your home business social media zone.
Discover how to fuse social media and network marketung as a success force!
blessings.. doug firebaugh
(c) 2011 all rights reserved
Dissover the prospecting secrets that produced over 5 BILLION in Volume!
Home Business Training-The Secret to “Urgent Patience” in MLM
home business success urgency
In my home business, in 1989, I remember talking to my mentor, and asking him what is the REAL Secret to Success in a home business. Let’s move past all the hype and rah rah and get to the bottom line.
He was eating breakfast one morning, as we were at a national conference. He had called me and asked me to join him and of course I did. What an honor. I wanted so bad to get to the TRUTH about the MLM profession and then start succeeding at it. I KNEW this was my calling in life, but yet it was not doing what I needed it to do.
So when I asked him this question, he did not even look up from his raisin filled oatmeal. He said something so profound that it still rings in my ears today.
What did he say?
“Patience is the secret to home business success Doug. But it must be Urgent Patience. The single greatest Success trait of all Millionaires in the Home Business Profession is PATIENCE. Most people out-patience themselves right out of this profession as they are urgently working, but not patiently waiting – for their skill set and leadership to grow.”
Wow. I was stunned.
This was pure GOLD as no one had ever said that to me before. Maybe no one cared enough to tell me the truth.
Who knows?
But it really hit me like a 2 by 4 when he said those words.
It is called:
Hurry up and wait.
That is how most entrepreneurs SHOULD feel. They want to have a sense of urgency, but yet they know they need to be patient because all businesses take time and effort. Especially in the MLM home business profession.
Most home business owners are willing to give the effort …for a while.
It is the TIME that it can take many have a challenge with.
Don’t outpatient yourself out of this incredible network marketing profession.
Where your home business is today is nowhere close to where it will be 3 years from now.
Keep focused and talking to NEW people with NEW CONVERSATIONS. Keep sharing your company’s information.
What you are doing today is planting seeds. They may not grow next week. It may be next year.
Seeds of prospecting.
Seeds of social networking.
Seeds of recruiting.
Seeds of presentations.
Seeds of webinars.
Seeds of in home meetings.
Seeds of exposures that will grow at a later time.
All these seeds ARE GOING TO GROW as God has ordained that seeds grow.
Hello.
Just make sure you are around and active when the harvest season comes flooding in!
And that season is right around the corner for your network marketing mlm home based business.
Master Social Media in Network Marketing! Click to find out how!
blessings…doug firebaugh
(c) 2011 all rights reserved
Create a PROSPECTING AVALANCHE – click here to find out HOW!
Home Business Social Media- Personal Branding -the ONE Secret?
home business personal branding
In home business social media, there are so many tips, trainings, and strategies for success that are so rocking HOT. And we have been training since 2006 on MLM Social Media for Home Business.
But I believe one of the GREATEST powers of social media is the power to build a reputation and image in people’s minds that they remember.
It is called “Personal Branding.”
Personal branding in your home based business requires many things and we are coming out with a resource soon that will equip you to brand you beyond anything you ever though you could.
But WHAT is the real focus of Personal branding for Home business?
Some say that it is to build a “perception” that other people remember and it stays in their mind.
Some say that it is to build a picture online so that people will talk about it and spread it.
Some say that it is simply painting a picture of your message with an image or words that people connect to you and remember.
Yes…they are all correct.
But we have built a brand using the word “FIRE” and it has been all over the internet for years. We have used it in images, posts, audios, videos, and the like. But the power of Personal Branding even moves past that. Yes, we have a 7 figure brand, but that is NOT what the TRUE FOCUS is of Personal Branding in home business social media.
Far from it.
MLM and social media are much alike. If you think about it, you want people to feel GOOD about you and your message as well as business.
But here is the Million Dollar question:
How do YOU set yourself apart form all the other home business personal brands out there?
How do you RISE above the fray and set yourself higher in the home business profession?
Simple…
We ran across a secret of mlm social media branding about 5 years ago and have taught it only to our Private Clients that we consult with one on one. It is a POWERFUL Secret that many people simply have no clue of.
That is why we have been blessed by God to have such a powerful home based business brand in the profession of network marketing. We simply took that secret and ran with it.
YOU need to set yourself apart from ALL the rest of the network marketing and work at home folks. You need to make yourself SPECIAL in your prospect’s mind.
Ok…
How?
In Personal Branding in Home Business, do NOT just be remembered.
Become UNFORGETTABLE.
Did you GET THAT? Read it again. LOUD!
Become UNFORGETTABLE.
People that are remembered in personal branding do build a following.
But there are those rare people that become Unforgettable in personal branding, that build AN ARMY of loyal maniacs.
Is that not what YOU WANT?
Do not just settle for being remembered.
There are 5 levels of “Personal Branding Impact” as we have developed and in a future post I will cover those so you can have an idea of how to create a Personal brand that does not only trigger a memory of you, but also trigger a MOVEMENT TOWARDS YOU in your mlm home business personal branding.
Take your Social Media Home Business Success to a WHOLE NEW LEVEL! Click HERE
blessings…doug firebaugh
(c) 2011 all rights reserved
ENDLESS LEADS? And they are FREE to FIND? Click Here for a Prospecting Avalanche!
Home Business-MLM Leadership “ARE YOU ALL IN?”
home business commitment
There comes a time that there must be a DECISION in a home business that cannot be altered or changed.
It is all part of MLM Leadership and building a Team of Leaders. You cannot expect to build a team of Leaders when you are not focused like one and acting like one.
There comes a time that you have to draw a line in the sand and face the truth about Success in your home business.
It is a decision for what I call “FINAO.”
Failure Is Not An Option.
Period.
In my life, failure does not exist. Getting the wrong results does, but not failure.
Especially if you are decision bound to something.
And this will require you to possibly make some changes that you do not want to make, are you may be not aware that things need to be changed, or you simply say that you will do that you have to do to build your success in MLM.
Leadership in MLM and a home business requires a bigger than average COMMITMENT.
It requires a bigger than average DESTINY.
And it requires a bigger than average HEART connected to the Vision and the Dream. Especially with a home business.
Are you giving that in your home business?
Are you giving all you need to give in your network marketing business?
Imagine anyone starting a company in Corporate America and they say that they will give only half of what is required.
We would call that person half hearted and going nowhere.It is the same with many home business owners. They simply are not giving all that is needed to give to succeed in a home based business.
Are YOU?
Today I want to ask you what I call the Make or Break question:
Are YOU ALL IN?
Read that again.
Are YOU ALL IN?
There is a philosophy I learned years ago that you must be “ALL IN” to achieve Success that ENDURES.
You must be “ALL IN” to live a life that goes ALL OUT. READ THAT AGAIN.
This means your heart is all in the business, your thinking, your belief, your focus, and your time. You are simply not working the business, but you are LIVING the business when you work.
Are YOU ALL in or just part in ?
It is FELT in your Words.
It is SEEN in your Actions.
It SCREAMS in your Belief.
I am NOT Talking about time or a clock,. or hours. The hours are not the focus here.
I would rather someone give 3 ALL IN hours than 20 HALF IN.
The 3 would produce 100 times more than the 20 that are half hearted and barely started.
Leadership is about being ALL IN and being ALL ABOUT.
Are YOU ALL IN in your MLM and home business?
Discover the Power of Social Media prospecting for your home business!
blessings…doug firebaugh
(c) 2011 all rights reserved
