LinkedIn for a home business social media mlm is an incredible social media networking tool.
It offers so much to the home business professional that I could spend hours talking about it. But that is not possible in one post or even a series of posts. Social media mlm is something that is growing, and growing fast. And it changes it seems almost daily. And I could never do justice to even begin to cover that in multiple trainings.
But there is one truth that we will cover today:
No matter how great a networking site LinkedIn is, if your are not visible and cannot be found in the search tool, then you are hidden.
And you must be FRONT and CENTER with your PROFILE to be found in the search results when people are looking for what you market. It is that simple.
No Visibility = Little “Findability.”
You NEED to BE FOUND!
How does that happen in your profile?
By creating a “Magnetic Profile.”
What is that?
It is creating a profile that PULLS people towards you from 2 places:
You can see that the keywords and phrases have been optimized for the search tool. You can search on LinkedIn any type of keyword: mlm, network marketing, mlm training, home business, home business trainer, Home based business, or most any other like search term and my profile comes up usually at # 1 or 2. It has been optimized to do that.
But there is a secret:
You cannot “spam” the profile as then LinkedIn will not include you in the search results. And knowing how to create the Magnetic Profile with the proper balance is CRITICAL.
“Front Loading” your Profile with the proper mix of applicable keywords and phrases is important. But you cannot create a profile that does not make sense and tell people what you do. It MUST make sense and easy understanding for the person to know what you do.
The profile is one of the single most important marketing tools you will ever have, as most professionals today are on LinkedIn. YOU must come across as Professional but at the same time MOVE THE PROSPECT to contact you.
If you create a Magnetic Profile with the proper keyword structure, then not only will you PULL EYEBALLS TOWARD YOU, but they will be moved to contact you.
To take your profile to a higher level and it become a Prospecting Power for you, and create an ‘eyeball pulling” profile, then you may want to consider this:
In a home business or mlm business, prospecting and finding good candidates for your business is imperative.Especailly PROFESSIONAL Candidates. If you do take the time to connect with GREAT leads, you often can be wasting your time with folks.
The social media site LinkedIn has proven to be a GOLD MINE in finding great candidates for your business of network marketing. It is a place that houses over 120 MILLION professionals that average 107,000.00 in income a year.
With today’s marketplace, many professionals are SEEKING additional ways to drive revenues in their business as well as personal income, And LinkedIn is a GREAT place to connect with people and find the ones that are truly looking and OPEN to something new and additional cash flow.
There is a certain psychology in LinkedIn that I have noticed, and you MUST be adept to the nuances of it. Unlike any other social site I have been on, LinkedIn has it’s own culture, and it’s own rules that much are psychologically driven.
Unlike facebook and twitter, LinkedIn DEMANDS from the very rules themselves a Professional approach, a Professional communication style, and a Professional mind set.
What works on other social sites, DOES NOT WORK on LinkedIn. It is a step above the rest, and that includes facebook, Google+ and twitter. Yes, you need to connect with people and also to create relationships- no doubt. But you MUST create those relationships seen and sensed as a PROFESSIONAL Home Business Marketer, and not some “part time I want to recruit you I am going to make you rich” amateur.
I see that often on LinkedIn and the person acting that way often does not even realize he / she is doing it.
That is why I want to ask you 3 questions:
1. Are you using LinkedIn daily?
2. Are you creating a PROFESSIONAL BRAND on LinkedIn?
3. Are you finding High Quality Prospects on LinkedIn?
If you are NOT then I would suggest you look into it. Because you can find more quality professionals in a DAY on LinkedIn then you can in a week on any other social site. It is that powerful.
Professional is the key word for LinkedIn.
In EVERY aspect of brand building.
You must be professional in your:
Thinking. This is critical. Professional means you filter your thoughts through the lens of Leadership.
Actions. Your actions are your calling card on LinkedIn. Make sure that you act Professional and any and all requests are acted upon accordingly.
Words. Your communications must be Professional and focused on HELPING other Professionals. Yes, you want to find great candidates for your business, but FIRST become a GREAT CANDIDATE for helping others in their business quest. It can be a simple “atta girl: or “atta boy.”
Visibility. You must be Visible on LinkedIn and there are many way to do that. But however you choose, BE PROFESSIONAL in your visibility.
Connections. People on LinkedIn want to feel RESPECTED and Looked Up To. I have observed this for 6 years. Everything communication should sound respectful and you admire their Success. Yes, it may sound corny, but that is how many people are on LinkedIn. And may DO deserve that level of respect.
Encouragement. The secret to LinkedIn is to become an “Elevator” and elevate people through your encouragement. That alone will start branding you as a professional quickly.
And the final thought is create a:
“Professional Feeling” about who you are. When people think of you, or communicate with you, make sure that they FEEL the Professional side of you, and sense that you truly are one. Use the words that Professionals use, and NOT the words that so many marketers hype with.
That does not play well on LinkedIn nor for the Success of for your home business.
If you want to discover the Recruiting SECRETS of a # 1 Corporate Recruiter in the nation, and learn his Step by step process and MUCH MORE, then check this out: