home business online
This home based business article was written a while ago, when it was in it”s infancy, but even then we were teaching about online recruiting. It has become enormous in it’s impact and also in the results that it has produced.
Online recruiting can come from social media, internet marketing, among other ways.
You need BALANCE with the internet, and social media, but also a focus on it as well.
Here is the original article:
Even though 85% of all recruiting is still done offline (PassionFire Survey-Oct.-Nov.-Dec. 2004) there is a need to bring to the forefront some Training on recruiting (and in RecruitingFire) on Online and Internet recruiting. There is a growing force on the net of network marketers that eventually will revolutionize MLM, and with a fanatical glee…
The recruiting process on the internet is not unlike the process offline…you still must prospect, contact, present, follow-up, get the decision, and train and duplicate…among other things…
We have found there are 10 Laws to MLM Recruiting on the net, and if you adhere to them, your success will become more swift, and longer lasting…
INFERNO Secret:
There is a Live human being behind the computer monitor that you are trying to recruit…treat them as such, and with respect and professionalism…
The 10 Laws of MLM Online Recruiting and how You can maximize them.
1) The Law of Gain/Loss.
You must stress in every communication what the prospect has to GAIN from your offer, or what they will LOSE if they don’t act today.
INFERNO Secret:
The fear of Loss sometimes can be a more Powerful motivator than the desire for Gain.
Stress right up front what the prospect has to gain and how their life will be enhanced somehow or someway …Sometimes you only have a few words to do this, so what you need to do is come up with at least 10 KILLER headlines and sub-headlines that stress gain/loss and get some folk’s opinions on what would be the most powerful…
And keep the copy in your communication focused on the Gain or Loss that can happen and create a sense of urgency with your words and punctuation. If you can touch a person’s emotions with the Power in Gaining in life, or further Losing in life, you can get their attention.
INFERNO Secret:
You have less than 7 seconds to get their initial attention …so write your words so they get YOUR attention…and create the next law….
2) The Law of Curiosity ..
Your goal in Internet recruiting is to initially create a sense of curiosity and build from there… There is no need to have a ton of information in your initial message…whether in a classified ad, email, or ezine. You are trying to get them to do the “Click Here” motion…and understand…
The Power of Curiosity in a Home business MLM.
INFERNO Secret:
No one will ever click to your site or autoresponder if you have not created some form of curiosity…that is the MAGNET, that draws them to your offer. People must be attracted to what you are saying, and the best way to do that is to get them to think…”I want to know more!!!”
And you elicit that response with a GAIN/LOSS statement that will create enough emotional pull to want to know more…
INFERNO Secret:
In Initial Recruiting exposure on the net…Less Is More…The less that is said except to get the Gain/Loss out there, the more chance you have of creating curiosity.
3) The Law of Personalization.
If you are going to be a SERIOUS recruiter on the net…you must get personal… You must include in your emails and special mailings , if at all possible, the name of the individual you are mailing to…why?
There is a 10 times more chance of them opening it up if you have there name on it then if not. There are newsletters out on the net teaching about how personalization is becoming a foundation principle of developing relationships on the internet. And there is software that can do that for you…
INFERNO Secret:
When a person reads or hears their name, it is music to their eyes and ears. With the competition that is starting to spring up on the net, you MUST establish a professional MLM presence, and having their name on the email is a great way to start.
When someone sees their name, it is almost automatic…they get curious about what it is and who it is from…and that is where if you have a good heading, and their name, it WILL get read…and it is a great way to start off a budding relationship in Network Marketing…plus they will duplicate what you do…
Get personal, and get their attention…
The Automation Factor in MLM.
4) The Law of Automation.
The successful internet recruiter will have automated their recruiting process for the most part, and increase their exposures ten fold. If you are not taking advantage of some of the automation software out on the net to increase your productivity, you are wasting time…
You must first and foremost use autoresponders to follow up with your folks…and there are a ton of free ones out there, and I would advise you using them…why?
They have proven to be successful… Software is available for automating classified ads submissions…you push a button, and BAM! There goes your ad out to thousands of folks…we use it all the time to get PassionFire’s message out…
There is software for newsgroup submissions, and it works! We have had some great success using it for our ezines…and it will work to recruit if done properly…There is FFA FREE submission software that will blast your ad out to zillions of FFAs…T
here is a classified ad club that will blast your ad out to tens of thousands…There is also a bulletin board software that will put your message on over 1000 boards…Success rate? It varies…but it does work…
There is other software out there, and I urge you to create a system with it to quadruple your time efficiency…and MLM Recruiting.
5) The Law of Impact.
Your recruiting efforts must not just Inform…but Impact. If you study the most successful advertisements in magazines, the ones that get your attention are the ones with impact.
What is impact on the net?
It is where you create a “I can relate to that” mindset…or a “I never thought of that ” mindset…or a ” I can’t let this happen to me” focus…or it just “hits them” when they read your message…
INFERNO Secret:
To impact, you must create a CONNECTION with that person in some way that gets their attention, and also their imagination…”I can relate to that!”(Gain/Loss)
What can create impact on the internet? On a website, a great visual, but simple website that is easy to navigate…and gets the prospect to think…
In your email, impact can be created with your words but also the questions you ask that DISTURB THEM – the pictures your words paint, and the emotional response you draw, plus the curiosity that you create.
Making people think is a great way to impact folks…especially about their future and their past…
On bulletin boards, you can create impact with useful information, that others can use,
And Internet Recruiting 101: include your signature file on your message.
Impact can also be obtained with simple, sincere, and honest communication…sometimes a rarity on the recruiting circuit on the net…
Recruiting MagneTechs in MLM.
INFERNO Secret:
The Most Powerful way to impact folks is with a probing question that draws them to your Network Marketing message…and disturbs them…
It’s called Recruiting MagneTechs™…
INFERNOSecret:
Promoting Major Value to a person’s life creates major Impact in your network marketing home business.
Blessings…doug Firebaugh / PassionFire Intl http://www.passsionfire.com
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