MLM Training- The 4 Parts to Writing Eyeball PULLING Content


mlm network marketing

mlm home business secrets


I recently in my home business mlm education, ran across a 1932 article on advertising in an old magazine scanned and uploaded online on a website featuring old marketing material.

 It was amazing. I love the article and the feel of it. It was REAL and honest writing.

 I learned so much.

And it taught me something that I believe can revolutionize your MLM content writing for your network marketing business.

Have you ever read something in home business that you COULD NOT QUIT READING?

Did the content keep you so ENGAGED that you simply were forced to continue reading because of the flow of it?

Did that network marketing content PULL you in and keep you interested?

Odds are you were being PULLED by what I call “The 4 Eyeball PULLING Anchors” of writing content.

These 4 anchors were taught and applauded in the 1932 article I read, and I wanted to share them with you.

Again, I love reading about the marketing secrets of the past that ran successful businesses. It really can teach you the foundation of a lot of what and why we do what we do today.

If you are a content writer for your home business mlm, then you need to have a template that can use. This 4 part template must have been used back in the 30’s or even 20’s but it WORKS.

And I would advise for your home business to use this on blogging and article writing.

Here are the simple 4 Eyeball PULLING Anchors:

1. What I have for YOU.

This is a simple approach. What do you have for me? You answer that right off the bat.

BUT- make what you have for them a SOLUTION Driven WHAT.

“This is a powerful resource that will help you step by step learn how to get your body back in amazing shape no matter what shape you are in.”

2. What this means for you and how you GAIN from it.

This is about VALUE and BENEFITS. Make sure that you write it perfectly clear what the Value and benefits are to the reader.

“You will not only feel better and gain more energy, but you will not believe how amazing you will look in the mirror. Your body will look like a magazine cover.”

“Included in this powerful resource are 4 DVDs and nutritional education that will change your life and also outlook on life. It will help you look at life in a whole new way.”

3. Who YOU ARE.

Let them see you as a person, not some shadow behind a computer. Let them see you in a video, or some photos with your family they can RELATE TO and think, “This person is like me.”

If you get them  to see you are a REAL person like they are, you will find them coming back day after day to check out your content.

4. Here is what you DO Next.

Lead them to n action that will continue the flow of communication. Give them something to download. Give them something to watch. Give them something to read or listen to.

But whatever you do- KEEP THEM ENGAGED by leading them with an ACTION that contains VALUE and BENEFITS for them.

Give them something FREE. That seems to always work.

Use the 4 Eyeball PULLING Content Anchors when you write, and see if the do not increase your readership and results of your mlm home business success.

Social Network Marketing Secrets for YOU!

blessings…doug firebaugh

(c) 2011 all rights reserved

Prospecting Training on Steroids! READ this!

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MLM Recruiting LinkedIn-3 Un-Breakable Rules of Recruiting on LinkedIn


mlm linkedin recruiting home business

mlm linkedin home business recruiting


In any MLM or Home Business using LinkedIn, there are many powerful secrets that can be discovered for sponsoring great candidates for your home based business. LinkedIn is a GOLD MINE of Professionals and ALL are looking to Network in some form.

 A #1 Corporate Recruiter in the nation for a recruitment company, who is a friend of mine, has 7 Rules that he adheres to that has allowed him to recruit more candidates in a year for his company through LinkedIn than the next 3 recruiters in his firm combined.

 He discovered social media in 2005 and has been a master at it, it seems, from day one. His “Rules” he uses for recruiting are powerful and has allowed him to even require $750.00 an hour for consulting and people and companies pay him gladly.

 These Rules are what he calls the “The 7 Un-Breakables” in his recruiting business and he does NOT break them for any reason.

 He has helped me put a webinar together which we will be doing on September 22, at 8 pm EST. It is called “LinekdIn Recruiting Secrets 101” and is a 3 hour webinar PACKED with how to become a Master Recruiter on LinkediIn with MORE additional videos in the Replay Room after the webinar as well. I would advise you to check it out LEARN for a master recruiter who has adapted his trainings especially for the home based business profession!

 Here are 3 of the Rules that Scott (my buddy) say that are Un-Breakable concerning LinkiedIn Recruiting:

  1. The Rule of ATTACK.

 NEVER attack people with your offer of placement or business. So may people do on Linkedin. People do NOT want to feel like they are being pressured or USED for their contacts or their desire to network. But many network marketers make the prospect FEEL that they have an agenda and only that agenda matters:

 To Recruit the Prospect.

 Attacking someone is when you immediately start talking about your offer before you even get to know the person and see if they are who you think they would be a good fit for your business or a good candidate.

 Scoot says, “Give them some breathing room and let them come to you. I have always connected with people, but then keep what I call ‘Distantly Close’ and when they showed signs of moving towards me, I moved towards them more. Yes, I told them I was interested in talking, but keep a little distance to see how they respond.”

 Never attack your prospect. CONNECT and then start constructing abridgeofTRUSTthrough your LinkedIn conversations and also taking it offline. Talk about what THEY DO for a living and let them ask you more about what you do. Send them a link for a free marketing ebook or video to add value to their business and to their job and life. Add Value from the very beginning with little known  information and then you can follow up asking if they like the gift. You will be amazed at how this works.

  3. The Rule of the LOCAL NETWORK.

 On Linkedin, there is a local network you belong to. I belong to the Greater Detroit network with over 30,000 professionals on LinkedIn.

 Scott says that alone is a GAME CHANGER as you can meet them face to face and personally get to know them. Candidates are easier to recruit if you connect with them face to face and they see you are REAL.

 PLUS you have that in common with them- you are a “neighbor” and can immediately talk about that fact. Talk about the local sports scene or upcoming events that you plan to attend, or anything that pertains to the local area.

 The more LOCAL FEEL you have to your conversations the more comfortable the prospect will be and want to meet you.

 All you need to do is communicate with them about their profile and tell them you are in their network and would love to invite them to a social meetup or even just meet them at starbucks.. tell them this:

 “I am looking to meet and network with professionals in our local area as I am learning so much from them about local business. Would you like to meet up and grab lunch or a tea?”

 Scott obviously talks to them about their future plans and placement options for a better job. You can talk to them about possible “Cash Flow Options” or “Revenue Ideas” that gives them life options for their future they may not currently have.

 Find out what network you are in and start looking for prospects to link to and then possibly meet up locally.

 3. The Rule of OPENING.

 Scott discovered they people on LinkedIn HATED to feel like they were being CLOSED on a deal or sale. They preferred to feel like they were being OPENED.

 Scott always pointed to the fact that a new job was an “Opening” to a whole new future and destiny. He was always focused on talking about how this would open future doors, open possibilities, open new connections, open new windows of networking.

 If you come across too strong in the “closing” part you will lose these professionals. Here is how Scott always “opened their minds and eyes:”

 “And what this will offer you is it will open up doors that you could never knock on and open up a whole new direction in your life that will give you more money, more security and more options in the future you do not have now. Isn’t your family worth that kind of security and door opening in your life?’

 LInkedIn is NOT about attacking, ambushing, pressure, or closing.

 It is a about Constructing Relationships that will lead to doors being opened with new contacts and also new business and REFERRALS for you. Follow these simple Rules and see if your business does not dramatically improve on Linkedin for your MLM Home business.

 These are 3 of the 7 Rules that Scott follows concerning his recruiting on LinkedIn.

 We will be covering the other 5 Rules in the LinkedIn Recruiting Webinar next Thursday, September 22 at 8 pm!  Check it out and REGISTER:

  Take your business up to a whole NEW Level on LinkedIn with the LInkedIN Recruiting Secrets 101 webinsr! The price is going up this weekend! So LOCK YOUR SPOT in this powerful content rich LinkedIn webinar featuring the #1 Recruiter in the NATION for a recruitment firm’s Secrets to recruiting on LinkedIn.

It will empower your home business with ENDLESS Professional LEADS for your mlm efforts in home business.

Social Network Marketing Secrets – READ THIS!

blessings…doug firebaugh

(c) 2011 all rights reserved

Recruiting Training on STEROIDS- and all the ideas are FREE