MLM Network Marketing Training-MLM Success- Rainmaking in MLM

The Rainmaker
by Gary Lockwood

The MLM Rainmaker.

Remember when scientists used to seed the clouds to try to make it rain? They would fly over rain clouds and dump salt pellets to try to force the rain from the clouds. I guess they figured that they could just help Nature along a bit.In my years of helping business owners and professionals discover ways to grow their business, I’ve seen many who sat around waiting for rain. They would wait by the phone, hoping a prospective client would call or come to the business. Their attitude seemed to be a combination of passive hope and resignation. They hope someone will do business with them. They hope that others will initiate contact with them. They seem resigned to whatever MLM business floated their way.Others, including some of the most successful, took positive action “to make it rain”.

These are the ones who made calls, ran ads, got out of the office to make their own contacts. Through their Network Marketing activity, these business professionals created opportunities for new business.A few years ago, my own business went through a slow period. As the MLM business slowed down, revenues decreased and demands on my time decreased, too. For awhile, I enjoyed the slower pace. Then I figured out that we were on a path to financial disaster. I realized that something had to change drastically.Verna, my wife and business partner, finally said, “Get on the phone and stir up the cosmic dust”!

So, I took her advice and started making calls. I called everyone I knew. I called past clients, old prospects, people from my old phone lists. I even called people I knew in a previous company.

Also, I got out of the office and attended business mixers, seminars and other events where business professionals (my target market) tended to show up.

Sure enough, after I started all the activity, we began to notice that the phone was ringing constantly. We were getting calls from prospective clients wanting to know more about our services.

Even more interesting, many of the incoming calls were from people we did not contact. It seemed like the very act of outbound activity was causing inbound business.Time and again over the years, I’ve seen this phenomenon. Positive action, directed outward seems to stir up the cosmic dust. It doesn’t work if the actions are directed inward. No matter how many times you count the inventory, rearrange the furniture or have internal meetings, these inward-focused actions won’t cause clients to show up or prospects to call you.

Making Rain in Network Marketing.

So what does this mean for you?

Consider a couple of things. First, brainstorm the types of outward-focused activities that are appropriate for your business. Would it be appropriate to make calls (to whom?), go visit (where?), run ads (what type, when?). Would it be reasonable to attend mixers, seminars, do some direct mailings, conduct a telephone survey, or canvass the neighborhood?

Next, pull out your calendar and start blocking off some time for these tasks. Generally, this type of business-building activity is best done in blocks of time, so pencil in blocks of one to three hours for this.Clearly, most of these actions require preparation.

To make sure you don’t make a career of just the preparation, schedule the set-up tasks on your to-do list for specific days. That way, you’re more likely to get them done

.Finally, just do it. You know in your heart that you enjoy the results of this business-building action, especially when the revenue starts to come in.

The benefits to you and your enterprise are legion. More clients, more revenue, better client relationships and happier employees are just a few of the advantages you’ll realize when you take action to make it rain.

So, what are you waiting for? “Stir up the cosmic dust in MLM and Network Marketing “!

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

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MLM Network Marketing Training- Will Seminars Get You Clients?

More Articles by C.J. Hayden
I often suggest public speaking as a powerful way to show prospective Network Marketing clients what you can do. Many professionals and consultants have built successful practices by giving free presentations to associations, businesses, and educational institutions. But what about producing your own MLM seminar, where you arrange the logistics and invite the guests? Does this work as a strategy for landing clients?

Offering a Success Seminar can be an effective means to become more visible to your target market. If you are a good (or even fair) presenter, and the right people come to your seminar, you will definitely get new customers. But to use seminar marketing successfully, you need to be very clear on your goals, and plan each seminar carefully.

The MLM Purpose.

If the purpose of your seminar is primarily to get clients, you shouldn’t be expecting to make money on the seminar itself. You may wish merely to cover your expenses, or maybe even spend a little extra. For this type of Success Training seminar, the key to making it pay off is to attract people who are good prospects for your business in the first place, rather than just filling the room.

Instead of making your MLM Success Seminar free, it’s a good idea to charge a small fee. That way, your prospective clients will perceive you as offering something of value. The fee will also discourage attendance by people who can’t afford your product or service. It’s the quality of the participants that matters, not the quantity.

If what you really want is for your seminar to turn a profit, you must recognize that by offering full-fee seminars, you are adding another line of business to your company. Operating as a seminar producer will require the same kind of planning and ongoing management as your existing business does.

It can be as difficult to make a profit on your first seminar as it was to originally launch your business. Many people won’t sign up for a seminar the first time they see it; others would like to come but can’t make the date. You’ll have a better chance of making money if you plan at the outset to offer your seminar on a regular basis. You may find, though, that this takes away too much time from your core business.

Promotion in Network Marketing

Whether the seminar you are planning is promotional or for profit, estimate your projected income and expenses before making a commitment to proceed. Base the income you project solely on the fee you will charge per person multiplied by the number of attendees you expect. Don’t include any projected spinoff business in your income estimate. If you land new business, you will still have to work additional hours to earn that compensation.

Typical expenses include design and printing of a flyer or brochure, postage, posting a notice on your website, purchase of mailing lists (if you don’t have your own), print and Internet media ads (including calendar listings), facility rent, audiovisuals, handouts, and refreshments. You should also consider the cost of your own time to design promotional materials, compile lists, compose e-mails, and make phone calls, as noted below.

In designing a snail mail or e-mail campaign for your Success Seminar, keep in mind that it is quite typical to get only one registration for every 100 pieces you mail, even with a pre-qualified list.

Subtract your projected expenses from your income, then make a rational decision on whether to proceed. If the purpose of your seminar is to get business, estimate how much spinoff business is likely. Before going ahead, ask yourself if there might be an easier or cheaper way to get that many new clients or contracts.

Making Money in MLM.

If your purpose is to make money, divide your expected profit by the number of hours it will take you to design, market, and deliver your seminar. Is that amount a reasonable level of compensation for you?

If your best guess at the numbers tells you that producing a seminar makes good business sense for you, go for it! Because people do business with those they know, like, and trust, seminars can help you build a solid client base. And because repeat contacts raise awareness, mailings and ads about your seminar will generate more visibility for your core business.

J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income.

Presented by PassionFire Intl http://www.getclientsnow.com

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

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