MLM Network Marketing Training MLM Home Business- 35 Steps to Starting One- Part 2

The Network Marketing Home Business.

19. REPEAT STEPS 14 TO 18 FOR OTHER PRODUCTS.

20. FIND HOT BEST SELLING “HOW TO” INFORMATION THAT PAYS OVER 1000% PROFIT THAT YOU COPY LOCALLY FOR PENNIES AND SELL FOR DOLLARS.

A quick way to launch your business is to buy “ready made” QUALITY Network Marketing books and reports that you can use NOW!! Later, add your own creations to your product line. A number of book publishers, mail order dealers and close-out sources often carry overstocked books called remainders at a fraction of the cover price. Check your phone book or contact your local book store for inventory. If you chose to sell used books for which there is a big market, consider yard sales, flea markets, bazaars and schools which are a great source of good used books, Profit margins, for these books are typically less than for your own materials because the publisher had to produce the book, promote it and pay royalties to the author. Margins can run 30 to 1000+% but normally average at about 50-75% range on a book by book basis. Used books, obtained at the sources mentioned can return 1000+% profit.

You can create your own MLM info-products if you have the time and know how to do it. The high profit, approaching 2000%, comes from the low production cost of copying reports, books and booklets for which you have acquired the “rights” from the originator, copyright owner, or “prime source”. Depending on the size ie. number of pages, of the info-product, and the quantity you reproduce, will determine your cost. Usually, your cost is a fraction of the retail price of the material offered to the buyer. For example, a 24 page book on “MAIL ORDER SECRETS” that retails for $25-$35 may cost only $1.20 to produce in small quantities or as little as $0.75 in 2000 lot quantities thereby resulting in enormous profit potential to the dealer. Caution: It is illegal to reproduce copyrighted reports and books without the written permission of the copyright owner. Reprint rights certificates are granted to dealers who have paid for that privilege.

Copyrights provide protection from copying for literary, dramatic, musical and artistic works. They can be obtained for $20. The Patent Office does not handle copyright registration, rather, contact the Library of Commerce. To protect, say, your new information product such as a book, report or article, request FORM TX and Circular 1. “Copyright Basics”: from Register of Copyrights, Library of Congress, Washington, D.C. 20559-6000 or call: (202) 707-9100 [24 hr. Forms Hotline].

21. AVOID WORN OUT, CHEAP, WORTHLESS, POOR QUALITY, MLM SUCCESS REPORTS.

People pay for information contained in a report and do not necessarily care what the report actually looks like PROVIDED the information is what they were looking for and not just a rehash of commonly available information merely repackaged. A one page report containing important data useful to the buyer, such as a financial newsletter that may cost $25 for a single page may be worth 10 times the cover price for the value of the information conveyed to the reader, while a single page report, poorly written or containing useless general information is not worth the cost of the paper it’s written on. So, insist on quality, and with your newly acquired computer skills, you should be able to deliver a quality document with little effort. Give your customers what you want.

MLM In Local Newspapers

22. PLACE A TINY INEXPENSIVE CLASSIFIED AD IN A SMALL LOCAL NEWSPAPER ADVERTISING THE INFORMATION.

Avoid placing expensive display ads without first testing your offer with a small, low cost, classified ad. Ads placed in local papers will run quickly, unlike ads placed in magazines which often have closing dates 1-2 months in advance of your actual ad placement date. In other words, you should know whether your ad pulls orders sooner when placed in small newspapers than in magazines. Consider other faster, inexpensive means of test advertising such as E Mail and the Internet as discussed later, where your ad is placed practically instantaneously in those media with world-wide exposure to potentially millions of prospects. Always test your offer before you invest large sums of money on any MLM advertising campaign. It is wise to vary your offer in price and content depending on where you place your ad. If your product appeals to both sports fans and to investors you should put a higher price on your offer targeted to investors who may more readily recognize the value of your offer than a sports fan. Test, test and test again, then repeat ads that out pull another test ad while eliminating or modifying the lesser pulling ad.

23. FILL ORDERS YOURSELF

Fill orders from a small stock of copies you have on hand or copy as orders are received. Keep a small inventory of books that you acquired from publishers or other sources mentioned and fill orders from stock. Backorder, as needed.

24. REINVEST ALL PROFITS IN OTHER INFORMATION.

After the sale to your customer, you should be prepared to offer additional related information and products to your customer. That’s why you should strive to expand your line with new materials and money-making offers.

25. HIRE DEALERS TO HELP YOU SELL YOUR INFORMATIVE MATERIAL.

It’s a big world out there!!! You can not, alone, reach all of your best prospects, due to time and money contraints. Sure, you can do a lot of the work yourself, at first, but soon you will discover that there are experienced dealers and distributors who know how and where to market YOUR products and information and make you both more money than you could make alone. The small commission paid to your dealers is well worth it.

26. START SLOWLY AND GRADUALLY BUILD YOUR BUSINESS.

For example, don’t buy new office equipment when you can ‘get by’ with some used ones. Go step by step constantly testing the market. Stay with product lines that work and eliminate those that are duds.

27. DON’T BELIEVE TV GET RICH QUICK HYPE.

Building a business takes time, effort and money. Sure, a lucky few did make lots of money fast, but they don’t tell you how much it really cost them and how many other false leads they followed to achieve success. Realistically, at first, shoot for earning a few hundred dollars a week by inexpensively marketing good products and information having nice profit margins. Fill orders from inventory to control business activity.

28. THE KEY TO DIRECT MARKETING SUCCESS IS PROFIT MARGIN.

You need at least 3 or 4 times your cost to make money because advertising, overhead, postage, product costs, and your salary must be included. Avoid low margin products or you’ll go broke fast!! As mentioned, there are products available that allow 400% profit margins and information products with 1000+% profit margins. If you try to obtain these suggested margins then you are on the road to success. If you try to sell a product that costs $2.00 for $2.75 you will certainly fail to make a profit because the operating expenses will consume your slim profit margin.

29. CONTROL YOUR PRODUCT OR INFORMATION

Another important key to success is to control your product or information. You become the supplier letting others help you sell your product. You achieve this control by buying products or directly from supplier aka “prime source” at below wholesale prices or by creating your own materials.

The MLM FREE Publicity Factor.

30. GET FREE PUBLICITY

Get FREE Publicity for your Company by writing press “news” releases to area newspapers. Editors will not print releases that are overly commercial. News items will normally be printed. Instead of writing a press release, call the editor, then briefly state why your home business would be of interest to readers. For example, YOUR business helps people…save time, money etc…and, other readers can learn from your experiences to start their own business too. Tell the editor that you are available to be interviewed for a feature story to be written about you. When you “GET FREE PRESS”, send me your clipping and remind me that I told you so!!! Good Luck!!

31. START SMALL WITH LITTLE MONEY

Always start out small, avoiding big cash outlays. Take one small step at a time but START!! Don’t procrastinate!!

The Directory of Business Development Publications offers publications to help you build and manage your business. FREE counseling for business is offered through several dedicated organizations: the Service Corps of Retired Executives (SCORE); Small Business Institutes (SBI’s); Small Business Development Centers (SBDC’s) and a number of professional associations. Contact: U.S. Small Business Administration Mail Code: 2550, 409 Third Street, S.W., Washington, D.C. 20416 or call: 1-800-827-5722 to request publications or assistance.

32. AVOID PURCHASING MAILING LISTS AT FIRST.

Typical mailing list customer response rate is just 3% (considered to be very good by industry standards). This means that if you mail your offer to 1000 persons you can expect only 30 replies and not all of them contain orders. To mail 1000 pieces of your offer is costly. Postage alone (at current first class rates) is $320, so don’t use direct mail at this time. Later, when you build a customer base, you should mail them additional (back end) offers from time to time and, these customers who already purchased your initial offer are very likely to respond to your other follow-up offers especially if you provided good service and quality products and information they wanted. Expect response rates of 10 to 15% at that time.

33. E MAIL MARKETING IN MLM.

Consider marketing via E Mail by offering FREE reports and valuable information, product sources and tips. Subscribe to E Mail Newsletters such as the one you are reading now and place low cost test ads to get world wide exposure for your offers. Perhaps, after you gain experience, you may want to create your own specialty E Newsletter for your interest such as inventing, woodworking, home repairs, energy sufficiency, etc.

34. INTERNET

Consider Internet advertising, perhaps on your own web page or on a high traffic mall, but remember that you (or the promoter) must publicize your electronic mall usually by print advertising or via E Mail. A low cost classified ad can effectively create “hits” at your web site or “mall”. Your ad may say: ” FREE MONEY MAKING OFFERS TO ALL VISITORS TO…YOUR WEB SITE” or have professionals handle creating, promoting and maintaining your site for you.

35. NETWORKING

Tell everyone you meet what you do and listen to what THEY do. Offer to exchange business cards and refer clients to them. Also, if you see an interesting article that is related to the other person’s business, clip it and mail it to them with a note that says: Thinking of you…here’s an article you may find of interest. This little tip works wonders.

(Joseph R. Birkner is a writer, direct marketing consultant, inventor and President of Star Research Company a prime source supplier for unique high profit products and inventions and How-To Information. Contact him directly at Star Research, S’N S Plaza, POB 2121, Peabody, MA. 01960-7121 or E MAIL to: starco@juno.com)

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

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