MLM Network Marketing Training -MLM Direct Sales Perseverence

MLM Network Marketing Training -MLM Direct Sales Perseverence

[MLM] Persistence is kind of like water. You need it if you ever are going to get something to boil.”

Thomas Jefferson

 

Ever watch water boil?

Is boring at first, but eventually the bubbles show up, (much like a Network Marketing business) and the steam starts, and the boiling begins. But the heat had to be consistent, and never wavering.

It is the same with the heat of success.

And the heat of Winning.

And the Heat of Victory.

And the heat of a Direct Sales Fire!

The Fire of MLM Success.

If you want anything in your life to boil, and create some HOT success in your MLM Business, then you must be consistent and never wavering.

Constant heat and Constant focus.

Either you are cooking in life…

or end up cooked.

Well????

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training-MLM Success Secrets- Creating a ThinkSHIFT in Network Marketing

MLM Network Marketing Training-MLM Success Secrets- Creating a ThinkSHIFT in Network Marketing

 

Shifting your MLM Success into OVERDRIVE.

Are you thinking yourself out of Success? GREAT question, as many do this day in and day out. In MLM, people play the great American past time of making excuses, and then making others rich. OUCH!

Brutal? Yep. The truth? Absolutely!

And I would rather tell you the way it REALLY is, instead of the way that everyone leads you to believe it is.

INFERNO Secret:

Life can either be a Paradise, or a Pair of Dice, which you leave to Lady Luck to throw and see what comes up.

And it all revolves around how you THINK.

Are you on a Thought Path that is leading away from Success in Network Marketing?

Are you kidding yourself about your thoughts? Are you kidding yourself about the nature of your thinking? Are you blind to what kind of thoughts you are REALLY thinking? Are you kdding yourself about your thinking, or lack of it?

Many do…everyday.        

Most people do not realize it, but you work Network Marketing Twice:   First between your ears, and then… Between your hours.

And what happens between your hours in MLM is nothing more than a photograph of what is between your ears! What you THINK, ends up being what you DO.

Network Marketing Reality.

You live life twice as well. If you don’t have it right between your ears, there will be nothing left between your hours! Only the emptiness of frustration and Doubt , and an empty feeling of regret.        

If you take a look a the word THINKING:   The first word in Thinking is THIN.

Do you have Skinny Thinking?

Do you have a poverty mindset?

Are your thoughts colored with Scarcity?    

Do your thoughts have a LACK focus?    

The last word in Thinking is KING! (THAT is ROYALTY THINKING!)

Do you have Royalty Thinking in your Network Marketing business?

Do you have the thinking that would excite God and get Him jumping off His Throne saying, “Now those thoughts are so BIG, THAT is someone I can work with?”

Which side of the word THINKING do you see yourself on?    

Here is a Brutal Question that begs to be asked:  

Up until this point in your life, what has your thinking cost you in dollars?

What has it cost your family? How long are you going to allow that to continue?

You need a ThinkSHIFT in MLM and Network Marketing. You need to SHIFT your thinking into Success Overdrive- the gear that all winner’s thoughts are locked on.

If you do Shift your Thinking, and truy understnad that you CAN and WILL succeed in life, then you can just about write any paycheck you want in Network Marketing.

Blessings…

doug Firebaugh / PassionFire Intl htt

© 2005 PFI / all rights reserved

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MLM Network Marketing Training MLM Secrets- The Secret of Massive VALUE.

MLM Network Marketing Training MLM Secrets- The Secret of Massive VALUE. 

What Value is in your MLM business?

There is ONE Word that prospects seem to be glued to when they are listening to a presentation, or even an approach about anything. It is the standard that all prospects measure anything they are looking at. And they are considering purchasing. 

The word is VALUE.

Remember this Success Formula…  

“No VALUE = No Volume.”  

Volume will RARELY if EVER precede Value, and if it does, most of the time, it will not work out long term. Value is a part of our culture, and we must show value to the prospect in our Company, Products, and Comp Plan.   No Value…No Volume baby.  

Let me ask you a question:

Would you buy a house that you saw no value in?

How about a car?

How about a thousand dollar suit?

Would you even buy a pair of shoes that you saw no value in?

  I didn’t think so…   Neither would I.

And no one is going to be recruited or buy a product that they see no value in for their life and future.

It’s ALL about Value. People want to know what’s in it for them in Network Marketing.. They want to know there is value for their lifestyle in MLM. Thye want Value in the Company, Products, and Value in YOU.  

Give the prospect REASONS and BENEFITS to enroll in your company, or buy your product. What does your products do that bring Value to a person? What does your Business have that will bring Value to a person?

What do YOU have that will bring value to working with you?    

Remember: NoValue….No Volume.  

NO Exceptions.

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training-Network Marketing Success REALITY

MLM Network Marketing Training-Network Marketing Success REALITY

There is a saying in Network Marketing that I dearly love:

In Network Marketing, you touch and change people’s lives. But the Reality is:

But- First you must TOUCH…THEN Change.”    

You must touch people first before you can ever change their life. You must touch them emotionally, and in the heart. It’s not good enough to touch someone with word, and they hear them. It is not good enough to touch someone with gifts and things. Anyone can do that, and that kind of life touch can eventually go away.

In Network Marketing, your prospect MUST feel your intentions, and know you are there to take their life to a whole new level. They MUST know that you are there to help them, not sell them something. You are there to improve their life, not take from it. You are there to enlarge their lifestyle, not yours. You are there to ADD to their life, not divide. You have come to GIVE to their life and future, with no agenda. And you are there to pour into them, not take out of them.

INFERNO Secret:

A sale and a recruit is a result of an Emotional Touch.

There is no long lasting change, without an Emotion OnFire first.   In MLM and Network Marketing, we are in what I call “Emotional Marketing’, as we market to the emotions, and market the emotions of Hope and Possibilities to folks.

And your job is to create 2 things in your conversations and presentations:  

1) HOPE of Positive change.

2).POSSIBILITIES of it REALLY happening.

You MUST create the HOPE of a BETTER LIFE, A BETTER LIFESTYLE, and a BETTER FUTURE for folks. As that will be what will MAGNETIZE them to your offer, and attract them to you and Network Marketing.

Many people are TOO focused on creating a better life for THEM, not the prospect, and that will turn the prospect off and raise walls all around them. It is NOT your life that you should worry about in any kind of meeting. It is the life that is on the other end of phone, or is sitting in the audience, or sitting in front of you. This what what MLM is all about. Creating the emotion that Change is GOOD, and Possible, and all they want out of life, is waiting on them with your company and products, as well as your help. They are seeking a TOUCH that will MOVE them, and create a stirring in their hearts and souls.

That is why you also MUST create the POSSIBILTY that their dreams will happen in their life, and you do that with your products and company.   Too many times new distributors in MLM are too focused on creating a TRANSACTION, not a TRANSFORMATION.  

A Transaction is ME focused and pretty short term, but a Transformation is YOU focused, and much more long term focus, which is THE Success Focus in Network Marketing.

First you must Touch, then Change, and if you don’t touch the emotions somewhere along the lines, they probably will not embrace your concept and offer of change, which will produce another emotion:  

FRUSTRATION…in you. And then eventually someone may end up quitting MLM and Network Marketing.      

 

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training-MLM Success- The Two Kinds of Business Models in MLM

MLM Network Marketing Training-MLM Success- The Two Kinds of Business Models in MLM

The Two MLM Models.

There are two kinds of Business Models in the world.

There are only two kinds of Business Models in the world, as well as Network Maketing and MLM:

“Traditional”, and “Non-Traditional”.

Traditional Business Models make up most of Corporate America and drive the business in the majority of the world. The traditional model of business is retail stores, warehouses, office complexes, and professional services, like attorneys and CPAs. We all shop in those stores, and gladly.

Traditional models of business usually attract traditional thinkers, who have a lesser entreprenurial spirit about them. Nothing wrong with that. Many are just not wired for taking control of where their income is headed, and their future. Traditional thinking asks, “How can we improve what we have?” This focuses more on what IS, verses what could be.

Traditional thinkers also are less “out of the box” thinkers, and that box is the model of traditonal business. These folks make GREAT customers, and GREAT referral sources, but not so good distributors many times. Focus on traditionalists with your products, NOT the business. Yes, expose the business to them, but ask if they know someone who would be good for it.

Non-Traditional Models of business make up the more Progressive Sector in American business, and they end up changing the world. They have a very progressive thinking style, and that is why Network Marketing attracts these types of folks. It is nothing more than Non traditional distribution.

Person to Person distribution is becoming more and more popular in the business world, but traditional thinkers still resist it, and many times discard it as silly. They think that non-traditional business and thinking is for the folks who just “don’t get it” in the world.

Ever heard of Bill Gates? He never has “gotten it.” (Thank God!)

Many others have not gotten it either: Steve Jobs. Donald Trump. Mark Cuban. Ross Perot. And the list is endless…

Bill Gates had an incredibly Non Traditional Model of Business 25 years ago. It changed the world, and how we do business. If you are reading this on a computer, you have been touched by Bills’ non-traditional thinking. If you own a computer, you are in Bills’ army. And it is a HUGE army.

MLM is a Non-Traditional business model, and is changing the world of distribution of product. We gladly fall into the realm of those who “just don’t get it”, and because of that, we end up getting a lot more out of life.

Most traditional thinkers look at MLM, and cannot connect to it. They are simply not wired that way. Non-traditional thinkers look at MLM, and connect to it quickly.

If someone is giving you a hard time about Network Marketing, just say, I see you fall into the tradtional thinking crowd. I would rather be on Bill Gate’s side of thinking.”

Now THAT is MLM Thinking in Network Marketing!

 

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training Network Marketing Training- The Network Marketing Training Ten Commandments

MLM Network Marketing Training Network Marketing Training- The Network Marketing Training Ten Commandments

By Doug Firebaugh

Network Marketing Training has certain requirements and things that are neccessary to make it powerful.

Here are the Ten Commandments of Network Marketing Training:

1) Thou shalt answer the question, “What do I do next?”

In Network Marketing Training, the new distributor must know what he/she needs to do next. This simple question has stopped many future MLM superstars in our industry, as the new distributor will get frustrated if they do not know what comes next.

It is human nature for us to want to see the next road, the next highway. So you must let the distributor know what comes next, and then what comes next after that. This follows our culture. And if you answer this question, they will get a bigger picture in their mind of what needs to be done and go out and fo it.

If you do not answer this question in Network Marketing training, you will find that people will start trying to reinvent the wheel, and attempt actions that will untimately lead to failure.

2) Thou shalt make your training duplicable. Duplication is about teaching to teach.

Your Network Marketing Training must be easy to teach, and understand. So many times, Network marketing Training is complicated, and cannot be remembered, let alone taught. It must be teachable by all, not just teachable by some. And the key to being teachable is simplicity. Also, the tasks and actions being taught to take in ths business must be duplicable as well. Complicated actions lead to complaining distributors.

Network Marketing Training must be easy, simple, and teachable. To duplicate, you must teach Mary to teach Tom to teach Lou to teach Jodi to teach Roger to teach Dean to teach Susan. If this happens, then you will find that your training not only duplicating, but multiplying your team quickly.

3) Thou shalt have the tools and manuals for learning.

Network Marketing Training must have the tools to teach and the manuals to learn. Today’s Network Marketing Training must be multi media driven, and touch all the senses.

Tools are great for learning when the distributor has time on their own to review, and master the process. Tools also are good for going over the material over and over, and memorizing what needs to be learned, and internalized.

4) Thou shalt have training that cover all phases of working this business.

Great Network marketing Training contains trainings on getting started, prospecting, approaching, presenting, handling objections, following up, and getting the decison. Also there must be training on the company, products and compensation plan.

The trainings also must include retailing the product as well as recruiting new team members. If you have these topics covered, you have the makings of a great Network marketing training.

5) Thou shalt make the training automated.

In todays’ world, you must have an online training system. That is just reality. We live in a digital world, and a website society. If your training is not online, and available 24/7, you already are falling behind. Conference call training is a must as well as this will be another vehicle to learn from.

Great Network Marketing Training is automated with text, audio, some video, and easy to access and get to on the website. Make sure your training is accessible nationwide, or even worldwide to your group.

6) Thou shalt think Hansel and Gretel in the training process.

Hensel and Gretel is a fairy tale about kids that went into the woods, and left a trail of bread crumbs to follow back home. They wanted a step by step path to get back home. Great Network Marketing Training must be step by step to get the distributor back to the Success home.

Does your training have step by step process that can be copied, mapped out, and followed? Does it contain a pattern that can be copied, and become a cookie cutter pattern? This is how it is supposed to go. You MUST have a step by step path that is a natural path, and each step builds upon the next If you do, you will find so many more of your folks enjoying Success in MLM.

7) Thou shalt have Live Trainings and and Role Playing.

Great Network Marketing Training has scheduled live teachings, usually on Saturday, and these are to teach, equip,  and motivate. These events are good for focusing your group to laser focus, and even addressing questions about what you are training on. Plus it gets everyone together and spreads unity.

Role playing you must do as well with the new distributor. This gives them “artificial experience.” And it readies them for when they go live on the calls and conversations, and prepares them in a way that classroom learning cannot. I cannot express this strong enough. Role Playing Rules.

8) Thou shalt have new levels in the training growth of the distributor.

Great Network Marketing Training contains “phases”, or “next levels” of growth. And usually they follow the path of “Basic training, “Advanced training,”, and “Leadership Training,” and even beyond that. We call that top level “Success Mastery training.”

Basic training is about how to do the business, including retailing, and recruiting.  Advanced training is about how to build a downline, effectively and powerfully. And Leadership training is about how to build Leaders. This follows a natural growth pattern of the distributor, and gives them something to focus on for the future, and to aspire and reach for.

9) Thou shalt get the new distributor up and training as soon as possible.

People learn so much quicker what they teach, then what they just hear. There are portions of the new distributor training that can be done by a new person. Get each new distributor up and teaching by the first month. And experiential training is key as well. Get the folks in groups and let them role play and experience what it feels like to do this business. It will excite them and train them as well, and the new distributor can facilitate this easily.

Why get the new distributor training quickly?

New distributors have “new distributor energy.” It will get other excited and pumped. This also will build their confidence and put them in a pesudo Leadership role. Even if it is as simple as going over the company information, do it. It will propel them  to a higher level of expectation, and self image in this business.

10) Thou shalt equip the distributor to master the training, and then let them do the training.

Your job is to get you out of the training business, and get back into the recruiting and building business. Good Network Marketing training will do this, and keep a fresh supply of new distributors learning and doing the trainings. If you have this happening, you will have accomplished duplication and mastery in Network Marketing training.

blessings…doug (c) 2005/ all rights reserved

PassionFire Int

 

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training MLM Success- The ULTIMATE MLM Success Understanding

MLM Network Marketing Training MLM Success- The ULTIMATE MLM Success Understanding

by Doug Firebaugh

The Ultimate MLM Question.

here is a question that determines probably 80% of your Ultimate MLM Success. And whether you understand it or not, may determine a lot of what happens to your business in the future as well as how your prospects respond to you.

What is this Million Dollar Question?

Do you know what business you are REALLY in?

Most folks in MLM would probably answer:

“Nutrition, Telecommunications, Make up, Wholesale Purchasing, legal products,skin care,weight loss, etc. Even some might answer “people business”, or marketing, or even a form of product distribution.

All of these answers are correct, and show the understanding of most people in network marketing.

Some people might even answer that we are in the “dream” business, which to some degree holds some truth. Others might answer that we are in the “talking” business, as we talk to people. And still, others might answer that we are in the “Leadership” business, which again, is partly correct.

But we are looking for another understanding:

The Ultimate Understanding.

This alone, if understood, would dramatically increase your Network Marketing results, and paycheck

Most of the answers you would get from the average MLM distributor lack the true understading of what business you are in in Network Marketing. It would be like working as a personal trainer in a gym, and thinking you are in the sore muscle business.

But understanding which business we are in is EVERYTHING, as your approach to this business will ultimately lead to what is felt by the prospect.

Many folks are confused as to what business they are in, so the confusion is felt in their words and actions. This confusion can be heard in your words,  felt in your prsence, and seen in your eyes.

Let’s be real:

If you were working at any company, and you didn’t know what business they were in, would you last very long if you did not find out? Would you be able to function in the capacity that you needed to?

It is the same with Network Marketing. If you don’t “get it”, then the prospect never will, for they will feel the lack of  focus on your part, and be hesitant to follow you, and you will not be able to function as effective as you need to due to your lack of total understanding of what we really do in Network Marketing and MLM.

The MLM Ultimate Answer.

So what business are we REALLY in?????

The MLM Leaders know they are in the business of :

“Touching and Changing People’s lives.”

That’s it.

You are a “change agent”, a lot like a real estate agent. Real estate agents market properties and homes, and you market change and growth. And that means you also are an agent to help create change and grwoth in people’s lives in ways that they never thought possible. And you can help improve their life, lifestyle, and futrure dramatically.

And your goal, and ULTIMATE GOAL is to change lives so you can INCREASE, EXPAND, ENLARGE and EMPOWER their lifestyle, hopes, and dreams.

Those actions of Increase, Expand, Enlarge, and Empower are what we call the “Power Four”, as they are what we all want in and out of life, in some format.

If you understand what business you REALLY are in, then every action you take will have such a greater impact, and a greater chance for Success. This understanding does something that is a MUST in Network Marketing:

It puts your Network Marketing prospects FIRST, including their interests, and dreams they have for their life. If your prospect senses that you are there to GIVE to their life instead of TAKE, they will be drawn towards you, and compelled to listen to you.

If you do focus on touching and changing people’s lives, and not just selling or recruiting, you can become Super Rich in MLM and  Network Marketing.

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training Creating Killer MLM Headlines

MLM Network Marketing Training Creating Killer MLM Headlines
by David Seitz

Having trouble creating ads that pull? Fear not, with a little smart thinking you will be on your way to writing killer headlines.

Pick up a few back issues of your favorite newspaper, magazine, periodical, etc. and take notice of the advertising sections. Take note of which ads appear most often and repeatedly.

Notice the headlines? I bet some are similar and contain at least one of the following words:

FREE, NOW, HURRY, LIMITED TIME, HOW TO, YOUR

These are powerful words to use in your marketing. Do you know why ads all over contain one or more of these powerful words? Because they stop readers in their tracks, they create a reaction, simply put, they SELL!Use them in all your headlines and watch the response to your marketing. There are a few other things to consider when ranking for a city where you don’t have an address. For instance, specialization can help you to narrow down some of your competition or increase the service area radius in Google search for your key terms. One can go here for the Troubleshooting GMB tanking. Having a clear idea of what you want your web site to accomplish is important in finding the right Web design agency. These goals will allow you to better focus on the characteristics and individual qualities that each web design agency is capable of. Basically, there are four objectives that designing a web site can accomplish in basic business. The right web design agency will help you accomplish all these objectives by introducing your products to new markets and increasing the awareness of the product. A design agency should also reduce the amount of paperwork and help you gain new customers while retaining the old ones. Whichever web design agency you choose, having clear objective and goals will make the web design process go a lot more smooth. The exact details of the web design might not be known but that is why your are hiring a design agency to aid you with the task. Take the time to outline your philosophy and goals with the agency. This will ensure that the site reflects your business in the quickest amount of time. you can try these out for the #1 Rated Web Design Agency in Ottawa. It is probable that the web design agency will achieve all of the goals but planning your web site with clear objectives will show you which goal should be of most importance. As this may change, so will your web design. After determining the main objective of your web site, your goal should be finding the right web design agency that will help you obtain this goal. As time goes on you may or may not choose the same web design agency. Goals will change, as will the design needs of your web sites. It may be beneficial to utilize the web design agencies with the most experience with the certain part of web design that you are trying to obtain. Its frequently the case that somebody you chat with knows someone else who undertakes website design. The phrase website designer can range from somebody in a school office undertaking admin duties who has been selected to tweak the school website to a fully trained and skilled professional website designer. This makes it very difficult when it comes to choosing a web design agency. If you choose the wrong agency, this could mean having a website that turns prospective customers off, rather than generating sales. Nonetheless, it is completely possible to find an agency, with some research, who will produce a relatively cheap website design. Due diligence needs to be undertaken when you choose a web agency, so that you can ascertain their level of professionalism and competency. A number of questions need to be asked. Web design agencies you contact will tell you they generate fantastic work, but you should ask for a client list, complete with web addresses. If an agency is highly regarded, they will have a gallery or some kind of portfolio of websites they have designed, so you should take the time to go to these sites and see how they appear. Notice how clearly the business message comes across and how the site ranks in search engine ratings. It is a good idea to phone the design agency’s past clients to determine their feelings about their overall experience, both during the design process and after it. You may well receive pessimistic feedback, but of course you should bear in mind that there are two sides to any story, so check with the design agency to hear their side of events.

 I bet you’ll be in for a surprise. It’s not hard to create killer headlines just fill in the blanks.* Get your FREE report: HOW TO GET A ______ FOR FREE

* FOR A LIMITED TIME YOU CAN GET A FREE ______

* QUICKLY boost YOUR sales with a FREE ______

* LEARN HOW TO INCREASE YOUR SALES WITH OUR FREE _____

* HOW TO GROW MORE ______ WITH OUR FREE REPORT

Get the idea, try writing a page full of headlines, walk away take a break then go back and revise the ones you like. Show a few of your friends, associates, partners, etc.

Narrow it down to 5 and start testing them. The ones that work? Don’t touch! You just created a killer headline. Work it until it runs dry, if it’s really killer you may find you can use it week after week and generate similar results.The reason you see the same ads over and over is due to the simple fact that “THEY ARE WORKING”!

Brought to you by: World Wide Information Outlet – http://certificate.net/wwio/, your source of FREEWare Content online.

David Seitz is a Graphic/Web design specialist out of the Wilkes Barre/Scranton area of northeast, PA. Specializing in web graphics, navigation and Internet marketing. Publisher of the free Helping Hand Internet Marketing Newsletter, committed to helping you succeed online with little or no cost. If you would like to learn more about David you may visit a custom online digital portfolio at http://www.wyomingvalley.com/webdesign/.

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing TrainingHow to Find, Sponsor, and Retain Leaders to Grow Your Network Marketing Business

MLM Network Marketing TrainingHow to Find, Sponsor, and Retain Leaders to Grow Your Network Marketing Business
Part III – Retaining Leaders

by Stephan Iscoe

Now you’re ready to concentrate on retaining the leaders in your organization.And this is so simple you’ll wonder why attrition is a problem.

There are three key ingredients necessary for keeping the best people in business with you.

1) The first is something we all do and that is to make sure every new distributor gets a check in their first thirty days of activity.

Make sure they are working with your duplicable systems and concentrating on the single daily activity that will earn them the most. Make certain they have all the back-office tools, training and marketing material they need to get started day one.

That first check is great to reinforce belief and build their personal story of how great the business is.

2) The second key is to maintain regular weekly contact. This can be done via phone, fax, email, newsletters, post cards, even a private internet message board or online chat. Your distributors should get something of value from you every week – a training schedule, sponsoring tip, article reprint or newspaper clipping. All of this is addition to the 1-on-2’s, 3-ways, and conference recruiting calls. Remember to send birthday, anniversary and holiday greetings.

3) The third secret of the professionals is to provide attention, recognition, and public praise. Honor your Upline mentors and edify your Successline distributors. Use your newsletters, conference calls and company events to congratulate and thank your leaders. Let them know specifically what you appreciate most about their contributions. Celebrate every achievement. Reward your leaders and let them know they are special.

That wraps up this session.We’ve covered the basic steps of Finding, Sponsoring and Retaining Leaders that will help you build a profitable and sustainable business in Network Marketing.See the following resource box for pointers to expert advice and useful tools.Don’t forget to read Part I – Finding Leaders and Part II- Sponsoring Leaders.

Brought to you by: World Wide Information Outlet – http://certificate.net/wwio/, your source of FREEWare Content online.
Stephan Iscoe publishes the MLM Profit Letter, an online Newsletter featuring tips, strategies, and secrets that will skyrocket your MLM Profits! Get 12 Free Issues at http://MLMProfit.net, A Practical Resource for Networking Marketing This article copyright 1998, Stephan Iscoe, MLMProfit

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training How to Find, Sponsor, and Retain Leaders to Grow Your Network Marketing Business

MLM Network Marketing Training How to Find, Sponsor, and Retain Leaders to Grow Your Network Marketing Business
Part II – Sponsoring Leaders

by Stephan Iscoe

The interview process is designed to get the candidate to ask to join your opportunity. Even though you are looking for front line leaders, a happy by-product of this process is that you will also sponsor a lot of people deeper in your organization.Now let’s run through the basic qualifying interview. Use that exact term with your candidates: “Let’s set up an appointment for a qualifying interview”, or, “and you’ll get all your questions answered during the qualifying interview”.

First, we’ll look at the basic structure for the interview, then we’ll go though a typical scenario.

The nine elements of the qualifying interview:

  1. Discovery Romance Confirm Educate Qualify Take Away The Trial Guarantee
  2. Commitment

Now we’ll try the process with what many feel is the most difficult candidate – a high-level executive with no formal sales background. We’ll call the candidate, Kim, and the interviewer, You.

Kim: Exactly what is that you do?

You: Terrific question!

    I don’t know if this is for you or not; but we’ll get that and all your questions answered by the end of this qualifying interview.

    What was on your mind when we set up this meeting?

[Your opening statements are designed to give you control of the interview; you have put the candidate at ease with a low-risk out, set the stage for the take away, assured the candidate that their concerns will be addressed and asked the probing question – this is where you listen closely and discover what’s important to the candidate]

Kim: I’ve been in purchasing at Major Corp. for six years and feel like I’m not advancing anymore.

You: Glass ceiling?

Kim: I don’t think so; business has been flat the last few years and there’s no growth or new openings.

You: Well, you’ve done great at Major Corp. It must be an interesting field to be in.

Kim: It was more exciting at first when I got to travel.

You: Oh?

Kim: Oh, yes! (and Kim’s into a 30 minute passionate travelogue) [Now that you know what’s important to the candidate, begin the Romance by tailoring your presentation to hit the candidate’s hot buttons]

You: …and we just took our Top Executives, people like yourself, on a seven day Caribbean cruise for Leadership Training and R&R…

Kim: And you get paid to do this?!

You: Y’know, Kim, this isn’t for everybody, and I’m sure you have some questions or concerns.

Kim: I’m still not clear on exactly how you make money or what I have to actually do…

You: Let me tell you about Pat, one of the leaders in our organization and what Pat’s been doing to earn a five-figure monthly income…

[At this point you edify Pat, who is in your upline, and Educate Kim about the easily duplicable profit building activities. Let the candidate in on one of the methods of creating prospects on demand]

Kim: …and the commission checks keep coming in forever even if I stop working?

You: Does this sound like something you’d be interested in? [This is the Confirmation Step before going on to Qualifying and the Take Away]

Kim: You said Pat started part time…

You: Kim, not everyone becomes a leader in this business and most people discover their talent for it by beginning part time. And some of the best in the industry never got around to going full-time! Let’s say you qualified to start part- time, could you find about 10 hours a week to build your business?

[You’ve positioned the take away and are into the process of qualifying the candidate by finding out if they have the time, money, equipment, support, understanding, and desire to work the business]

Kim: …and my nephew said he’d come over and get me set up on the Internet!

You: That’s great! Kim, I’m looking for someone to take a leader- ship role in building a large, profitable organization. Based on your past achievements and the interest you’ve shown today, I think you could be very successful in this industry…

Kim, this may not be right for you…

[I’m sure you’ve figured out that this is the “take away” phrase – not only does it put people at ease but gives both parties a graceful out. It is also a great way to answer every objection, “Well, this doesn’t sound like a good fit for you…” In this case, we want to work with the candidate, but are playing a little “hard to get” – and if you don’t think that raises desire then you haven’t dated in a while!]

Kim: It sounds perfect for me, where do I sign?

You: In order to give you the best shot at succeeding as a part-timer, I suggest beginning on our Fast Start Qualifying Track; this is the best and quickest way to demonstrate leadership while working just a few hours a week… Does this sound like a good way to start?

Kim: I want to be on the next Cruise!

You: Terrific!

[Out comes the paperwork, pens, credit card, Fast Start gift, etc. Don’t rush this part – double check everything. Next comes the Guarantee and Commitment]

You: Kim, I’m really glad we’ll have a chance to work together – and if anytime you decide this is not the right choice for you, then I’ll refund your basic startup distributor cost. And if you decide to really build your business, I’ll be there for you; for every step you take, I’ll take one with you.

Congratulations! You’ve just personally sponsored a sharp leader who will catapult your business into the stratosphere.

Don’t forget to read Part I – Finding Leaders and Part III- Retaining Leaders.

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Stephan Iscoe publishes the MLM Profit Letter, an online Newsletter featuring tips, strategies, and secrets that will skyrocket your MLM Profits! Get 12 Free Issues at http://MLMProfit.net, A Practical Resource for Networking Marketing This article copyright 1998, Stephan Iscoe, MLMProfit Network. Permission granted to reproduce, copy and distribute this article only in its entirety and including this statement.

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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