MLM Network Marketing Training MLM Success – The Ten Commandments of Internet Marketing

By Craig Lock

“Give a man a fish and you feed him for a day; teach him to
use the Internet, and he won’t bother you for weeks.” –
anon

Introductory Thoughts:

I hope that the following article based on our experiences
may be informative and/or helpful in your online marketing.

A successful online business isn’t built overnight; but is
the result of many late nights. If anyone says that they
can teach you to make a substantial amount of money without
hard work, realize they are talking through “a hole in the
head and are out of their trees”.

After five years doing it, here are my TEN COMMANDMENTS
setting out how to conduct business online (in spite of the
recent demise of so many “high-profile dot-bombs”- ready
availability to large amounts of capital, I believe, can be
a big disadvantage to the small/home business cyber
entrepreneur):

Now time to “get straight into it”…

1. Understand that technology should help you achieve your
business and personal goals. It is merely a tool to move
you forward with your vision: a “means to an end” to HELP
and enable you, rather than being an end in itself, (or
perhaps even be a disabler to “untechnos” like me). So make
modern technology work to it’s highest potential for you
and your business. Spend time learning about various
computer programmes and applications (hard though it may be
for the ‘technically challenged’). Then “use it repeatedly
, so you don’t lose it!” Accept that the vast majority of
www. users are not “technofreaks” (like my “geek
associate”, Bill) and have great difficulty learning new
computer procedures. Well, I certainly do (just ask Bill)!.
However, by making a conscious effort and with discipline
and effort the habit ingrained makes it easier and easier,
as your confidence grows in leaps and bounds.

2. Don’t take the competition for granted…and don’t
“knock” them. Never ever! Accept that no business can be
the best in every facet. The convergence of computer,
media, entertainment and communications means the
underlying structures of the computer world will change
rapidly and soon… or so my “technogeek” associate, Bill
(not Gates) says. The TV/computer/music center is not far
away, I hear.

The net is a world wide market-place, so don’t be too
zenophobic (now that’s a really big word, that I tried very
hard to bring in). I think many Americans (and New
Zealanders too) think that theirs is the only country on
earth in which to trade and is the centre of the world…
and we’re nearly falling off the bottom near Antarctica!

However, we can all compete fairly (“fairly”) against the
competition by transcending international boundaries on a
“global level playing field” – whereby even the “little
guys” can take on the big corporations around the world
(except for their massive marketing budgets, of course!) .
It may mean adjusting your marketing efforts to take into
account some cultural differences (like my rather ‘weird’
sense of humor, or different spelling – although it’s the
same English language). However, I believe people around
the world have more in common than their differences.
Common aspirations, eg. security, to do their best for
their children, etc. Enough philosophical digression,
Craig… and back to your point…

Here in “Sleepy Hollow” (with one of the highest
unemployment rates in the country) in little provincial New
Zealand near the bottom of the world, we sell our various
products around the globe in response to customer needs.

3. Consolidate your business by focusing on what you do
best. Don’t try to be “all things” to your customer, nor
try to offer too many products. Concentrate on perfecting
and marketing your “best sellers” in your CORE business
activities. That is the area which produces the most
profitable results for your organization. (remember the
“80-20 rule” – 20% of your activities produces 80% of your
results/profit and vice versa!). For us it’s creative
writing courses.

Define your “USP” (or “unique selling proposition”) – a
“fancy” term loved by “those marketing types”. What is the
key, that makes your product or service really special?

Now for one rather more philosophical…

4. Honor your parents, your teachers and your communities
and especially your family. Family is most precious of all
and strong and stable family units make for a strong and
stable country. Parenting, I believe is the most noble
occupation of all – and parents want their children to be
safe on line, so supervise them closely. Teach them
responsibility in internet usage… so they don’t push your
telephone bill sky high (as my dear boys do – but then
that’s the price of having and educating children – a tax
on sex!). Teach your children well (as Crosby, Stills, Nash
… and Young used to sing so melodiously) and wisely. Let
them learn that the net is a great EDUCATION tool for the
present and the future and they could be learning
“practical skills on the job” and preparing for a future
technological career.

5. Do not send spam (sending masses of unsolicited e-mail)
– under any circumstances. You are likely to be cut off by
your server. I find it rather irritating receiving
“mountains” of spam and simply delete all unsolicited
e-mail selling products and services… and wouldn’t you do
likewise; because it just clutters up your mailbox?

6. Do not launch your product before the market is ready
for it. Test the market first by doing a survey. Ask
yourself: Is there a NEED for your particular product? In
what way is it distinctive (and superior) to the
competition (world-wide, remember!)? Have all your systems
in place to market it… then always remember, all products
have a definite life cycle…and some are relatively short.

7. Take the business of internet marketing seriously. The
world online population is exploding daily and
exponentially (big word, eh…but what does it mean?). I’m
not sure how many people are online world-wide, but think
it may be in the order of 150-200 million at present and
increasing daily. In addition, I “guess” there are a
similar number of web sites (and many more pages) “up there
in cyberspace”. So the competition is “pretty stiff”! As
the “cyber-revolution” gathers momentum, imagine if
everyone is online one day? Impossible perhaps, but who
knows! What will that do for your business and you? An
unlimited target market for your PRODUCTS – if you are
still going strong by then. VERY EXCITING!

8. Have an effective web presence. Your site should explain
immediately what the visitor will get for their time
online. If it is not clear WHY they should stay, they’ll
leave before they try to find out. Therefore make your site
as interesting and informative as you can. I’ve seen many
sites, where I don’t know the webmaster’s objective, their
purpose. Are they purely for information, or trying to sell
something? Make sure your site loads quickly, because
people soon get tired of waiting in today’s fast /instant
(coffee) world.

9. Always remember MARKETING YOUR PRODUCT EFFECTIVELY is the key to the success of your business. If you don’t get
adequate results, you’ll soon be out of business… as
recurring bills in the post-box without income to pay them
soon take all the fun out of your venture into “cyber”
self-employment.

I spend at least two hours a day purely on internet
marketing: mainly through my various article submissions to
various lists. Most effective!

Don’t forget to use traditional methods of marketing to
promote your business, as in advertising (radio, news-
papers, brochures, and the most effective of all, word of
mouth in your local community). The two strategies (both
on-line and off-line), I believe, work best together in
your marketing plan. I plan to do more off-line
advertising, by allocating a portion of revenue to
marketing, as it comes in.

Even if you have the greatest product in the world, you
will never sell anything if you don’t tell people about it.
It’s like having a billboard in the middle of a forest or a
desert. An example: Just because you have a phone number in
the phone book, doesn’t mean that a stranger will call you.
So it is absolutely vital that you advertise effectively to
bring people to your site; because without advertising,
there will be no TRAFFIC… and without prospects there
will be NO SALES. And without sales there will soon be no
business!

…and finally and most importantly,.

* 10. We are at the forefront of one of the most innovative
and far-reaching inventions in human history. The net is
the most cost- efficient, INSTANTANEOUS, EXCITING and
effective way of marketing products and services around the
globe through modern telecommunications. We live in one of
the most exciting times in human history; so exploit the
AMAZING POWER of the internet to reach hundreds of
thousands of people and perhaps even millions around the
world. Use your creative energies and imagination to the
fullest, by thinking of new ideas of how to market your
particular products. I keep a notebook by my bedside and
leave to my creative subconscious mind just before I go to
sleep. And we all have great powers of imagination as the
source for creative ideas, through the amazing power of the
human mind. Share them to make the lives of other people
around the globe easier in some way.

Summary:

I believe INTERNET MARKETING is the KEY to internet
success, especially if you have a limited marketing budget,
like us. As mentioned, I allocate at least two hours a day
purely to internet marketing, through submitting my
articles on numerous subjects to various ezines and
publishing resources. I find it by far the most effective
way of free advertising to get traffic (= SALES) . Always
remember to have a resource box at the end of each article,
together with your web site address for your Network Marketing business.

 

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training -MLM Success- The Top 7 Mistakes Made in MLM

You’ve done it. You’ve signed up with a network marketing company. You’re ready to get started with your teams advertising system. You’re ready, set, go. All the ads hit, you’re excited. Like a kid who can’t wait to go to Disney World, you wait for the responses to pour in.

After 2-3 days… Nothing.

Why didn’t anyone respond?

Don’t worry. You’re not alone. Matter of fact, this is a common scenario in MLM. People get jazzed, sign up with their uplines co-op, fire off a few hundred emails, get the postcards, and nothing comes of it.

Marketing experts they are not. You, of course, are smarter than that, which is why you’re reading this special report right now. You want to know the top 7 mistakes people make in MLM, and you want to know the solutions to them.

The Top 7 MLM Mistakes:

Here they are:

1.) ** Using “Institutional Advertising” **

Institutional advertising is advertising that does not focus on your prospects. Rather on you, your company, your pay plan, your products, your bonus pool, your packaging, or the sales people at the home office.

Anything that does not focus solely on your prospect is institutional advertising. Think of Coke-A-Cola. That’s institutional advertising. Their sole purpose is brand their name into your mind. That way when you get thirsty and want a soda, you buy a Coke.

You must focus on your prospects ego and their desires. What they want takes priority over what you or the MLM company you’re with wants. Tell them what’s in it for them.

Solution: Create prospect focused advertising and drop your ego and appeal to the prospects ego.

2.) ** Fell Into Management Mode **

This one is a biggy. In order to make money in network marketing (or in direct selling) the life blood is new business. For the first 2-3 years new business is what drives your income.

If you spend all of your time managing people and none of it actually acquiring new business you’ll fall into a mode where your income levels off or just drops. This is management mode and it will stop you dead in your tracks from making long term income from MLM.

Solution: Always be moving forward, building your group. Leading by example. By building.

3.) ** Making MLM Your Business **

One of the most sobering and completely real facts of MLM is that you do not own your own MLM business. At any moment in time the network marketing company you’re with could shut it’s doors, change it’s policies, cut the popular products (not likely, but happens) or any number of things that would instantly stop your income or cut it by 50%.

Making MLM your business limits you. Stops you from seeing all of the possibilities outside the MLM industry. Instantly turning your income into something that is in reality, not yours. Make MLM a part of your business. Not the sole reason it exists.

Solution: Expand your business into other areas. Not just MLM.

4.) ** Not Being Personal **

MLM takes time, money, more time and more money to develop. As does any profitable business. However, in the day of emails, fax machines, web sites, online video, and super technology, it is easier than ever to forget you are working with real live people with real live problems and worries.

Adding a personal touch to the process will build your credibility, and build trust with those you plan on working with.

Solution: Add a personal touch and build trust

5.) ** Not Being Realistic **

Technology makes it easier for you to contact more and more people at an ever growing rate. Which leads some people to hype up their claims. Hyped up claims are not always so outrageous they instantly appear full of hype.

Some of them are subtle, like, “No direct selling.” Which seems like a benefit, because people hate to sell. In truth, direct selling is network marketing. You are not as aggressive about it. But you will, and always be selling something to someone.

Solution: Be Realistic and understand network marketing is a selling business.

6.) ** Losing Focus **

Losing focus is easy. Thousands of ways to advertise and reach your market exist. Pick 1 or 2 or 3 of them. Not all of them. Focus on what works, and drop what doesn’t. If you know it’s not working after a few weeks, don’t do it anymore.

Truly effective advertising works in just a short time. Not 3 years. Save yourself time and money and find an alternate way to reach your market once the way you’re using proves itself to be ineffective.

Solution: Focus only on one, two or three advertising strategies at time. And focus on them until they prove to be ineffective.

7.) ** Becoming a Computer Jockey **

A Computer Jockey? What’s that? Computer Jockey’s are people who sit there in front of their computer and try to work their MLM business completely online. 24 hours per day, 7 days per week.

This is just insanity. While the world wide web does offer more affordable ways to reach your market. It isn’t the only game in town and placing print ads and sending sales letters to people offline is not only effective, but sometimes more effective.

Solution: Try advertising offline as well to expand your reach.

Respectfully,
Joe Schroeder

Joe has authored 32 audiotapes, eight manuals, booklets, featured on the cover of Upline Magazine and Six Figure Income Magazine. Find out who Joe recommends for generic training and leads by visiting http://www.BeAMLMHeavyHitter.com

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training MLM Success- The MLM Quitter’s Graveyard of Dreams

by Doug Firebaugh

Leadership in Network Marketing requires sometimes to look at things in ways that others don’t, to see things in ways others never will, and to think in ways others don’t dare. This artice is a hard hitting article because it tells the truth about quitting in MLM and Life. It is a different approach to quitting and tells of a different way of thinking about quitting on your dreams. It will make you think.

It’s called “Leading Edge Thinking” by some folks.

And there is something that we at PassionFire call the “MLM Quitter’s Graveyard of Dreams” which says it all. It reads what the “Networking Dead” would want to say to their MLM Company and their Upline, but doesn’t dare. It reads what the “Walking Corpse of Failure” in MLM would want to say to the people that go after them in most cases, but don’t dare.

Why?

Inferno Secret:

Others have succeeded, BIG! HUGE! But not them.

This Tombstone in this Graveyard of Dreams was written hour by hour, day by day, week by week, month by month, with the Letters engraved by the Pen of Inactivity, Ink of Self Doubt, the Hand of Procrastination, and the Letters of Deception.

What does this Network Marketing Tombstone say?

Why would we learn from it?

How can we change ourselves before it’s too late?

You decide.

Imagine, it’s foggy, and raining, and you are walking in the Graveyard of Dreams, and you find this tombstone suddenly. It is old, and chipped, and cracked. You just stare at it for a minute, and then kneel down. You wipe the mud off of the marble stone, and look at it.

It reads:

Here lay a deceased Network Marketer’s Dreams. Full of cancer of “Group Think” and “They know what they are talking about-itis.”

The words penned but never uttered are written on this tombstone for all to see, and be advised this was not death by Natural Causes, but by Natural Excuses. Excuses taught to them by the Poisoned Anthrax of the Mediocrity crowd.

All have regrets for listening to the Death Toll of the average:

I wished I would’ve Talked to more people

Sad, but true. The ring of the death bell of MLM constantly cries out for that, because they realize too late that NUMBERS were part of the Success Formula. They were too focused on being BUSY, and not Building a Business. They were too focused on begging People, not Building them. They were too focused on Hanging on to the ones that were leading them on, not the ones who could lead them into Success…

I wished I would’ve been more consistent.

Woe to the “Spare timers!” You can work this business either Full time, Part time, or Spare time. And most ork it Spare Time, only when they can Spare some time and “Fit it In.” They will, but that will create such a lack of Oxygen for your business. The Oxygen of MOMENTUM, that you will soon find your business passing out, and then passing on.

I wished I would’ve trained my people, not Play-Trained them.

The sound of this rings hollow, for the Training is not to be played with, but to be embraced and realize this is what breathes life into the Soul of the Distributor’s Dreams.

The bell of Regret rings with an empty sound because Playing at MLM training is the same thing as Playing with Land Mines. Both will explode underneath you without any warning.

I wished I would’ve been IN the business, not just in the Computer.

The scent of realization sometimes hits hard, and can burn. But there is a certain mindset and heartset that you must acquire and grow. If the Business is not in you, then you are only in the computer, waiting to be deleted.

I wished I would’ve given it just once. All I had, to obtain all I wanted.

Most people never give 50% of their best, let alone 100%. That will kill a business quicker than anything. For this business doesn’t require 100%. It DEMANDS IT! If you give it 100% for 90 days, as hard as you can go, you will never have a tombstone like this.

I wished I would not have been so good at Lieing to myself.

We all lie to ourselves in life. We all deceive ourselves to try to convince ourselves that we add up, that we are good enough, that we gave it all we had, and in the meantime we are killing our self respect because deep down in the recesses of our hearts, we know it isn’t true. And the cancer of “The Lie” eats away at our ability to face reality at what we are REALLY doing, and it slowly kills the belief in this Network Marketing business.

I wished I would’ve believed in me more.

The Pneumonia of Unworthiness is a killer. It can reach down inside of you and destroy everything that you strive to do. We all doubt ourselves in MLM, but it ‘s the ones who take a shot of “If they did it, I can do it’ that survive and thrive in this business. You can believe in yourself more. Find someone who will let you lean on their belief while your’s heals. Talk to an upline or someone in your company, and grab that Life Line of Truth that you are worthy and that the Power of Greatness lies within you. You are just waiting to prove all the naysayers WRONG.

Let their Dreams die, but not yours.

INFERNO Secret:

You want to know what Tomb stands for?

“Taking On Miniscule Belief.”

Don’t live in the Land of regret, and sail on the sea of “What could have been.”

Talk to more people. Be more consistent. Truly Train your people. Be IN the Business.

Give it ALL you have for 90 days. Quit Deceiving yourself, and Start Believing IN yourself.

And the Life in your Network Marketing business will grow beyond anything you could ever imagine.

There will never be in the Graveyard of Dreams a Network Marketing tombstone with your name on it, if you DECIDE there won’t be.

But that is  YOUR DECISION in MLM.

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

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