MLM Landing and Squeeze Pages
In this online world of marketing and recruiting for your network marketing home business, would one simple success tip help?
Would you like to learn 7 secrets that can explode your mlm success in landing pages?
What IS a landing page?
An MLM Landing page is a single page that people “land on” from search engines or clicking on a link and it tells them about your product or business in a VERY compelling way. There are many different ways to construct a landing page, but there are some simple foundational secrets that it will help you to know.
Many people NEVER have any success with their landing pages.
Because they lack many things within the page, and they do not give a reason for the prospect to go any further, like clicking a video link that plays your video.
What are 7 MLM landing page Secrets that WORK and you MUST KNOW?
MLM Landing Page Secret 1:
Make Sure that your “Message matched.”
Your landing page copy should mirror the promises and content used in your ad. Make sure what the visitor landed on is mirrored EXTREMELY clear when they land on your MLM landing page. This is called ‘Yellow Brick Road’ and it helps reduce visitors leaving by guiding the visitor to the right place.
MLM Landing Page Secret 2:
Make Sure that You Valuable.
Is there a clear value proposi-tion in your offer? The role of the landing page isn’t to inform, it’s to market, move the prospect, and sell. So don’t be afraid to take the time and present your message. Tell people why it’s in their best interest in every way to TAKE ACTION NOW.
MLM Landing Page Secret 3:
Make Sure that your Copy and Words are Relevant.
Your ad & page copy may match but that doesn’t necessarily mean your page or message is relevant to your offer or message. Make sure everything on your page RELATES to what you offered in your copy, and RELATES to your strong call to action. Everything needs to be flowing, connected, and fluid—your copy, your offer, your images.
MLM Landing Page Secret 4:
Is Your Content a “Quick read” or Scannable?
One of the biggest mistakes made on landing pages? Long sentences, overkill on bullet points, too many paragraphs—it’s hard for a visitor to take all that in! On the mlm page you have only a few seconds to get their attention and get their interest. Make sure that it’s easy to scan the page and understand and connect to the overall message. Vary the length of your phrases, your questions, and your points, use bullets (and keep ‘em short), and make sure paragraphs aren’t too long.
MLM Landing Page Secret 5:
You Must Have the Golden Content Above the fold. Make sure your most important questions, words, phrases, images and content is above the fold. That means calls to action as well. You can have rocking hot stuff below the fold, but THE BEST stuff needs to be visible, well positioned, and high on the page.
MLM Landing Page Secret 6:
Make Sure that there are Little if ANY Distractions.
Get rid of any AND ALL unnecessary copy, graphics and any links.. Every word, image, question, and any other element on your page should be increasing the odds of getting a sale or more. Get rid of unrelated calls to action, uneeded graphics and anything else questionable.
MLM Landing Page Secret 7:
A Strong Call to Action that is Highly Visual.
At a quick glance it should be very clear what the THE MOST IMPORTANT ACTION to take is on the page. What EXACTLY does the landing page want the visitor to do EXACTLY? Pick up the phone and make a call? Fill out a form online and send it to you? Click a button to take them somewhere? It does not matter what it is, just make sure your page is very ACTION FOCUSED. It should visually compel and encourage the visitor forward into the desired place, action, or results you are looking for.
There are many mlm landing page secrets out there, but these are 7 powerful landing page basics for your network marketing business that will help explode your home based business.
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