MLM Personal Branding.
What are THE secrets to building a million dollar brand in network marketing and a home business?
Are YOU aware of YOUR brand and what it is doing in the marketplace with your home business?
What MUST you be aware of in order to build a brand that has the potential to create wealth in mlm home business?
There are 5 secrets that I want to share with you on building a million dollar brand with your home based business. We at PassionFire have been building a brand for 12 years, and it has been a lot of work, but yet, it has been easy and fun. We have built a brand in the marketplace that is known worldwide, and has grown to a 7 figure brand.
YOU can do the same thing only quicker- MUCH quicker. We were some of the pioneers in building a personal brand, and we had to figure things out, like everyone else in the early 2000’s had to.
There was NO template, example, or tutorial. It was just “figure it out as we go.”
We learned some things and the things that we learned has been a blessing in many ways in our lives and business. YOU must build a personal brand that will help create the income you want and desire for your family.
There are 5 Secrets of Personal Branding in network marketing that I want to share with you, and these are 5 MUST KNOW secrets to a Personal Brand that endures and can potentially create a powerful presence in social media as well as offline.
What are the 5 secrets?
Well, successful branding begins with a focused, well thought out, and well-defined brand that is RELEVANT to your particular market and niche. You might think that since you have a slogan or great logo, or even tagline, stationary, and business card, you’ve completed your personal branding and are ready to ROCK!
Nope, don’t think so.
You see, unless you’ve carefully thought out, pondered, masterminded, considered and defined ALL five of the essential key branding elements—position, promise, personality traits, story, and association—you still have work to do to create a brand that will become known in the marketplace with your home business.
And, until you’ve connected your brand into every possible are in social media, online marketing, and offline marketing, and then built the discipline of CONSISTENCY and TRUST into every behavior you display, action you take, or communication you send out–you are not yet on the path to a successful personal brand in network marketing.
Here are Five Key Branding Elements you MUST have to build a million dollar personal brand:
1. Your Brand Position.
This is the part of the personal brand that describes what your home business does and for whom it does, what your unique and one of a kind value is and how a customer benefits from working with you in your business or your product/service, and what key differences you have from any competition.
Once you’ve thought out and defined your personal brand position, write it out in 2 sentences, a paragraph, and then a 200 word “Personal Branding Summary.” This will help DEFINE and FOCUS your personal brand.
2. Your Brand Promise. (This is THE GOLD in your Personal Brand.)
This the single most important thing that your home based business promises to deliver to its customers—EVERY time. How do you discover that? To come up with your personal brand promise, think about what possible customers and team members should expect from every interaction, communication, and connection with you as a Leader.
Every decision should be weighed and related against this Personal Brand promise to be sure that a) it fully reflects and gives the Value of the promise, or b) at the very least it does not harm the promise of our personal brand.
3. Your Brand Personality.
The Traits of your brand- whether numerous or only a few – illustrate what you want your personal brand to be known for. Stop and think about specific and targeted personality traits you would like your mlm prospects, customers, and team members to use to describe your network marketing organization. You should strive for 5 traits, which describe the “perfect customer” and the “perfect team member.
What do they look like and what would you like them to be like?
4. Your Brand Story.
Your Personal Brand Story tells the story your home business story, your parent company’s history where you get your products, along with how the history adds and increases value and extreme credibility to your personal brand.
Do NOT be afraid of telling some of the struggles and stories you have gone through. People can relate to that.
Your Personal Beand Story also usually includes a summary of your products or services and what your business has done for others (testimonials.)
5. Your Brand Associations.
These associations (or what the brand is reflected by) that are the specific physical elements that make up your personal brand and what people SEE, FEEL and EXPERIENCE with it This is WHAT is associated with your brand and the “colors of it” if you will.
This is your name, logo, colors, memes, taglines, fonts, layout, images, etc. Your personal brand associations must reflect ands radiate your brand promise, ALL of your brand traits, and support your brand positioning statement or summary
Once you’ve developed and defined a relevant personal brand, you must begin building the brand with customers, prospects, team members, etc. through CONSISTENT engagement of the brand and everything it stands for.
Branding Secret: Relentless Nonstop Repetition is key to the success of the branding process.
It’s easy to give in and be less than the brand promises “just this one time,” because you’re busy building your home business, recruiting, or because you think no one will notice.
You can destroy a brand within days that took you years to build.
No one will ever really know or remember what your brand stands for or represents or even is, unless it is the EXACT SAME every time they are exposed to it online or offline. Without relentless consistency, “magnetic eyeball pulling brand awareness” becomes nearly impossible to achieve, no matter how much resources, energy, or time you spend on marketing.
And your good brand identity—that you spent so much time developing, building, and defining—begins to look more unreliable in many ways.
To help ensure you build the habit of consistent brand execution in your network marketing home business , I suggest that you write down your essential Brand Elements in a “Branding Log” and study it.
Show it to your leaders and team members and get them to do the same thing for their own Personal Brand. Then you can become your company’s main brand ambassador and start sharing your personal brand with anyone and everyone that you talk to, and connect with on facebook, twitter, or LinkedIn, or Google+.
If you start the process of what I just shared with you, you are on the way to starting to build a million dollar personal brand in your network marketing home business personal business!
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