In every call there are certain principles that must be adhered to….and followed.
These are what I call “The Ten Commandments of MLM Cold Market List Recruiting”….after making 75,000 phone calls, I found that these are lessons learned the hard way, and definitely written in stone…
The Ten Commandments of MLM Cold Market Recruiting
1) “Thou shalt transfer Energy that the prospect is drawn towards….not repelled by.”
Energy is a MUST in MLM calling cold market lists….because that is the MAGNETISM you display and the prospect feels….It must come out in your personality that you are INTENSELY MOVED by your opportunity, not just excited.
You cannot move anyone towards you if you are not moved yourself…and I am not talking about hype either…Hype comes from the mind and is temporary….
Network marketing recruiting ENERGY comes from the HEART…and leaves a residue on the prospect after you hang up….
Your energy also is a fruit of your SERIOUSNESS…and the prospect will never be anymore serious about your Home Business offer….than you are.
2) “Thou shalt have BIG EXPECTATIONS.”
What you expect to happen with your business….generally does. Calling lists is no exception. What you expect can be heard in your voice, your tone, your inflections, and your words.
You expect big results, then you will be working towards that… You expect small results….you get small results. But you must expect CONSISTENTLY and PERSISTENTLY.
There is a learning curve in calling lists, and you must go through it…so if your results are not where you want them…then you are right on track….as your MLM business is growing and so eventually will your results…if you expect BIG!
3) “Thous shalt NOT just Recruit….but BEFRIEND.”
Your job in calling lists is simply to make a new friend. Why? It’s easier to recruit a friend than it is a stranger. And your goal is to make that prospect glad you called, regardless of the results that happen.
Most everyone likes making new friends,and your MLM list that you have is nothing more than a list of friends that you have not met yet! Making friends is a different energy and focus and is perceived totally different by the prospect…than a recruiting focus….
Yes…your goal is to recruit them, but first make a friend and increase the odds of them listening to you and liking you as well…
Blessings…
Doug Firebaugh / PassionFire Intl
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