MLM Network Marketing Training MLM Recruiting- The Recruiting Test for Network Marketing

MLM Network Marketing Training MLM Recruiting- The Recruiting Test for Network Marketing

The Ultimate MLM Recruiter.

How good of a Network Marketing recruiter are you?

Is it easy for you to sponsor people or difficult?

Is it a struggle to recruit for you? Or somewhere in between?

After 20 years in this industry, you have a tendency to learn some things if you pay attention. And after observing for quite some time, and the experience of our own team when I was active, we found that there are certain things that are done daily that highly successful MLM recruiters do.

You would be well served to take note and even copy what they do.

INFERNO Secret:

Most great Network Marketing sponsors have done some things to MAKE SOMETHING HAPPEN, instead of waiting for something to happen as many distributors do.

Making something happen is the number one trait of all MLM Super Recruiters, and that is what this test is about. To see where you are as far as positioning yourself to make something happen everday, with a few tactics that have proven to produce millions in volume.

The Network Marketing Recruiting Score.

Score yourself 1-5 on each question. 1 being “rarely done” and 5 being “always done” and then 2-4 being somewhere in the middle. When you finish, add your score up.

The top score is a 35. That is HOT!

If you score that, you are positioned for MASSIVE MLM Recruiting Success. A score of 30 is good, but needs a little work. A score of 25 is fair, and a score of 20 or below is “you have some SERIOUS work to do!” See where you are with each question:

1) Do you take brochures with you wherever you go?

This is a tactic that produced millions in volume. It gives you an excuse to talk to someone, it reminds you to talk to folks, and also is a confidence builder as you let the brochure be your silent presenter if the occasion arises.

2) Do you engage 2 new conversations a day with 2 new people for the first time?

2 conversations a day should be the minimum you do as far as recruiting. There are so many people out there to talk to, and talking to 2 everyday should be a cakewalk.

3) Do you list the 2 people everyday that you plan on calling?

This is a million dollar habit. Make a list every weekend of the 2 people you plan on talking to on Monday, Tuesday, etc. Then call them on that day. this gives you direction, and a plan to make something happen.

4) Do you hand out 2 tools a day for new exposures?

Tools help bridge the gap between inexperience and experience. Tools also are totally duplicable and say the same thing every time. Plus it FOCUSES you to make something happen that is easy and brief.

5) Do you do a minimum of 2 three ways a day?

Three ways are the single greatest tool you have in recruiting, and you should learn to MASTER them. If you are not doing three way calling, then you are working this business handicapped.

6) Do you make it a point to see and be aware of who is around you wherever you are?

The easiest way to turn your Recruiting Radar on, is everywhere you go, carry either a brochure or cd with you. This will not only PROMPT you to be more aware of who is around you, but also give you an excuse to give it to someone. This will help you develop the habit of being AWARE of who is in your Recruiting Environment.

7) Do you carry product or information/free trial about your services you market?

MLM Millionaires I have found all have product in the car all the time in case they run into the “right one.” And if you market services and not tangible products, many folks I know carry with them a way to show how their service works, or a tool that does.

Soo….

How did you turn out?

Did you pass the Recruiting Test?

35 is Excellent.
30 is Good.
25 is Fair.
22 or below is Poor.

Take a look at what you need work on, and see if you can get yourself in a better position to recruit, and tell your story to people. The higher the score you have, the better positioned action wise and psychologically you are to create Success in MLM.

You also need to understand that every question and tactic is a PROMPTER that prompts you to DO SOMETHING in the marketplace, and if you continue to do those things, they will become million dollar habits.

Put yourself in the mind set and position to MAKE SOMETHING HAPPEN, instead of waiting for something to happen, like so many do in MLM and Network Marketing Recruiting.

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training-ESTABLISHING A Success WORK ROUTINE in MLM

MLM Network Marketing Training-ESTABLISHING A Success WORK ROUTINE in MLM

 

Working at Home in Network Marketing.

When people think about working at home, work is often the last thing that comes to mind. Sleeping in late, wearing pajamas all day, taking the kids to the park, and other perks of working at home are generally the first things that come to mind. But working at home is only successful if you work. To maximize your work performance as well as to take advantage of the perks of working at home, establishing a work routine is a must. Some things to consider include:

· What are your peak working hours? Are you most coherent in the morning and sluggish in the afternoon? Then set up your Network Marketing work schedule so that the most intensive work is completed in the morning.

· What motivates you? During those times when it’s hard to get to work, what can help you get focused? Music? Coffee? Stretching? Thinking of the commute you will have if you don’t work? Determine what can put you in the working frame of mind.

MLM Goals.

· Set realistic goals. Don’t try to do an entire week’s worth of work in one morning. Pace yourself keeping in mind your peak working hours.

· Set up your home office so that it works for you. Have good lighting, all your equipment and supplies available and a barrier from all possible distractions. · Take care of yourself. Be sure to eat and get plenty of rest. Don’t skip meals or sacrifice too much sleep.

STAYING CONNECTED WITH THE MLM OFFICE

Whether you ever worked at the main office or you have never been there, you need to set up a system for staying in touch with your boss or upline. While your boss or upline will want this to keep abreast of your work, it’s not just about having a watchdog over your shoulder. By contacting your main office daily, weekly or however you set it up, you can not only keep up with what is happening there (i.e. raises or promotions) but also you can have semi-human contact to help break up the isolation of a home office. Establish a regular time to be in touch with your boss or a colleague just to check in and get any important information.

STAYING FOCUSED

Freedom is an awesome responsibility. Some find the freedom of working at home in MLM without the boundaries of schedules, office cubicles and a set routine too difficult. Working at home requires a great deal of discipline and organization. You would be surprised how a one-hour lunch break to watch a favorite soap turns into three hours. Or how distracting dishes and laundry can be. Having a specific schedule and routine is very important to work-at-home success. While working at home allows you to vary this schedule if the need arises, having a planned routine will prevent you from wasting valuable time.

MAINTAINING CAREER ADVANCEMENT

If you have goals leading you up the ladder of success, having a well drawn up work-at-home agreement as well as a method for keeping your supervisor apprised of your work is of the utmost importance. It isn’t unusual for employers to believe telecommuters are less committed to their jobs because they work at home. Further, by not having a daily presence, it is easy for you to be overlooked by managers for promotions or bonuses. Having promotional and financial considerations outlined in your work-at-home agreement can do much to protect your advancing career in MLM and Network Marketing.

 

Excerpt from Jobs At Home: A Complete Guide to Finding or Creating a Work-At-Home Job. Reprinted with permission from Leslie Truex, author.

 

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training-What do you say to, ‘I could never do Network Marketing?’

MLM Network Marketing Training-What do you say to, ‘I could never do Network Marketing?’

by Art Jonak

I often get asked:

“Art, what would you say to someone that says: “I could never do this, I’m not outgoing like you, I’m not the sales type, this is a Pyramid, I could never do MLM., Training takes too much time, I don’t know anybody…” Are these enough objections to start with?

Learn to think like a Player, and you’ll only have to train your distributors once on how to handle these objections. The best part is they will never bug you about them again. Read on…

Rather than have my distributors “wing it” and think of something on the spot, I help them create a personal first sentence, test it, make sure it works, and then have them distribute it to their downline. The downline gets proven technology. The downline avoids a lot of rejection. Results are up.

Everyone is happy.

So, let’s construct a first sentence that addresses the above objections in this particular case. You might say what Tom “Big Al” Schreiter has tested for years and has proven to work in even the most adverse of situations:

“Most people do network marketing everyday, but they just don’t get paid for it.”

This sentence tells the prospect that he or she is already doing network marketing. It tells them that they don’t know they are doing it. And they are definitely not picking up a check for doing it!

So in the prospect’s mind, he or she is thinking, “Wait, If I’m doing network marketing everyday, it can’t be a pyramid. I wouldn’t do anything illegal. And if I’m doing it everyday, I won’t need any training. And of course I can do it, I’m already doing it. And if I’m doing it, and not getting paid for it, hey wait . . . how do I get paid for it?”

Now the prospect is asking us, “How can I collect a check in network marketing?”

If your prospect thought this, how hard would it be to sign him or her up?

They have already been sold from the first sentence. So then you would continue your presentation, re: enforcing examples of how the prospect is doing MLM already in his life.

In summary, take the common objections you encounter . . . create a first sentence that destroys those objections . . . make the first sentence affect the prospect so that the prospect says, “Hey, tell me how I can get into this thing and start collecting.”

Now you have a partner, not an adversary. It’s easy to give presentations to partners. It’s death to give presentations to people with their defenses up. Happy prospecting!

Presented by PassionFire Intl

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training -MLM Prospecting-Don’t Ask Me, I’m Already In

MLM Network Marketing Training -MLM Prospecting-Don’t Ask Me, I’m Already In

by Michael S. Clouse

MLM Prospecting... It’s the name of the game! And most of us have invested countless hours in our never-ending quest for that elusive “perfect approach.” Yes, it seems many of us are still searching for the “one-liner” that when properly given would transform even your most uninterested prospect into a marketing maven. After all, somewhere out there is the world’s next Networking Superstar just waiting to be discovered.

The MLM Game.

So, if we agree that prospecting is “the name of the game,” and we can further agree that there is a lot more talent to be found…well then, I have a question for you. Why do we all seem to be contacting each other?

Now, don’t tell me you’ve not had the pleasure of being “introduced to a new company” just to “get your professional opinion” on the hottest new program to come along since 3M inadvertently invented the post-it-note? If you’re like me, you probably receive five or ten new “offers” every week, and for some time now I’ve been keeping track of the commonalties. Interested? Thought you might be…

So far, I’ve narrowed these solicitations down to two things they seem to have in common. All promise their opportunity is “the best” and they acknowledged me as someone who’s already in the business. The letters, faxes and e-mails all have that same tone: Dear Colleague, Dear Professional, and sometimes even, Dear Network Marketer.

What’s the deal here? Aren’t these people aware that only two percent of us are involved in Network Marketing? And therefore, 98 out of every 100 people aren’t already in? Wouldn’t it make more sense for us to write, call, or go see the other 98 prospects?

So please—Don’t ask me, I’m already in!

And about that “but I only want to contact experienced people” line—well, I don’t buy it… Because if you really wanted to sponsor someone who’s already trained, why aren’t you calling Triple Diamond Crown Ambassador Bill Britt, or Texas Networking legend Tom “Big Al” Schreiter, or Network Marketing company owner and Dean of Personal Development Richard Brooke? These people are trained, polished and wouldn’t require much of your time. Of course, you may need to spend the rest of your life just trying to sponsor them.

You know, there’s got to be a better way to introduce the beauty and power of Network Marketing to all those millions of outsiders, and I think I’ve got it! What if we all wore buttons like the ones Herbalife made popular in the ’80s? You remember: “Lose Weight Now, Ask Me How.” Only with a different slogan. That way, we would all know who to approach and who to skip.

Don’t Ask Me, I’m Already In

It’s simple, to the point and who knows, maybe it will even start a conversation that allows you to sponsor your next superstar in Network Marketing.

All the best,

MSC

Copyright 2000 by Michael S. Clouse.
Used By Permission. All international rights reserved.
_______

Presented by PassionFire Intl

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Network Marketing Training -MLM Success-10 Phone Calls A Day Keeps The Job Away!

MLM Network Marketing Training -MLM Success-10 Phone Calls A Day Keeps The Job Away!

by Robert Blackman

MLM Bankruptcy.

I’ll never forget when I filed for bankruptcy in 1990.
It was horrible.

I had just dumped everything I had financially into my Fathers printing company trying to save it during the “oil crash” in Oklahoma.

It did work, but at a terrible cost.

I lost my good credit saving the family printing business.

I was bitter.

I was determined to restablish my credit.

I found myself wondering how I was going to make extra money while I was running a printing press all day and night long!

Sure, I was in a MLM program that promised to make me “rich” if I just followed my uplines advice.

But, I needed more.

I needed a game plan.

I decided that if I was going to be successful in this “MLM THING” that I would have to start treating it like a REAL business.

I came up with the idea of making at least 10 phone calls a day to my prospects and 10 phone calls a day to my downline members.

Why did I need this?

Simple.

The Network Marketing Success Track.

Without clear-cut goals we all get off track.

Hey, we all get up and go to work because if we don’t, we won’t get paid, right?

Right!

But, if we don’t make those calls what happens?

Nothing.

But, that’s what’s happening now, anyway with your MLM business–nothing. Or, at least not enough is happening to your MLM business–you want more.

So, in order to make your MLM grow on a consistent basis you need to treat it like a “JOB”.

The MLM JOB.

Get up and make those calls before work.
Make those calls on your lunch break.
Make those calls before dinner.
Make those calls after dinner.

Whenever you chose, it doesn’t matter–just do it!

Without this game plan I would of never made the amount of money that I have in MLM.

By getting out of my comfort zone and FORCING myself to call at least 10 people a day I learned what my prospects and downlines members fears and challenges were.

That allowed me to “cater” a game plan for them.
That allowed me to “solve” their problems.

If you’re not talking to your prospects and downline members on a DAILY basis you’re shooting in the dark, in my opinion.

Hey, the only way I come up with advertising IDEAS is that my prospects and downline members give them to me when I’m on the phone with them!

I don’t make these ad campaigns up!
I get them from the frustrated folks I talk to every day!

Get on the phone today!
Make at least 10 calls before work!
Make at least 10 calls at lunch!
Make at least 10 calls before bed!

Make at least 10 calls a day and you’re life will never be the same in this business!

I know.

It changed my life!

Sincerely,
Robert Blackman
www.FreeMLMNewsletter.com

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Network Marketing Training -MLM Secrets- The Power of Association in MLM

MLM Network Marketing Training -MLM Secrets- The Power of Association in MLM

by Robert Blackman

This past Labor Day weekend I had the opportunity to see right before my eyes how easily you and I are “Programmed” by our environment and by our association.
Let me explain…

The MLM Lesson.

I traveled to Utah on vacation with my 3 year old son.

We stayed with my sister-in-law and her 18 month old baby girl.

Now, my 3 year old son is a tiger all by himself. And he’s just now learning all the right table manners–if you know what I mean.

But, it seemed the moment he got around the 18 month old he reverted back to 18 months old himself.

I sat in the living room and watched him “unlearn” everything his Mother and I had been teaching him the last 18 months.

He did, indeed, time travel back to a 18 month old.

He was crying, kicking, screaming and he couldn’t “do” anything by himself–he needed help–just like his 18 month old cousin.

We spent 4 days there and on the way back to Oklahoma we both noticed how he slowly “transformed” into the 3 year old that we had come to know and love.

Then an interesting thing happened on Sunday.

I had my daughter’s 5th birthday party.

My 3 year old son was in attendance.

He did, indeed, start to act like a 5 year old.

He was climbing on stairs and objects at the arcade that he would of never attempted if we were there alone.

His speech became clearer.

He said “bigger” words with clarity.

He knew which button on the VCR to hit to rewind the movie.

He got into his mother’s purse and pulled out a $5 dollar bill on request.

He flushed the toilet after using it (indeed a rarity at our house!)

All in all, he WAS a 5 year old.

He literally “transformed” into a 5 year old right in front of our eyes.

The Network Marketing transformation.

It got me to thinking.

Who do you and I associate with most days?

Whiners or winners?

Perfect or imperfect people?

You see, we all fail–everyday.

We all try NOT to fail, but we do get overwhelmed and over-commit and “lose it” at times.

We are not perfect.
There is no perfect MLM.
There is no perfect MLM system.
There is no perfect website.

The people who know and understand this phenomenon are the ones who go on day after day doing there work and don’t complain.

They don’t look for excuses to quit. They don’t look for excused to blame someone else for their inactivity. They don’t cancel at the first sign of adversity. They build their MLM regardless of the facts. They don’t look to 18 month olds for advice. They DO look for those older and wiser to help them build their MLM businesses.

I do.

So should you.

The moral of the story today?

Be careful who you associate with today and tomorrow. Be careful who you take your MLM advice from.

There’s tons of “MLM Critics” out there.

And, there are very few who are making money.

Sometimes you have to look hard to find them.

They aren’t flashy.
They don’t have the best websites.
They don’t always return your call on time.
They DO prospect every day and do their best with the talents God gave them.

Be older today.
Be wiser today.

Associate with someone older and wiser than you today.

Pick a NEW friend to hang out with online or in person.

Read more.
Listen more.
Watch more.
Self-monitor yourself.
Listen to what you are saying.
Record your phone conversations.
Catch yourself before you start acting 18 months old again.

Be BETTER.

Everyone around you will notice.

I noticed it in a matter of minutes with my Son.

God Bless,

Robert Blackman
(918) 335-3726
www.FreeMLMNewsletter.com


Presented by PassionFire Intl

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Network Marketing Training -MLM Success-Marketing Your MLM Home Business

MLM Network Marketing Training -MLM Success-Marketing Your MLM Home Business

By Mal Keenan

Copyright © 2004 Mal Keenan

Every successful business venture implements a well thought out marketing plan. The development of a marketing plan along with financial and management plans will generally determine your success or failure in a home-based business.

he fundamentals of a marketing plan are to know your customers well and to know your competitors even better. By identifying these two elements you can develop a marketing plan that will satisfy the needs of your customers, help you understand competitors, and be aware of changes in the market that could affect your profits.

MLM Planning.

It takes planning and research to develop a successful marketing plan. Your home-based business will not become extremely profitable on its own. A marketing plan for your home business should include the level of demand for your particular service or product, how many businesses offer the same service or product, and how you can create a demand for your product through advertising or other promotions.

Also a major consideration in marketing your Network Marketing home business is to determine if you can compete in quality, price and delivery of your product. Even if you use a marketing plan developed elsewhere, you still must cultivate the market by promoting your product in a way designed to attract customers and keep them.

Thorough research of your marketplace will allow you to organize your information, reduce risks, identify sales opportunities, locate potential problems, and gather basic facts about the market to help you set up a plan of action. Market research may seem time consuming but it will save you time and money in the long run.

Developing a marketing plan for your MLM home-based business will supply you with information that can help ensure your success. The most crucial elements of marketing your home business are to describe your target market, determine who your competitors are, a description of your service or product, what you can afford as far as a marketing budget, determining the location of the business, and a pricing strategy. All these factors combined will give you the information you need to make your home-based business a success.

Network Marketing Apathy.

Expecting your MLM business to succeed while you sit idly by is unrealistic and unlikely to happen. You do not have to be an expert to develop and implement a successful marketing plan for your home business.

Research, a sound marketing plan, and effort are all you need to make your home-based business flourish. Occasionally, a business will become highly profitable using a non-traditional approach, but proven techniques including financial and marketing plans are the best way to give your home-based business the advantage it needs to succeed in today’s competitive marketplace.

Your Network Marketing home-based business can generate long lasting income for you and your family if you follow a few simple guidelines. Focus on your customers and their needs, keep communicating with previously non-interested customers, make it easy for your clients to buy, answer questions fully, and provide excellent service.

This, joined with a well thought out marketing plan, will ensure you a successful home business venture. Whether you develop your own unique plan or follow guidelines created and tested by others, marketing your home business can be very rewarding if you make a home business marketing plan and implement it wisely.

——————————————————

About the author:
Mal Keenan is editor and publisher of Home Business Tips
Newsletter: http://www.home-business-tips-newsletter.com/
A Simple, Step-by-Step Plan For Earning
$7000 Per Month In Dependable, Residual Income. Don’t miss: http://www.eliteteamireland.com

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training MLM Success – The Ten Commandments of Internet Marketing

MLM Network Marketing Training MLM Success – The Ten Commandments of Internet Marketing

By Craig Lock

“Give a man a fish and you feed him for a day; teach him to
use the Internet, and he won’t bother you for weeks.” –
anon

Introductory Thoughts:

I hope that the following article based on our experiences
may be informative and/or helpful in your online marketing.

A successful online business isn’t built overnight; but is
the result of many late nights. If anyone says that they
can teach you to make a substantial amount of money without
hard work, realize they are talking through “a hole in the
head and are out of their trees”.

After five years doing it, here are my TEN COMMANDMENTS
setting out how to conduct business online (in spite of the
recent demise of so many “high-profile dot-bombs”- ready
availability to large amounts of capital, I believe, can be
a big disadvantage to the small/home business cyber
entrepreneur):

Now time to “get straight into it”…

1. Understand that technology should help you achieve your
business and personal goals
. It is merely a tool to move
you forward with your vision: a “means to an end” to HELP
and enable you, rather than being an end in itself, (or
perhaps even be a disabler to “untechnos” like me). So make
modern technology work to it’s highest potential for you
and your business. Spend time learning about various
computer programmes and applications (hard though it may be
for the ‘technically challenged’). Then “use it repeatedly
, so you don’t lose it!” Accept that the vast majority of
www. users are not “technofreaks” (like my “geek
associate”, Bill) and have great difficulty learning new
computer procedures. Well, I certainly do (just ask Bill)!.
However, by making a conscious effort and with discipline
and effort the habit ingrained makes it easier and easier,
as your confidence grows in leaps and bounds.

2. Don’t take the competition for grantedand don’t
“knock” them. Never ever! Accept that no business can be
the best in every facet. The convergence of computer,
media, entertainment and communications means the
underlying structures of the computer world will change
rapidly and soon… or so my “technogeek” associate, Bill
(not Gates) says. The TV/computer/music center is not far
away, I hear.

The net is a world wide market-place, so don’t be too
zenophobic (now that’s a really big word, that I tried very
hard to bring in). I think many Americans (and New
Zealanders too) think that theirs is the only country on
earth in which to trade and is the centre of the world…
and we’re nearly falling off the bottom near Antarctica!

However, we can all compete fairly (“fairly”) against the
competition by transcending international boundaries on a
“global level playing field” – whereby even the “little
guys” can take on the big corporations around the world
(except for their massive marketing budgets, of course!) .
It may mean adjusting your marketing efforts to take into
account some cultural differences (like my rather ‘weird’
sense of humor, or different spelling – although it’s the
same English language). However, I believe people around
the world have more in common than their differences.
Common aspirations, eg. security, to do their best for
their children, etc. Enough philosophical digression,
Craig… and back to your point…

Here in “Sleepy Hollow” (with one of the highest
unemployment rates in the country) in little provincial New
Zealand near the bottom of the world, we sell our various
products around the globe in response to customer needs.

3. Consolidate your business by focusing on what you do
best
.
Don’t try to be “all things” to your customer, nor
try to offer too many products. Concentrate on perfecting
and marketing your “best sellers” in your CORE business
activities. That is the area which produces the most
profitable results for your organization. (remember the
“80-20 rule” – 20% of your activities produces 80% of your
results/profit and vice versa!). For us it’s creative
writing courses.

Define your “USP” (or “unique selling proposition”) – a
“fancy” term loved by “those marketing types”. What is the
key, that makes your product or service really special?

Now for one rather more philosophical…

4. Honor your parents, your teachers and your communities
and especially your family
. Family is most precious of all
and strong and stable family units make for a strong and
stable country. Parenting, I believe is the most noble
occupation of all – and parents want their children to be
safe on line, so supervise them closely. Teach them
responsibility in internet usage… so they don’t push your
telephone bill sky high (as my dear boys do – but then
that’s the price of having and educating children – a tax
on sex!). Teach your children well (as Crosby, Stills, Nash
… and Young used to sing so melodiously) and wisely. Let
them learn that the net is a great EDUCATION tool for the
present and the future and they could be learning
“practical skills on the job” and preparing for a future
technological career.

5. Do not send spam (sending masses of unsolicited e-mail)
– under any circumstances. You are likely to be cut off by
your server. I find it rather irritating receiving
“mountains” of spam and simply delete all unsolicited
e-mail selling products and services… and wouldn’t you do
likewise; because it just clutters up your mailbox?

6. Do not launch your product before the market is ready
for it.
Test the market first by doing a survey. Ask
yourself: Is there a NEED for your particular product? In
what way is it distinctive (and superior) to the
competition (world-wide, remember!)? Have all your systems
in place to market it… then always remember, all products
have a definite life cycle…and some are relatively short.

7. Take the business of internet marketing seriously. The
world online population is exploding daily and
exponentially (big word, eh…but what does it mean?). I’m
not sure how many people are online world-wide, but think
it may be in the order of 150-200 million at present and
increasing daily. In addition, I “guess” there are a
similar number of web sites (and many more pages) “up there
in cyberspace”. So the competition is “pretty stiff”! As
the “cyber-revolution” gathers momentum, imagine if
everyone is online one day? Impossible perhaps, but who
knows! What will that do for your business and you? An
unlimited target market for your PRODUCTS – if you are
still going strong by then. VERY EXCITING!

8. Have an effective web presence. Your site should explain
immediately what the visitor will get for their time
online. If it is not clear WHY they should stay, they’ll
leave before they try to find out. Therefore make your site
as interesting and informative as you can. I’ve seen many
sites, where I don’t know the webmaster’s objective, their
purpose. Are they purely for information, or trying to sell
something? Make sure your site loads quickly, because
people soon get tired of waiting in today’s fast /instant
(coffee) world.

9. Always remember MARKETING YOUR PRODUCT EFFECTIVELY is the key to the success of your business. If you don’t get
adequate results, you’ll soon be out of business… as
recurring bills in the post-box without income to pay them
soon take all the fun out of your venture into “cyber”
self-employment.

I spend at least two hours a day purely on internet
marketing: mainly through my various article submissions to
various lists. Most effective!

Don’t forget to use traditional methods of marketing to
promote your business, as in advertising (radio, news-
papers, brochures, and the most effective of all, word of
mouth in your local community). The two strategies (both
on-line and off-line), I believe, work best together in
your marketing plan. I plan to do more off-line
advertising, by allocating a portion of revenue to
marketing, as it comes in.

Even if you have the greatest product in the world, you
will never sell anything if you don’t tell people about it.
It’s like having a billboard in the middle of a forest or a
desert. An example: Just because you have a phone number in
the phone book, doesn’t mean that a stranger will call you.
So it is absolutely vital that you advertise effectively to
bring people to your site; because without advertising,
there will be no TRAFFIC… and without prospects there
will be NO SALES. And without sales there will soon be no
business!

…and finally and most importantly,.

* 10. We are at the forefront of one of the most innovative
and far-reaching inventions in human history.
The net is
the most cost- efficient, INSTANTANEOUS, EXCITING and
effective way of marketing products and services around the
globe through modern telecommunications. We live in one of
the most exciting times in human history; so exploit the
AMAZING POWER of the internet to reach hundreds of
thousands of people and perhaps even millions around the
world. Use your creative energies and imagination to the
fullest, by thinking of new ideas of how to market your
particular products. I keep a notebook by my bedside and
leave to my creative subconscious mind just before I go to
sleep. And we all have great powers of imagination as the
source for creative ideas, through the amazing power of the
human mind. Share them to make the lives of other people
around the globe easier in some way.

Summary:

I believe INTERNET MARKETING is the KEY to internet
success, especially if you have a limited marketing budget,
like us. As mentioned, I allocate at least two hours a day
purely to internet marketing, through submitting my
articles on numerous subjects to various ezines and
publishing resources. I find it by far the most effective
way of free advertising to get traffic (= SALES) . Always
remember to have a resource box at the end of each article,
together with your web site address for your Network Marketing business.

 

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training “Big Picture” Marketing in MLM

MLM Network Marketing Training “Big Picture” Marketing in MLM

Position your business and motivate more prospects by answering three important questions.

By Kim T. Gordon

    Whenever I tell new coaching clients that I want to start off by having a look at their “big picture,” they always seem a bit relieved. Perhaps it’s because, like many small-business owners, they tend to get caught up in the details. In the case of marketing, that may mean anything from interviewing copywriters for an upcoming online campaign to negotiating the best price from local printers on a new brochure.

    Sound familiar? No matter whether your MLM small business has been around for years or you’re trying to bring a start-up into high gear, it’s vital to periodically step away from the details and look at the larger canvas. Sometimes it’s not about a single tactic – it’s about broad-based thinking that will have a profound impact on your ability to increase sales.

    Adopting this point-of-view will help you more effectively position your business, pinpoint and motivate your best prospects and develop your own unique value proposition. And it’s as easy as answering three questions.

1. What are you really marketing? (It’s not what you think.)

    You may be tempted to answer this question by naming the product or service you offer – shoes, software, commercial landscaping, image consulting, tax prep or whatever it is you provide. But when it comes to motivating customers or clients, what you really should be marketing are the benefits they’ll enjoy by using your product or service. For example, while your actual product may be software, to be successful you must market what that software helps the user do.

    Customers who read your ads and brochures or take your cold calls have only one question in mind, “What’s in it for me?” And no marketing message can succeed unless it leads with the benefits that your customers can expect. The key to effectively positioning your business or its products and services is to define a unique set of benefits and build a communications message around them.

2. Who wants to buy what you market?

    Have you ever noticed how major manufacturers offer products uniquely tailored to niche markets? Canon, for instance, may offer a line of inkjet printers for small to medium-size businesses, and tiny portable printers that can work on the front seat of a salesperson’s car – two very different products created specifically to appeal to select target audiences.

    Is there something uniquely distinct about your Network Marketing products and services (or even the way you offer them) that makes them particularly appealing to a specific group or market niche? Create a profile of your best prospects and tailor your offering accordingly. If you can’t increase your share of your current market, perhaps you can modify your product to go after a new one. Consider how, with a simple change of packaging, for example, mainstream food products are sold to ethnic markets. How can your company apply this type of strategy?

3. Why will the customers you target want to buy from you?

    Let’s face it, consumers have endless options when it comes to buying almost any kind of product or service. In fact, if you think you have no competition, it’s likely that while you’re educating the market on the benefits of your product, there are others just a few steps behind you. (You may own the category for now, but we all know that it’s often easier, and less expensive, to be second to bring something truly innovative to market.)

    Be certain to eliminate any elements that reduce your competitive edge. Last night, for example, I was shopping online for lamp finials and came across a beautiful pair made out of carved jade. I went straight to the shopping cart but stopped the transaction when I saw that the seller tacked on an additional high “handling fee” plus shipping. This e-commerce site had a unique and desirable product, yet they lost the sale because of their non-competitive pricing structure. And all they got from me was an e-mail with some terse marketing advice. If you’re planning on building a membership website, there are many membership website building software that are easy to use and have lots of features to suit your organization. These tools are specifically designed to create websites that have two levels of access.

    Once you’ve answered my first two questions, you’re ready to take the final step and formulate a compelling value proposition that trumps the offers made by your competitors. What do your customers really want? How can you provide it? Sometimes the answer can be as simple as offering something that seals the deal, such as free shipping. Last holiday season, this was the major closing tactic used to great advantage by many online marketers.

    For marketing success, it’s a smart idea to make a habit of looking at the “big picture.” There couldn’t be a better prescription for your business and its long-term growth.

Kim T. Gordon’s columns and articles are read by nearly 3 million small and home-based business owners each month.  She is the author of two books, including Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know.

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training-Writing the Perfect MLM Letter

MLM Network Marketing Training-Writing the Perfect MLM Letter

By: Kim T. Gordon

    While I was speaking at a conference in Atlanta not long ago, I met a business owner named Bob. He said he continually sent letters out with his company brochures, but he never got a positive response from prospects. In fact, most prospects couldn’t even remember having received anything from him, and others refused to take his follow-up phone calls.

    I asked Bob to send me a sample of his mailings. The brochure was professionally produced was clearly not the problem. The sales letter, however, was another story. It was basically a letter all about Bob — what his credentials were, what is company did and how he really wanted to have a meeting with this particular prospect. Like many new small and home-based business owners, Bob had failed to realize that prospect letters, like all other sales literature, must be outer-directed and answer the prospects question, “What’s in it for me?”

    Unless you’re writing a letter to your mother, no one wants to hear all about you. They want to learn about the benefits to themselves or their companies of using your MLM company, your products or your services. The best prospect letters are about “what you get,” not about “what I offer.”

    A top-flight prospect letter speaks directly to the benefits your prospect will derive by selecting your company or purchasing your Network Marketing products. Make sure you open and close your sales letters with a benefit statement. In between, explain the benefits and what they mean to your prospect. Be sure your closing paragraph states exactly what you plan to do, and then be certain to follow through.

    Create one or two good MLM sales letters that you can keep on file and customize for each prospect. That will simplify your sales efforts, reduce the time you spend on each prospect and ensure consistent, high-quality follow up every time.

    I’ve written a sample, one-page letter that might be used by the owner of a medical billing and collection service to follow up a cold call. The targeted recipient of the letter is the office manager of a medical group practice. I’ve included my comments in italics after each paragraph to explain the techniques used and how you can adapt the same strategies in writing your own letters.

Sample MLM letter

April 15, 2000

Kathy Wilson

North Hills Medical Group

5252 South Street

Anywhere, IL 60512

Dear Kathy:

Thank you for taking time from your busy schedule to talk about the ways Atlas Medical Billing and Collection Services can help increase the income and improve the cash flow of your group practice. (Note the clearly stated benefits to draw the prospect in and entice her to read on.)

Did you know, last year XXXX Association released a study that showed large practices like yours may lose as much as 20 percent of their income each year to uncollected accounts? Overdue accounts and insurance company disputes cost you even more in other ways — including increased overhead and lack of working capital for raises and equipment. (Using a statistic from a reputable source makes a credible argument for hiring an outside firm to solve the problem. The second sentence further amplifies the fact that the prospect is losing out because she’s not taking action to resolve the problem.)

Working with Atlas Medical Billing and Collection Services, you’ll improve your cash flow and increase the annual income of the entire practice by reducing the number of overdue and uncollected accounts. You’ll get weekly computerized reports prepared on software compatible with your own, with account-tracking codes for easy retrieval of billing records by patient, as well as excellent documentation at tax time. This up-to-date reporting, plus Atlas’s years of experience working with insurance companies and processing claims for Medicare and Medicaid, means peace of mind. So your practice can reduce its overhead costs and you can spend more time with patients, not paperwork. (This is the meat of the letter. It explains how Atlas will deliver the promised benefits.)

I’ve enclosed a brochure with the information we discussed. I’ll telephone you soon to talk further about how choosing Atlas for your medical billing and collection can result in increased income and healthier cash flow for your group practice. (In this closing paragraph, the writer takes responsibility for the next step — telephone follow-up. It lets the prospect know what to expect, with each action moving her incrementally closer to a buying decision.)Sincerely,Judy Smith

President (Even if Judy is the only person at Atlas, using the title of “president” gives her stature.)

Kim T. Gordon’s columns and articles are read by nearly 3 million small and home-based business owners each month.  She is the author of three books, including Big Marketing Ideas for Small Budgets: A step-by-step guide to growing your business.

Presented by PassionFire Intl

Blessings…doug Firebaugh / PassionFire Intl http://www.passionfire.com © 2005 PFI / all rights reserved

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