MLM Network Marketing Training -MLM Success Secrets to Marketing Your Home Business

MLM Network Marketing Training -MLM Success Secrets to Marketing Your Home Business

By Mal Keenan

Copyright © 2004 Mal Keenan

Every successful mlm business venture implements a well thought out marketing plan. The development of a marketing plan along with financial and management plans will generally determine your success or failure in a home-based business. The fundamentals of a marketing plan are to know your customers well and to know your competitors even better.

By identifying these two elements you can develop a marketing plan that will satisfy the needs of your customers, help you understand competitors, and be aware of changes in the market that could affect your profits.

It takes planning and research to develop a successful network marketing plan. Your home-based business will not become extremely profitable on its own. A marketing plan for your home business should include the level of demand for your particular service or product, how many businesses offer the same service or product, and how you can create a demand for your product through advertising or other promotions.

Also a major consideration in marketing your home business is to determine if you can compete in quality, price and delivery of your product. Even if you use a marketing plan developed elsewhere, you still must cultivate the market by promoting your product in a way designed to attract customers and keep them.

Thorough research of your marketplace will allow you to organize your information, reduce risks, identify sales opportunities, locate potential problems, and gather basic facts about the market to help you set up a plan of action. Market research may seem time consuming but it will save you time and money in the long run.

Developing a network marketing plan for your home-based business will supply you with information that can help ensure your success. The most crucial elements of marketing your home business are to describe your target market, determine who your competitors are, a description of your service or product, what you can afford as far as a marketing budget, determining the location of the business, and a pricing strategy. All these factors combined will give you the information you need to make your home-based business a success.

Expecting your business to succeed while you sit idly by is unrealistic and unlikely to happen. You do not have to be an expert to develop and implement a successful marketing plan for your home business. Research, a sound mlm marketing plan, and effort are all you need to make your home-based business flourish.

Occasionally, a business will become highly profitable using a non-traditional approach, but proven techniques including financial and marketing plans are the best way to give your home-based business the advantage it needs to succeed in today’s competitive marketplace.

Your home-based business can generate long lasting income for you and your family if you follow a few simple guidelines. Focus on your customers and their needs, keep communicating with previously non-interested customers, make it easy for your clients to buy, answer questions fully, and provide excellent service.

This, joined with a well thought out mlm marketing plan, will ensure you a successful home business venture. Whether you develop your own unique plan or follow guidelines created and tested by others, marketing your home business can be very rewarding if you make a home business marketing plan and implement it wisely.

——————————————————

About the author:
Mal Keenan is editor and publisher of Home Business Tips
Newsletter: http://www.home-business-tips-newsletter.com/
A Simple, Step-by-Step Plan For Earning
$7000 Per Month In Dependable, Residual Income. Don’t miss: http://www.eliteteamireland.com

 

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training -MLM Success- The Secrets to Listening Power

MLM Network Marketing Training -MLM Success- The Secrets to Listening Power

 

I’m Listening

By Kim T. Gordon

    “I’m listening,” may be the catch phrase for fictional TV psychiatrist Frasier Crane, but it should also be the mantra of every successful home-based and small business owner. Listening is the single most important component of any interaction with a prospect or customer.

    An effective sales meeting or call contains two components: asking questions and listening to the answers. If you do both well, you’ll build trust and rapport. By asking the right questions, you can uncover your prospect’s needs and find out what customers really want. Listen for facts, feelings, beliefs and desires, in order to respond and frame your next questions appropriately. Listen carefully and never rush. Thoughtful pauses are part of natural conversation. Many business owners find focusing on the customer in this way helps them build sales by leaps and bounds. It also takes their minds off any first-meeting jitters.

The MLM Consultant Approach.

    Instead of thinking about your one-on-one meeting or call to a prospect as a “pitch,” practice consultative selling. That’s uncovering and filling needs in a friendly, non-combative and support of way. Your attention must be “outer” or “other-directed.” Your meeting shouldn’t focus on, “What I offer;” it should be about, “What you get.” Begin your conversation with an opening benefit that underscores the reason your prospect is meeting or speaking with you. Then, it’s a matter of asking good closed and open-end questions that will help you understand your prospect’s needs and expectations. It’s a sure sign your meeting’s going well if your prospect is doing most of the talking.

    Before your next meeting or telephone call, it’s important to plan what types of questions you’ll ask. Closed-end questions are great conversation starters. These may be answered with a fact, or yes or no. If your company specializes in computer network solutions, for example, your typical closed-end questions might be,” Who is your present service provider?” or “Are your department’s computers networked?” Open-end questions reveal the emotions behind the answers. You might ask, “How well do you think your present computer network is functioning?”

Tips for Overcoming Objections in Network Marketing

    Here are four ways listening can lead to sales success.

1. Paraphrasing

    Like you, your customers or clients want to feel they’re understood. And as a good listener, you have an opportunity to demonstrate your empathy through paraphrasing — which means to validate your prospect’s statements by rephrasing them in your own words. For example, a prospect tells you he’s hesitant to switch suppliers at this time for fear of missing important deadlines during the transition. Your response might be, “I understand. Switching to the wrong supplier right now could be risky.” This communicates to the prospect that you understand how important it is to meet deadlines and that you could be the right supplier should he become convinced the benefits of change would outweigh the risks.

2. Lead-ins and Endings

    These are handy verbal tools to use when paraphrasing. They further confirm your desire to understand and fulfill your prospect’s needs, and they make smooth conversational bridges. Lead-ins are phrases such as, “It sounds as if,” and “What you’re saying is…” And endings include phrases such as, “…isn’t that right?” and “…wouldn’t you?”

    For example, suppose you’re a bridal consultant who is meeting with a bride-to-be and her mother. You’ve drawn them out with open and closed-end questions, and the bride’s mother has given you a long list of desires for her daughter’s wedding, plus a number of concerns about everything from the cake to the tablecloths. You might say, “It sounds as if, while we should carefully review all the checklisted items for the banquet, your main concern is that everything from the food and decor through the cake should be unique and of the highest quality within the budget we discussed, isn’t that right?” The lead in, “It sounds as if,” demonstrates you’ve been listening carefully, and the ending, “…isn’t that right?” will undoubtedly elicit a resounding “Yes!”

3. Case histories

    These are stories of the ways you’ve solved challenges for clients or customers in the past. Write down enough case histories to handle the typical objections you encounter in prospect meetings. Make them short and to the point; no more than a long written paragraph each. Then memorize them.

    Case histories are excellent for demonstrating your company’s ability to meet or beat the competition without directly challenging your prospect’s previous choices. The key is to listen carefully so you’ll know which case history to use. Let’s say you’re an independent manufacturer’s rep and you’re meeting with a retail prospect. The mlm prospect relates how his only problems with his present supplier are their time-consuming ordering process and high minimum per order. Your best bet would be to tell a case history that relates how another retailer benefited by your policy of low minimum orders and easy ordering by fax. By using a case history in this way, you’ll demonstrate how other retailers, perhaps his own competitors, are benefiting by choosing your firm.

4. “Just Suppose” statements

    In the real world, off-the-shelf solutions rarely work. “Just suppose” statements are useful when proposing solutions that meet your prospect’s uniquely specified needs. And they combine paraphrasing, lead-ins and endings into one powerful bundle.

    If you were the independent rep described above, you might say, “Just suppose you could get the same product line you’ve been happy with and easy, 24 hour ordering by fax with no minimum to buy…you’d like that wouldn’t you?’ Your prospect would respond, “Yes, I would like that.” And you’d be ready to close.

    To prepare for your next meeting, write down the types of questions you plan to ask. Then make a list of the common objections and consider how you’ll overcome them using case histories, paraphrasing and “just suppose” statements. By listening carefully and proposing custom solutions, you’ll build quality relationships with your customers that lead to successful long-term sales for your new Network Marketing company.

 

 

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training -The Secret to Getting Noticed in MLM

MLM Network Marketing Training -The Secret to Getting Noticed in MLM

Get Noticed 

By Kim T. Gordon

    Special MLM events are an effective and affordable way to gain high visibility for your growing firm. Couple your event with a comprehensive publicity program, and you can reach new audiences, enhance your image or brand, or even catapult to national prominence – like the tiny cheesecake company that held a pie-eating contest to raise money for a national charity and landed coverage on the Today Show.

    To achieve your network marketing objectives, it’s vital to give your publicity campaign as much effort as the event itself. And it takes planning to pull it off right.

Ways to Make News in MLM.

    The first step is to decide what makes your event newsworthy. Each type of media has different requirements. Magazines, including trade press, have lead times of as much as three to five months and are generally interested in advance features on industry-noteworthy events and stories about celebrities or causes, while newspapers and radio stations are looking for local angles. Many radio personalities are available for special appearances, and hiring one guarantees you’ll get lots of on-air mentions.

    Television is a visual medium. So you’re less likely to gain TV coverage of a speaker standing behind a podium – unless he or she is there to make a highly newsworthy announcement – than if the speaker is met at the airport by 200 schoolchildren, for example. Because more TV crews are assigned during the week, weekdays between 9 a.m. and 3 p.m. are the best time to schedule your event.

    To communicate with the press, you’ll need an mlm media alert or press release and a press kit. A media alert is used to announce the event and provide specifics, including when and where it will be held, what will happen and who is involved. The function of a press release, on the other hand, is to carry news or information, and it should include facts and short quotes from key individuals. Whether you send a media alert, a press release, or both, they should each be on your letterhead, include a contact name and phone number, and conclude with a short paragraph about your company.

The Secret to Getting Press for Your MLM Business.

    The goal of your mlm media relations efforts should be to acquire pre-event publicity, coverage of the event and post-event stories. If you’re planning a September event, begin working on your press list this month and contact magazine editors and other journalists to discuss advance stories.

    The real secret to winning coverage is to send your information numerous times to the same media outlets over a period of a month or more. And then follow up each contact by phone to “pitch” your event.

    For example, it’s best to send your media alert by fax or mail two weeks to a month in advance of your event, fax it again a week ahead, and yet again on the day of the event. Direct it to journalists who cover your field, the editor of the newspaper’s events calendar, public affairs directors at television and radio stations, newspaper city editors and general assignment editors, and the assignment desk at TV stations.

Working With the Media in Network Marketing.

    During your network marketing event, have a designated media area managed by fully-briefed members of your staff who can distribute press kits to reporters. And be sure to collect business cards from the press or have them sign in.

    After the event, follow up with all the reporters who attended to thank them, and send thank-you notes to those who run stories. Media that were unable to send representatives may still be interested in doing post-event stories, so be prepared with terrific photos and a summary wrap-up to distribute to select press. This persistent attention to detail and follow-up will help ensure comprehensive coverage.

Get In-depth Coaching on this Topic>>

Kim T. Gordon’s columns and articles are read by nearly 3 million small and home-based business owners each month.  She is the author of two books, including Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know.

Copyrighted material. May not be reproduced in whole or part without expressed permission from the author.

 

 

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

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MLM Network Marketing Training – MLM Home Business Realities

MLM Network Marketing Training – MLM Home Business Realities

 

Network Marketing Reality.

Working from home sounds like an ideal
arrangement. You don’t have to waste time commuting to
and from the office, you can be home for your children
when they come home from school, you don’t have to
answer to anyone but yourself and you can work the hours
that suit YOU, not your boss. All very well in theory.

On the other side of the coin, though, are the challenges
of working from home in mlm. Working your own hours all too often
means working all hours if you don’t set a workday schedule,
while rowdy children can become an almighty challenge
when you need to present a professional image to the
prospective client you’re speaking with on the telephone.

The fundamental key to a successful transition to a home-
based business
is to keep your business and personal lives
as separate as possible. Decide up front how many (and
which) hours of the day you’re going to allocate to your
business and stick to this schedule. What you don’t get
done during today’s business hours can and should wait
until tomorrow. Don’t succumb to the temptation of allowing
your business to encroach on your personal and family time.

One effective way to keep your business and personal lives
separate is to have separate areas of the house for each. If
at all possible, allocate a room of your house or apartment
exclusively as your business office. Make sure that all
members of your family understand that when you’re in that
room, you’re working and not available except in an
emergency. Likewise, don’t use that room for any non-work
activity such as a TV room (this is also an important point
if you intend to claim your home office as a tax deduction).

Creating Space in your Network Marketing Business.

By strictly separating areas in this way, you’ll reinforce in
your mind (and the minds of other family members) that
your office is a place of business and is to be treated as
such. Just as your family will learn to respect these boundaries,
it will also help you to “switch off” at the end of your work
day if you can literally shut the door of your office and return
“home” to your family.

There is one temptation that, if indulged, can easily blur the
line between your mlm business and personal lives.  That’s
attending to non-business tasks during the hours you have
allocated to business. Avoid leaving your office to run a load
of laundry, unload the dishwasher, clean the bathroom or
organize the kitchen cabinets … any of the myriad of things
that can assume an almost overwhelming urgency in the face
of that business task you’re putting off starting. These sorts
of distractions will only serve to keep you in your office much
longer than necessary.

Another important tip for keeping your two worlds separate
is to have separate business telephone, modem and fax lines.
Do NOT allow your children to answer your business phone.
You may think it’s adorable but trust me, it isn’t.  It’s
annoying.  Arrange for a voicemail service to take your
mlm business calls during your non-business hours. Similarly, when
you’re working, try to ensure your children are otherwise
occupied when you make business calls. The last thing you
need when trying to convince that prospective new client
that you should win his account is a screaming five year old
right next to you.

The Children Factor in Network Marketing.

If you have very young children, hire a sitter for the times
of the day or week when you know you’ll be conducting
business on the telephone. If you have older children,
deputize one or more of them to occupy younger siblings.
You might want to pay your ‘deputy’ for this service as a
way for him or her to earn some income or pocket money.
The money you spend on sitting services will be more than
offset by the new business you’ll win as a result of the
professional image you will be able to project to prospective
and existing network marketing clients and customers.

As important as it is to choose for your business something
you love to do, don’t allow your business to take you away
from your family. After all, your family was likely one of
the primary reasons you decided to work from home in the
first place.

It is one thing to be present physically. It is quite another
to be present mentally and emotionally. The more rounded
you are as a person, the more you bring to the table both
personally and professionally. The enjoyable activities you
engage in in your non-business hours can energize your
business life. So, instead of thinking about the work you
could be doing on Sunday when you’re at the beach, think
of the fun you have on that day as an investment in your
business for the coming week.

Give 100% of yourself to work during the time allocated to
work. Then shut the door on it. Your family deserves 100%
too.

Elena Fawkner is editor of A Home-Based Business Online …
practical business ideas, opportunities and solutions for the
work-from-home entrepreneur. 
http://www.ahbbo.com

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training -MLM Success- Growing Your MLM Newsletter List

MLM Network Marketing Training -MLM Success- Growing Your MLM Newsletter List

© 2001 Elena Fawkner

So, you’re ready to launch your own network marketing newsletter.  You’ve heard that a newsletter (or ezine) is a great way to stay in touch with site
visitors and to develop an opt-in list of your own to promote your
products and services.

OK, so far so good.  And you have your first issue ready to go.
“Go where?” , I hear you ask. Good question. Who are you going
to send it to?

Which leads us to the topic of this article.  Subscriber generation.
We’re going to look at how to get the message out that your
mlm newsletter exists and how interested readers can ask to receive it
(how subscribers can subscribe).

Fortunately, there are many ways and places to publicize your
newsletter.

1.  ANNOUNCEMENT LISTS

Announcement lists are, in theory at least, email lists that people
subscribe to who want to know about new lists (whether they be
discussion lists or newsletters). Why “in theory”?  Quite simply
because a lot of people wanting to generate new subscribers to
THEIR lists subscribe because you have to be a subscriber
yourself in order to announce your list.  Nonetheless, you will
still generate a steady trickle of new subscribers from these lists.

You will find these lists will bring in quite a lot of subscribers initially
but gradually the rate of new subscribers from these sources will fall
away so you can’t rely on them alone.  Most of these lists allow
repeat postings, usually once per week but check the rules for each
list.

Here’s the list of announcement lists AHBBO is regularly
submitted to.  Before being able to submit your newsletter to
these lists you’ll need to subscribe first.  Just go to Yahoo
to sign up for the lists you want to be able to submit to.  (Onelist
and Egroups are now under Yahoo):

1_List_Advertise@onelist.com
a1promo@egroups.com
Aannounce@egroups.com
Announce@topica.com
ezine_announce@egroupscom
freelistresources@topica.com
GetMoreSubs@egroups.com
GetMoreSubs@topica.com
ListAdvertise@egroups.com
List_Builder@topica.com
Lits_Of_Lists@egroups.com
Listpromote@egroups.com
List-Your-Lists@egroups.com
List-Your-Lists@topica.com
Mailman@topica.com
Promote_Your_List@topica.com
WritersZines@egroups.com
ZineDirectory@egroups.com
eAnnounce@egroups.com
compu-list@ egroups.com
List_announcements@egroups.com
PromoteList@topica.com
Announce_Lists@egroups.com
Announce-A-List@egroups.com

2. DIRECTORIES

The next place to list your mlm newsletter is in the myriad of
directories devoted to exactly that. These will bring in fewer
subscribers initially but will be important to the longer-term
growth of your subscriber database as they represent a source
for a slow but steady subscriber influx.

First, make sure your newsletter is listed with New-List
(http://scout18.cs.wisc.edu/cgi-bin/lwgate/NEW-LIST/).

This is the famous Internet Scout Project and will commonly
generate a major flood of new subscribers. An initial haul of over
200 is not uncommon for some lists. You may only announce
your list once to this list but your announcement is archived on
the New-List site and you are permitted to announce changes to
your newsletter. Purely “business opportunity” list announcements
are likely to be rejected but the moderator seems to have a
somewhat inconsistent approach to what constitutes a bizopp list
so give it a try anyway.

Next, go to JimWorld’s Top 1000 Submission Sites Directory
(http://www.the1000.com) and submit your newsletter to as many
of the places listed there that apply to the subject matter of your
newsletter. Although the site refers to site announcements, most
are also good places to list your newsletter as well. Obviously it
will take you quite a time to get your site listed at all these places
but it will pay off over time in the form of a steady stream of
subscribers in the longer term.

Then, for good measure, make sure you are listed in the following
directories (where applicable). Some of these may already be
included in the Top 1000 Submission Sites Directory but are
mentioned here again for the sake of completeness. Not all of the
sites listed below are “directories” as such. Some are just
outstanding resources that will assist you with mlm subscriber
generation.

3. ACCEPTING FREE ADS

An often-overlooked method for initial subscriber generation is
offering a free ads for new subscribers. You will not start accepting
paid advertising until such time as your subscriber numbers support
it (certainly not fewer than 1,000 subscribers). There is no reason
though why your subscribers should not get used to seeing ads in
your newsletter and by offering free ads for new subscribers (for a
limited time), you will find you can generate quite a few subscribers
this way.

My initial batch of subscribers came from those wanting to place
a free ad in AHBBO. I listed my newsletter with Ruth Townsend’s
Directory of Ezines (http://www.lifestylespub.com/) and immediately
started receiving free ad requests. By including a free ad reference
in your announcements (see Announcement Lists), you may find this
helps you generate more initial subscribers.

It is NOT recommended that you make any reference to free ads
in the submissions you make to Directories (see Directories)
because these are a more permanent listing of your newsletter and
you don’t want people asking for free ads in six months’ time after
you have stopped accepting them.

4. OTHER FORMS OF FREE PUBLICITY

In addition to making use of Announcement lists and Directories,
there are a few other forms of free publicity that will help you
generate subscribers both initially and over the longer term.

=> Article submissions

By writing articles and submitting them regularly with a resource
box that refers to your newsletter, you will generate subscribers
when other publishers run your article in their newsletter.

Each article you submit must contain a resource box that tells the
reader who you are, what your newsletter is about and how to
subscribe.

On a number of occasions publishers of newsletters with extremely
high subscriber numbers (over 250,000 in one case) have run my
articles. It is not uncommon to receive over 200 subscribe requests
immediately following an article appearing in one of these
high volume newsletters. So, the point is, writing and submitting
articles for use by other publishers is an excellent way of generating
new subscribers for your network marketing newsletter..

There are plenty of places to submit your articles.  To find them,
just pretend you’re a publisher looking for content for your newsletter.
Use search terms such as “free content” etc. and you’ll turn them
up.

=> Signature files

Another way to generate a steady trickle of new subscribers is
to include a blurb about your newsletter and how to subscribe
in your signature file and include it at the end of every email you
send to anyone about anything. These can be particularly useful
if you regularly contribute to discussion lists or newsgroup
discussions provided the lists and newsgroups have some general
relevance to the subject matter of your newsletter.

=> Ad swaps

Swapping newsletter ads with other newsletter publishers is a
good way of generating new subscribers provided your target
audiences are complementary. You can generate ad swaps by
including a notice in your newsletter that you welcome them
or by actively seeking out other publishers who accept ad swaps.
There are a number ad swap lists around specifically for this
purpose.

=> Publicizing Your Newsletter

Once you have an established newsletter with several hundred
subscribers you should publicize your newsletter in as many
places as you can, whenever you get the opportunity.

One way is to try and get your newsletter reviewed. A good place
to get reviewed is at http://www.list-universe.com. There are many
others too so look around. Many of the directories you list your
ezine with have a rating system and if you can get yourself rated
highly you will usually merit a higher ranking in the directory. So,
invite your subscribers to rate your ezine.  Another good way to
publicize your newsletter is to submit your original articles to some
of the many websites that collect mlm articles available for reprint by
other publishers. It seems that there is no shortage of publishers
who prefer not to create any original content for their newsletters
so, if you do create original content, there’s a ready-made market
for it!  By ensuring that your resource box contains a blurb and
subscribe info for your ezine, every time another publisher runs
your articles, they are also running an ad for your newsletter. Do
this consistently and you will become known in your field of
expertise and this in turn will attract subscribers (not to mention
advertisers and website visitors).

=> Joint Ventures/Co-Ops

Joint ventures or co-ops with other mlm publishers are perhaps THE
best way to generate new subscribers over the longer term. The
trick is to team up with another publisher who publishes an ezine
to a target audience complementary to your own.

Under this type of joint venture arrangement, you provide a
mechanism for subscribers to your ezine to subscribe to your joint
venture partner’s ezine at the same time. And your joint venture
partner does the same for you.

This is not the only way to run a joint venture though. For example,
you may choose instead to recommend your joint venture partner’s
ezine in your welcome message to new subscribers. Or to have a
link to your joint venture partner’s sign-up page at your website.
Whatever works for you is fine.

Co-ops can extend beyond a simple reciprocal subscribe arrangement
too. Contests are a great way to generate new subscribers.  In
principle, it works like this. Several mlm ezine publishers get together and put together a package of prizes. One may offer a free copy of an
e-book, another may offer free advertising in their ezine, another may
offer a free web design consultation.

Each participating publisher lets their subscribers know about the
contest in their welcome message as well as publicizing it in their
ezines. Interested subscribers can then go off and register for the
contest at one of the publisher’s websites. It is a condition of entering
the contest that the subscriber signs up for the other publishers’
newsletters, the other publishers thereby gaining an additional
subscriber.

Every month (or whatever frequency is specified in the contest rules),
each of the publishers draws one winner. Each subscriber has x
number of chances to win each month with x representing the
number of publishers participating in the contest.

=> Remind Your Subscribers to Recommend You

Once you generate sufficient subscribers, you will find that a lot of
new subscribers sign up as a result of a word of mouth
recommendation from one of your existing subscribers. Although
this kind of traffic will be kind of slow to start with (it’s a numbers game,
after all), beyond a certain point, say 2-3,000 subscribers, you will find
that this becomes an increasingly frequent way for new subscribers to
find you. So be sure to remind your existing subscribers to recommend
you to their friends, family and associates!

=> Pay Per Subscriber Services

There are several excellent pay-per-subscriber services available
now.  Expect to pay between 10 and  20 cents per subscriber
depending on whether it’s single or double opt-in.  A good service
is WorldWideLists (http://www.worldwidelists.com).

By implementing these strategies, you will have laid the foundation
for a constant and steady flow of subscribers to your newsletter.
Once you get to that point, all you have to do is concentrate on
keeping them. And that simply means producing a quality
network marketing newsletter, week in and week out.

Elena Fawkner is editor of A Home-Based Business Online …
practical home business ideas for the work-from-home
entrepreneur./alabanza.com/kabacoff/Inter-Links/listserv.html

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network MarketingTraining- Getting an MLM Professional Image

MLM Network MarketingTraining- Getting an MLM Professional Image

2001 Elena Fawkner

Like it or not, there is still a segment of the population who
will erroneously conclude that you and your business are
less than professional and competent just because you run
your Network Marketing business out of your home.

Dumb? Obviously. Narrow-minded? Yes. Wrong? Absolutely.
Unfair? No question. Want their business? Well … yes. OK,
then you’re going to have to play the game and beat them at it.
Here’s how to do it. It’s a little sneaky, but hey, all’s fair in love
and home-based business.

HARMLESS FICTIONS

The name of the game is creating the right image … employing
a few harmless fictions, in other words.  First off, incorporate
or register a fictitious business name. Nothing screams
“PROFESSIONAL!” to Potential MLM Clients as an honest-to-
goodness corporate or business name on your letterhead and
business cards.   Never mind that anyone can spend ten bucks
and register a DBA, it at least *looks* professional, and that’s
what counts.

OFFICE ADDRESS

The next problem you have with Potential Client is that
you don’t want your home address to give you away.

What do you think looks more professional in Potential
Client’s eyes: 123 Cherryblossom Way, Apt. 103, Suburbia
or 123 Major Blvd, Level 37, Big City?

The answer is a serviced office. These don’t have to cost a lot
of money if you use them pretty much as a post office but they
CAN give your business all the big-city prestige your potential
client is looking for.   You can also use a post office box for
this purpose but many a Potential Client will be on to you in a
flash.  They didn’t just fall off the turnip truck, you know. (Right.)

An additional advantage is that you can use your serviced
mlm office to meet with Potential Client. After all, the last thing
you want is to have him coming to your REAL office. Heaven
forbid! Most serviced offices will make meeting rooms available
for a flat fee.

TELEPHONES

This is probably the trickiest part of all. How do you know
it’s safe to answer the phone in your home office even though
the sounds of your young children playing just outside your
office door will be heard by the caller? You simply don’t.

There is a simple way of dealing with this. Only give your
home office number to existing network marketing clients. They already know you are professional and competent and should therefore
have no issue with the fact that you work from home.

For anyone else, give out the number of an answering service
that will answer the call in your business name and can tell
callers that you’re in a meeting with another client and take
a message. Your serviced office will offer this service as well.
You can then return the call at a time when you know
tell-tale background noise won’t give you away.

In fact, a trick some people who work from home use when
returning calls is to run a tape of office background noise.
This both gives the impression you are working in a large
office AND it masks any slight tell-tale household noises that
may, despite your best efforts, give you away.

Once Potential Client becomes an actual client and you’ve
proved to his satisfaction that you are professional and
competent, you can tell him that you’ve decided to start
working out of your home to reduce unnecessary overheads
and give him your direct phone number.

No matter how enlightened your client-base is as a general
rule, it is imperative that the telephone be answered in
a businesslike manner. I don’t care how sympathetic,
supportive and admiring your mlm clients are of your decision to
balance your work and family commitments by running a
successful business from home, there is nothing cute
about a five year old answering your business line. It’s
unprofessional, not to mention downright annoying.

So have a separate phone line for your network marketing business and lay down the law to your household that no-one, NO-ONE,
is to answer it but you (unless, of course, you’re employing
your teenage children in your business in which case they
should be instructed on how to answer the telephone in a
professional manner). If you’re away from your office,
divert your calls to your answering service.

It’s All about the Professional MLM Image.

EMAIL

Something else to think about is the image of your email
address. Which is Potential Client to consider more
corporate/professional: maryann@isp.com or
m.entrepreneur@mycompanyllc.com?

It’s worth spending $35 a year on your own domain name
just for the professional email address, even if you never
intend to create a website. Mind you if you’re going to have
your own domain why NOT create your own website? But
that’s another article …

STATIONERY AND PROMOTIONAL MATERIALS

It goes without saying that your network marketing stationery, business cards and other promotional materials should reflect a professional
image. If you have incorporated your business or registered
a fictitious business name as recommended earlier, this is
a good start. A company or business name on letterhead and
business cards can’t fail to convey a professional image
provided they are professionally printed on quality stationery
stock.

OFFICE EQUIPMENT

There’s no point having quality stationery if you’re going
to use a cheap and cheerful inkjet printer for your
correspondence. Invest in a medium quality laser printer
instead. They don’t cost a lot of money these days and
you can get a unit that triples as a fax machine and
photocopier for only a few hundred dollars.

So, what do you think? You may be thinking “I wonder
whether it’s really worth the effort to try and please just a small
number of potential clients”. Is it worth it? Well, look at it this
way. Are these suggestions really anything more than basic,
common sense, professional business practices? Regardless
of what your potential and existing clients may think about
the concept of businesses run out of their owners’ homes,
first impressions DO count.

Elena Fawkner is editor of A Home-Based Business Online …
practical home business ideas for the work-from-home
entrepreneur.
http://www.ahbbo.com/mmp/sub.cgi?AHBBO=!FLM

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Network Marketing Training-Big Bang or Bust in MLM Marketing?

MLM Network Marketing Training-Big Bang or Bust in MLM Marketing?

By Kim T. Gordon

    Planning a hot new marketing program for 2005? Sometimes, what may at first look like a brilliant marketing move can be a big mistake. Here’s how to avoid four marketing blunders that can torpedo your best laid plans.

A Case in Point

    Probably the funniest, most imaginative television commercial of the year ran during the Super Bowl. Dubbed “Running With The Squirrels,” it was a parody of the running of the bulls through the streets of Pamplona, Spain, but instead of angry bulls, hundreds of squirrels chased the runners through the ancient city. Unfortunately, the spot did little more than entertain, since most viewers were left puzzling about exactly what was being sold. While the spot cost the advertiser, EDS, about $6 million, the vast number of Super Bowl viewers who saw the commercial received an empty message — if they were unfamiliar with the advertiser and had no idea what products or services were provided, it’s unlikely they were motivated to become customers.

    Will your new marketing campaign send an empty message? The litmus test is whether customers receive enough information from your ads to understand what you have to sell, how, and why they should buy it.

“What’s in it for me with your Network Marketing Business?”

    Just as an obscure message can bury your chances for positive results, by making an inner-directed pitch, you run the risk of turning customers off. For example, suppose a Seattle-based investment brokerage firm creates a direct mail campaign targeting owners of small businesses statewide. In an effort to impress recipients with the company’s scope and compete with the national firms, the direct mail copy focuses on listing the range of products offered — instead of how using those products will benefit the readers in a unique way. This unwittingly sabotages an otherwise well-produced campaign in MLM. The brokerage firm has made an inner-directed pitch, focusing on what they offer instead of the benefits their target audience can expect to enjoy.

    Prospects and customers always receive your materials with one question in mind — “What’s in it for me?” So carefully review your new marketing materials to be certain they put benefits front and center.

Narrow Your Focus

    Focus is vital for small and home-based businesses that often take on too many targets and thereby increase their marketing risk exponentially. Imagine you own a ten-year old wholesale distribution company that sells porcelain figurines and a line of handmade hair accessories to gift shops nationwide. Your Network Marketing marketing program includes print advertising in trade publications and trade shows that reach gift shop owners, catalog mailings to customers, and direct mail to prospects followed by telephone calls from your sales staff.

    To increase your mlm company’s sales, you could either begin marketing your hair accessories line to women’s clothing boutiques or expand your marketing program to your current target audience, possibly by adding product lines. Both choices involve risk, but taking on a new target audience would require additional advertising, direct mail and trade shows that could dilute your budget on useless trade show display floor decals and drain your staff (who have to go visit them), while simply adding a new product line that your current target audience is receptive to could enhance your sales without as much financial outlay or risk.

Mix It up

    If you really want to ensure the success of your network marketing plans in the coming year, climb out of your old mlm marketing rut. Too many business owners get stuck using the same marketing tactic year after year as they content themselves with the small but steady status quo. Successful marketers reach prospects and customers through a variety of channels. Just about everyone in the country is familiar with America Online’s marketing program, for example, because they’ve been reached by it through multiple tactics. AOL employs television, in-store promotion and extensive direct mail plus other marketing channels to reach its prospects. So if you’ve simply been mailing a catalog four times a year, or relying purely on trade shows, for instance, make 2005 the year you break out and reach your mlm customers through additional, more innovative marketing methods. Figure out where and when your customers will be receptive to your message and actively put tactics in place to make multiple positive contacts with them year-round. That will create success in mlm and network markting.

Get In-depth Coaching on this Topic>>

Kim T. Gordon’s columns and articles are read by nearly 3 million small and home-based business owners each month.  She is the author of two books, including Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know.

Presented by PassionFire Intl

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Network Marketing Training -The 10 Overlooked Online Sponsoring Sins!

MLM Network Marketing Training -The 10 Overlooked Online Sponsoring Sins!

by Joshua Shafran

There are more than 10 sins, but these are the “biggies.” They’re in no particular order and are interconnected with one another. I suggest you print out and read this entire email through once. Then go back and carefully study each sin again.Look at how one connects to another. They will make more sense and have more impact on your online sponsoring efforts when you see how they all interrelate. Ask yourself, how you can apply the collective lesson here into your sponsoring efforts.

This might sound over-simplistic (the great ideas usually are) but make sure you write down your ideas as they come to you. Write them down and design a game plan to implement the top 3 to 5 over the next 21 days. If you’ll do that, you’ll surprise yourself with the ideas you come up with and how much more effective your every effort will become.

So, let’s get to it.

SIN #1: Fail To Capture Attention With A Benefit Centered Headline

This is probably the most important part of your email or web-site. You’ve got less than 3 seconds to capture your prospect’s attention. If you don’t, they’ll click to another website or delete your email faster than car salesmen pounce on you at a dealership.

Headlines are the single most important factor in the success of your marketing. Did you know you can take a salesletter (by sale’s letter I mean your website, email, postcards, voicemail messages – any marketing situation) and just change the headline and have it produce as much as 21 times better results? That means you can sponsor 21 times more people by testing a few different headlines – and that’s without changing anything else!

So many websites have no headlines… or, worse yet, the head-lines are selfish. They don’t appeal to the reader. Ask yourself, “What are you trying to accomplish with your site or in your email? Are you trying to sponsor and find business builders? Or, are you looking for retail customers?” Depending on what you’re trying to accomplish, your headline should offer a specific benefit about that. Think about it.

Say you’re looking for business builders… don’t make the mistake of using a headline like “The First And Only Wave 5 Company.” That means nothing and has no appeal whatsoever. Why would anyone keep reading? Instead, you could use something like “Discover How To Fire Your Boss.”

Why say, “Have You Ever Been Taken Advantage of?” when a headline like “How You’re Getting Taken To The Cleaners – And Don’t Even Know It!” builds enormous curiosity and promises the reader immediate benefit? Instead of “Our Associates Get Paid Everyday” use something like: “Click Here And Discover How You Can Earn A Full Time Income In Only A Few Hours A Week.” Or “How To Make Yourself A Fortune Supplying Something That 43,567,453 People Desperately Want!” See how the rewritten headlines build curiosity and directly addresses the prospect?

There’s so much more to writing headlines – a ton more! Countless marketing books have been written about how to write a compelling headline. Two of the best are “Tested Advertising Methods” by John Caples and “Cash Copy” by Dr. Jeffery Lant. Both are probably available at Barnes and Noble or Borders Books. I highly recommend both.

SIN #2: Way too much emphasis on “OUR company” – “OUR story” – “OUR products” – Not enough about the PROSPECT.

When you say “Our associates” or “Our company” or “Our compensation plan,” you’re talking about you. Your prospect has no interest in reading about you. When you write of those things what you’re really saying is “you should read this because we are great.” How many of us like to hear someone talk about how great they are? Not many, right? Nothing bores me and sends me running for cover faster, how about you?

Instead, your marketing should say “Here’s what’s in it for you if you listen to me.” (By the way, this is important in ANY sponsoring conversation you ever have.) Your prospect WILL, however, read every word of your website or email if it’s all about them – if it applies to… their life, their situation, their problems, their wants and desires.

And, remember, the problems are probably the most motivating. Sometimes (most times, in fact) people will come to your site not even be aware that they have a problem (after all, they’ve been living with it for a while and may have given up hope of ever solving it). Often times you’ve got to remind them they have a problem and then they’ll be open to hearing about your solutions.

SIN #3: No Seduction — No Romance — Too much “Yelling” at The prospect.

Sponsoring is much like dating. It’s about the fine art of seduction. You’ve got to let it evolve.

I have an Aunt who discovered the man of her dreams was hiding inside someone she thought she hated. At first she wouldn’t even give him the time of day, let alone go out on a date with him. Yet today they have been happily married for decades. In fact, they’ve got one of the best marriages around. So how did he win her over? How did he go from a zero to a hero in her eyes?

He was patiently persistent – but not a pest. He could afford to be. You see, he was CONFIDENT. He knew he had the goods. He knew that once my Aunt got to know him, she’d fall in love with him. So he patiently built a relationship with her over time. He never rushed or pushed her. He gradually turned her around. Then she was willing to see what a great guy he was.

It’s the same thing when you’re sponsoring someone. I know this might come as a surprise (not), but not everyone coming to your website (or reading your email) is doing so with an open mind. In fact, it’s a safe assumption that (at least initially) they will doubt almost everything you say – until you break down their walls of resistance (just like my Aunt).

Yet people still write the copy assuming that people get online saying to themselves, “Maybe today is the day I will find someone to sponsor me into that great network marketing company I’ve been dreaming about joining.” Unfortunately, most of your prospects will not be actively looking to join an MLM. Most people have a negative impression of MLM and will only be open to hear about it after you’ve seduced them into it. You’ve got to romance them. How do you do it? Lead with the emotional benefits they want for their life, build some rapport with them, and stop clobbering them over the head with meaningless platitudes like, “The Best Compensation Plan In The Industry.” Speak to their heart.

SIN #4: Not understanding or using a USP

Look at all the sites and oodles of email people send out trying to get you to join their opportunity. Your prospects are completely saturated. Not only that, most of that stuff says exactly the same thing (plus or minus 1%). Your prospect is inundated with tons of offers each claiming almost the same things. The bottom line is if you’re trying to compete with the same message (plus or minus 1%) you’ll sound like everyone else out there competing for your prospect’s attention. Prospects automatically tune out thousands of these messages – it’s a knee jerk reaction that they often aren’t even consciously aware of.

If you want to be effective, your sponsoring message has got to be different. It has to be head and shoulders above all the other stuff out there. You’ve got to stand out in the mind of your prospect. You’ve got to have a USP. What’s a USP? It stands for “Unique Selling Proposition.” It’s more than just a competitive advantage.

What benefit(s) – SPECIFICALLY – will your prospect get by joining your opportunity and downline that they can’t get anywhere else? The proposition must be something that your competition can’t, or doesn’t, offer. And this proposition must be so compelling that people feel a loss if they pass on it. It’s got to be irresistible. That’s a USP.

This doesn’t have to be about the company or the products, by the way. It could have to do with the team and unique support system that your organization may have developed. Often times which organization you join or who your sponsor is, is more of a USP than anything else. A strong sponsorship line is more important than the products, or even the compensation plan.

Spend some time on this. Really think about it. Research what your competition is doing (fortunately this is really easy online… just do a search engine search and visit as many sites as it takes to get a feel for what you’re up against.) It may take some time, but it’s time well spent. And it will allow you to leave your competition in the dust.

SIN #5: No Quid Pro Quo

This is probably the most important key to online marketing. You’ve got to provide value to the people surfing by your site. Why? Because people don’t go online with the intention of buying or of being sponsored. They get online with the intention of LEARNING. The secret to online success is to turn that yearning to learn into a desire for your USP.

How? It’s easy. All you have to do is provide value… for free.

Take a look at my website (and this newsletter for that matter). I’ve gone out of my way to create as much value as I possibly can. If you printed out the entire site, it would total over 50 pages of FREE information. And every month I put all I can into this newsletter in the hope of making it an indispensable tool for all the subscribers.

Why do I do it? Quid Pro Quo. Value for value. If I take the first step and PROVE my worth to you – for free – then you will be more inclined to trust me. If you trust me, then we start to build a relationship based on value and truth. And if you find value in my info, then you’ll introduce my website and home study course to everyone you know… which will eventually translate into more sales as everyone in your organization also finds value in being associated with me. And, who knows, maybe you’ll hire me to do a training or to design a turnkey lead generation system for you or your company at some point in the future.

See how it works? It all starts by creating value and proving your worth! So brainstorm how you can create value for free to every prospect who views your email or stops by your site. What can you do for them, even if they never sponsor into your group or become a retail customer? (By the way, whatever exchange of value you come up with can become your USP.) This will create a ton of positive word of mouth referrals.

Trust me, it’s an investment that pays off many, many times the costs of implementing it. Plus, you’ll feel good about yourself and the way you conduct business, which gives you confidence. And that confidence is very enrolling. People will want to be a part of your team.

SIN #6: Too Much “COOL” – Not Enough Marketing

I’m continually blown away by how many people create masterpiece sites and never spend any time promoting them. They just put the site up and wonder why they aren’t generating any sales from it yet. Then (as if that’s not bad enough) they throw their hands in the air and exclaim the Internet isn’t effective. That’s like opening a retail store in a zero population area, never advertising it, and then getting mad when a customer never walks through the doors.

You’ve got to keep your eye on the ball. A great site does nothing if nobody ever sees it. The world’s greatest sales letter won’t sponsor a soul if no one reads it. Shuffling business cards or updating the site doesn’t make money… getting people in front of the sponsoring message does. Sound simple? It is!

SIN #7: No Third Party Stories For Credibility & No Fear Removal

Here are two fundamental marketing facts that most understand but hardly apply: 1) Anything you say directly in a sponsoring situation (written or otherwise) is automatically suspect in your prospect’s mind – but if a third party makes the statement for you, your prospect almost always accepts it as fact; and, 2) The more you remove the fear your prospect has about taking a risk (i.e., sponsoring in), the more people will respond to your offer.

So, make sure you never neglect the awesome selling power of testimonials (real testimonials) in all your marketing efforts. They really drive home your claims and make them believable. As for removing the fear, simply brainstorm and test different better than risk-free offers. I’ve found a very effective way of overcoming the fear of responding is to turn the tables on the prospect. Let the prospect know you’re very selective about the people you work with. That not everyone qualifies, but they are welcome to apply and see if they qualify… that you’ll rush them a complete info package so you can see if they are right for you and if this is right for them. This usually will move people to action because people generally want what they can’t have.

SIN #8: Not Walking A Mile In Their Shoes

Your website or email message (any type of sales letter for that matter) is the lowest pressure form of salesmanship there is. It’s not interactive so you have to make sure you answer all their questions and handle any possible objections ahead of time. You don’t have the luxury of customizing your presentation for each specific prospect. Your prospect will, at the click of a mouse, jump to another site or trash your message. So you have to anticipate their every move and stay one step ahead.

One the most valuable things you can do is sit down and brain-storm all the reasons you can think of why someone will NOT take you up on your offer. If you were to look at your opportunity objectively, what would your objections be? What concerns would you have? What questions would you have if you were the prospect? Try to come up with 15 questions and write them down. Then answer them one by one and incorporate them into the copy.

SIN #9: Wasting Time Trying To Sell Non-Prospects

Have you ever heard the saying “you can’t say anything right to the wrong person”? Many people waste so much time and energy trying to sponsor non-prospects. This carries over to the way people design their online sales messages. They try to address the masses instead of writing specifically for the ideal prospect they’d like to sponsor. Done right, your marketing should turn away as many people (if not more) than it attracts. You don’t want to waste time with unqualified people.

Who’s your ideal prospect? Think about it. Get into your prospect. Who’d be your fantasy new enrollee? Write directly to that one person and make it a passionate personal letter just to them. Remember, a prospect will NEVER be bored in print. So every word you write should be exciting, relevant, and necessary to prove your case… and never be boring.

SIN #10: No Follow-Up

It’s online suicide! And the sad part is 999 in 1,000 don’t even know they are committing it. “What is it?” you ask. The number one online mistake is failing to build a bonded relationship so that your prospect can trust you, and believe in your opportunity.

Let me explain.

Trust and Rapport are two of the hardest things to create online. They come from building a bonded relationship with your prospect. To successfully sell or sponsor online, you’ve got to have a system that gets your sales message in front of people, turns surfers into readers, readers into friends, friends into believers, and finally, converts believers into buyers.

In other words, before you can sell anybody, anything, you’ve got to get them to like and respect you, (by proving you’re trustworthy, reliable, and believable), and, there must be logical reasons for the prospect to do business with you.

“I already knew that, Joshua,” you might be thinking. Well, here’s something that you may not have given much thought to-

This process takes time!

And this where most people fail. They set their business model around a one time sponsoring effort, and leave the potential for future enrollments behind while they move on. No follow-up, No relationship building over time. Just wham, bam, sponsor in now ma’am/man.

How long it takes to build enough of a relationship with your prospect for them to sponsor in varies with the individual prospect. Some will trust you immediately and sign up the first time through. But most – the majority – will not! It takes time for them to like and trust you. Some people are slow to believe, and require proof over time. Their motto is, “Talk is cheap, prove it!”

That’s why the richest and most savvy marketers in the world will follow up with a prospect 7 to 10 times before giving up on them. They stay in contact with them on a frequent basis, constantly reminding the prospect of the benefits of doing business with them. They invest time and money in the follow-up process because they came to the realization that 75%+ of all their sales came after the 6th time they asked them to buy.

Follow-up is key.

——————————————————————————–

Copyright 1999 by Joshua D. Shafran. All rights reserved.
This document may not be copied in part or full without express
written permission from the publisher.

Presented by PassionFire Intl

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Network Marketing Training 3 Successful Habits of The Richest Networkers In The World

MLM Network Marketing Training

3 Successful Habits of The Richest Networkers In The World

by Bob Schwartz

Wouldn’t it be nice if making money in network marketing was as easy as cooking a hard boiled egg? I mean, cooking an egg is probably one of the easiest things you can do, right? You just follow the directions: Bring water to boil. Drop in an egg. Wait five minutes and you’re done. Easy, right? Of course, if you have the instructions right in front of you and you follow them precisely, you can’t miss.

Unfortunately, very few people realize that there is a simple recipe for success in network marketing too. So here it is, the “3 Successful Habits of The Richest Networkers In The World.

Habit #1

The Richest Networkers In The World USE THE PRODUCTS!

Build your 30-60-90 day story. Using the products will give you your own personal story. “I lost 10 lbs. In only one week using Slim Trim X product,” or “I saved over $39 last month on my long distance bill.” You must develop and experience one story in your whole network marketing career. Your personal story is everything. It adds believability and conviction to your presentation. The trick is to tell those stories 30-50 times a month. After that the money will follow automatically.

You must become a living, breathing testimonial for your products. The only way you can do that is to use the products.

Habit #2

The Richest Networkers In The World Expose The Opportunity!

The easiest way to expose the opportunity is by asking your prospects questions. What kind of work do they do, how much EXTRA money are they looking to generate? Find out what they’re looking for. Maybe they only want to buy products, maybe they’ve got money to invest in advertising if someone else would follow-up with the leads for them. Look for win-win relationships. Show them that you care about them! And always remember, the three best things you can say to a prospect are, “I will help you, I will help you, and I will help you.”

You have two ears and one mouth, so be sure to listen more and talk less. Your prospects will feel more comfortable talking to you, and you’ll like what your commission check looks like after six months of applying this tip.

We are in the sorting and sifting business. You only want to work with the willing. If someone is not interested in your business, that’s great. When your’re speaking with prospects, you’ll sign-up twice as many people if you’re not trying to get them to give you a “yes”. All you’re trying to do is get them excited. Have the attitude that you’re making $5,000 a month and that your business will succeed with or without them.

One more thing, remember to relax and have fun. As we preach at Cutting Edge Media, “You can’t say the wrong thing to the right person … and you can’t say the right thing to the wrong person.” Success is only a numbers game. To win the game, talk to more people.

Habit #3

The Richest Networkers In The World COMMIT TO THE BUSINESS!

Do 10% more. One of our good friends from Colorado currently earns nearly $4,200 a week with a nutritional company. Now, does she do 40 times more work than the person who makes $100 a week? No. She just does 10% more. All the pro’s do! She makes two to three more three way calls with her downline than she’d really like to; she goes to one extra meeting in a month when she’d rather stay at home and watch TV; she spends one extra hour a week on a Leadership Training Call when she’d rather be doing other things.

You see, these “little things” are easy to do, but they’re also easy not to do. Do you know why most people don’t do these little things? Because they know not doing them won’t destroy them today. Think about it, people will literally dig their graves with their teeth by eating fat-ridden junk food. You have a choice between eating a “Big Beef” w/cheese and mayo or a broiled chicken breast sandwich. If you eat the “Big Beef” it won’t kill you today, but 10, 15, or 20 year’s worth of this meal may.

Well, there you have it. Repeat all of these simple steps and teach your new people how to do the same. Your downline is not going to listen to what you say; your downline is going to do what you do! If you’re mailing 10 new exposures a day, so will they. If you take your business seriously, so will they. The reverse is also true. If you treat your business like a hobby and get a hobby check, so will your downline.

——————————————————————————–
About The Author:

Bob Schwartz is the national marketing director for Cutting Edge Media. Bob has built 3,100+ member organizations in as little as 18 months using the strategies discussed in his Millennium Marketing columns. He is available for telephone consultation.

 

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training-Big MLM Blunders: 5 Reasons People Don’t Make Money In Network Marketing!

MLM Network Marketing Training-Big MLM Blunders: 5 Reasons People Don’t Make Money In Network Marketing!

by Christopher Sewell

It’s a real shame! Too many people start an MLM business with excitement, energy, and a gleam in their eye — only to have that fire extinguished because they just can’t seem to make any money. There are thousands of people, maybe even you, who right now are not as successful as you would like to be.

I know how you feel: you’re frustrated and tired; confused and lonely; angry and bitter about your lack of success. You’re wondering where you’ve gone wrong and you desperately want some answers.

So you blame the company.
You blame your sponsor.
You blame the marketing system.
You blame the compensation plan.


Well, it’s time you started taking responsibility for your own success or lack of it. There are certain skills you need to acquire before you can be successful… and if you keep reading I’ll tell you a few of them.

I truly believe that Network Marketing is one of the only business opportunities the average person who doesn’t have lots of money to invest (less than $500), can build into a full-time income. But, you must get the proper training on how to do this business the RIGHT WAY so you can survive. Otherwise you won’t! What sense does it make to work MLM the wrong way and never make a penny?

If you learn the methods to doing this business correctly, you can make all the money you want. Let me tell you 5 of the top mistakes most people make that holds them back from achieving success in their Network Marketing business. I won’t give any real details until later in this book. For now I just want to get you thinking about a few common problems that may be holding you back from success. All of these mistakes are avoidable. So listen up.

AVOIDABLE MISTAKE #1:
Sending sales packages to “cold lists.”

First let me explain to you what’s a cold-list. It’s a list of names that have shown absolutely, positively, no interest in your offer. They didn’t request further information on your opportunity and really don’t care how great your company is in the first place (despite how you feel!).

Mailing your opportunity to a cold-list is the surest way to drain your bank account. These people will most likely trash your information without so much as a simple glance. The way you avoid this mistake is to only mail to “warm leads.” Warm leads are leads who specifically ask for more information on your opportunity. There are 3 ways to get these “warm leads.”

you can place a well targeted ad about your opportunity in a business opportunity publication.
you can participate in your upline’s national co-op advertising program.
you can mail postcards or lead-generating letters to a targeted list of names, such as MLM opportunity seekers.

Your chances are much better with a “warm list” of names because now these people are waiting for more information on your opportunity. And are more likely to read it. If you can’t get your prospect to read your literature, they’ll never join your opportunity.

AVOIDABLE MISTAKE #2:
Not following-up with your prospects!

Tell me if this scenario sounds like the way you work your MLM business:

“You get a bunch of new prospects. You eagerly send them more details on your business opportunity. You go back to your comfortable little sofa chair, quickly grab the remote and watch your favorite TV show. So now you wait and wait, hope and pray, wish and wonder… just knowing someone is going to join without you having to do a stitch more of work.”

Sounds familiar to you? Well, if it does, here’s another reason why you aren’t making any money in Network Marketing... NO FOLLOW-UP WORK! You’ve made no attempt to build a trusting relationship with your new prospects. But yet you have the nerve to expect them to risk their hard-earned money with you as their sponsor. Sorry, but it doesn’t work that way.

Here’s how you avoid this mistake. Ask your upline for the series of follow-up letters they use to recruit people. Then ask then for the phone script they’ve been using. You can now create yourself a good follow-up system that will get you a bunch of new downline partners.

A simple method for developing your follow-up system is as follows: mail then call, mail then call, mail then call… until you have used up all your follow-up letters. This requires much more work than simply dropping stuff in the mail and going back to watch TV. But, it’s how the successful people in this industry make money. And it’s the method you need to start using so you make money, too.

Now, suppose no one in your upline can help you with any of these letters? Maybe they’ve done no work themselves, and are struggling as well. Common problem these days! Well, it’s up to you to roll up your sleeves and just do it yourself. Later on I’ll give you full details that will help you put together a powerful follow-up system.

AVOIDABLE MISTAKE #3:
Mailing more than one offer to your prospect.

There’s nothing worse than opening an envelope and finding 4 to 6 other little offers falling to the floor. How amateurish! This really annoys your prospect. Your mailing goes straight to the garbage. I know where you’re getting this technique from. Someone in mail-order told you to stuff your envelopes with as many related offers to maximize the usage of your 1st class stamp.

Well, if you’re selling a book or something of that nature… yes, this technique is fine. However, you’re selling a business opportunity that has a long term financial commitment attached to it.

Your prospect needs to study your ONE offer in detail to make sure it’s right for him/her. They can’t do that with 3, 4 or even one additional offer in the package as well. Plus, your prospect wants to join with someone who is focused on ONE opportunity. Not someone who jumps around from opportunity to opportunity.

Deciding on an MLM opportunity isn’t easy for most people. The easiest way for you not to offer more than one program to your prospects is for you to only be involved with one program yourself. Out of the 4 or 5 other spectacular programs you have on your table, pick the one program that offers the best products and upline support and strictly work that program. This doesn’t mean you can’t make money in more than one program. You should first work one program until you make a profit and have a successful recruiting system that brings in new members regularly. Then, and only then, should you think about working another program.

AVOIDABLE MISTAKE #4:Refusing To Spend Money On Training.

Shame, shame on you! Network Marketing is a real business like any other legitimate business. And in all legitimate businesses I know of, you must learn how to work the business the right way. Otherwise, you can’t expect to make any money. Without proper training you have no right expecting to make any money.

If you’re building (or planning on building) your business through the mail… the proper training is a must! Too many people jump into Network Marketing with the idea that all they have to do is mail this, or mail that, and off to the bank they go. Unfortunately, it doesn’t work this way. Never did, never will. If it did more people would be filthy rich.

Although free articles in MLM magazines and on the Internet can give you some good information, they can’t possibly teach you every-single technique you need to master. So I hope you aren’t reading those articles thinking it will give you that one technique or secret method you’ve been missing all this time so you can go out tomorrow and make a million dollars.

It simply won’t happen. Most likely you’re missing a whole bunch of techniques and secrets. Thank goodness you purchased this book. When you spend money on a product you have a better chance of learning something valuable than if you depend on free information for your education. Never be afraid to spend money to make money. If you are then you aren’t suitable to be a business owner. True business people are NOT afraid to spend money or loss money.

Some people simply refuse to spend any money on their own education. Or they buy ONE book thinking they’ve done something positive. Doing something positive for yourself is buying many books. If you don’t learn how to work this business the right way, how on earth can you expect to make any money? In two words: YOU CAN’T!

AVOIDABLE MISTAKE #5:
Being Lazy.

One of the biggest problems I see with many would-be MLM’ers is their laziness. All of us (and, yes, I must even include myself) are lazier than we ought to be. We’re humans, right? Brought up on the notion that “livin’ is suppose to be easy.” Laziness is our human birthright. Which is why most MLM’ers love to talk so much about working to make money, even though many never really apply the concept.

Let’s be honest: all people are just not created equal! Despite what the industry “gurus” would have you believe, not everyone is cut out to be in business for themselves. I don’t care what they tell you. Most people who enter the home-based business field would rather watch television than make a few follow-up phone calls. They would rather go to a basketball game than address some postcards or even read some good material on how to work their business correctly.

It’s a real shame because the actors on television and the stars on your favorite basketball team are already financially free. But you’re not! So, stop watching them make money and go out there and make more than them.

Is there a cure for laziness? The only cure I know of is “DESIRE!” And desire is not something that I or anyone can give you. You can give yourself desire by realizing the sad financial situation you’re in, getting fed up with where your life is heading or not heading, and building up the burning “DESIRE” to change your life.

Don’t be one of those sad individuals who just settles for a life of same-oh-same-oh. Re-read the 5 BIG avoidable mistakes above and do what the instructions tell you, and start making some money (a lot of money) in Network Marketing. You can do it, but it’s going to cost you time, money and work.

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Blessings…

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