I often get asked:

“Art, what would you say to someone that says: “I could never do this, I’m not outgoing like you, I’m not the sales type, this is a Pyramid, I could never do MLM., Training takes too much time, I don’t know anybody…” Are these enough objections to start with?

Learn to think like a Player, and you’ll only have to train your distributors once on how to handle these objections. The best part is they will never bug you about them again. Read on…

Rather than have my distributors “wing it” and think of something on the spot, I help them create a personal first sentence, test it, make sure it works, and then have them distribute it to their downline. The downline gets proven technology. The downline avoids a lot of rejection. Results are up.

Everyone is happy.

So, let’s construct a first sentence that addresses the above objections in this particular case. You might say what Tom “Big Al” Schreiter has tested for years and has proven to work in even the most adverse of situations:

“Most people do network marketing everyday, but they just don’t get paid for it.”

This sentence tells the prospect that he or she is already doing network marketing. It tells them that they don’t know they are doing it. And they are definitely not picking up a check for doing it!

So in the prospect’s mind, he or she is thinking, “Wait, If I’m doing network marketing everyday, it can’t be a pyramid. I wouldn’t do anything illegal. And if I’m doing it everyday, I won’t need any training. And of course I can do it, I’m already doing it. And if I’m doing it, and not getting paid for it, hey wait . . . how do I get paid for it?”

Now the prospect is asking us, “How can I collect a check in network marketing?”

If your prospect thought this, how hard would it be to sign him or her up?

They have already been sold from the first sentence. So then you would continue your presentation, re: enforcing examples of how the prospect is doing MLM already in his life.

In summary, take the common objections you encounter . . . create a first sentence that destroys those objections . . . make the first sentence affect the prospect so that the prospect says, “Hey, tell me how I can get into this thing and start collecting.”

Now you have a partner, not an adversary. It’s easy to give presentations to partners. It’s death to give presentations to people with their defenses up. Happy prospecting!