What does it cost you if you do not know TO DO something in your mlm home business?
Can you put an amount on what is is worth if you lose a great mlm prospect to someone else in another company?
OHHH…that one hurts.
What is THAT going to cost you if that person ends up a superstar in network marketing?
Many people in MLM lose prospects because they are not aware of certain rules that MUST be adhered to- whether you are recruiting online, social media or offline. The rules are the same for anywhere you prospect for your mlm business.
I have seen great people go to other companies because the rules were followed by one person but not by another. And the cost I have seen by friends that have lost really strong potential leaders to other companies, have been in the millions of dollars in revenues.
Has this happened to you?
Do you want to INSURE it DOES NOT?
MLM prospecting is easy- but yet must be played by the rules.
And there are powerful consequences to breaking the mlm prospecting rules. In your network marketing home business, you may have found that some prospects more friendly than others.
There is a reason.
You may have found other potential candidates more connected to you then others. That is normal, but also much of that will depend on the rules of mlm prospecting that you have engaged.
If you follow these 4 Prospecting Rules 3 things will happen:
1. Your MLM prospecting will me much more successful.
2. You will prospect quicker and more powerfully.
3. You will lose far less prospects to other possibilities in the marketplace.
I have been there.
I remember I lost one guy to another company in 1990 that ended up a million dollar earner with another company. Years later, he attended and we reconnected at one of my training seminars. We went to lunch, and during that time, I asked him out of curiosity what it was that compelled him to join the other company. When he told me, we both laughed, but then I realized out of my lack of knowledge back then, I had broken a cardinal rule to mlm prospecting.
So, what are the 4 Cardinal Rules to MLM Prospecting?
1. Realize you recruit through the PROSPECT’S EYES and start in THEIR WORLD – before ANYTHING. THEN lead them to your world.
Every mlm prospect-online or offline– sees things a little differently then you. They have different filters they view life through and see life as. You must take the time discover their VIEW of life and then ENLARGE that view to match YOUR view of what is possible. Ask, “Tell me how you see your future going the next 5 years…” and then LISTEN.
2. You MUST Follow – but NOT CHASE, Chasing is a sign of weakness and desperation.
You are NOT a dog. So quit running behind prospects and barking. You must from the very beginning say, ‘Let’s see if this is a fit for you and us, and then we will take it from there. Fair enough?” You NEVER chase a prospect. This was the rule that I broke with that million dollar earner. He told me that I was “too needy, ” “wanted him to desperately,” and came across as an amateur, not a professional. OUCH. Do NOT chase prospects. Give them the information and STAY CONNECTED- but not chasing.
3. Make your prospecting Aggressive- but not high pressure. Pressure is a sure way to lose every prospect you have.
The last word in “pressure” is SURE. You surely will lose your mlm prospects with high pressure tactics. Give them some room to breathe, and time to look at what you have offered. NEVER push them to enroll. You will have to PUSH them to do anything in their business if you do. Give them “homework.” An if they do not watch the video, or listen to a webinar, then are they really a Leader and who you are looking for? hello.
4. Always Always Always let the prospect know that you are looking for the RIGHT Leader- not just any leader.
If a prospect knows that they have to “qualify” to be considered for the leadership role in their city, they will take you more seriously. Whether offline or online. Here is how you say it: “We are looking for a leader that GETS THIS and will be a fit on a powerful team and will help us build a huge business in your state. Tell me about how you view leadership…” This will give them the clue that you are LOOKING for the RIGHT leader- not for just someone who SAYS they are a leader. Recruiting online you will find a LOT of folks that call themselves leaders, but actually are followers. Keep them honest and make then KNOW that you are not going to accept just anyone to open up their city. and take the leadership role. yes, recruit them. But sponsor them, and put them under the leader that you choose for that city or region.
Many mlm prospects have been lost because of breaking these 4 cardinal rules of prospecting. I would suggest that you take a look at how YOU are looking for leads and then see if you are making these mistakes.
Correct them if you are making them, and you will find a whole lot more success in your home business mlm prospecting.
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