MLM Network Marketing Training -MLM Success-10 Phone Calls A Day Keeps The Job Away!

MLM Network Marketing Training -MLM Success-10 Phone Calls A Day Keeps The Job Away!

by Robert Blackman

MLM Bankruptcy.

I’ll never forget when I filed for bankruptcy in 1990.
It was horrible.

I had just dumped everything I had financially into my Fathers printing company trying to save it during the “oil crash” in Oklahoma.

It did work, but at a terrible cost.

I lost my good credit saving the family printing business.

I was bitter.

I was determined to restablish my credit.

I found myself wondering how I was going to make extra money while I was running a printing press all day and night long!

Sure, I was in a MLM program that promised to make me “rich” if I just followed my uplines advice.

But, I needed more.

I needed a game plan.

I decided that if I was going to be successful in this “MLM THING” that I would have to start treating it like a REAL business.

I came up with the idea of making at least 10 phone calls a day to my prospects and 10 phone calls a day to my downline members.

Why did I need this?

Simple.

The Network Marketing Success Track.

Without clear-cut goals we all get off track.

Hey, we all get up and go to work because if we don’t, we won’t get paid, right?

Right!

But, if we don’t make those calls what happens?

Nothing.

But, that’s what’s happening now, anyway with your MLM business–nothing. Or, at least not enough is happening to your MLM business–you want more.

So, in order to make your MLM grow on a consistent basis you need to treat it like a “JOB”.

The MLM JOB.

Get up and make those calls before work.
Make those calls on your lunch break.
Make those calls before dinner.
Make those calls after dinner.

Whenever you chose, it doesn’t matter–just do it!

Without this game plan I would of never made the amount of money that I have in MLM.

By getting out of my comfort zone and FORCING myself to call at least 10 people a day I learned what my prospects and downlines members fears and challenges were.

That allowed me to “cater” a game plan for them.
That allowed me to “solve” their problems.

If you’re not talking to your prospects and downline members on a DAILY basis you’re shooting in the dark, in my opinion.

Hey, the only way I come up with advertising IDEAS is that my prospects and downline members give them to me when I’m on the phone with them!

I don’t make these ad campaigns up!
I get them from the frustrated folks I talk to every day!

Get on the phone today!
Make at least 10 calls before work!
Make at least 10 calls at lunch!
Make at least 10 calls before bed!

Make at least 10 calls a day and you’re life will never be the same in this business!

I know.

It changed my life!

Sincerely,
Robert Blackman
www.FreeMLMNewsletter.com

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training -MLM Secrets- The Power of Association in MLM

MLM Network Marketing Training -MLM Secrets- The Power of Association in MLM

by Robert Blackman

This past Labor Day weekend I had the opportunity to see right before my eyes how easily you and I are “Programmed” by our environment and by our association.
Let me explain…

The MLM Lesson.

I traveled to Utah on vacation with my 3 year old son.

We stayed with my sister-in-law and her 18 month old baby girl.

Now, my 3 year old son is a tiger all by himself. And he’s just now learning all the right table manners–if you know what I mean.

But, it seemed the moment he got around the 18 month old he reverted back to 18 months old himself.

I sat in the living room and watched him “unlearn” everything his Mother and I had been teaching him the last 18 months.

He did, indeed, time travel back to a 18 month old.

He was crying, kicking, screaming and he couldn’t “do” anything by himself–he needed help–just like his 18 month old cousin.

We spent 4 days there and on the way back to Oklahoma we both noticed how he slowly “transformed” into the 3 year old that we had come to know and love.

Then an interesting thing happened on Sunday.

I had my daughter’s 5th birthday party.

My 3 year old son was in attendance.

He did, indeed, start to act like a 5 year old.

He was climbing on stairs and objects at the arcade that he would of never attempted if we were there alone.

His speech became clearer.

He said “bigger” words with clarity.

He knew which button on the VCR to hit to rewind the movie.

He got into his mother’s purse and pulled out a $5 dollar bill on request.

He flushed the toilet after using it (indeed a rarity at our house!)

All in all, he WAS a 5 year old.

He literally “transformed” into a 5 year old right in front of our eyes.

The Network Marketing transformation.

It got me to thinking.

Who do you and I associate with most days?

Whiners or winners?

Perfect or imperfect people?

You see, we all fail–everyday.

We all try NOT to fail, but we do get overwhelmed and over-commit and “lose it” at times.

We are not perfect.
There is no perfect MLM.
There is no perfect MLM system.
There is no perfect website.

The people who know and understand this phenomenon are the ones who go on day after day doing there work and don’t complain.

They don’t look for excuses to quit. They don’t look for excused to blame someone else for their inactivity. They don’t cancel at the first sign of adversity. They build their MLM regardless of the facts. They don’t look to 18 month olds for advice. They DO look for those older and wiser to help them build their MLM businesses.

I do.

So should you.

The moral of the story today?

Be careful who you associate with today and tomorrow. Be careful who you take your MLM advice from.

There’s tons of “MLM Critics” out there.

And, there are very few who are making money.

Sometimes you have to look hard to find them.

They aren’t flashy.
They don’t have the best websites.
They don’t always return your call on time.
They DO prospect every day and do their best with the talents God gave them.

Be older today.
Be wiser today.

Associate with someone older and wiser than you today.

Pick a NEW friend to hang out with online or in person.

Read more.
Listen more.
Watch more.
Self-monitor yourself.
Listen to what you are saying.
Record your phone conversations.
Catch yourself before you start acting 18 months old again.

Be BETTER.

Everyone around you will notice.

I noticed it in a matter of minutes with my Son.

God Bless,

Robert Blackman
(918) 335-3726
www.FreeMLMNewsletter.com


Presented by PassionFire Intl

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training -MLM Success-Marketing Your MLM Home Business

MLM Network Marketing Training -MLM Success-Marketing Your MLM Home Business

By Mal Keenan

Copyright © 2004 Mal Keenan

Every successful business venture implements a well thought out marketing plan. The development of a marketing plan along with financial and management plans will generally determine your success or failure in a home-based business.

he fundamentals of a marketing plan are to know your customers well and to know your competitors even better. By identifying these two elements you can develop a marketing plan that will satisfy the needs of your customers, help you understand competitors, and be aware of changes in the market that could affect your profits.

MLM Planning.

It takes planning and research to develop a successful marketing plan. Your home-based business will not become extremely profitable on its own. A marketing plan for your home business should include the level of demand for your particular service or product, how many businesses offer the same service or product, and how you can create a demand for your product through advertising or other promotions.

Also a major consideration in marketing your Network Marketing home business is to determine if you can compete in quality, price and delivery of your product. Even if you use a marketing plan developed elsewhere, you still must cultivate the market by promoting your product in a way designed to attract customers and keep them.

Thorough research of your marketplace will allow you to organize your information, reduce risks, identify sales opportunities, locate potential problems, and gather basic facts about the market to help you set up a plan of action. Market research may seem time consuming but it will save you time and money in the long run.

Developing a marketing plan for your MLM home-based business will supply you with information that can help ensure your success. The most crucial elements of marketing your home business are to describe your target market, determine who your competitors are, a description of your service or product, what you can afford as far as a marketing budget, determining the location of the business, and a pricing strategy. All these factors combined will give you the information you need to make your home-based business a success.

Network Marketing Apathy.

Expecting your MLM business to succeed while you sit idly by is unrealistic and unlikely to happen. You do not have to be an expert to develop and implement a successful marketing plan for your home business.

Research, a sound marketing plan, and effort are all you need to make your home-based business flourish. Occasionally, a business will become highly profitable using a non-traditional approach, but proven techniques including financial and marketing plans are the best way to give your home-based business the advantage it needs to succeed in today’s competitive marketplace.

Your Network Marketing home-based business can generate long lasting income for you and your family if you follow a few simple guidelines. Focus on your customers and their needs, keep communicating with previously non-interested customers, make it easy for your clients to buy, answer questions fully, and provide excellent service.

This, joined with a well thought out marketing plan, will ensure you a successful home business venture. Whether you develop your own unique plan or follow guidelines created and tested by others, marketing your home business can be very rewarding if you make a home business marketing plan and implement it wisely.

——————————————————

About the author:
Mal Keenan is editor and publisher of Home Business Tips
Newsletter: http://www.home-business-tips-newsletter.com/
A Simple, Step-by-Step Plan For Earning
$7000 Per Month In Dependable, Residual Income. Don’t miss: http://www.eliteteamireland.com

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Network Marketing Training MLM Success – The Ten Commandments of Internet Marketing

MLM Network Marketing Training MLM Success – The Ten Commandments of Internet Marketing

By Craig Lock

“Give a man a fish and you feed him for a day; teach him to
use the Internet, and he won’t bother you for weeks.” –
anon

Introductory Thoughts:

I hope that the following article based on our experiences
may be informative and/or helpful in your online marketing.

A successful online business isn’t built overnight; but is
the result of many late nights. If anyone says that they
can teach you to make a substantial amount of money without
hard work, realize they are talking through “a hole in the
head and are out of their trees”.

After five years doing it, here are my TEN COMMANDMENTS
setting out how to conduct business online (in spite of the
recent demise of so many “high-profile dot-bombs”- ready
availability to large amounts of capital, I believe, can be
a big disadvantage to the small/home business cyber
entrepreneur):

Now time to “get straight into it”…

1. Understand that technology should help you achieve your
business and personal goals
. It is merely a tool to move
you forward with your vision: a “means to an end” to HELP
and enable you, rather than being an end in itself, (or
perhaps even be a disabler to “untechnos” like me). So make
modern technology work to it’s highest potential for you
and your business. Spend time learning about various
computer programmes and applications (hard though it may be
for the ‘technically challenged’). Then “use it repeatedly
, so you don’t lose it!” Accept that the vast majority of
www. users are not “technofreaks” (like my “geek
associate”, Bill) and have great difficulty learning new
computer procedures. Well, I certainly do (just ask Bill)!.
However, by making a conscious effort and with discipline
and effort the habit ingrained makes it easier and easier,
as your confidence grows in leaps and bounds.

2. Don’t take the competition for grantedand don’t
“knock” them. Never ever! Accept that no business can be
the best in every facet. The convergence of computer,
media, entertainment and communications means the
underlying structures of the computer world will change
rapidly and soon… or so my “technogeek” associate, Bill
(not Gates) says. The TV/computer/music center is not far
away, I hear.

The net is a world wide market-place, so don’t be too
zenophobic (now that’s a really big word, that I tried very
hard to bring in). I think many Americans (and New
Zealanders too) think that theirs is the only country on
earth in which to trade and is the centre of the world…
and we’re nearly falling off the bottom near Antarctica!

However, we can all compete fairly (“fairly”) against the
competition by transcending international boundaries on a
“global level playing field” – whereby even the “little
guys” can take on the big corporations around the world
(except for their massive marketing budgets, of course!) .
It may mean adjusting your marketing efforts to take into
account some cultural differences (like my rather ‘weird’
sense of humor, or different spelling – although it’s the
same English language). However, I believe people around
the world have more in common than their differences.
Common aspirations, eg. security, to do their best for
their children, etc. Enough philosophical digression,
Craig… and back to your point…

Here in “Sleepy Hollow” (with one of the highest
unemployment rates in the country) in little provincial New
Zealand near the bottom of the world, we sell our various
products around the globe in response to customer needs.

3. Consolidate your business by focusing on what you do
best
.
Don’t try to be “all things” to your customer, nor
try to offer too many products. Concentrate on perfecting
and marketing your “best sellers” in your CORE business
activities. That is the area which produces the most
profitable results for your organization. (remember the
“80-20 rule” – 20% of your activities produces 80% of your
results/profit and vice versa!). For us it’s creative
writing courses.

Define your “USP” (or “unique selling proposition”) – a
“fancy” term loved by “those marketing types”. What is the
key, that makes your product or service really special?

Now for one rather more philosophical…

4. Honor your parents, your teachers and your communities
and especially your family
. Family is most precious of all
and strong and stable family units make for a strong and
stable country. Parenting, I believe is the most noble
occupation of all – and parents want their children to be
safe on line, so supervise them closely. Teach them
responsibility in internet usage… so they don’t push your
telephone bill sky high (as my dear boys do – but then
that’s the price of having and educating children – a tax
on sex!). Teach your children well (as Crosby, Stills, Nash
… and Young used to sing so melodiously) and wisely. Let
them learn that the net is a great EDUCATION tool for the
present and the future and they could be learning
“practical skills on the job” and preparing for a future
technological career.

5. Do not send spam (sending masses of unsolicited e-mail)
– under any circumstances. You are likely to be cut off by
your server. I find it rather irritating receiving
“mountains” of spam and simply delete all unsolicited
e-mail selling products and services… and wouldn’t you do
likewise; because it just clutters up your mailbox?

6. Do not launch your product before the market is ready
for it.
Test the market first by doing a survey. Ask
yourself: Is there a NEED for your particular product? In
what way is it distinctive (and superior) to the
competition (world-wide, remember!)? Have all your systems
in place to market it… then always remember, all products
have a definite life cycle…and some are relatively short.

7. Take the business of internet marketing seriously. The
world online population is exploding daily and
exponentially (big word, eh…but what does it mean?). I’m
not sure how many people are online world-wide, but think
it may be in the order of 150-200 million at present and
increasing daily. In addition, I “guess” there are a
similar number of web sites (and many more pages) “up there
in cyberspace”. So the competition is “pretty stiff”! As
the “cyber-revolution” gathers momentum, imagine if
everyone is online one day? Impossible perhaps, but who
knows! What will that do for your business and you? An
unlimited target market for your PRODUCTS – if you are
still going strong by then. VERY EXCITING!

8. Have an effective web presence. Your site should explain
immediately what the visitor will get for their time
online. If it is not clear WHY they should stay, they’ll
leave before they try to find out. Therefore make your site
as interesting and informative as you can. I’ve seen many
sites, where I don’t know the webmaster’s objective, their
purpose. Are they purely for information, or trying to sell
something? Make sure your site loads quickly, because
people soon get tired of waiting in today’s fast /instant
(coffee) world.

9. Always remember MARKETING YOUR PRODUCT EFFECTIVELY is the key to the success of your business. If you don’t get
adequate results, you’ll soon be out of business… as
recurring bills in the post-box without income to pay them
soon take all the fun out of your venture into “cyber”
self-employment.

I spend at least two hours a day purely on internet
marketing: mainly through my various article submissions to
various lists. Most effective!

Don’t forget to use traditional methods of marketing to
promote your business, as in advertising (radio, news-
papers, brochures, and the most effective of all, word of
mouth in your local community). The two strategies (both
on-line and off-line), I believe, work best together in
your marketing plan. I plan to do more off-line
advertising, by allocating a portion of revenue to
marketing, as it comes in.

Even if you have the greatest product in the world, you
will never sell anything if you don’t tell people about it.
It’s like having a billboard in the middle of a forest or a
desert. An example: Just because you have a phone number in
the phone book, doesn’t mean that a stranger will call you.
So it is absolutely vital that you advertise effectively to
bring people to your site; because without advertising,
there will be no TRAFFIC… and without prospects there
will be NO SALES. And without sales there will soon be no
business!

…and finally and most importantly,.

* 10. We are at the forefront of one of the most innovative
and far-reaching inventions in human history.
The net is
the most cost- efficient, INSTANTANEOUS, EXCITING and
effective way of marketing products and services around the
globe through modern telecommunications. We live in one of
the most exciting times in human history; so exploit the
AMAZING POWER of the internet to reach hundreds of
thousands of people and perhaps even millions around the
world. Use your creative energies and imagination to the
fullest, by thinking of new ideas of how to market your
particular products. I keep a notebook by my bedside and
leave to my creative subconscious mind just before I go to
sleep. And we all have great powers of imagination as the
source for creative ideas, through the amazing power of the
human mind. Share them to make the lives of other people
around the globe easier in some way.

Summary:

I believe INTERNET MARKETING is the KEY to internet
success, especially if you have a limited marketing budget,
like us. As mentioned, I allocate at least two hours a day
purely to internet marketing, through submitting my
articles on numerous subjects to various ezines and
publishing resources. I find it by far the most effective
way of free advertising to get traffic (= SALES) . Always
remember to have a resource box at the end of each article,
together with your web site address for your Network Marketing business.

 

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training “Big Picture” Marketing in MLM

MLM Network Marketing Training “Big Picture” Marketing in MLM

Position your business and motivate more prospects by answering three important questions.

By Kim T. Gordon

    Whenever I tell new coaching clients that I want to start off by having a look at their “big picture,” they always seem a bit relieved. Perhaps it’s because, like many small-business owners, they tend to get caught up in the details. In the case of marketing, that may mean anything from interviewing copywriters for an upcoming online campaign to negotiating the best price from local printers on a new brochure.

    Sound familiar? No matter whether your MLM small business has been around for years or you’re trying to bring a start-up into high gear, it’s vital to periodically step away from the details and look at the larger canvas. Sometimes it’s not about a single tactic – it’s about broad-based thinking that will have a profound impact on your ability to increase sales.

    Adopting this point-of-view will help you more effectively position your business, pinpoint and motivate your best prospects and develop your own unique value proposition. And it’s as easy as answering three questions.

1. What are you really marketing? (It’s not what you think.)

    You may be tempted to answer this question by naming the product or service you offer – shoes, software, commercial landscaping, image consulting, tax prep or whatever it is you provide. But when it comes to motivating customers or clients, what you really should be marketing are the benefits they’ll enjoy by using your product or service. For example, while your actual product may be software, to be successful you must market what that software helps the user do.

    Customers who read your ads and brochures or take your cold calls have only one question in mind, “What’s in it for me?” And no marketing message can succeed unless it leads with the benefits that your customers can expect. The key to effectively positioning your business or its products and services is to define a unique set of benefits and build a communications message around them.

2. Who wants to buy what you market?

    Have you ever noticed how major manufacturers offer products uniquely tailored to niche markets? Canon, for instance, may offer a line of inkjet printers for small to medium-size businesses, and tiny portable printers that can work on the front seat of a salesperson’s car – two very different products created specifically to appeal to select target audiences.

    Is there something uniquely distinct about your Network Marketing products and services (or even the way you offer them) that makes them particularly appealing to a specific group or market niche? Create a profile of your best prospects and tailor your offering accordingly. If you can’t increase your share of your current market, perhaps you can modify your product to go after a new one. Consider how, with a simple change of packaging, for example, mainstream food products are sold to ethnic markets. How can your company apply this type of strategy?

3. Why will the customers you target want to buy from you?

    Let’s face it, consumers have endless options when it comes to buying almost any kind of product or service. In fact, if you think you have no competition, it’s likely that while you’re educating the market on the benefits of your product, there are others just a few steps behind you. (You may own the category for now, but we all know that it’s often easier, and less expensive, to be second to bring something truly innovative to market.)

    Be certain to eliminate any elements that reduce your competitive edge. Last night, for example, I was shopping online for lamp finials and came across a beautiful pair made out of carved jade. I went straight to the shopping cart but stopped the transaction when I saw that the seller tacked on an additional high “handling fee” plus shipping. This e-commerce site had a unique and desirable product, yet they lost the sale because of their non-competitive pricing structure. And all they got from me was an e-mail with some terse marketing advice. If you’re planning on building a membership website, there are many membership website building software that are easy to use and have lots of features to suit your organization. These tools are specifically designed to create websites that have two levels of access.

    Once you’ve answered my first two questions, you’re ready to take the final step and formulate a compelling value proposition that trumps the offers made by your competitors. What do your customers really want? How can you provide it? Sometimes the answer can be as simple as offering something that seals the deal, such as free shipping. Last holiday season, this was the major closing tactic used to great advantage by many online marketers.

    For marketing success, it’s a smart idea to make a habit of looking at the “big picture.” There couldn’t be a better prescription for your business and its long-term growth.

Kim T. Gordon’s columns and articles are read by nearly 3 million small and home-based business owners each month.  She is the author of two books, including Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know.

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Network Marketing Training-Writing the Perfect MLM Letter

MLM Network Marketing Training-Writing the Perfect MLM Letter

By: Kim T. Gordon

    While I was speaking at a conference in Atlanta not long ago, I met a business owner named Bob. He said he continually sent letters out with his company brochures, but he never got a positive response from prospects. In fact, most prospects couldn’t even remember having received anything from him, and others refused to take his follow-up phone calls.

    I asked Bob to send me a sample of his mailings. The brochure was professionally produced was clearly not the problem. The sales letter, however, was another story. It was basically a letter all about Bob — what his credentials were, what is company did and how he really wanted to have a meeting with this particular prospect. Like many new small and home-based business owners, Bob had failed to realize that prospect letters, like all other sales literature, must be outer-directed and answer the prospects question, “What’s in it for me?”

    Unless you’re writing a letter to your mother, no one wants to hear all about you. They want to learn about the benefits to themselves or their companies of using your MLM company, your products or your services. The best prospect letters are about “what you get,” not about “what I offer.”

    A top-flight prospect letter speaks directly to the benefits your prospect will derive by selecting your company or purchasing your Network Marketing products. Make sure you open and close your sales letters with a benefit statement. In between, explain the benefits and what they mean to your prospect. Be sure your closing paragraph states exactly what you plan to do, and then be certain to follow through.

    Create one or two good MLM sales letters that you can keep on file and customize for each prospect. That will simplify your sales efforts, reduce the time you spend on each prospect and ensure consistent, high-quality follow up every time.

    I’ve written a sample, one-page letter that might be used by the owner of a medical billing and collection service to follow up a cold call. The targeted recipient of the letter is the office manager of a medical group practice. I’ve included my comments in italics after each paragraph to explain the techniques used and how you can adapt the same strategies in writing your own letters.

Sample MLM letter

April 15, 2000

Kathy Wilson

North Hills Medical Group

5252 South Street

Anywhere, IL 60512

Dear Kathy:

Thank you for taking time from your busy schedule to talk about the ways Atlas Medical Billing and Collection Services can help increase the income and improve the cash flow of your group practice. (Note the clearly stated benefits to draw the prospect in and entice her to read on.)

Did you know, last year XXXX Association released a study that showed large practices like yours may lose as much as 20 percent of their income each year to uncollected accounts? Overdue accounts and insurance company disputes cost you even more in other ways — including increased overhead and lack of working capital for raises and equipment. (Using a statistic from a reputable source makes a credible argument for hiring an outside firm to solve the problem. The second sentence further amplifies the fact that the prospect is losing out because she’s not taking action to resolve the problem.)

Working with Atlas Medical Billing and Collection Services, you’ll improve your cash flow and increase the annual income of the entire practice by reducing the number of overdue and uncollected accounts. You’ll get weekly computerized reports prepared on software compatible with your own, with account-tracking codes for easy retrieval of billing records by patient, as well as excellent documentation at tax time. This up-to-date reporting, plus Atlas’s years of experience working with insurance companies and processing claims for Medicare and Medicaid, means peace of mind. So your practice can reduce its overhead costs and you can spend more time with patients, not paperwork. (This is the meat of the letter. It explains how Atlas will deliver the promised benefits.)

I’ve enclosed a brochure with the information we discussed. I’ll telephone you soon to talk further about how choosing Atlas for your medical billing and collection can result in increased income and healthier cash flow for your group practice. (In this closing paragraph, the writer takes responsibility for the next step — telephone follow-up. It lets the prospect know what to expect, with each action moving her incrementally closer to a buying decision.)Sincerely,Judy Smith

President (Even if Judy is the only person at Atlas, using the title of “president” gives her stature.)

Kim T. Gordon’s columns and articles are read by nearly 3 million small and home-based business owners each month.  She is the author of three books, including Big Marketing Ideas for Small Budgets: A step-by-step guide to growing your business.

Presented by PassionFire Intl

Blessings…doug Firebaugh / PassionFire Intl http://www.passionfire.com © 2005 PFI / all rights reserved

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MLM Network Marketing Training Avoid these 6 barriers that stop MLM customers in their tracks.

MLM Network Marketing Training Avoid these 6 barriers that stop MLM customers in their tracks.

By Kim T. Gordon

    Here’s a plain fact: Marketing exists to support sales. Sure, it’s also used to create awareness and build a brand image. But ultimately if your marketing doesn’t motivate customers to take action, it’s probably not doing it’s job.

    If you’re experiencing less than stellar results when it comes to getting customers to respond to your MLM marketing messages, it may be time to take a hard look at your campaign. Here are 6 factors that may stand in the way of customer response, plus tips on what to do to improve your response rates.

1. Ads Are Out Of Context   

With the proliferation of specialized media, it’s easier than ever to reach prospects in the right place at the right time. For marketing success, your customers must be exposed to your message when they’re in a receptive frame of mind. Suppose you owned a landscape nursery. You’d wouldn’t place your newspaper ads in the Business section — you’d run them in Home and Garden, because readers there are more likely to be interested in landscaping their properties and would find your ad relevant. You’d follow the same principle if you used local cable TV advertising by running your ads during gardening shows, not general programming, in order to present your message in the right context

2. Benefits Are Weak or Missing

    Sometimes marketing campaigns that reach prospects in the right context fail nonetheless because their message is all wrong. No matter whether you’re running advertising, sending direct mail or even placing PR, it’s vital to create a benefit-oriented message that will capture the attention of your target audience and motivate them to take action. What specific benefits will your prospects derive by responding to your marketing? Benefits may be tangible (such as saving money) or intangible (such as peace of mind) and they should help to differentiate your Network Marketing company or its products and services from competitors

.3. The Offer is Off-Target   

When a campaign fails, the real problem may lie with the principal offer, such as when the product or service that’s being marketed lacks the right appeal. This can often be overcome by bundling in additional features that meet the special demands of the target audience. And if a special offer is used to motivate responses, it’s not unusual to test several different versions to find the one that pulls best.

4. The Execution Is Poor  

  Many forms of marketing are not do-it-yourself projects. Creation of advertising is something that should be left to experts. And even then, it’s important to enlist the right people. Some designers and copywriters specialize in direct mail and collateral materials, while others create ads for magazines. Marketing failure is often the result of poor copy or design execution. At other times the advertising or materials may look great – but they just don’t work because tried and true rules have been ignored. It takes experience to create marketing that produces results

.5. Your Marketing Is Invisible   

Your prospects can’t respond to your ads or place orders on your Web site if they never see them. When it comes to advertising success, small-business owners tend to underestimate the amount of frequency required for their ad placements to be remembered by prospects, or to achieve “penetration.” The exact ad frequency required for each unique campaign will vary, but the bottom line is that multiple placements in a single publication or within specific broadcast programming are absolutely essential. And if you want to make sales on an e-commerce Web site, you’ll need an effective online advertising campaign to send MLM prospects there. It’s unrealistic to expect high traffic volume without one.

6. It’s Too Hard to Buy

    No matter how compelling you make your marketing campaign, if you ask prospects to take too many steps, or if there are other sales barriers (such as uninformed salespeople or out-of-stock products), you’ll lose them. For example, suppose you send out a direct-mail package for a service business. Interested prospects respond by calling your toll-free number, but get voice mail – and most hang up. Only a few, highly motivated prospects leave messages on your voice mail. Then you call them back, miss them, and leave messages of your own. At this point it’s unlikely your prospects will return your call. Get the picture? For best results, walk through your sales process to eliminate any unnecessary actions and to make sure prospects who respond can quickly take advantage of your Network Marketing offer.

Kim T. Gordon’s columns and articles are read by nearly 3 million small and home-based business owners each month.  She is the author of three books, including Big Marketing Ideas for Small Budgets: A step-by-step guide to growing your business.

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training -Why You can ALWAYS Succeed in Network Marketing

MLM Network Marketing Training -Why You can ALWAYS Succeed in Network Marketing

 

Some people believe that network marketing really doesn’t work. To put it lightly, they’re WRONG. I am going to take the next few minutes to explain to you why network marketing will always work so that the next time someone takes the time to tell you that network marketing doesn’t work you explain to them how misinformed they truly are.

Here is why Network Marketing will ALWAYS work:

Even in a strong economy people will ALWAYS need supplemental income:

The truth is most people live pay check to pay check. They aren’t able to buy the nice things that they want for themselves and their families. There is and will always be a constant DEMAND for more money.

Network marketing is a simple, part time and low risk way for full time workers to fill this need. To put it simply, as long as people need money network marketing will ALWAYS be there to fill that need.

People will ALWAYS want freedom from jobs they don’t enjoy:

Despite what you may think, there are people out there that truly don’t enjoy their job. They go to work because they have to and not because they want to. Network marketing offers a promise of true financial freedom.

The ability to leave the 9 to 5 working world. This freedom will ALWAYS be to tempting to pass up.

People will ALWAYS want more free time to do with as they please:

Did you know in a past poll conducted by Money magazine that 64% of American men and 68% of American women polled said that if they had a choice between more money and more time off they would choose the time? People covet their free time.

Network marketing offers the promise of working from home and making your own hours. Again, the opportunity to create free time will ALWAYS draw people to network marketing.

Conclusion:

As long as people crave time, moeny and freedom network marketing will ALWAYS exist.

The next time that someone tries to tell you that network marketing doesn’t work you know that they couldn’t be more wrong.

All you have to is ask your accuser 1 of 3 questions:

Do you want more money?
Do you want freedom from your job?
Do you want more time?

I guarantee they will answer yes to one of these questions. When they do they will have proved exactly why network marketing will always work!

Daegan Smith is an Underground Internet Network Marketer
who hates buying and cold calling leads. “Wanna learn how I
Easily recuited 27 new downline distributors in less than
week without EVER picking up the phone?”

From ezinearticles.com

in

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training -MLM Success- The Top 7 Mistakes Made in MLM

MLM Network Marketing Training -MLM Success- The Top 7 Mistakes Made in MLM

You’ve done it. You’ve signed up with a network marketing company. You’re ready to get started with your teams advertising system. You’re ready, set, go. All the ads hit, you’re excited. Like a kid who can’t wait to go to Disney World, you wait for the responses to pour in.

After 2-3 days… Nothing.

Why didn’t anyone respond?

Don’t worry. You’re not alone. Matter of fact, this is a common scenario in MLM. People get jazzed, sign up with their uplines co-op, fire off a few hundred emails, get the postcards, and nothing comes of it.

Marketing experts they are not. You, of course, are smarter than that, which is why you’re reading this special report right now. You want to know the top 7 mistakes people make in MLM, and you want to know the solutions to them.

The Top 7 MLM Mistakes:

Here they are:

1.) ** Using “Institutional Advertising” **

Institutional advertising is advertising that does not focus on your prospects. Rather on you, your company, your pay plan, your products, your bonus pool, your packaging, or the sales people at the home office.

Anything that does not focus solely on your prospect is institutional advertising. Think of Coke-A-Cola. That’s institutional advertising. Their sole purpose is brand their name into your mind. That way when you get thirsty and want a soda, you buy a Coke.

You must focus on your prospects ego and their desires. What they want takes priority over what you or the MLM company you’re with wants. Tell them what’s in it for them.

Solution: Create prospect focused advertising and drop your ego and appeal to the prospects ego.

2.) ** Fell Into Management Mode **

This one is a biggy. In order to make money in network marketing (or in direct selling) the life blood is new business. For the first 2-3 years new business is what drives your income.

If you spend all of your time managing people and none of it actually acquiring new business you’ll fall into a mode where your income levels off or just drops. This is management mode and it will stop you dead in your tracks from making long term income from MLM.

Solution: Always be moving forward, building your group. Leading by example. By building.

3.) ** Making MLM Your Business **

One of the most sobering and completely real facts of MLM is that you do not own your own MLM business. At any moment in time the network marketing company you’re with could shut it’s doors, change it’s policies, cut the popular products (not likely, but happens) or any number of things that would instantly stop your income or cut it by 50%.

Making MLM your business limits you. Stops you from seeing all of the possibilities outside the MLM industry. Instantly turning your income into something that is in reality, not yours. Make MLM a part of your business. Not the sole reason it exists.

Solution: Expand your business into other areas. Not just MLM.

4.) ** Not Being Personal **

MLM takes time, money, more time and more money to develop. As does any profitable business. However, in the day of emails, fax machines, web sites, online video, and super technology, it is easier than ever to forget you are working with real live people with real live problems and worries.

Adding a personal touch to the process will build your credibility, and build trust with those you plan on working with.

Solution: Add a personal touch and build trust

5.) ** Not Being Realistic **

Technology makes it easier for you to contact more and more people at an ever growing rate. Which leads some people to hype up their claims. Hyped up claims are not always so outrageous they instantly appear full of hype.

Some of them are subtle, like, “No direct selling.” Which seems like a benefit, because people hate to sell. In truth, direct selling is network marketing. You are not as aggressive about it. But you will, and always be selling something to someone.

Solution: Be Realistic and understand network marketing is a selling business.

6.) ** Losing Focus **

Losing focus is easy. Thousands of ways to advertise and reach your market exist. Pick 1 or 2 or 3 of them. Not all of them. Focus on what works, and drop what doesn’t. If you know it’s not working after a few weeks, don’t do it anymore.

Truly effective advertising works in just a short time. Not 3 years. Save yourself time and money and find an alternate way to reach your market once the way you’re using proves itself to be ineffective.

Solution: Focus only on one, two or three advertising strategies at time. And focus on them until they prove to be ineffective.

7.) ** Becoming a Computer Jockey **

A Computer Jockey? What’s that? Computer Jockey’s are people who sit there in front of their computer and try to work their MLM business completely online. 24 hours per day, 7 days per week.

This is just insanity. While the world wide web does offer more affordable ways to reach your market. It isn’t the only game in town and placing print ads and sending sales letters to people offline is not only effective, but sometimes more effective.

Solution: Try advertising offline as well to expand your reach.

Respectfully,
Joe Schroeder

Joe has authored 32 audiotapes, eight manuals, booklets, featured on the cover of Upline Magazine and Six Figure Income Magazine. Find out who Joe recommends for generic training and leads by visiting http://www.BeAMLMHeavyHitter.com

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training-Clueless about Network Marketing?

Clueless About MLM?

Clueless About MLM?

MLM Network Marketing Training-Clueless about Network Marketing?

Clueless About Network Marketing?
By Cora L. Foerstner

A year ago, I began reading about real estate and residual income. My desire to become an entrepreneur was born. As I read, the term network marketing and its synonym multi-level marketing (MLM) kept popping
up. The authors of these buzz words didn’t bother
explaining or defining them. They assumed that I,
their eager reader, knew their meaning. I asked around, but no one had a clue as to what network marketing was. Thus began my quest to discover what I could about MLM, since its proponents boast that anyone could start a business for as little as a few hundred dollars. Finally, I struck gold. I stared open mouthed at my computer screen.

The name of the network marketing company jogged an old memory. In high school, I had known a young man who belonged to this company. A couple of times, he came to pick me up for a date, and before we left, he would clean my mother’s stove or refrigerator, showing her the miracles of his product. His goal, I assume, was to make money and dazzle me with his entrepreneur qualities. I was humiliated because my mother was taking advantage of him to get her kitchen cleaned and because this boy was embarrassing me – I wanted to go to a movie or to a party, and he was cleaning my mother’s appliances. I had the holy grail in my hand, but I felt apprehensive.

I told my colleague what I’d discovered. He shrugged and said, “It’s a pyramid scam.” But I found that the lure of residual income far outweighed my apprehensions. Today, I’m a proud network marketer, ready to give anyone, who is as clueless as I was about network marketing, my fledgling expertise.

Here’s the scoop. DEFINITION: Network marketing is a business that markets a line of products or several lines of products through independent salespeople. An independent salesperson is recruited; she, in turn, recruits other people; these people recruit others, and so it goes.

Each representative builds her own business with her recruits and their recruits under her, and she makes commission on the sales volume of her team. The people under the independent salesperson are called the downline. The potential for increasing the downline and earning money is exponential. SCAM or LEGIT BUSINESS:

When I was in high school and amorous young men were cleaning appliances, many fawned upon these companies. Let’s face it. There were lots of jokes. Most people didn’t make much money; they pestered their family and friends, and horror of horrors, they had garages filled with unused products that they had to buy to meet their quotas (a certain amount of the products a salesperson or team has to buy).

Times have changed. Today, major corporations and Fortune 500 companies, like AT&T, MCI, Citigroup, and IBM, have multilevel sales forces. The difference between network marketing and a pyramid scam is easy to explain. Network marketers sell products; they run businesses. A pyramid scam is a con. People give someone money in hopes that they can
get other people to give them money. The claim is that anyone can get rich just by finding other people to do the same. There is no product, no business. The people at the top make lots of money. The scam falls apart. This is illegal. People get arrested. THE GOOD, THE BAD, THE UGLY: Not all network marketing companies are created equal.

There are some excellent ones, some okay ones, and some down right awful, ugly ones. If you are looking for a network marketing company, you have to do your due diligence and make sure that you find an excellent one. Remember that you
are investing in your future. RESIDUAL INCOME: What network marketing offers is a way to create residual income, while working part-time.

Network marketing is not a “get rich quick” scheme. Those who succeed work hard, but they are creating something magical: residual income. You go to work, and you get paid. If you don’t go to work, you don’t get paid. This is linear income. Residual income doesn’t depend on you working. Think of an author, who writes a book and gets a royalty check year after year. Residual income, like royalty checks, keeps coming and allows people to retire, have the freedom to travel, and do other wildly pleasant
things.

MY 12 SUGGESTIONS FOR MLM NEOPHYTES FROM ANOTHER NEOPHYTE:

1. Don’t rush into network marketing. Look around and find a good company that suits you and your needs. Don’t get pressured into anything. Ask lots of questions of the network marketer you are talking to. Avoid high pressure people.
2. As soon as you finish reading this, run out and buy Wave 4: Network Marketing in the 21st Century by Richard Poe. I don’t know Richard Poe, but I do know that this book explains everything.
3. Find a company and product that you are EXCITED about. It’s hard to sell something you don’t believe in. Ideally, you want a product that people buy over and over again, month after month, year after year, and a company with values that are congruent with your values.
4. Look for a company that has
been around and proven itself. Someone who has been in network marketing and has experience might take a chance on a new company, but a novice should be more careful.
5. I’d suggested publicly traded companies. Their financial statements are public, and you can request their financial portfolio. Go to www.morningstar.com, or www.nasdaq.com, or www.valueline.com, or your favorite place and do some research. You just need the company’s ticket number, and you’re off and running. If you don’t feel confident doing this yourself, find a friend who knows something about stocks and financial statements, and ask her for help.
6. Check out the compensation plan. Is the commission fair? How often do it pay? Does excess sales money roll over? Does your team have to meet a quota? This could be a big drawback. If there are hefty quotas, you might find yourself buying products you don’t want. Poe’s book is priceless here; he explains the different commission plans.
7. Do you have to buy, store, deliver products? Most network marketing companies don’t do this any more. Most companies provide online or phone ordering, and the company distributes its products. You place an order, and they do the work.
8.
Training is very important. What kind of training program do they have? In network marketing, team members help each other build their businesses. In network marketing, if the people on your team are successful, you are successful.
9. How do you work your business? Face to face with people you meet? On the internet? Or a little of both? This is important. Are there hidden costs in marketing? Ask for details.
10. See if you can find any dirt on the company. Check with the Better Business Bureau. Are there complaints against the company? What kind of complaints? You can do this online. Know what you are getting into.
11. IMPORTANT: Make sure that you are willing to commit time and energy to building your business, 10 to 20 hours per week. If you have a family, make sure they are cool with this.
12.
Don’t quit your day job! At least not until you are making more money in network marketing than you are in your nine to five.

Cora L. Foerstner teaches English and composition at California State Polytechnic University, Pomona. She is also a Master Practitioner of Neuo-Linguistic Programing (NLP), Master Results Coach, and most recently, a fledgling network marketer. You may contact her at cora@usana.com or visit her web sites
at http://www.unitoday.net/cora and
www.whyresidualincome.com/cora

Blessings…

Doug Firebaugh http://www.passionfire.com

© 2011 PassionFire International. All rights reserved.

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