MLM Network Marketing Training-How To Properly Follow-Up With Your Prospects Online So They Join Your MLM Program And Make You Money!

by Christopher Sewell

Email is a fantastic follow-up tool when used correctly. One of the biggest mistakes people make on the Internet is using spam to sell their products or build their MLM business. Purchasing email addresses on CD-ROM, buying an “opt-in” lists, or safe-lists are sure ways to be accused of spamming and to get your email connection terminated by your ISP. Luckily, there is a better way. The best way to follow-up with your online prospects is by using “personalized” email. Once you have the lead in your hand, now what? You should use “personalized” follow-up messages to communicate the benefits of your program to your prospect.

MLM Direct Mail.

Using direct mail, it’s almost impossible to personalize each follow-up letter to your prospects at a reasonable cost. Yes, there are company’s that will take your database of names and do a mail merge for you. But they charge big money. You could also print off each letter on your printer, but that gets expensive with all the laser or ink jet cartridges you will use. Plus, it’s time consuming to print, fold and stuff.

Personalizing your email follow-up messages will get your prospect to pay close attention to your message. People love to see their name on things. This lets them know that it’s for them. I always get a better response from prospects when I personalize email messages to them. Just like there is mail-merge software to produce printed letters, there is email merge software to produce email messages with the prospects name all throughout the letter.

The best thing about following up using email and email merge software is that you can automate the entire process. You don’t have to query your mlm database to look for the next round of follow-up letters to go out like you would have to do using the mail. You can simply let the software I’m about to tell you about do the job for you. Once the template letter is created and the names and email addresses are loaded – just let the software do the work for you.

You can even use different follow-up letters if you like. When you’re building your MLM business on the Internet, there is absolutely no excuse for poor follow-up habits like there were when people used the mail to recruit. The software is available. You just have to get it and use it. Anyone who doesn’t is just darn lazy!

…enter MLM smart auto-responders…

These are like fax-on-demand systems. You send a message to a special email address, and the email address automatically sends a message back to the person who initiated the request. I call these “smart auto-responders” because you can setup these auto-responders to send up to 10 different messages over a 90 day period, once the first message is triggered. Each message can have the prospects name right inside the message.

Of course, you can’t have any fancy fonts or formatting. But that’s not what’s important. A good sales letter is a good sales letter…pretty formatting or not. I suggest that you schedule your follow-up letters to be sent 10 days apart. This means you can have 10 follow-up letters going to each prospect over a 90 day period. Now, this is excellent follow-up work.

You don’t have to actually create 10 different sales letters. All you need is one. ONE GOOD ONE! I’ll show you very soon how to use a special technique called the “probe” to make each letter seem a little different.

What you’ll also like about these smart auto-responders is that they will automatically remove people from the list without you doing anything. At the bottom of your message will be simple instructions on how to be removed from the list.

…tips on creating your follow-up sales message…

As you already know, follow-up is very important. You must hit your prospect with your follow-up message numerous times before they will take you seriously and join. Of course, not all will join. Actually, most will not. But, it’s the small number that do join that makes a difference between success and failure. At least when you implement an automatic follow-up system using a “smart auto-responder”, you now have a chance to be successful in your MLM program.

You will need to create at least one hard-hitting sales letter. You already know how to do this. Then cut and paste that one letter into the “message” input field of the “smart auto-responder”. You will need 10 follow-up messages, which can be easily created from the one sales letter you already have. But, wait, you need to make each follow-up letter seem a little different from the last one. Otherwise, people will get bored with what you send them and just delete your message automatically, or they will remove themselves from your list.

The Network Marketing Probe.

To make each follow-up letter seem different, I suggest that you use what’s commonly called a “probe.” A probe simply goes at the beginning of each follow-up letter.

…what is a probe and how to use it…

What you must also keep in mind when you work online to build your business is that people are notorious for asking for information and then doing nothing with it. People will request information on this and that, and never get back to you again. You can re-send the same information, but still never get a response. This is when the “probe” comes into play.

The “probe” is a simple one word, one sentence, or one paragraph question that asks the prospect to respond to you. It pokes them, nuggies them, or plain slaps them on the back of the head until they answer you. Let me give you a few examples of “probes” I use:

PROBE #1: “Did you get this?”

PROBE #10: “You’re making this tough. I invited you to email me…and you haven’t. I asked you to call me…and you haven’t. You continue to ignore me. Why?”

I bet you never seen marketing like this before, have you? As you can see, each “probe” is designed to drag a response from your prospect. The “probe” is designed to get some dialogue going so you can answer their objections and ultimately sign them up into your program. Will some people like this kind of “in-your-face” marketing, some will, some won’t. The ones that don’t like it will simply ask to be removed. Others will thank you for caring, and ask you more questions or tell you they are not ready yet.

What you’ll also like about the “smart auto-responders” is that you can weave the person’s first name into the probe to make it more POWERFUL. Something like:

“Did you get this Chris?”
“Chris, I’m STILL waiting for your response”
“Have you read the letter below, Chris?”

Yes, personalized probing will get people talking to you. Just cut and paste each probe at the top of each sales letter. Then, let the software do its job and follow-up for you while you do other things. One more quick thing. When you create your sales letter for use in emails or auto-responders, first create the letter in text format. Use only 60 characters per line with hard returns at the end of each line. This helps to keep your message formatted neatly.

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Network Marketing Training-Give ’em an MLM headache, then make ’em ASK YOU for the Aspirin

by Joshua Shafran

What if sponsoring was as easy as selling aspirin to people with headaches? What if you created an atmosphere with every person you came across where they felt lucky you decided to show them your MLM opportunity? Where they jumped for joy if they were selected and approved for team membership. Would sponsoring become fun, exciting, and simple in Network Marketing?

If banks can do it, why can’t you? Think about it. Banks make money by renting out money, don’t they? Yet, how do we feel when we get “approved for the loan?” We jump for joy and feel lucky, don’t we? But how crazy is that? That’s like going into a supermarket and kissing the manager’s feet because he LET you buy a loaf of bread!

The Secret to Network Marketing

The secret of applying this to your networking is to make your prospect want what you have before you offer it to them. In the broadest sense, there’s only two motivating reasons why someone will join your network. They join either to gain pleasure or to avoid pain. Here’s a little known fact: More people will join your network out of a desire to stop the pain than will EVER join because of all the pleasure they’ll get. Yet, what do most MLM’ers do? They push aside the most powerful persuader they’ve got and overwhelm their prospects with why their deal is the greatest and why they’ve “got to get in on it now!”

You can easily triple your sponsoring efforts if you demonstrate all the pain that your prospect is currently living with that will cease to exist if they are selected to join your team. Now, don’t misunderstand, I’m NOT saying you shouldn’t present the benefits of your business, but your sponsoring results will go up dramatically if you use the carrot AND the stick!

So, your job (and it’s really fun once you know how to do it) is to go around giving people headaches and then curing their pain. Once a prospect knows (or admits it to him or herself) what they are missing and (more importantly) that there is, in fact, a better way – something more for them – they want a way to get there immediately!!!

They desperately want someone to provide them with the leadership and direction to change the situation. They instantly want someone to coach them… an expert to show the way… a consultant to guide them… a trusted confidant to provide advice. And, that someone is you.

The Hidden MLM Pain.

Here’s the catch (you knew there had to be a catch, right?): Sometimes your prospect’s pain is hidden. Your prospect has been living with the pain for so long that they’ve gone numb to protect themselves against it. The trick is to tactfully shake them up a little. “How?”, you ask.

Questions Are The Answers

The best way to do this is with questions. Questions allow you to step inside your prospect’s head. By asking questions just like a doctor does, the prospect tells you where it hurts and in so doing begins to feel and experience the pain again. Questions are so powerful. They allow you to lead and direct the conversation down the path you wish to go… they build trust and rapport… they make people feel important. Think about it: Who would you rather be around; the person who talks intelligently about a number of different topics while you listen, or the person who asks you a number of intelligent questions and listens with genuine interest to what you have to say?

If you simply TELL people how you have this great opportunity then they can (and usually will) doubt you. But, by asking questions and getting your prospect to TELL YOU the same thing, they BELIEVE and ACCEPT it as a fact! And, because it’s now their idea, they’ll move heaven and earth to get it.

Learning to ask questions instead of asserting statements about your MLM can take a little getting used to. At first, you might feel a little like you’re learning a foreign language, and in a sense you are. You’ve got to think in terms of questions. From now on, every time you’re tempted to tell your prospect something, rethink it in your head and ask it as a question. There isn’t any statement you can make about your MLM that cannot be rephrased and expressed as a question.

Network Marketing Questions.

If you want to get good at sponsoring, spend an entire day every so often and try not to make one statement… just ask questions and listen to the answers. If you accept this challenge, you’ll attract people to you like moths to a flame. People you just met will tell you they feel like they’ve known you their entire lives. People will open up to you. When they open up, they trust you. When they trust, they’ll tell you where they hurt and experience that pain. When they feel the pain, they want it to stop… which is exactly the opening you’ve been searching for!

When you prospect someone (be it online through a web site, email, telephone, in person, etc.) you give them a headache. You build in them an earnest desire to join and make it their idea. Every day of their life they experience some pain or frustration that your MLM opportunity will eliminate. Find it. Ask questions to uncover it. Don’t assume you already know what it is. Make them tell you. As they answer, they’ll experience that pain and naturally want to end to it. Then, casually let them know that you might (if they’re lucky) be able to stop it. Now, they WANT what you’re offering… and it was their idea! So now you’re doing them the favor and they are grateful to you.

This whole process can happen very quickly and it’s easier than it sounds. Start off by asking open ended questions that requires your prospect to explain. Here’s an example: “If you could change any aspect of your financial situation, what would you change?” Think about the idea behind this question and you will see how it can be adapted in any number of ways depending on who you’re prospecting.

If you really involve yourself and take a genuine interest in your prospect’s frustrations, you’ll come up with an endless supply of follow up questions. For example: “John, if you could change any aspect of your job situation, what would change? Are the number of hours too much? Is job security a concern? Are you on the road too much? Would it help you to be making more money? Do you find yourself less patient as a result? How does it affect your relationship with your wife? Have you saved enough to send Amy to college or will she have to wait a couple of years?”

Here’s one more REALLY good follow-up question: “If you were not working 80 hours a week and spent some quality time with your son, do you think you could have stopped him from getting hooked on drugs, stealing cars, and getting in gang fights every week?” (JUST JOKING!)

Although that was a joke, its implications are very real. Those kind of fears, pains and worries are extremely persuasive and motivating. So, for each area of dissatisfaction and pain, make sure you don’t leave out the most important question, “How does that affect you?” This will get your prospect to think about and feel the consequences of the problem (or potential problem).

Once they tell you the consequences, you’ve given them a full blown headache, now it’s time to make ’em ask you for the aspirin. Here again, use questions like “What would it mean to you if I could provide… __________?” If you fill in the blank with the benefits your opportunity can provide, tailored to what you know (from your questions) your prospect wants, and you will make them stand in line and beg to join your network!

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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