MLM Mobile Recruiting and Marketing.
Do you use your mobile device for your home business?
Do you use SMS for texting for your network marketing efforts?
Are you aware how powerful mobile recruiting is for mlm?
I had the great honor of interviewing a # 1 Corporate Recruiter in the nation about recruiting using mobile devices. It can be applied as well with a home business and online marketing.
S stands for Scott, D stands for Doug.
The interview took place at a country club during summer of 2012 This starts in the latter part of the interview and Scott has been talking about social networking.
D So let’s talk about what you call one of the most powerful Recruiting phenomenon in Corporate Recruiting- Mobile Recruiting and Mobile Marketing. Think Mobile Marketing has a prayer for success?
S <laughing> Everything has a prayer. Just some have a bigger return on the prayer and I believe that Mobile Recruiting is changing the face of Corporate
Recruiting as well as your profession-the home business person. I believe that
if done correctly, Mobile Recruiting can accelerate the process of recruiting a tremendous amount. Everywhere I read as well as my industry’s experts, all say that this is the coming wave and they all are saying to get on the band wagon.
It ACCELERATES the Recruiting process and can create a real connection unlike most other paths to recruiting. People look a their mobile at least 15 times a day. How would you like for YOU to be in their phone every time that they look at it? Would that give you an advantage?
D You have been mobile recruiting now for what? 3 years?
S Yes, 3 years. And it really has made a difference in my ability to stay in touch with my candidates. Connection is so important in recruiting and it helps me stay more connected as it gives me an extra “Power Reach” as I call it. Let me explain. Mobile recruiting gives me the power to reach my clients in a way that was not available even 4 years ago.
I call it “Mobile Glue” as it really does keep you glued to their mind with a mobile recruiting program. It does what I call “Explodes Your Reach” and that is what I want to happen in my recruiting strategy.
It allows me to also reach those potential candidates with a channel or technology that they are used to looking at literally up to a hundred times a day. We use SMS, Mobile Media, and other mobile tactics that allow us to move the prospect forward into the recruiting flow.
Mobile Recruiting is a more powerful connection power than email or even social networking. It gives me entrance into their daily routine and it is so much more powerful to meet them where they are versus chasing them via the phone.
I have numerous candidates that right now have been doing all of their job searching effort via their mobile devices as it is so much more convenient. Now let’s be real, that is a smaller percentage than those who we have connected with via job boards, monster, hotjobs and those kind of job sites. But we have a growing percentage of those that ask for a text or text them a link or a corporate video to the company website they might want to consider.
This once again accelerates the pace and speed of recruiting overall. It really does make an impact as well when you start showing you are in the Mobile
world. Many candidates like that fact as it shows that we are in the up to date
mode and not one of the ol fogey corporate recruitment firms.
There are many of them out there as well as more traditional home business companies. I am going to make a prediction: If a company within the net 18 months does not embrace mobile recruiting and mobile marketing, they will be left behind in the dust. I promise you that as they will be playing catch up for a long time.
If you want to stay in a more “personal touch” as the prospect carries their mobile on “their person,” and that is much more powerful communication as well as more intimate and personal. It truly is a great way to “get an edge” on your prospect, and set yourself apart.
And all you do is simply say, “Here is my mobile number, please write it down. I would like to lock your mobile number into my phone-what would that be?”
These are wise words of advice from a # 1 Corporate Recruiter in the nation on Mobile Recruiting for your mlm network marketing home business.
(c) 2012 all rights reserved
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