MLM Network Marketing Training-Big Bang or Bust in MLM Marketing?

October 15, 2009 by Doug Firebaugh Leave a Comment

MLM Network Marketing Training-Big Bang or Bust in MLM Marketing?

By Kim T. Gordon

Planning a hot new marketing program for 2005? Sometimes, what may at first look like a brilliant marketing move can be a big mistake. Here’s how to avoid four marketing blunders that can torpedo your best laid plans.

A Case in Point

Probably the funniest, most imaginative television commercial of the year ran during the Super Bowl. Dubbed “Running With The Squirrels,” it was a parody of the running of the bulls through the streets of Pamplona, Spain, but instead of angry bulls, hundreds of squirrels chased the runners through the ancient city. Unfortunately, the spot did little more than entertain, since most viewers were left puzzling about exactly what was being sold. While the spot cost the advertiser, EDS, about $6 million, the vast number of Super Bowl viewers who saw the commercial received an empty message — if they were unfamiliar with the advertiser and had no idea what products or services were provided, it’s unlikely they were motivated to become customers.

Will your new marketing campaign send an empty message? The litmus test is whether customers receive enough information from your ads to understand what you have to sell, how, and why they should buy it.

“What’s in it for me with your Network Marketing Business?”

Just as an obscure message can bury your chances for positive results, by making an inner-directed pitch, you run the risk of turning customers off. For example, suppose a Seattle-based investment brokerage firm creates a direct mail campaign targeting owners of small businesses statewide. In an effort to impress recipients with the company’s scope and compete with the national firms, the direct mail copy focuses on listing the range of products offered — instead of how using those products will benefit the readers in a unique way. This unwittingly sabotages an otherwise well-produced campaign in MLM. The brokerage firm has made an inner-directed pitch, focusing on what they offer instead of the benefits their target audience can expect to enjoy.

Prospects and customers always receive your materials with one question in mind — “What’s in it for me?” So carefully review your new marketing materials to be certain they put benefits front and center.

Narrow Your Focus

Focus is vital for small and home-based businesses that often take on too many targets and thereby increase their marketing risk exponentially. Imagine you own a ten-year old wholesale distribution company that sells porcelain figurines and a line of handmade hair accessories to gift shops nationwide. Your Network Marketing marketing program includes print advertising in trade publications and trade shows that reach gift shop owners, catalog mailings to customers, and direct mail to prospects followed by telephone calls from your sales staff.

To increase your mlm company’s sales, you could either begin marketing your hair accessories line to women’s clothing boutiques or expand your marketing program to your current target audience, possibly by adding product lines. Both choices involve risk, but taking on a new target audience would require additional advertising, direct mail and trade shows that could dilute your budget on useless trade show display floor decals and drain your staff (who have to go visit them), while simply adding a new product line that your current target audience is receptive to could enhance your sales without as much financial outlay or risk.

Mix It up

If you really want to ensure the success of your network marketing plans in the coming year, climb out of your old mlm marketing rut. Too many business owners get stuck using the same marketing tactic year after year as they content themselves with the small but steady status quo. Successful marketers reach prospects and customers through a variety of channels. Just about everyone in the country is familiar with America Online’s marketing program, for example, because they’ve been reached by it through multiple tactics. AOL employs television, in-store promotion and extensive direct mail plus other marketing channels to reach its prospects. So if you’ve simply been mailing a catalog four times a year, or relying purely on trade shows, for instance, make 2005 the year you break out and reach your mlm customers through additional, more innovative marketing methods. Figure out where and when your customers will be receptive to your message and actively put tactics in place to make multiple positive contacts with them year-round. That will create success in mlm and network markting.

Get In-depth Coaching on this Topic>>

Kim T. Gordon’s columns and articles are read by nearly 3 million small and home-based business owners each month. She is the author of two books, including Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know.

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training -The 10 Overlooked Online Sponsoring Sins!

October 15, 2009 by Doug Firebaugh Leave a Comment

MLM Network Marketing Training -The 10 Overlooked Online Sponsoring Sins!

by Joshua Shafran

There are more than 10 sins, but these are the “biggies.” They’re in no particular order and are interconnected with one another. I suggest you print out and read this entire email through once. Then go back and carefully study each sin again.Look at how one connects to another. They will make more sense and have more impact on your online sponsoring efforts when you see how they all interrelate. Ask yourself, how you can apply the collective lesson here into your sponsoring efforts.

This might sound over-simplistic (the great ideas usually are) but make sure you write down your ideas as they come to you. Write them down and design a game plan to implement the top 3 to 5 over the next 21 days. If you’ll do that, you’ll surprise yourself with the ideas you come up with and how much more effective your every effort will become.

So, let’s get to it.

SIN #1: Fail To Capture Attention With A Benefit Centered Headline

This is probably the most important part of your email or web-site. You’ve got less than 3 seconds to capture your prospect’s attention. If you don’t, they’ll click to another website or delete your email faster than car salesmen pounce on you at a dealership.

Headlines are the single most important factor in the success of your marketing. Did you know you can take a salesletter (by sale’s letter I mean your website, email, postcards, voicemail messages – any marketing situation) and just change the headline and have it produce as much as 21 times better results? That means you can sponsor 21 times more people by testing a few different headlines – and that’s without changing anything else!

So many websites have no headlines… or, worse yet, the head-lines are selfish. They don’t appeal to the reader. Ask yourself, “What are you trying to accomplish with your site or in your email? Are you trying to sponsor and find business builders? Or, are you looking for retail customers?” Depending on what you’re trying to accomplish, your headline should offer a specific benefit about that. Think about it.

Say you’re looking for business builders… don’t make the mistake of using a headline like “The First And Only Wave 5 Company.” That means nothing and has no appeal whatsoever. Why would anyone keep reading? Instead, you could use something like “Discover How To Fire Your Boss.”

Why say, “Have You Ever Been Taken Advantage of?” when a headline like “How You’re Getting Taken To The Cleaners – And Don’t Even Know It!” builds enormous curiosity and promises the reader immediate benefit? Instead of “Our Associates Get Paid Everyday” use something like: “Click Here And Discover How You Can Earn A Full Time Income In Only A Few Hours A Week.” Or “How To Make Yourself A Fortune Supplying Something That 43,567,453 People Desperately Want!” See how the rewritten headlines build curiosity and directly addresses the prospect?

There’s so much more to writing headlines – a ton more! Countless marketing books have been written about how to write a compelling headline. Two of the best are “Tested Advertising Methods” by John Caples and “Cash Copy” by Dr. Jeffery Lant. Both are probably available at Barnes and Noble or Borders Books. I highly recommend both.

SIN #2: Way too much emphasis on “OUR company” – “OUR story” – “OUR products” – Not enough about the PROSPECT.

When you say “Our associates” or “Our company” or “Our compensation plan,” you’re talking about you. Your prospect has no interest in reading about you. When you write of those things what you’re really saying is “you should read this because we are great.” How many of us like to hear someone talk about how great they are? Not many, right? Nothing bores me and sends me running for cover faster, how about you?

Instead, your marketing should say “Here’s what’s in it for you if you listen to me.” (By the way, this is important in ANY sponsoring conversation you ever have.) Your prospect WILL, however, read every word of your website or email if it’s all about them – if it applies to… their life, their situation, their problems, their wants and desires.

And, remember, the problems are probably the most motivating. Sometimes (most times, in fact) people will come to your site not even be aware that they have a problem (after all, they’ve been living with it for a while and may have given up hope of ever solving it). Often times you’ve got to remind them they have a problem and then they’ll be open to hearing about your solutions.

SIN #3: No Seduction — No Romance — Too much “Yelling” at The prospect.

Sponsoring is much like dating. It’s about the fine art of seduction. You’ve got to let it evolve.

I have an Aunt who discovered the man of her dreams was hiding inside someone she thought she hated. At first she wouldn’t even give him the time of day, let alone go out on a date with him. Yet today they have been happily married for decades. In fact, they’ve got one of the best marriages around. So how did he win her over? How did he go from a zero to a hero in her eyes?

He was patiently persistent – but not a pest. He could afford to be. You see, he was CONFIDENT. He knew he had the goods. He knew that once my Aunt got to know him, she’d fall in love with him. So he patiently built a relationship with her over time. He never rushed or pushed her. He gradually turned her around. Then she was willing to see what a great guy he was.

It’s the same thing when you’re sponsoring someone. I know this might come as a surprise (not), but not everyone coming to your website (or reading your email) is doing so with an open mind. In fact, it’s a safe assumption that (at least initially) they will doubt almost everything you say – until you break down their walls of resistance (just like my Aunt).

Yet people still write the copy assuming that people get online saying to themselves, “Maybe today is the day I will find someone to sponsor me into that great network marketing company I’ve been dreaming about joining.” Unfortunately, most of your prospects will not be actively looking to join an MLM. Most people have a negative impression of MLM and will only be open to hear about it after you’ve seduced them into it. You’ve got to romance them. How do you do it? Lead with the emotional benefits they want for their life, build some rapport with them, and stop clobbering them over the head with meaningless platitudes like, “The Best Compensation Plan In The Industry.” Speak to their heart.

SIN #4: Not understanding or using a USP

Look at all the sites and oodles of email people send out trying to get you to join their opportunity. Your prospects are completely saturated. Not only that, most of that stuff says exactly the same thing (plus or minus 1%). Your prospect is inundated with tons of offers each claiming almost the same things. The bottom line is if you’re trying to compete with the same message (plus or minus 1%) you’ll sound like everyone else out there competing for your prospect’s attention. Prospects automatically tune out thousands of these messages – it’s a knee jerk reaction that they often aren’t even consciously aware of.

If you want to be effective, your sponsoring message has got to be different. It has to be head and shoulders above all the other stuff out there. You’ve got to stand out in the mind of your prospect. You’ve got to have a USP. What’s a USP? It stands for “Unique Selling Proposition.” It’s more than just a competitive advantage.

What benefit(s) – SPECIFICALLY – will your prospect get by joining your opportunity and downline that they can’t get anywhere else? The proposition must be something that your competition can’t, or doesn’t, offer. And this proposition must be so compelling that people feel a loss if they pass on it. It’s got to be irresistible. That’s a USP.

This doesn’t have to be about the company or the products, by the way. It could have to do with the team and unique support system that your organization may have developed. Often times which organization you join or who your sponsor is, is more of a USP than anything else. A strong sponsorship line is more important than the products, or even the compensation plan.

Spend some time on this. Really think about it. Research what your competition is doing (fortunately this is really easy online… just do a search engine search and visit as many sites as it takes to get a feel for what you’re up against.) It may take some time, but it’s time well spent. And it will allow you to leave your competition in the dust.

SIN #5: No Quid Pro Quo

This is probably the most important key to online marketing. You’ve got to provide value to the people surfing by your site. Why? Because people don’t go online with the intention of buying or of being sponsored. They get online with the intention of LEARNING. The secret to online success is to turn that yearning to learn into a desire for your USP.

How? It’s easy. All you have to do is provide value… for free.

Take a look at my website (and this newsletter for that matter). I’ve gone out of my way to create as much value as I possibly can. If you printed out the entire site, it would total over 50 pages of FREE information. And every month I put all I can into this newsletter in the hope of making it an indispensable tool for all the subscribers.

Why do I do it? Quid Pro Quo. Value for value. If I take the first step and PROVE my worth to you – for free – then you will be more inclined to trust me. If you trust me, then we start to build a relationship based on value and truth. And if you find value in my info, then you’ll introduce my website and home study course to everyone you know… which will eventually translate into more sales as everyone in your organization also finds value in being associated with me. And, who knows, maybe you’ll hire me to do a training or to design a turnkey lead generation system for you or your company at some point in the future.

See how it works? It all starts by creating value and proving your worth! So brainstorm how you can create value for free to every prospect who views your email or stops by your site. What can you do for them, even if they never sponsor into your group or become a retail customer? (By the way, whatever exchange of value you come up with can become your USP.) This will create a ton of positive word of mouth referrals.

Trust me, it’s an investment that pays off many, many times the costs of implementing it. Plus, you’ll feel good about yourself and the way you conduct business, which gives you confidence. And that confidence is very enrolling. People will want to be a part of your team.

SIN #6: Too Much “COOL” – Not Enough Marketing

I’m continually blown away by how many people create masterpiece sites and never spend any time promoting them. They just put the site up and wonder why they aren’t generating any sales from it yet. Then (as if that’s not bad enough) they throw their hands in the air and exclaim the Internet isn’t effective. That’s like opening a retail store in a zero population area, never advertising it, and then getting mad when a customer never walks through the doors.

You’ve got to keep your eye on the ball. A great site does nothing if nobody ever sees it. The world’s greatest sales letter won’t sponsor a soul if no one reads it. Shuffling business cards or updating the site doesn’t make money… getting people in front of the sponsoring message does. Sound simple? It is!

SIN #7: No Third Party Stories For Credibility & No Fear Removal

Here are two fundamental marketing facts that most understand but hardly apply: 1) Anything you say directly in a sponsoring situation (written or otherwise) is automatically suspect in your prospect’s mind – but if a third party makes the statement for you, your prospect almost always accepts it as fact; and, 2) The more you remove the fear your prospect has about taking a risk (i.e., sponsoring in), the more people will respond to your offer.

So, make sure you never neglect the awesome selling power of testimonials (real testimonials) in all your marketing efforts. They really drive home your claims and make them believable. As for removing the fear, simply brainstorm and test different better than risk-free offers. I’ve found a very effective way of overcoming the fear of responding is to turn the tables on the prospect. Let the prospect know you’re very selective about the people you work with. That not everyone qualifies, but they are welcome to apply and see if they qualify… that you’ll rush them a complete info package so you can see if they are right for you and if this is right for them. This usually will move people to action because people generally want what they can’t have.

SIN #8: Not Walking A Mile In Their Shoes

Your website or email message (any type of sales letter for that matter) is the lowest pressure form of salesmanship there is. It’s not interactive so you have to make sure you answer all their questions and handle any possible objections ahead of time. You don’t have the luxury of customizing your presentation for each specific prospect. Your prospect will, at the click of a mouse, jump to another site or trash your message. So you have to anticipate their every move and stay one step ahead.

One the most valuable things you can do is sit down and brain-storm all the reasons you can think of why someone will NOT take you up on your offer. If you were to look at your opportunity objectively, what would your objections be? What concerns would you have? What questions would you have if you were the prospect? Try to come up with 15 questions and write them down. Then answer them one by one and incorporate them into the copy.

SIN #9: Wasting Time Trying To Sell Non-Prospects

Have you ever heard the saying “you can’t say anything right to the wrong person”? Many people waste so much time and energy trying to sponsor non-prospects. This carries over to the way people design their online sales messages. They try to address the masses instead of writing specifically for the ideal prospect they’d like to sponsor. Done right, your marketing should turn away as many people (if not more) than it attracts. You don’t want to waste time with unqualified people.

Who’s your ideal prospect? Think about it. Get into your prospect. Who’d be your fantasy new enrollee? Write directly to that one person and make it a passionate personal letter just to them. Remember, a prospect will NEVER be bored in print. So every word you write should be exciting, relevant, and necessary to prove your case… and never be boring.

SIN #10: No Follow-Up

It’s online suicide! And the sad part is 999 in 1,000 don’t even know they are committing it. “What is it?” you ask. The number one online mistake is failing to build a bonded relationship so that your prospect can trust you, and believe in your opportunity.

Let me explain.

Trust and Rapport are two of the hardest things to create online. They come from building a bonded relationship with your prospect. To successfully sell or sponsor online, you’ve got to have a system that gets your sales message in front of people, turns surfers into readers, readers into friends, friends into believers, and finally, converts believers into buyers.

In other words, before you can sell anybody, anything, you’ve got to get them to like and respect you, (by proving you’re trustworthy, reliable, and believable), and, there must be logical reasons for the prospect to do business with you.

“I already knew that, Joshua,” you might be thinking. Well, here’s something that you may not have given much thought to-

This process takes time!

And this where most people fail. They set their business model around a one time sponsoring effort, and leave the potential for future enrollments behind while they move on. No follow-up, No relationship building over time. Just wham, bam, sponsor in now ma’am/man.

How long it takes to build enough of a relationship with your prospect for them to sponsor in varies with the individual prospect. Some will trust you immediately and sign up the first time through. But most – the majority – will not! It takes time for them to like and trust you. Some people are slow to believe, and require proof over time. Their motto is, “Talk is cheap, prove it!”

That’s why the richest and most savvy marketers in the world will follow up with a prospect 7 to 10 times before giving up on them. They stay in contact with them on a frequent basis, constantly reminding the prospect of the benefits of doing business with them. They invest time and money in the follow-up process because they came to the realization that 75%+ of all their sales came after the 6th time they asked them to buy.

Follow-up is key.

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Copyright 1999 by Joshua D. Shafran. All rights reserved.
This document may not be copied in part or full without express
written permission from the publisher.

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting

Filed Under: MLM Business Development Tagged With: doug firebaugh, home business, mlm, MLM Recruiting, mlm training, network marketing, work at home

MLM Network Marketing Training 3 Successful Habits of The Richest Networkers In The World

October 15, 2009 by Doug Firebaugh Leave a Comment

MLM Network Marketing Training

3 Successful Habits of The Richest Networkers In The World

by Bob Schwartz

Wouldn’t it be nice if making money in network marketing was as easy as cooking a hard boiled egg? I mean, cooking an egg is probably one of the easiest things you can do, right? You just follow the directions: Bring water to boil. Drop in an egg. Wait five minutes and you’re done. Easy, right? Of course, if you have the instructions right in front of you and you follow them precisely, you can’t miss.

Unfortunately, very few people realize that there is a simple recipe for success in network marketing too. So here it is, the “3 Successful Habits of The Richest Networkers In The World.

Habit #1

The Richest Networkers In The World USE THE PRODUCTS!

Build your 30-60-90 day story. Using the products will give you your own personal story. “I lost 10 lbs. In only one week using Slim Trim X product,” or “I saved over $39 last month on my long distance bill.” You must develop and experience one story in your whole network marketing career. Your personal story is everything. It adds believability and conviction to your presentation. The trick is to tell those stories 30-50 times a month. After that the money will follow automatically.

You must become a living, breathing testimonial for your products. The only way you can do that is to use the products.

Habit #2

The Richest Networkers In The World Expose The Opportunity!

The easiest way to expose the opportunity is by asking your prospects questions. What kind of work do they do, how much EXTRA money are they looking to generate? Find out what they’re looking for. Maybe they only want to buy products, maybe they’ve got money to invest in advertising if someone else would follow-up with the leads for them. Look for win-win relationships. Show them that you care about them! And always remember, the three best things you can say to a prospect are, “I will help you, I will help you, and I will help you.”

You have two ears and one mouth, so be sure to listen more and talk less. Your prospects will feel more comfortable talking to you, and you’ll like what your commission check looks like after six months of applying this tip.

We are in the sorting and sifting business. You only want to work with the willing. If someone is not interested in your business, that’s great. When your’re speaking with prospects, you’ll sign-up twice as many people if you’re not trying to get them to give you a “yes”. All you’re trying to do is get them excited. Have the attitude that you’re making $5,000 a month and that your business will succeed with or without them.

One more thing, remember to relax and have fun. As we preach at Cutting Edge Media, “You can’t say the wrong thing to the right person … and you can’t say the right thing to the wrong person.” Success is only a numbers game. To win the game, talk to more people.

Habit #3

The Richest Networkers In The World COMMIT TO THE BUSINESS!

Do 10% more. One of our good friends from Colorado currently earns nearly $4,200 a week with a nutritional company. Now, does she do 40 times more work than the person who makes $100 a week? No. She just does 10% more. All the pro’s do! She makes two to three more three way calls with her downline than she’d really like to; she goes to one extra meeting in a month when she’d rather stay at home and watch TV; she spends one extra hour a week on a Leadership Training Call when she’d rather be doing other things.

You see, these “little things” are easy to do, but they’re also easy not to do. Do you know why most people don’t do these little things? Because they know not doing them won’t destroy them today. Think about it, people will literally dig their graves with their teeth by eating fat-ridden junk food. You have a choice between eating a “Big Beef” w/cheese and mayo or a broiled chicken breast sandwich. If you eat the “Big Beef” it won’t kill you today, but 10, 15, or 20 year’s worth of this meal may.

Well, there you have it. Repeat all of these simple steps and teach your new people how to do the same. Your downline is not going to listen to what you say; your downline is going to do what you do! If you’re mailing 10 new exposures a day, so will they. If you take your business seriously, so will they. The reverse is also true. If you treat your business like a hobby and get a hobby check, so will your downline.

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About The Author:

Bob Schwartz is the national marketing director for Cutting Edge Media. Bob has built 3,100+ member organizations in as little as 18 months using the strategies discussed in his Millennium Marketing columns. He is available for telephone consultation.

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting

Filed Under: MLM Business Development Tagged With: doug firebaugh, home business, mlm, MLM Recruiting, mlm training, network marketing, work at home

MLM Network Marketing Training-Big MLM Blunders: 5 Reasons People Don’t Make Money In Network Marketing!

October 15, 2009 by Doug Firebaugh Leave a Comment

MLM Network Marketing Training-Big MLM Blunders: 5 Reasons People Don’t Make Money In Network Marketing!

by Christopher Sewell

It’s a real shame! Too many people start an MLM business with excitement, energy, and a gleam in their eye — only to have that fire extinguished because they just can’t seem to make any money. There are thousands of people, maybe even you, who right now are not as successful as you would like to be.

I know how you feel: you’re frustrated and tired; confused and lonely; angry and bitter about your lack of success. You’re wondering where you’ve gone wrong and you desperately want some answers.

So you blame the company.
You blame your sponsor.
You blame the marketing system.
You blame the compensation plan.

Well, it’s time you started taking responsibility for your own success or lack of it. There are certain skills you need to acquire before you can be successful… and if you keep reading I’ll tell you a few of them.

I truly believe that Network Marketing is one of the only business opportunities the average person who doesn’t have lots of money to invest (less than $500), can build into a full-time income. But, you must get the proper training on how to do this business the RIGHT WAY so you can survive. Otherwise you won’t! What sense does it make to work MLM the wrong way and never make a penny?

If you learn the methods to doing this business correctly, you can make all the money you want. Let me tell you 5 of the top mistakes most people make that holds them back from achieving success in their Network Marketing business. I won’t give any real details until later in this book. For now I just want to get you thinking about a few common problems that may be holding you back from success. All of these mistakes are avoidable. So listen up.

AVOIDABLE MISTAKE #1:
Sending sales packages to “cold lists.”

First let me explain to you what’s a cold-list. It’s a list of names that have shown absolutely, positively, no interest in your offer. They didn’t request further information on your opportunity and really don’t care how great your company is in the first place (despite how you feel!).

Mailing your opportunity to a cold-list is the surest way to drain your bank account. These people will most likely trash your information without so much as a simple glance. The way you avoid this mistake is to only mail to “warm leads.” Warm leads are leads who specifically ask for more information on your opportunity. There are 3 ways to get these “warm leads.”

you can place a well targeted ad about your opportunity in a business opportunity publication.
you can participate in your upline’s national co-op advertising program.
you can mail postcards or lead-generating letters to a targeted list of names, such as MLM opportunity seekers.

Your chances are much better with a “warm list” of names because now these people are waiting for more information on your opportunity. And are more likely to read it. If you can’t get your prospect to read your literature, they’ll never join your opportunity.

AVOIDABLE MISTAKE #2:
Not following-up with your prospects!

Tell me if this scenario sounds like the way you work your MLM business:

“You get a bunch of new prospects. You eagerly send them more details on your business opportunity. You go back to your comfortable little sofa chair, quickly grab the remote and watch your favorite TV show. So now you wait and wait, hope and pray, wish and wonder… just knowing someone is going to join without you having to do a stitch more of work.”

Sounds familiar to you? Well, if it does, here’s another reason why you aren’t making any money in Network Marketing... NO FOLLOW-UP WORK! You’ve made no attempt to build a trusting relationship with your new prospects. But yet you have the nerve to expect them to risk their hard-earned money with you as their sponsor. Sorry, but it doesn’t work that way.

Here’s how you avoid this mistake. Ask your upline for the series of follow-up letters they use to recruit people. Then ask then for the phone script they’ve been using. You can now create yourself a good follow-up system that will get you a bunch of new downline partners.

A simple method for developing your follow-up system is as follows: mail then call, mail then call, mail then call… until you have used up all your follow-up letters. This requires much more work than simply dropping stuff in the mail and going back to watch TV. But, it’s how the successful people in this industry make money. And it’s the method you need to start using so you make money, too.

Now, suppose no one in your upline can help you with any of these letters? Maybe they’ve done no work themselves, and are struggling as well. Common problem these days! Well, it’s up to you to roll up your sleeves and just do it yourself. Later on I’ll give you full details that will help you put together a powerful follow-up system.

AVOIDABLE MISTAKE #3:
Mailing more than one offer to your prospect.

There’s nothing worse than opening an envelope and finding 4 to 6 other little offers falling to the floor. How amateurish! This really annoys your prospect. Your mailing goes straight to the garbage. I know where you’re getting this technique from. Someone in mail-order told you to stuff your envelopes with as many related offers to maximize the usage of your 1st class stamp.

Well, if you’re selling a book or something of that nature… yes, this technique is fine. However, you’re selling a business opportunity that has a long term financial commitment attached to it.

Your prospect needs to study your ONE offer in detail to make sure it’s right for him/her. They can’t do that with 3, 4 or even one additional offer in the package as well. Plus, your prospect wants to join with someone who is focused on ONE opportunity. Not someone who jumps around from opportunity to opportunity.

Deciding on an MLM opportunity isn’t easy for most people. The easiest way for you not to offer more than one program to your prospects is for you to only be involved with one program yourself. Out of the 4 or 5 other spectacular programs you have on your table, pick the one program that offers the best products and upline support and strictly work that program. This doesn’t mean you can’t make money in more than one program. You should first work one program until you make a profit and have a successful recruiting system that brings in new members regularly. Then, and only then, should you think about working another program.

AVOIDABLE MISTAKE #4:Refusing To Spend Money On Training.

Shame, shame on you! Network Marketing is a real business like any other legitimate business. And in all legitimate businesses I know of, you must learn how to work the business the right way. Otherwise, you can’t expect to make any money. Without proper training you have no right expecting to make any money.

If you’re building (or planning on building) your business through the mail… the proper training is a must! Too many people jump into Network Marketing with the idea that all they have to do is mail this, or mail that, and off to the bank they go. Unfortunately, it doesn’t work this way. Never did, never will. If it did more people would be filthy rich.

Although free articles in MLM magazines and on the Internet can give you some good information, they can’t possibly teach you every-single technique you need to master. So I hope you aren’t reading those articles thinking it will give you that one technique or secret method you’ve been missing all this time so you can go out tomorrow and make a million dollars.

It simply won’t happen. Most likely you’re missing a whole bunch of techniques and secrets. Thank goodness you purchased this book. When you spend money on a product you have a better chance of learning something valuable than if you depend on free information for your education. Never be afraid to spend money to make money. If you are then you aren’t suitable to be a business owner. True business people are NOT afraid to spend money or loss money.

Some people simply refuse to spend any money on their own education. Or they buy ONE book thinking they’ve done something positive. Doing something positive for yourself is buying many books. If you don’t learn how to work this business the right way, how on earth can you expect to make any money? In two words: YOU CAN’T!

AVOIDABLE MISTAKE #5:
Being Lazy.

One of the biggest problems I see with many would-be MLM’ers is their laziness. All of us (and, yes, I must even include myself) are lazier than we ought to be. We’re humans, right? Brought up on the notion that “livin’ is suppose to be easy.” Laziness is our human birthright. Which is why most MLM’ers love to talk so much about working to make money, even though many never really apply the concept.

Let’s be honest: all people are just not created equal! Despite what the industry “gurus” would have you believe, not everyone is cut out to be in business for themselves. I don’t care what they tell you. Most people who enter the home-based business field would rather watch television than make a few follow-up phone calls. They would rather go to a basketball game than address some postcards or even read some good material on how to work their business correctly.

It’s a real shame because the actors on television and the stars on your favorite basketball team are already financially free. But you’re not! So, stop watching them make money and go out there and make more than them.

Is there a cure for laziness? The only cure I know of is “DESIRE!” And desire is not something that I or anyone can give you. You can give yourself desire by realizing the sad financial situation you’re in, getting fed up with where your life is heading or not heading, and building up the burning “DESIRE” to change your life.

Don’t be one of those sad individuals who just settles for a life of same-oh-same-oh. Re-read the 5 BIG avoidable mistakes above and do what the instructions tell you, and start making some money (a lot of money) in Network Marketing. You can do it, but it’s going to cost you time, money and work.

——————————————————————————–

Christopher Sewell, president
PROFIT INTERNATIONAL, 14625 Baltimore Avenue, suite 274, Laurel, Maryland 20707 USA

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Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

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MLM Network Marketing Training MLM Recruiting- The Recruiting Test for Network Marketing

October 15, 2009 by Doug Firebaugh Leave a Comment

MLM Network Marketing Training MLM Recruiting- The Recruiting Test for Network Marketing

The Ultimate MLM Recruiter.

How good of a Network Marketing recruiter are you?

Is it easy for you to sponsor people or difficult?

Is it a struggle to recruit for you? Or somewhere in between?

After 20 years in this industry, you have a tendency to learn some things if you pay attention. And after observing for quite some time, and the experience of our own team when I was active, we found that there are certain things that are done daily that highly successful MLM recruiters do.

You would be well served to take note and even copy what they do.

INFERNO Secret:

Most great Network Marketing sponsors have done some things to MAKE SOMETHING HAPPEN, instead of waiting for something to happen as many distributors do.

Making something happen is the number one trait of all MLM Super Recruiters, and that is what this test is about. To see where you are as far as positioning yourself to make something happen everday, with a few tactics that have proven to produce millions in volume.

The Network Marketing Recruiting Score.

Score yourself 1-5 on each question. 1 being “rarely done” and 5 being “always done” and then 2-4 being somewhere in the middle. When you finish, add your score up.

The top score is a 35. That is HOT!

If you score that, you are positioned for MASSIVE MLM Recruiting Success. A score of 30 is good, but needs a little work. A score of 25 is fair, and a score of 20 or below is “you have some SERIOUS work to do!” See where you are with each question:

1) Do you take brochures with you wherever you go?

This is a tactic that produced millions in volume. It gives you an excuse to talk to someone, it reminds you to talk to folks, and also is a confidence builder as you let the brochure be your silent presenter if the occasion arises.

2) Do you engage 2 new conversations a day with 2 new people for the first time?

2 conversations a day should be the minimum you do as far as recruiting. There are so many people out there to talk to, and talking to 2 everyday should be a cakewalk.

3) Do you list the 2 people everyday that you plan on calling?

This is a million dollar habit. Make a list every weekend of the 2 people you plan on talking to on Monday, Tuesday, etc. Then call them on that day. this gives you direction, and a plan to make something happen.

4) Do you hand out 2 tools a day for new exposures?

Tools help bridge the gap between inexperience and experience. Tools also are totally duplicable and say the same thing every time. Plus it FOCUSES you to make something happen that is easy and brief.

5) Do you do a minimum of 2 three ways a day?

Three ways are the single greatest tool you have in recruiting, and you should learn to MASTER them. If you are not doing three way calling, then you are working this business handicapped.

6) Do you make it a point to see and be aware of who is around you wherever you are?

The easiest way to turn your Recruiting Radar on, is everywhere you go, carry either a brochure or cd with you. This will not only PROMPT you to be more aware of who is around you, but also give you an excuse to give it to someone. This will help you develop the habit of being AWARE of who is in your Recruiting Environment.

7) Do you carry product or information/free trial about your services you market?

MLM Millionaires I have found all have product in the car all the time in case they run into the “right one.” And if you market services and not tangible products, many folks I know carry with them a way to show how their service works, or a tool that does.

Soo….

How did you turn out?

Did you pass the Recruiting Test?

35 is Excellent.
30 is Good.
25 is Fair.
22 or below is Poor.

Take a look at what you need work on, and see if you can get yourself in a better position to recruit, and tell your story to people. The higher the score you have, the better positioned action wise and psychologically you are to create Success in MLM.

You also need to understand that every question and tactic is a PROMPTER that prompts you to DO SOMETHING in the marketplace, and if you continue to do those things, they will become million dollar habits.

Put yourself in the mind set and position to MAKE SOMETHING HAPPEN, instead of waiting for something to happen, like so many do in MLM and Network Marketing Recruiting.

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

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MLM Network Marketing Training-What do you say to, ‘I could never do Network Marketing?’

October 15, 2009 by Doug Firebaugh Leave a Comment

MLM Network Marketing Training-What do you say to, ‘I could never do Network Marketing?’

by Art Jonak

I often get asked:

“Art, what would you say to someone that says: “I could never do this, I’m not outgoing like you, I’m not the sales type, this is a Pyramid, I could never do MLM., Training takes too much time, I don’t know anybody…” Are these enough objections to start with?

Learn to think like a Player, and you’ll only have to train your distributors once on how to handle these objections. The best part is they will never bug you about them again. Read on…

Rather than have my distributors “wing it” and think of something on the spot, I help them create a personal first sentence, test it, make sure it works, and then have them distribute it to their downline. The downline gets proven technology. The downline avoids a lot of rejection. Results are up.

Everyone is happy.

So, let’s construct a first sentence that addresses the above objections in this particular case. You might say what Tom “Big Al” Schreiter has tested for years and has proven to work in even the most adverse of situations:

“Most people do network marketing everyday, but they just don’t get paid for it.”

This sentence tells the prospect that he or she is already doing network marketing. It tells them that they don’t know they are doing it. And they are definitely not picking up a check for doing it!

So in the prospect’s mind, he or she is thinking, “Wait, If I’m doing network marketing everyday, it can’t be a pyramid. I wouldn’t do anything illegal. And if I’m doing it everyday, I won’t need any training. And of course I can do it, I’m already doing it. And if I’m doing it, and not getting paid for it, hey wait . . . how do I get paid for it?”

Now the prospect is asking us, “How can I collect a check in network marketing?”

If your prospect thought this, how hard would it be to sign him or her up?

They have already been sold from the first sentence. So then you would continue your presentation, re: enforcing examples of how the prospect is doing MLM already in his life.

In summary, take the common objections you encounter . . . create a first sentence that destroys those objections . . . make the first sentence affect the prospect so that the prospect says, “Hey, tell me how I can get into this thing and start collecting.”

Now you have a partner, not an adversary. It’s easy to give presentations to partners. It’s death to give presentations to people with their defenses up. Happy prospecting!

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Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

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MLM Network Marketing Training -MLM Prospecting-Don’t Ask Me, I’m Already In

October 15, 2009 by Doug Firebaugh Leave a Comment

MLM Network Marketing Training -MLM Prospecting-Don’t Ask Me, I’m Already In

by Michael S. Clouse

MLM Prospecting... It’s the name of the game! And most of us have invested countless hours in our never-ending quest for that elusive “perfect approach.” Yes, it seems many of us are still searching for the “one-liner” that when properly given would transform even your most uninterested prospect into a marketing maven. After all, somewhere out there is the world’s next Networking Superstar just waiting to be discovered.

The MLM Game.

So, if we agree that prospecting is “the name of the game,” and we can further agree that there is a lot more talent to be found…well then, I have a question for you. Why do we all seem to be contacting each other?

Now, don’t tell me you’ve not had the pleasure of being “introduced to a new company” just to “get your professional opinion” on the hottest new program to come along since 3M inadvertently invented the post-it-note? If you’re like me, you probably receive five or ten new “offers” every week, and for some time now I’ve been keeping track of the commonalties. Interested? Thought you might be…

So far, I’ve narrowed these solicitations down to two things they seem to have in common. All promise their opportunity is “the best” and they acknowledged me as someone who’s already in the business. The letters, faxes and e-mails all have that same tone: Dear Colleague, Dear Professional, and sometimes even, Dear Network Marketer.

What’s the deal here? Aren’t these people aware that only two percent of us are involved in Network Marketing? And therefore, 98 out of every 100 people aren’t already in? Wouldn’t it make more sense for us to write, call, or go see the other 98 prospects?

So please—Don’t ask me, I’m already in!

And about that “but I only want to contact experienced people” line—well, I don’t buy it… Because if you really wanted to sponsor someone who’s already trained, why aren’t you calling Triple Diamond Crown Ambassador Bill Britt, or Texas Networking legend Tom “Big Al” Schreiter, or Network Marketing company owner and Dean of Personal Development Richard Brooke? These people are trained, polished and wouldn’t require much of your time. Of course, you may need to spend the rest of your life just trying to sponsor them.

You know, there’s got to be a better way to introduce the beauty and power of Network Marketing to all those millions of outsiders, and I think I’ve got it! What if we all wore buttons like the ones Herbalife made popular in the ’80s? You remember: “Lose Weight Now, Ask Me How.” Only with a different slogan. That way, we would all know who to approach and who to skip.

Don’t Ask Me, I’m Already In

It’s simple, to the point and who knows, maybe it will even start a conversation that allows you to sponsor your next superstar in Network Marketing.

All the best,

MSC

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Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

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MLM Network Marketing Training -MLM Secrets- The Power of Association in MLM

October 15, 2009 by Doug Firebaugh Leave a Comment

MLM Network Marketing Training -MLM Secrets- The Power of Association in MLM

by Robert Blackman

This past Labor Day weekend I had the opportunity to see right before my eyes how easily you and I are “Programmed” by our environment and by our association.
Let me explain…

The MLM Lesson.

I traveled to Utah on vacation with my 3 year old son.

We stayed with my sister-in-law and her 18 month old baby girl.

Now, my 3 year old son is a tiger all by himself. And he’s just now learning all the right table manners–if you know what I mean.

But, it seemed the moment he got around the 18 month old he reverted back to 18 months old himself.

I sat in the living room and watched him “unlearn” everything his Mother and I had been teaching him the last 18 months.

He did, indeed, time travel back to a 18 month old.

He was crying, kicking, screaming and he couldn’t “do” anything by himself–he needed help–just like his 18 month old cousin.

We spent 4 days there and on the way back to Oklahoma we both noticed how he slowly “transformed” into the 3 year old that we had come to know and love.

Then an interesting thing happened on Sunday.

I had my daughter’s 5th birthday party.

My 3 year old son was in attendance.

He did, indeed, start to act like a 5 year old.

He was climbing on stairs and objects at the arcade that he would of never attempted if we were there alone.

His speech became clearer.

He said “bigger” words with clarity.

He knew which button on the VCR to hit to rewind the movie.

He got into his mother’s purse and pulled out a $5 dollar bill on request.

He flushed the toilet after using it (indeed a rarity at our house!)

All in all, he WAS a 5 year old.

He literally “transformed” into a 5 year old right in front of our eyes.

The Network Marketing transformation.

It got me to thinking.

Who do you and I associate with most days?

Whiners or winners?

Perfect or imperfect people?

You see, we all fail–everyday.

We all try NOT to fail, but we do get overwhelmed and over-commit and “lose it” at times.

We are not perfect.
There is no perfect MLM.
There is no perfect MLM system.
There is no perfect website.

The people who know and understand this phenomenon are the ones who go on day after day doing there work and don’t complain.

They don’t look for excuses to quit. They don’t look for excused to blame someone else for their inactivity. They don’t cancel at the first sign of adversity. They build their MLM regardless of the facts. They don’t look to 18 month olds for advice. They DO look for those older and wiser to help them build their MLM businesses.

I do.

So should you.

The moral of the story today?

Be careful who you associate with today and tomorrow. Be careful who you take your MLM advice from.

There’s tons of “MLM Critics” out there.

And, there are very few who are making money.

Sometimes you have to look hard to find them.

They aren’t flashy.
They don’t have the best websites.
They don’t always return your call on time.
They DO prospect every day and do their best with the talents God gave them.

Be older today.
Be wiser today.

Associate with someone older and wiser than you today.

Pick a NEW friend to hang out with online or in person.

Read more.
Listen more.
Watch more.
Self-monitor yourself.
Listen to what you are saying.
Record your phone conversations.
Catch yourself before you start acting 18 months old again.

Be BETTER.

Everyone around you will notice.

I noticed it in a matter of minutes with my Son.

God Bless,

Robert Blackman
(918) 335-3726
www.FreeMLMNewsletter.com

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Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

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MLM Network Marketing Training “Big Picture” Marketing in MLM

October 15, 2009 by Doug Firebaugh Leave a Comment

MLM Network Marketing Training “Big Picture” Marketing in MLM

Position your business and motivate more prospects by answering three important questions.

By Kim T. Gordon

Whenever I tell new coaching clients that I want to start off by having a look at their “big picture,” they always seem a bit relieved. Perhaps it’s because, like many small-business owners, they tend to get caught up in the details. In the case of marketing, that may mean anything from interviewing copywriters for an upcoming online campaign to negotiating the best price from local printers on a new brochure.

Sound familiar? No matter whether your MLM small business has been around for years or you’re trying to bring a start-up into high gear, it’s vital to periodically step away from the details and look at the larger canvas. Sometimes it’s not about a single tactic – it’s about broad-based thinking that will have a profound impact on your ability to increase sales.

Adopting this point-of-view will help you more effectively position your business, pinpoint and motivate your best prospects and develop your own unique value proposition. And it’s as easy as answering three questions.

1. What are you really marketing? (It’s not what you think.)

You may be tempted to answer this question by naming the product or service you offer – shoes, software, commercial landscaping, image consulting, tax prep or whatever it is you provide. But when it comes to motivating customers or clients, what you really should be marketing are the benefits they’ll enjoy by using your product or service. For example, while your actual product may be software, to be successful you must market what that software helps the user do.

Customers who read your ads and brochures or take your cold calls have only one question in mind, “What’s in it for me?” And no marketing message can succeed unless it leads with the benefits that your customers can expect. The key to effectively positioning your business or its products and services is to define a unique set of benefits and build a communications message around them.

2. Who wants to buy what you market?

Have you ever noticed how major manufacturers offer products uniquely tailored to niche markets? Canon, for instance, may offer a line of inkjet printers for small to medium-size businesses, and tiny portable printers that can work on the front seat of a salesperson’s car – two very different products created specifically to appeal to select target audiences.

Is there something uniquely distinct about your Network Marketing products and services (or even the way you offer them) that makes them particularly appealing to a specific group or market niche? Create a profile of your best prospects and tailor your offering accordingly. If you can’t increase your share of your current market, perhaps you can modify your product to go after a new one. Consider how, with a simple change of packaging, for example, mainstream food products are sold to ethnic markets. How can your company apply this type of strategy?

3. Why will the customers you target want to buy from you?

Let’s face it, consumers have endless options when it comes to buying almost any kind of product or service. In fact, if you think you have no competition, it’s likely that while you’re educating the market on the benefits of your product, there are others just a few steps behind you. (You may own the category for now, but we all know that it’s often easier, and less expensive, to be second to bring something truly innovative to market.)

Be certain to eliminate any elements that reduce your competitive edge. Last night, for example, I was shopping online for lamp finials and came across a beautiful pair made out of carved jade. I went straight to the shopping cart but stopped the transaction when I saw that the seller tacked on an additional high “handling fee” plus shipping. This e-commerce site had a unique and desirable product, yet they lost the sale because of their non-competitive pricing structure. And all they got from me was an e-mail with some terse marketing advice. If you’re planning on building a membership website, there are many membership website building software that are easy to use and have lots of features to suit your organization. These tools are specifically designed to create websites that have two levels of access.

Once you’ve answered my first two questions, you’re ready to take the final step and formulate a compelling value proposition that trumps the offers made by your competitors. What do your customers really want? How can you provide it? Sometimes the answer can be as simple as offering something that seals the deal, such as free shipping. Last holiday season, this was the major closing tactic used to great advantage by many online marketers.

For marketing success, it’s a smart idea to make a habit of looking at the “big picture.” There couldn’t be a better prescription for your business and its long-term growth.

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Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

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MLM Network Marketing Training-Writing the Perfect MLM Letter

October 15, 2009 by Doug Firebaugh Leave a Comment

MLM Network Marketing Training-Writing the Perfect MLM Letter

By: Kim T. Gordon

While I was speaking at a conference in Atlanta not long ago, I met a business owner named Bob. He said he continually sent letters out with his company brochures, but he never got a positive response from prospects. In fact, most prospects couldn’t even remember having received anything from him, and others refused to take his follow-up phone calls.

I asked Bob to send me a sample of his mailings. The brochure was professionally produced was clearly not the problem. The sales letter, however, was another story. It was basically a letter all about Bob — what his credentials were, what is company did and how he really wanted to have a meeting with this particular prospect. Like many new small and home-based business owners, Bob had failed to realize that prospect letters, like all other sales literature, must be outer-directed and answer the prospects question, “What’s in it for me?”

Unless you’re writing a letter to your mother, no one wants to hear all about you. They want to learn about the benefits to themselves or their companies of using your MLM company, your products or your services. The best prospect letters are about “what you get,” not about “what I offer.”

A top-flight prospect letter speaks directly to the benefits your prospect will derive by selecting your company or purchasing your Network Marketing products. Make sure you open and close your sales letters with a benefit statement. In between, explain the benefits and what they mean to your prospect. Be sure your closing paragraph states exactly what you plan to do, and then be certain to follow through.

Create one or two good MLM sales letters that you can keep on file and customize for each prospect. That will simplify your sales efforts, reduce the time you spend on each prospect and ensure consistent, high-quality follow up every time.

I’ve written a sample, one-page letter that might be used by the owner of a medical billing and collection service to follow up a cold call. The targeted recipient of the letter is the office manager of a medical group practice. I’ve included my comments in italics after each paragraph to explain the techniques used and how you can adapt the same strategies in writing your own letters.

Sample MLM letter

April 15, 2000

Kathy Wilson

North Hills Medical Group

5252 South Street

Anywhere, IL 60512

Dear Kathy:

Thank you for taking time from your busy schedule to talk about the ways Atlas Medical Billing and Collection Services can help increase the income and improve the cash flow of your group practice. (Note the clearly stated benefits to draw the prospect in and entice her to read on.)

Did you know, last year XXXX Association released a study that showed large practices like yours may lose as much as 20 percent of their income each year to uncollected accounts? Overdue accounts and insurance company disputes cost you even more in other ways — including increased overhead and lack of working capital for raises and equipment. (Using a statistic from a reputable source makes a credible argument for hiring an outside firm to solve the problem. The second sentence further amplifies the fact that the prospect is losing out because she’s not taking action to resolve the problem.)

Working with Atlas Medical Billing and Collection Services, you’ll improve your cash flow and increase the annual income of the entire practice by reducing the number of overdue and uncollected accounts. You’ll get weekly computerized reports prepared on software compatible with your own, with account-tracking codes for easy retrieval of billing records by patient, as well as excellent documentation at tax time. This up-to-date reporting, plus Atlas’s years of experience working with insurance companies and processing claims for Medicare and Medicaid, means peace of mind. So your practice can reduce its overhead costs and you can spend more time with patients, not paperwork. (This is the meat of the letter. It explains how Atlas will deliver the promised benefits.)

I’ve enclosed a brochure with the information we discussed. I’ll telephone you soon to talk further about how choosing Atlas for your medical billing and collection can result in increased income and healthier cash flow for your group practice. (In this closing paragraph, the writer takes responsibility for the next step — telephone follow-up. It lets the prospect know what to expect, with each action moving her incrementally closer to a buying decision.)Sincerely,Judy Smith

President (Even if Judy is the only person at Atlas, using the title of “president” gives her stature.)

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Kim T. Gordon’s columns and articles are read by nearly 3 million small and home-based business owners each month. She is the author of three books, including Big Marketing Ideas for Small Budgets: A step-by-step guide to growing your business.

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