MLM Network Marketing Training-How To Properly Follow-Up With Your Prospects Online So They Join Your MLM Program And Make You Money!

by Christopher Sewell

Email is a fantastic follow-up tool when used correctly. One of the biggest mistakes people make on the Internet is using spam to sell their products or build their MLM business. Purchasing email addresses on CD-ROM, buying an “opt-in” lists, or safe-lists are sure ways to be accused of spamming and to get your email connection terminated by your ISP. Luckily, there is a better way. The best way to follow-up with your online prospects is by using “personalized” email. Once you have the lead in your hand, now what? You should use “personalized” follow-up messages to communicate the benefits of your program to your prospect.

MLM Direct Mail.

Using direct mail, it’s almost impossible to personalize each follow-up letter to your prospects at a reasonable cost. Yes, there are company’s that will take your database of names and do a mail merge for you. But they charge big money. You could also print off each letter on your printer, but that gets expensive with all the laser or ink jet cartridges you will use. Plus, it’s time consuming to print, fold and stuff.

Personalizing your email follow-up messages will get your prospect to pay close attention to your message. People love to see their name on things. This lets them know that it’s for them. I always get a better response from prospects when I personalize email messages to them. Just like there is mail-merge software to produce printed letters, there is email merge software to produce email messages with the prospects name all throughout the letter.

The best thing about following up using email and email merge software is that you can automate the entire process. You don’t have to query your mlm database to look for the next round of follow-up letters to go out like you would have to do using the mail. You can simply let the software I’m about to tell you about do the job for you. Once the template letter is created and the names and email addresses are loaded – just let the software do the work for you.

You can even use different follow-up letters if you like. When you’re building your MLM business on the Internet, there is absolutely no excuse for poor follow-up habits like there were when people used the mail to recruit. The software is available. You just have to get it and use it. Anyone who doesn’t is just darn lazy!

…enter MLM smart auto-responders…

These are like fax-on-demand systems. You send a message to a special email address, and the email address automatically sends a message back to the person who initiated the request. I call these “smart auto-responders” because you can setup these auto-responders to send up to 10 different messages over a 90 day period, once the first message is triggered. Each message can have the prospects name right inside the message.

Of course, you can’t have any fancy fonts or formatting. But that’s not what’s important. A good sales letter is a good sales letter…pretty formatting or not. I suggest that you schedule your follow-up letters to be sent 10 days apart. This means you can have 10 follow-up letters going to each prospect over a 90 day period. Now, this is excellent follow-up work.

You don’t have to actually create 10 different sales letters. All you need is one. ONE GOOD ONE! I’ll show you very soon how to use a special technique called the “probe” to make each letter seem a little different.

What you’ll also like about these smart auto-responders is that they will automatically remove people from the list without you doing anything. At the bottom of your message will be simple instructions on how to be removed from the list.

…tips on creating your follow-up sales message…

As you already know, follow-up is very important. You must hit your prospect with your follow-up message numerous times before they will take you seriously and join. Of course, not all will join. Actually, most will not. But, it’s the small number that do join that makes a difference between success and failure. At least when you implement an automatic follow-up system using a “smart auto-responder”, you now have a chance to be successful in your MLM program.

You will need to create at least one hard-hitting sales letter. You already know how to do this. Then cut and paste that one letter into the “message” input field of the “smart auto-responder”. You will need 10 follow-up messages, which can be easily created from the one sales letter you already have. But, wait, you need to make each follow-up letter seem a little different from the last one. Otherwise, people will get bored with what you send them and just delete your message automatically, or they will remove themselves from your list.

The Network Marketing Probe.

To make each follow-up letter seem different, I suggest that you use what’s commonly called a “probe.” A probe simply goes at the beginning of each follow-up letter.

…what is a probe and how to use it…

What you must also keep in mind when you work online to build your business is that people are notorious for asking for information and then doing nothing with it. People will request information on this and that, and never get back to you again. You can re-send the same information, but still never get a response. This is when the “probe” comes into play.

The “probe” is a simple one word, one sentence, or one paragraph question that asks the prospect to respond to you. It pokes them, nuggies them, or plain slaps them on the back of the head until they answer you. Let me give you a few examples of “probes” I use:

PROBE #1: “Did you get this?”

PROBE #2: “I’m still waiting for you to get back to me on this. Please respond.”

PROBE #3: “Have you read the letter below? It shows you all the benefits of our program. What questions to you have about getting started?”

PROBE #4: “I’m getting a little concerned now. It’s been 30 days and STILL no respond from you. You did get this, right?”

PROBE #5: “Everyone here in the office is SHOCKED that you haven’t joined us yet. What questions can I answer for you? Do you need assistance filling out the application? Do you have questions about our support and training? Do you have any questions at all. Please get back to me. Is everything okay over there? All you have to do is hit ‘REPLY’ on your email program and talk to me.”

PROBE #6: “STANDING BY…”

PROBE #7: “WELL?”

PROBE #8: “Okay, it looks like you weren’t serious about starting a successful MLM business. After all, I still haven’t heard a peep from you. It’s quite common for people to request information on the internet and then sit there and do nothing. You may wonder why I’m still on your back. Well, very often we request information from businesses and they just forget about us. You never hear a peep from them again. But I run a different type of business. I want you to know that I haven’t forgotten about you. As you can see, I haven’t. Talk to me. Call me at (301)555-5555 today.”

PROBE# #9: “Call me today at (310)555-5555. I need to speak to you!”

PROBE #10: “You’re making this tough. I invited you to email me…and you haven’t. I asked you to call me…and you haven’t. You continue to ignore me. Why?”

I bet you never seen marketing like this before, have you? As you can see, each “probe” is designed to drag a response from your prospect. The “probe” is designed to get some dialogue going so you can answer their objections and ultimately sign them up into your program. Will some people like this kind of “in-your-face” marketing, some will, some won’t. The ones that don’t like it will simply ask to be removed. Others will thank you for caring, and ask you more questions or tell you they are not ready yet.

What you’ll also like about the “smart auto-responders” is that you can weave the person’s first name into the probe to make it more POWERFUL. Something like:

“Did you get this Chris?”
“Chris, I’m STILL waiting for your response”
“Have you read the letter below, Chris?”

Yes, personalized probing will get people talking to you. Just cut and paste each probe at the top of each sales letter. Then, let the software do its job and follow-up for you while you do other things. One more quick thing. When you create your sales letter for use in emails or auto-responders, first create the letter in text format. Use only 60 characters per line with hard returns at the end of each line. This helps to keep your message formatted neatly.

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training-Give ’em an MLM headache, then make ’em ASK YOU for the Aspirin

by Joshua Shafran

What if sponsoring was as easy as selling aspirin to people with headaches? What if you created an atmosphere with every person you came across where they felt lucky you decided to show them your MLM opportunity? Where they jumped for joy if they were selected and approved for team membership. Would sponsoring become fun, exciting, and simple in Network Marketing?

If banks can do it, why can’t you? Think about it. Banks make money by renting out money, don’t they? Yet, how do we feel when we get “approved for the loan?” We jump for joy and feel lucky, don’t we? But how crazy is that? That’s like going into a supermarket and kissing the manager’s feet because he LET you buy a loaf of bread!

The Secret to Network Marketing

The secret of applying this to your networking is to make your prospect want what you have before you offer it to them. In the broadest sense, there’s only two motivating reasons why someone will join your network. They join either to gain pleasure or to avoid pain. Here’s a little known fact: More people will join your network out of a desire to stop the pain than will EVER join because of all the pleasure they’ll get. Yet, what do most MLM’ers do? They push aside the most powerful persuader they’ve got and overwhelm their prospects with why their deal is the greatest and why they’ve “got to get in on it now!”

You can easily triple your sponsoring efforts if you demonstrate all the pain that your prospect is currently living with that will cease to exist if they are selected to join your team. Now, don’t misunderstand, I’m NOT saying you shouldn’t present the benefits of your business, but your sponsoring results will go up dramatically if you use the carrot AND the stick!

So, your job (and it’s really fun once you know how to do it) is to go around giving people headaches and then curing their pain. Once a prospect knows (or admits it to him or herself) what they are missing and (more importantly) that there is, in fact, a better way – something more for them – they want a way to get there immediately!!!

They desperately want someone to provide them with the leadership and direction to change the situation. They instantly want someone to coach them… an expert to show the way… a consultant to guide them… a trusted confidant to provide advice. And, that someone is you.

The Hidden MLM Pain.

Here’s the catch (you knew there had to be a catch, right?): Sometimes your prospect’s pain is hidden. Your prospect has been living with the pain for so long that they’ve gone numb to protect themselves against it. The trick is to tactfully shake them up a little. “How?”, you ask.

Questions Are The Answers

The best way to do this is with questions. Questions allow you to step inside your prospect’s head. By asking questions just like a doctor does, the prospect tells you where it hurts and in so doing begins to feel and experience the pain again. Questions are so powerful. They allow you to lead and direct the conversation down the path you wish to go… they build trust and rapport… they make people feel important. Think about it: Who would you rather be around; the person who talks intelligently about a number of different topics while you listen, or the person who asks you a number of intelligent questions and listens with genuine interest to what you have to say?

If you simply TELL people how you have this great opportunity then they can (and usually will) doubt you. But, by asking questions and getting your prospect to TELL YOU the same thing, they BELIEVE and ACCEPT it as a fact! And, because it’s now their idea, they’ll move heaven and earth to get it.

Learning to ask questions instead of asserting statements about your MLM can take a little getting used to. At first, you might feel a little like you’re learning a foreign language, and in a sense you are. You’ve got to think in terms of questions. From now on, every time you’re tempted to tell your prospect something, rethink it in your head and ask it as a question. There isn’t any statement you can make about your MLM that cannot be rephrased and expressed as a question.

Network Marketing Questions.

If you want to get good at sponsoring, spend an entire day every so often and try not to make one statement… just ask questions and listen to the answers. If you accept this challenge, you’ll attract people to you like moths to a flame. People you just met will tell you they feel like they’ve known you their entire lives. People will open up to you. When they open up, they trust you. When they trust, they’ll tell you where they hurt and experience that pain. When they feel the pain, they want it to stop… which is exactly the opening you’ve been searching for!

When you prospect someone (be it online through a web site, email, telephone, in person, etc.) you give them a headache. You build in them an earnest desire to join and make it their idea. Every day of their life they experience some pain or frustration that your MLM opportunity will eliminate. Find it. Ask questions to uncover it. Don’t assume you already know what it is. Make them tell you. As they answer, they’ll experience that pain and naturally want to end to it. Then, casually let them know that you might (if they’re lucky) be able to stop it. Now, they WANT what you’re offering… and it was their idea! So now you’re doing them the favor and they are grateful to you.

This whole process can happen very quickly and it’s easier than it sounds. Start off by asking open ended questions that requires your prospect to explain. Here’s an example: “If you could change any aspect of your financial situation, what would you change?” Think about the idea behind this question and you will see how it can be adapted in any number of ways depending on who you’re prospecting.

If you really involve yourself and take a genuine interest in your prospect’s frustrations, you’ll come up with an endless supply of follow up questions. For example: “John, if you could change any aspect of your job situation, what would change? Are the number of hours too much? Is job security a concern? Are you on the road too much? Would it help you to be making more money? Do you find yourself less patient as a result? How does it affect your relationship with your wife? Have you saved enough to send Amy to college or will she have to wait a couple of years?”

Here’s one more REALLY good follow-up question: “If you were not working 80 hours a week and spent some quality time with your son, do you think you could have stopped him from getting hooked on drugs, stealing cars, and getting in gang fights every week?” (JUST JOKING!)

Although that was a joke, its implications are very real. Those kind of fears, pains and worries are extremely persuasive and motivating. So, for each area of dissatisfaction and pain, make sure you don’t leave out the most important question, “How does that affect you?” This will get your prospect to think about and feel the consequences of the problem (or potential problem).

Once they tell you the consequences, you’ve given them a full blown headache, now it’s time to make ’em ask you for the aspirin. Here again, use questions like “What would it mean to you if I could provide… __________?” If you fill in the blank with the benefits your opportunity can provide, tailored to what you know (from your questions) your prospect wants, and you will make them stand in line and beg to join your network!

 

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training-

MLM Newsletters- The Top 17 Network Marketin Training Ezines

by Doug Firebaugh

 

 

A good MLM training newsletter is worth a million dollars to a distributor in Network Marketing. Many Network Marketing newsletters/ezines can be found out there, and there are some really good ones. But there are also some newsletters that are not so good.

 

What do you do? Subscribe to them all and read them for a year, and then decide yourself? (You’ve got to be kidding!)

 

You don’t have to. We have already done that. We subscribed to over 100 MLM training ezines, (whew!) and found some really good ones, and others that are ones we cannot recommend. (There were 14 total people that read the newsletters regularly, and the top 17 list is the consensus of the 14 people.)

 

What were the criteria that we used to look at these network marketing newsletters?

 

1)      Constant fresh and unique training content.

 

We looked for a consistency in content, and fresh content. Many newsletters we found ran some of the same articles in their ezine. Others changed the titles, and kept the content the same.

 

We simply asked this question: Is the content unique and fresh and trains folks, not just motivates them. Many ezines were a lot of motivation, but little training. There is nothing wrong with that, but if you are looking for a training newsletter, it can be a little frustrating. What we found is that many were highly motivational, but not educational.  We support motivation by all means! But we could not include them in our top 17 MLM training ezine list.

 

2)      Delivery of the newsletter regularly.

 

We found that many ezines were emailed out every once so often, and not on any kind of a schedule. We felt that if you are going to be depending on a training letter as a way to learn this business, then you need to know that the delivery of content will be consistent, and dependable.

 

Either once a week, or twice a month was the average delivery time of the most read newsletters, and that seems to be what people are looking for.

 

3)      Topics focused on for what the distributor needs to learn to succeed.

 

 

The best newsletters we found had a focus of topics that would be what the average networker would need to know to create a successful business. These topics include recruiting, prospecting, approaching people, handling objections, doing presentations, following up, closing, training, building a downline, motivating your group, leadership, personal development, doing events, new distributor training, and advanced training in MLM and Network Marketing.

 

Many of the newsletters were too focused on one or two topics, and never varied for a more complete training program. There is nothing wrong with that, but a total training focus is what we were looking for.

 

4)      The Look and Feel of the MLM  training newsletter.

 

Many of the newsletters were only text, no graphics, but had great content. Many of the newsletters looked incredible, but their content was very weak. We found that the best training MLM newsletters had both. Even the text ezines were well put together, and had great content. A great example of that is Tom Big Al Schreiter’s Fortune Now Newsletter. It contains great stuff and it’s all text.

 

The feel of the training ezine was also important. Did they come across like authority writing? Was the feel of it directing, leading,  and teaching people? Was the feel of the newsletter friendly and warm, or cold? This was another factor that was part of the over all consideration.

 

5)      Did the newsletter want you to tell others about it?

 

This was a real big consideration. We talked to some folks that had subscribed to many of them, and they all basically said the same thing: The newsletters that they were talking about were the same ones.

 

This was important, as the content needs to be exciting, and strong enough for people to want to tell their team about it.

 

These were the 5 Most Important considerations of the Top 17 MLM Training Newsletters. There were other considerations as well, like popularity on search engines, ease of subscribing, reprints on sites, etc.

 

What are the top 17 MLM Newsletters and Network Marketing ezines? (These are in no particular order, as all are number one MLM training newsletters!)

 

1)      Fortune Now Newsletter   /   http://www.fortunenow.com

2)      PF HEAT Training Letter     http://www.mlmleadership.com

3)      MLM Players Ezine              http://www.mlmplayers.com

4)      I Love MLM Letter                 http://www.ilovemlm.com

5)      Randy’s Rants                       http://www.networkmarketingtimes.com

6)      Nexera e news                      http://www.nexera.com

7)      Networking Times ezine      http://www.networkingtimes.com

8)      Greatest Networker ezine    http://www.greatestnetworker.com

9)      Cutting Edge Media             http://www.cuttingedgemedia.com

10)  MLM Brilliance letter            http://www.mlmbrilliance.com

11)  Club Rhino                            http://www.clubrhino.com

12)  MLM Lifestyles                     http://www.mlmdevelopment.com

13)  Golden Mastermind             http://www.goldenmastermind.com

14)  DSWA                                   http://www.mydswa.org

15)  Find Your Why                      http://www.findyourwhy.com

16)  MLM Woman Newsletter /  http://www.mlmwoman.com

17)  Leads2YourSuccess           http://www.leads2yoursuccess.com

 

 

Do your due diligence, and get archived copies of these MLM Training Newsletters, and read them and see what you are drawn towards, and want to subscribe to. These Network Marketing ezines are all great, and will help educate anyone on the Success aspects of this business.

 

And by the way, if you don’t care for the Network Marketing newsletter that you subscribe to, it should have a very easy unsubscribe process.

 

These are the best of the best MLM Training Newsletters as far as learning MLM and Network Marketing. Yes, there are great internet training newsletters out there, as well as home based business as well. But these are focused on Power learning MLM and these are the most powerful of all the MLM Newsletters and Network Marketing ezines.

 

Blessings…doug      

(c) 2005/ all rights reserved

PassionFire Intl

 

MLM  Training Resource for Network Marketing

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training MLM Recruiting- The Secret MLM Prospecting Formula for Becoming 10 Feet Tall and Bulletproof!

by Doug Firebaugh

 

MLM Body Armor.

It happens everyday.

Network Marketers go out, and get shot down. And they lay in their own pool of pity and excuses, never knowing that the whole scenario could have been prevented. Network Marketing recruiting is not a hazardous occupation, but you would never know it from some folks.

That is why you need “body armor.”

Just like the kind that the Special Ops Commandos use in their operations. If they get shot at,the armor reflects or stops the bullet, and they live. You need that kind of armor in MLM, and you need to become 10 Feet Tall and Bulletproof in MLM Prospecting!

Great! But how do you do that?

Easy. It all deals with reflecting the bullets of rejection from your mlm prospects, and doing it handily. That is something that anyone can do, and anyone can succeed at, as reflecting “rejection bullets” is handled by what we call a “Third Party Recruiter.”

What is that?

It simply is a recruiting tool, CD, DVD, or Brochure, or website/webcast, or any other tool that you can use to tell the story of the Network Marketing Company you enrolled in.

All you do, is ask them if they have a few minutes, as you would like to share an idea with them, that has really helped your life.

“Do you have a cd player in your car?”

“Yeah sure.”

“Could you please do me a favor, and put this in and listen to it as you drive home?” It is that simple.

All you are doing with these recruiting tools are “sifting and sorting” as they call it, mlm prospects. I call it “Rating and Separating.” You simply are rating the ones who show an interest as High, and the rest you are separating into a group for possible product purchases. Again, it is that simple.

And when you have given them a CD or DVD, and it has been a day or so, call them, and ask, “What was your favorite part about the DVD?” or “What did you like the best about the CD?” Assume they have listened to it, and focus them on what they liked best.

If they did not like it, you did not have to do a presentation, or go through the whole scenario of your mlm company. You saved a lot of time using a recruiting tool. And they did not reject you, but simply did not embrace the message that the tool shared with them.

It is called “Rejection Proof” Prospecting and Recruiting! And it can make you feel 10 Feet Tall and Bulletproof because they did not tell you NO, but told you that the CD message was not for them.

The Network Marketing Wealth of Failure.

But wait! It gets better!

You can fail 80%-90% of the time and still create a solid business with MLM prospecting tools! And you would be 10 Feet Tall and Spitting Bullets then! How would that happen?

It all deals with understanding the numbers in Network Marketing Success.

It revolves around sharing a recruiting CD/DVD/Brochure, 2 times a day with someone new. That is all. Just twice a day. We call it the “Two A Day” Formula, and lets say that you have 5 people in your group that is willing to hand out 2 CDs a day. Here is what has proven to happen:

5 people x 2 exposures a day= 10 EXPOSURES a day.

10 exposures a day x 30 days= 300 exposures a month.

300 exposures monthly x 12 months= 3600 EXPOSURES a year.

That would yield for the year about:

720 new customers (2 out of 10 prospects purchasing-20%- 20% of 3600= 720.)

180 new distributors (5 out of 100 prospects enrolling in your company- 5%- 5% of 3600= 180.)

1440 referrals (2 referrals from the 720 new customers on average. You will average selling 3 out of 10 referrals.)

What would happen to your business if THIS HAPPENED? KABOOOOOM!

You would become 10 Feet tall, and Chewing Bullets for Gum! 720 NEW CUSTOMERS! 180 NEW DISTRIBUTORS! 1440 REFERRALS! And that is with a 80% FAILURE RATE!

And all you do, is hand out 2 mlm prospecting tools a day. Thats it, and let the numbers do their work.

How simple is that? This is all we did for 10 years, and built a HUGE group, as this simple Two a Day is totally duplicable, and multiplies!

Become 10 Feet Tall and Bulletproof in your MLM prospecting, by allowing this simple system to wrap you in “MLM Success Armor” and never feel the pain of rejection again! Let the recruiting tool take the hit, as you simply take the CD back. And give it to the next person!

It is NOT all about Talent, but TOOLS! And using them as a Third Party Recruiter/Prospector will help explode any business out there. And It is REJECTION PROOF Prospecting/Recruiting!

That alone would make anyone 10 Feet Tall and BulletProof in MLM Recruiting!

blessings…doug

PassionFire Intl (c) 2005/ all rights reserved

MLM Success Training Center

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training- MLM Secrets To Effectively Using Offline Advertising To Build Your Online MLM Business

By Jeff Schuman

Copyright © 2004 Jeff Schuman

First of all let me say that having spent the past 20 years working closely with small businesses I know exactly what works when it comes to offline advertising. Especially in Network Marketing.

What I have found today is that that online mlm businesses have a built in advantage when it comes to promoting their business offline. You already have a website and autoresponder in place to lead your prospect to. When you combine that fact along with the traditional capture methods of telephone and snail mail there is no reason any online business can’t use offline methods to build their businesses and sell their products and services. So check this out blog for business and marketing related all information.

A lot of online based network marketing businesses forget about offline advertising. I know I have. It is important to combine offline and online advertising together in your marketing campaign. This will give you to a more well rounded approach to promoting as well as attract potential prospects and customers you might not otherwise get.

In all your offline advertising you want to include your web site address, e-mail or autoresponder addresses, and your phone number and mailing address. This gives you the appearance of a real bonafide business.

Another thing is to start selling products for manufacturers who offer co-op advertising for promoting their products. You can read a little more about this technique in an article I wrote titled “Why Are You Wasting Free Advertising Money?” http://sites-plus.com/articles/article2.html

Finally you need to view offline marketing in MLM as a long term committment. I’ve seen businesses over and over run and ad not get the response they were looking for and quit.

This will not work offline. Or online for that matter. You need to establish a budget and stick to it. That doesn’t mean that you can’t change the ad copy if your response is marginal. It just means if you are going to run classified ads for example that you run them for a period of time and allow them to do their job.

Here are 10 offline marketing ideas. Use as many of these as possible to move your business forward.

-Classified Newspaper Ads– Place classified ads in newspapers. Local newspapers often have great advertising rates that you can take advantage of to promote your business. Here’s a great source for running classified ads. http://www.nationwideadvertising.com

-Put up flyers. They could be in computer stores, libraries, restaurants, car windshields, or anywhere you shop that allows flyers.

-Direct mail. A nice direct mail piece when done consistently over a period of time can bring tremendous exposure for your business. The biggest benefit of direct mail is it allows you to reach thousands of people at a bulk mail rate. You could not do this if you had to mail each piece individually.

-Buy time on cable T.V. It is surprisingly affordable and if you commit to a block of advertising you can develop Top Of Mind Awareness. TOMA is being there when they want or need you. If you are an affiliate or in an MLM consider doing group advertising and spreading the cost out over several of you. You can have leads routed into one phone number and divied out to all advertisers or have each ad display a different phone number.

-Pass out your CD-ROM or diskette business cards at special events. It could be at trade shows, seminars, fairs, etc.

-Get 250 free business cards here and leave them everywhere you go. http://www.vistaprint.com

-Hold a free offline class and teach people how to use their computer or how to use the internet. You could have your web site on display as an example.

-Give away promotional items such as free mouse pads. Put your advertising on the mouse pads and give them away at computer or internet events.

-Advertise in card decks. The card deck you advertise in should be targeted toward internet users.

You would also want to target your offline advertising to groups of people that will actually be interested in your MLM product or Network Marketing service. If you’re selling business books, you will want to market to business owners.

In conclusion, if you have a business that’s only based online using offline advertising to make money online is a great idea because so many people today go online to get information about products and services they are interested in, concerning MLM and Network Marketing.

——————————————————

About the author:
Jeff Schuman is a 20 year veteran of sales and marketing and has made over $35 million dollars in sales in that time. His Team-Schuman.Com website contains the Top 5 work at home websites, make money fast websites, make money articles, a free classified ad service and more. Vist it today here:
http://www.team-schuman.com

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

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MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training -The Secret to Getting Noticed in MLM

Get Noticed  By Kim T. Gordon     Special MLM events are an effective and affordable way to gain high visibility for your growing firm. Couple your event with a comprehensive publicity program, and you can reach new audiences, enhance your image or brand, or even catapult to national prominence – like the tiny cheesecake company that held a pie-eating contest to raise money for a national charity and landed coverage on the Today Show.     To achieve your network marketing objectives, it’s vital to give your publicity campaign as much effort as the event itself. And it takes planning to pull it off right. Ways to Make News in MLM.     The first step is to decide what makes your event newsworthy. Each type of media has different requirements. Magazines, including trade press, have lead times of as much as three to five months and are generally interested in advance features on industry-noteworthy events and stories about celebrities or causes, while newspapers and radio stations are looking for local angles. Many radio personalities are available for special appearances, and hiring one guarantees you’ll get lots of on-air mentions.     Television is a visual medium. So you’re less likely to gain TV coverage of a speaker standing behind a podium – unless he or she is there to make a highly newsworthy announcement – than if the speaker is met at the airport by 200 schoolchildren, for example. Because more TV crews are assigned during the week, weekdays between 9 a.m. and 3 p.m. are the best time to schedule your event.     To communicate with the press, you’ll need an mlm media alert or press release and a press kit. A media alert is used to announce the event and provide specifics, including when and where it will be held, what will happen and who is involved. The function of a press release, on the other hand, is to carry news or information, and it should include facts and short quotes from key individuals. Whether you send a media alert, a press release, or both, they should each be on your letterhead, include a contact name and phone number, and conclude with a short paragraph about your company. The Secret to Getting Press for Your MLM Business.     The goal of your mlm media relations efforts should be to acquire pre-event publicity, coverage of the event and post-event stories. If you’re planning a September event, begin working on your press list this month and contact magazine editors and other journalists to discuss advance stories.     The real secret to winning coverage is to send your information numerous times to the same media outlets over a period of a month or more. And then follow up each contact by phone to “pitch” your event.     For example, it’s best to send your media alert by fax or mail two weeks to a month in advance of your event, fax it again a week ahead, and yet again on the day of the event. Direct it to journalists who cover your field, the editor of the newspaper’s events calendar, public affairs directors at television and radio stations, newspaper city editors and general assignment editors, and the assignment desk at TV stations. Working With the Media in Network Marketing.     During your network marketing event, have a designated media area managed by fully-briefed members of your staff who can distribute press kits to reporters. And be sure to collect business cards from the press or have them sign in.     After the event, follow up with all the reporters who attended to thank them, and send thank-you notes to those who run stories. Media that were unable to send representatives may still be interested in doing post-event stories, so be prepared with terrific photos and a summary wrap-up to distribute to select press. This persistent attention to detail and follow-up will help ensure comprehensive coverage. Get In-depth Coaching on this Topic>> Kim T. Gordon’s columns and articles are read by nearly 3 million small and home-based business owners each month.  She is the author of two books, including Bringing Home the Business: The 30 Truths Every Home Business Owner Must Know. Copyrighted material. May not be reproduced in whole or part without expressed permission from the author.

 

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training – MLM Home Business Realities

 

Network Marketing Reality.

Working from home sounds like an ideal
arrangement. You don’t have to waste time commuting to
and from the office, you can be home for your children
when they come home from school, you don’t have to
answer to anyone but yourself and you can work the hours
that suit YOU, not your boss. All very well in theory.

On the other side of the coin, though, are the challenges
of working from home in mlm. Working your own hours all too often
means working all hours if you don’t set a workday schedule,
while rowdy children can become an almighty challenge
when you need to present a professional image to the
prospective client you’re speaking with on the telephone.

The fundamental key to a successful transition to a home-
based business is to keep your business and personal lives
as separate as possible. Decide up front how many (and
which) hours of the day you’re going to allocate to your
business and stick to this schedule. What you don’t get
done during today’s business hours can and should wait
until tomorrow. Don’t succumb to the temptation of allowing
your business to encroach on your personal and family time.

One effective way to keep your business and personal lives
separate is to have separate areas of the house for each. If
at all possible, allocate a room of your house or apartment
exclusively as your business office. Make sure that all
members of your family understand that when you’re in that
room, you’re working and not available except in an
emergency. Likewise, don’t use that room for any non-work
activity such as a TV room (this is also an important point
if you intend to claim your home office as a tax deduction).

Creating Space in your Network Marketing Business.

By strictly separating areas in this way, you’ll reinforce in
your mind (and the minds of other family members) that
your office is a place of business and is to be treated as
such. Just as your family will learn to respect these boundaries,
it will also help you to “switch off” at the end of your work
day if you can literally shut the door of your office and return
“home” to your family.

There is one temptation that, if indulged, can easily blur the
line between your mlm business and personal lives.  That’s
attending to non-business tasks during the hours you have
allocated to business. Avoid leaving your office to run a load
of laundry, unload the dishwasher, clean the bathroom or
organize the kitchen cabinets … any of the myriad of things
that can assume an almost overwhelming urgency in the face
of that business task you’re putting off starting. These sorts
of distractions will only serve to keep you in your office much
longer than necessary.

Another important tip for keeping your two worlds separate
is to have separate business telephone, modem and fax lines.
Do NOT allow your children to answer your business phone.
You may think it’s adorable but trust me, it isn’t.  It’s
annoying.  Arrange for a voicemail service to take your
mlm business calls during your non-business hours. Similarly, when
you’re working, try to ensure your children are otherwise
occupied when you make business calls. The last thing you
need when trying to convince that prospective new client
that you should win his account is a screaming five year old
right next to you.

The Children Factor in Network Marketing.

If you have very young children, hire a sitter for the times
of the day or week when you know you’ll be conducting
business on the telephone. If you have older children,
deputize one or more of them to occupy younger siblings.
You might want to pay your ‘deputy’ for this service as a
way for him or her to earn some income or pocket money.
The money you spend on sitting services will be more than
offset by the new business you’ll win as a result of the
professional image you will be able to project to prospective
and existing network marketing clients and customers.

As important as it is to choose for your business something
you love to do, don’t allow your business to take you away
from your family. After all, your family was likely one of
the primary reasons you decided to work from home in the
first place.

It is one thing to be present physically. It is quite another
to be present mentally and emotionally. The more rounded
you are as a person, the more you bring to the table both
personally and professionally. The enjoyable activities you
engage in in your non-business hours can energize your
business life. So, instead of thinking about the work you
could be doing on Sunday when you’re at the beach, think
of the fun you have on that day as an investment in your
business for the coming week.

Give 100% of yourself to work during the time allocated to
work. Then shut the door on it. Your family deserves 100%
too.

Elena Fawkner is editor of A Home-Based Business Online …
practical business ideas, opportunities and solutions for the
work-from-home entrepreneur. 
http://www.ahbbo.com

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network Marketing Training -MLM Success- Growing Your MLM Newsletter List

© 2001 Elena Fawkner

So, you’re ready to launch your own network marketing newsletter.  You’ve heard that a newsletter (or ezine) is a great way to stay in touch with site
visitors and to develop an opt-in list of your own to promote your
products and services.

OK, so far so good.  And you have your first issue ready to go.
“Go where?” , I hear you ask. Good question. Who are you going
to send it to?

Which leads us to the topic of this article.  Subscriber generation.
We’re going to look at how to get the message out that your
mlm newsletter exists and how interested readers can ask to receive it
(how subscribers can subscribe).

Fortunately, there are many ways and places to publicize your
newsletter.

1.  ANNOUNCEMENT LISTS

Announcement lists are, in theory at least, email lists that people
subscribe to who want to know about new lists (whether they be
discussion lists or newsletters). Why “in theory”?  Quite simply
because a lot of people wanting to generate new subscribers to
THEIR lists subscribe because you have to be a subscriber
yourself in order to announce your list.  Nonetheless, you will
still generate a steady trickle of new subscribers from these lists.

You will find these lists will bring in quite a lot of subscribers initially
but gradually the rate of new subscribers from these sources will fall
away so you can’t rely on them alone.  Most of these lists allow
repeat postings, usually once per week but check the rules for each
list.

Here’s the list of announcement lists AHBBO is regularly
submitted to.  Before being able to submit your newsletter to
these lists you’ll need to subscribe first.  Just go to Yahoo
to sign up for the lists you want to be able to submit to.  (Onelist
and Egroups are now under Yahoo):

1_List_Advertise@onelist.com
a1promo@egroups.com
Aannounce@egroups.com
Announce@topica.com
ezine_announce@egroupscom
freelistresources@topica.com
GetMoreSubs@egroups.com
GetMoreSubs@topica.com
ListAdvertise@egroups.com
List_Builder@topica.com
Lits_Of_Lists@egroups.com
Listpromote@egroups.com
List-Your-Lists@egroups.com
List-Your-Lists@topica.com
Mailman@topica.com
Promote_Your_List@topica.com
WritersZines@egroups.com
ZineDirectory@egroups.com
eAnnounce@egroups.com
compu-list@ egroups.com
List_announcements@egroups.com
PromoteList@topica.com
Announce_Lists@egroups.com
Announce-A-List@egroups.com

2. DIRECTORIES

The next place to list your mlm newsletter is in the myriad of
directories devoted to exactly that. These will bring in fewer
subscribers initially but will be important to the longer-term
growth of your subscriber database as they represent a source
for a slow but steady subscriber influx.

First, make sure your newsletter is listed with New-List
(http://scout18.cs.wisc.edu/cgi-bin/lwgate/NEW-LIST/).

This is the famous Internet Scout Project and will commonly
generate a major flood of new subscribers. An initial haul of over
200 is not uncommon for some lists. You may only announce
your list once to this list but your announcement is archived on
the New-List site and you are permitted to announce changes to
your newsletter. Purely “business opportunity” list announcements
are likely to be rejected but the moderator seems to have a
somewhat inconsistent approach to what constitutes a bizopp list
so give it a try anyway.

Next, go to JimWorld’s Top 1000 Submission Sites Directory
(http://www.the1000.com) and submit your newsletter to as many
of the places listed there that apply to the subject matter of your
newsletter. Although the site refers to site announcements, most
are also good places to list your newsletter as well. Obviously it
will take you quite a time to get your site listed at all these places
but it will pay off over time in the form of a steady stream of
subscribers in the longer term.

Then, for good measure, make sure you are listed in the following
directories (where applicable). Some of these may already be
included in the Top 1000 Submission Sites Directory but are
mentioned here again for the sake of completeness. Not all of the
sites listed below are “directories” as such. Some are just
outstanding resources that will assist you with mlm subscriber
generation.

3. ACCEPTING FREE ADS

An often-overlooked method for initial subscriber generation is
offering a free ads for new subscribers. You will not start accepting
paid advertising until such time as your subscriber numbers support
it (certainly not fewer than 1,000 subscribers). There is no reason
though why your subscribers should not get used to seeing ads in
your newsletter and by offering free ads for new subscribers (for a
limited time), you will find you can generate quite a few subscribers
this way.

My initial batch of subscribers came from those wanting to place
a free ad in AHBBO. I listed my newsletter with Ruth Townsend’s
Directory of Ezines (http://www.lifestylespub.com/) and immediately
started receiving free ad requests. By including a free ad reference
in your announcements (see Announcement Lists), you may find this
helps you generate more initial subscribers.

It is NOT recommended that you make any reference to free ads
in the submissions you make to Directories (see Directories)
because these are a more permanent listing of your newsletter and
you don’t want people asking for free ads in six months’ time after
you have stopped accepting them.

4. OTHER FORMS OF FREE PUBLICITY

In addition to making use of Announcement lists and Directories,
there are a few other forms of free publicity that will help you
generate subscribers both initially and over the longer term.

=> Article submissions

By writing articles and submitting them regularly with a resource
box that refers to your newsletter, you will generate subscribers
when other publishers run your article in their newsletter.

Each article you submit must contain a resource box that tells the
reader who you are, what your newsletter is about and how to
subscribe.

On a number of occasions publishers of newsletters with extremely
high subscriber numbers (over 250,000 in one case) have run my
articles. It is not uncommon to receive over 200 subscribe requests
immediately following an article appearing in one of these
high volume newsletters. So, the point is, writing and submitting
articles for use by other publishers is an excellent way of generating
new subscribers for your network marketing newsletter..

There are plenty of places to submit your articles.  To find them,
just pretend you’re a publisher looking for content for your newsletter.
Use search terms such as “free content” etc. and you’ll turn them
up.

=> Signature files

Another way to generate a steady trickle of new subscribers is
to include a blurb about your newsletter and how to subscribe
in your signature file and include it at the end of every email you
send to anyone about anything. These can be particularly useful
if you regularly contribute to discussion lists or newsgroup
discussions provided the lists and newsgroups have some general
relevance to the subject matter of your newsletter.

=> Ad swaps

Swapping newsletter ads with other newsletter publishers is a
good way of generating new subscribers provided your target
audiences are complementary. You can generate ad swaps by
including a notice in your newsletter that you welcome them
or by actively seeking out other publishers who accept ad swaps.
There are a number ad swap lists around specifically for this
purpose.

=> Publicizing Your Newsletter

Once you have an established newsletter with several hundred
subscribers you should publicize your newsletter in as many
places as you can, whenever you get the opportunity.

One way is to try and get your newsletter reviewed. A good place
to get reviewed is at http://www.list-universe.com. There are many
others too so look around. Many of the directories you list your
ezine with have a rating system and if you can get yourself rated
highly you will usually merit a higher ranking in the directory. So,
invite your subscribers to rate your ezine.  Another good way to
publicize your newsletter is to submit your original articles to some
of the many websites that collect mlm articles available for reprint by
other publishers. It seems that there is no shortage of publishers
who prefer not to create any original content for their newsletters
so, if you do create original content, there’s a ready-made market
for it!  By ensuring that your resource box contains a blurb and
subscribe info for your ezine, every time another publisher runs
your articles, they are also running an ad for your newsletter. Do
this consistently and you will become known in your field of
expertise and this in turn will attract subscribers (not to mention
advertisers and website visitors).

=> Joint Ventures/Co-Ops

Joint ventures or co-ops with other mlm publishers are perhaps THE
best way to generate new subscribers over the longer term. The
trick is to team up with another publisher who publishes an ezine
to a target audience complementary to your own.

Under this type of joint venture arrangement, you provide a
mechanism for subscribers to your ezine to subscribe to your joint
venture partner’s ezine at the same time. And your joint venture
partner does the same for you.

This is not the only way to run a joint venture though. For example,
you may choose instead to recommend your joint venture partner’s
ezine in your welcome message to new subscribers. Or to have a
link to your joint venture partner’s sign-up page at your website.
Whatever works for you is fine.

Co-ops can extend beyond a simple reciprocal subscribe arrangement
too. Contests are a great way to generate new subscribers.  In
principle, it works like this. Several mlm ezine publishers get together and put together a package of prizes. One may offer a free copy of an
e-book, another may offer free advertising in their ezine, another may
offer a free web design consultation.

Each participating publisher lets their subscribers know about the
contest in their welcome message as well as publicizing it in their
ezines. Interested subscribers can then go off and register for the
contest at one of the publisher’s websites. It is a condition of entering
the contest that the subscriber signs up for the other publishers’
newsletters, the other publishers thereby gaining an additional
subscriber.

Every month (or whatever frequency is specified in the contest rules),
each of the publishers draws one winner. Each subscriber has x
number of chances to win each month with x representing the
number of publishers participating in the contest.

=> Remind Your Subscribers to Recommend You

Once you generate sufficient subscribers, you will find that a lot of
new subscribers sign up as a result of a word of mouth
recommendation from one of your existing subscribers. Although
this kind of traffic will be kind of slow to start with (it’s a numbers game,
after all), beyond a certain point, say 2-3,000 subscribers, you will find
that this becomes an increasingly frequent way for new subscribers to
find you. So be sure to remind your existing subscribers to recommend
you to their friends, family and associates!

=> Pay Per Subscriber Services

There are several excellent pay-per-subscriber services available
now.  Expect to pay between 10 and  20 cents per subscriber
depending on whether it’s single or double opt-in.  A good service
is WorldWideLists (http://www.worldwidelists.com).

By implementing these strategies, you will have laid the foundation
for a constant and steady flow of subscribers to your newsletter.
Once you get to that point, all you have to do is concentrate on
keeping them. And that simply means producing a quality
network marketing newsletter, week in and week out.

Elena Fawkner is editor of A Home-Based Business Online …
practical home business ideas for the work-from-home
entrepreneur./alabanza.com/kabacoff/Inter-Links/listserv.html

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting

MLM Network MarketingTraining- Getting an MLM Professional Image

2001 Elena Fawkner

Like it or not, there is still a segment of the population who
will erroneously conclude that you and your business are
less than professional and competent just because you run
your Network Marketing business out of your home.

Dumb? Obviously. Narrow-minded? Yes. Wrong? Absolutely.
Unfair? No question. Want their business? Well … yes. OK,
then you’re going to have to play the game and beat them at it.
Here’s how to do it. It’s a little sneaky, but hey, all’s fair in love
and home-based business.

HARMLESS FICTIONS

The name of the game is creating the right image … employing
a few harmless fictions, in other words.  First off, incorporate
or register a fictitious business name. Nothing screams
“PROFESSIONAL!” to Potential MLM Clients as an honest-to-
goodness corporate or business name on your letterhead and
business cards.   Never mind that anyone can spend ten bucks
and register a DBA, it at least *looks* professional, and that’s
what counts.

OFFICE ADDRESS

The next problem you have with Potential Client is that
you don’t want your home address to give you away.

What do you think looks more professional in Potential
Client’s eyes: 123 Cherryblossom Way, Apt. 103, Suburbia
or 123 Major Blvd, Level 37, Big City?

The answer is a serviced office. These don’t have to cost a lot
of money if you use them pretty much as a post office but they
CAN give your business all the big-city prestige your potential
client is looking for.   You can also use a post office box for
this purpose but many a Potential Client will be on to you in a
flash.  They didn’t just fall off the turnip truck, you know. (Right.)

An additional advantage is that you can use your serviced
mlm office to meet with Potential Client. After all, the last thing
you want is to have him coming to your REAL office. Heaven
forbid! Most serviced offices will make meeting rooms available
for a flat fee.

TELEPHONES

This is probably the trickiest part of all. How do you know
it’s safe to answer the phone in your home office even though
the sounds of your young children playing just outside your
office door will be heard by the caller? You simply don’t.

There is a simple way of dealing with this. Only give your
home office number to existing network marketing clients. They already know you are professional and competent and should therefore
have no issue with the fact that you work from home.

For anyone else, give out the number of an answering service
that will answer the call in your business name and can tell
callers that you’re in a meeting with another client and take
a message. Your serviced office will offer this service as well.
You can then return the call at a time when you know
tell-tale background noise won’t give you away.

In fact, a trick some people who work from home use when
returning calls is to run a tape of office background noise.
This both gives the impression you are working in a large
office AND it masks any slight tell-tale household noises that
may, despite your best efforts, give you away.

Once Potential Client becomes an actual client and you’ve
proved to his satisfaction that you are professional and
competent, you can tell him that you’ve decided to start
working out of your home to reduce unnecessary overheads
and give him your direct phone number.

No matter how enlightened your client-base is as a general
rule, it is imperative that the telephone be answered in
a businesslike manner. I don’t care how sympathetic,
supportive and admiring your mlm clients are of your decision to
balance your work and family commitments by running a
successful business from home, there is nothing cute
about a five year old answering your business line. It’s
unprofessional, not to mention downright annoying.

So have a separate phone line for your network marketing business and lay down the law to your household that no-one, NO-ONE,
is to answer it but you (unless, of course, you’re employing
your teenage children in your business in which case they
should be instructed on how to answer the telephone in a
professional manner). If you’re away from your office,
divert your calls to your answering service.

It’s All about the Professional MLM Image.

EMAIL

Something else to think about is the image of your email
address. Which is Potential Client to consider more
corporate/professional: maryann@isp.com or
m.entrepreneur@mycompanyllc.com?

It’s worth spending $35 a year on your own domain name
just for the professional email address, even if you never
intend to create a website. Mind you if you’re going to have
your own domain why NOT create your own website? But
that’s another article …

STATIONERY AND PROMOTIONAL MATERIALS

It goes without saying that your network marketing stationery, business cards and other promotional materials should reflect a professional
image. If you have incorporated your business or registered
a fictitious business name as recommended earlier, this is
a good start. A company or business name on letterhead and
business cards can’t fail to convey a professional image
provided they are professionally printed on quality stationery
stock.

OFFICE EQUIPMENT

There’s no point having quality stationery if you’re going
to use a cheap and cheerful inkjet printer for your
correspondence. Invest in a medium quality laser printer
instead. They don’t cost a lot of money these days and
you can get a unit that triples as a fax machine and
photocopier for only a few hundred dollars.

So, what do you think? You may be thinking “I wonder
whether it’s really worth the effort to try and please just a small
number of potential clients”. Is it worth it? Well, look at it this
way. Are these suggestions really anything more than basic,
common sense, professional business practices? Regardless
of what your potential and existing clients may think about
the concept of businesses run out of their owners’ homes,
first impressions DO count.

Elena Fawkner is editor of A Home-Based Business Online …
practical home business ideas for the work-from-home
entrepreneur.
http://www.ahbbo.com/mmp/sub.cgi?AHBBO=!FLM

Presented by PassionFire Intl

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting