Have you been hit in your MLM Home Business with the infamous Google Panda updates that hit in August 2011?
Has your traffic to your mlm blog or website been cut in half like may have?
I have been researching a LOT about these updates and how they have impacted the Home Business Profession online and I am stunned at some of what I have heard from people. One site which was on the front page of Google, all white hat stuff, followed all the rules, and did everything great- got hammered and is now on the second page. And there is NO reason that we can find for his site to be hammered like this.
And it is all over the internet about sites losing 80% of their traffic. You read that right. 80% overnight.
Ok…if this has happened to your MLM Blog, what should you do honestly?
First off, do not panic. There are still tweaks coming from Google, thank God- if they are positive. But yet there are some things that you can do RIGHT NOW after researching that may make a difference in your blog’s SERPs.
Here are 5 things that you need to do with your mlm home business website or blog:
1. Get Rid of any and ALL Duplicate Content.
This is a HUGE change as any duplicate content will make Google SLAP you and your site. This was one of the biggest changes, and without getting too technical, if something is less than 80% original, then you may get penalized from that content.
Write ORIGINAL. Do NOT use “warmed over” article and posts. Even if your SEO pro says to. You will get hammered by Google for it. Duplicate Content = a lower ranking. Period.
2. Make sure that you have a TON of Fresh, Original Content that will make your site more appealing to the user.
Content is STILL King, but NOW it is FRESH ORIGINAL CONSTANT Content. Google wants to see a stream of original content that never ends and is HIGH QUALITY. Otherwise, it helps the user find what they are looking for. Many times a person will visit a site and not stay. This tells Google that the content may not be what they were looking for.
Make sure that you have FRESH daily content on your home business mlm blog and website. if you do not, your ranking could suffer.
3. Write SOLUTION FOCUSED Content.
Solve a problem and then tell them how to avoid it again. This will go far as far as getting your content in line with the new Panda regs. People are looking for SOMETHING when they come to your site, and that depends on the keywords they are searching for. Make sure that you content and articles/posts HELP THEM FIND a Solution or answer.
4. Make sure that you have Quality Backlinks.
This is one of the most aggressive changes with Google as well as Bing and yahoo. QUALITY backlinks. If you have good backlinks and they are part of your overall backlink strategy, then you should be fine. But if you have been using “backlink farms” and the like, then you may get slapped- HARD.
Strive for high page rank sites with anchor text. This is critical. If you can get these types of links- and a LOT of them-you should be fine.
5. Make sure that you are SOCIAL FOCUSED and Social Friendly and Active.
Google wants social activity. They want to see your site on the social sites, being talked about, and engaged in the social media arena. You can do this by making sure that your posts are “liked” and “Plused” and “tweeted.” This is CRITICAL. If you have a lot of social activity and encourage that on your site, then you should be ok.
GO SOCIAL should be your new focus! And after seeing all the carnage that the panda updates did, it is critical that you do this.
After many hours of research, talking to our tech as well as other SEO experts, these are the 5 Main Things that I believe will impact Home Business MLM business Search Engine Rankings in the future with Google as well as Bing and yahoo.
Alter what you will and then CHANGE what you must. You will be glad you did and I will continue to update what needs to be revealed that will impact the MLM Home business profession.
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