MLM Social Selling and Marketing Tips.
Are you using social selling and social marketing in your home business?
Does social marketing and selling help your mlm business?
Is your network marketing results hampered by social selling and social media?
I ran across this article recently in Smartbriefs and was really impressed with the content and know it can help your home based business.
60% of the buyer’s journey now happens before your team and mlm distributors
interacts with a prospect. This is why there is such a push for compelling
content marketing strategies these days. Blogs, ebooks, webinars, social media.
This is all of the utmost importance in generating fresh leads.
As the Sales and Marketig Leader of your team, you have high expectations for Marketing to deliver. Are you prepared to defend yourself if Marketing places the same accountability on you? Don’t get stuck with a team incapable of leveraging the tools of Sales 2.0.
Despite this marketing focus, best in class organizations only have 40% of
their “pipe” filled by marketing.
Who owns the other 60%? Your Account Executives.
Are Your Distributors Being Leveraged with Social Selling?
What steps are you taking to leverage your Distriburtors / AEs today? Are you giving them the
tools and instruction they need to be successful? Will they meet that 60%
Everyone has the opportunity to achieve online visibility in today’s digital world. When you gain online visibility, you can influence those observing you. Each member of your Sales Team can develop a personal brand. Let your team then rally followers around that brand.
Your distributors then have the potential to turn members of that personal online network into prospects. One way to leverage your team’s efforts in this way is via Social Media Recruiting and Social Selling..
Quick Social Selling facts:
- 82% of the world’s online population is reached via social media according to ComScore.
- 75% of B2B buyers anticipate that social media will likely influence a
- 65% of B2B organizations are already utilizing social media and “social
Is this something that you’ve undertaken at your organization? If not, you’re officially behind the times. Here are a few suggestions:
- Twitter – Is your company blog linked to each Distributor’s Twitter page? Do
your AEs / Distributors post about your offerings? Do they post to solidify themselves (and your organization) as a thought leader in the industry? All of these actions
contribute to your AEs /distributors developing their own following. From that following they can then find prospects.
With Twitter, instead of reaching a few hundred prospects, you can reach a few thousand. Establish your organization as the authority from the get-go. In addition, your team can monitor potential prospects. This can provide further insight into what motivates prospects to act.
- LinkedIn – Is your company blog linked to each distributors LinkedIn profile?
Do you post your presentations to build credibility? Do you post your webinars
to increase interest in the organization? LinkedIn is the premier B2B social
media interaction tool. Those on LinkedIn are strictly looking to do business,
unlike Facebook and Twitter.
LinkedIn creates more leads than Facebook, Twitter, or Blogging for B2B organizations. If your AEs (and your organization) are not utilizing it, you’re missing a great opportunity. Just ask Eloqua.
- Facebook – Facebook is crucial to building a brand. While your conversions may not be as high through Facebook, it still has the largest reach. Your team can successfully spread your brand in hopes of generating new prospects down the road.
Your prospects are undoubtedly already spending time in these channels. Remember that 60% of the buyer’s journey that happens before contact? These arenas are where your prospects are spending that time. Your leaders need to have a strong presence and engage these prospects from the start.
How to Move Your Team Into the Future
DFTI is leading the charge into the age of Home business “Social Selling.” We can help to develop your distributors into a team adept in creating new prospects. With the right tactics your team can fill the 60% of your pipe that marketing cannot.
Social Selling allows your team to reach prospects on a more personal level via
these social media channels. As a result, prospects will naturally be more receptive. They will view your organization as a helpful resource, as opposed to a “pitch” or a sales plug for your mlm network marketing home business.
(c) 2012 all rights reserved
MLM Training related posts: