MLM Network Marketing Training MLM Success Training- The MLM Secrets to Approaching Small Business Professionals Successfully

 

by Doug Firebaugh

Many Network Marketing distributors overlook for some reason the small business owner and professional. They don’t attempt to talk to them about their products and business as many they believe they simply would not be interested. That is no the case with many small business owners. Many are always looking for additional cash flow and ways to create a secondary revenue source.

Small business owners and small business professionals are a Gold Mine in Network Marketing and MLM. They bring to the table many things that the average person does not:

1) They bring A DIFFERENT Perspective to the marketplace and MLM. They understand business, and also how to run one, and have a business attitude when working in the marketplace, not just an employee attitude.

2) They bring EXPERIENCE to the marketplace and MLM that the average person does not have. Experience in running a business, networking, making things happen, and succeeding.

3) They bring DETERMINATION to the marketplace and Network Marketing. They MUST be determined to succeed in their business, and bring the same determination to MLM. Most small business owner and professionals are very FOCUSED on what they are doing, and determined on where they are going.

4) They bring CONTACTS and NETWORKS to the marketplace and MLM. Most business owners belong to state and national associations with other business owners, and thusly, have formed relationships with many other small business owners and professionals, a Gold Mine in MLM.

5) They bring a CREDIBILITY that the average person does not have to the marketplace and MLM. Credibility as an owner, and a professional in the marketplace. This alone is a Gold Mine in Network Marketing.

Business owners and professionals are incredible prospects for MLM, but unfortunately, can be quite difficult to approach, at least from the normal approach of Network Marketers.

How can you then plug into all they can bring to Network Marketing? How can you recruit them, but do it with a very professional approach that they will be curious about, instead of turned off like so many are?

The best way to approach them is in a VERY Professional manner and with a VERY Professional verbiage. You DO NOT approach them like you would your aunt or cousin,or best friend. Many times, with family or friends, we all have a tendency to say too much as we are excited, and want to tell the world about what we are doing.

INFERNO Secret:

The less you say, the more chance you have of getting an appointment, warm market or not.The more professionalism you have, the less negative responses you will get.(CLUE!!!!)

Here are several SCORCHING approaches for the telephone/Face to face for the small business owners.

WARM MARKET:

” Hello Ben? This is Mary, and I need your help on something.I am introducing into the business community a new idea that could really impact revenues for small business owners. I would like your input and insights as to how it could be applied to this community.when do you have 10 minutes?”

“Hello Ben? This is Mary. Listen, I have run across an idea that I believe can increase revenues for many small businesses in our community.it has tremendous value, and I need your help and input as to how to introduce it into our Locale.when do you have 10 minutes?”

” Hello Ben? This is Mary, and do you feel that increasing revenues in your business would be something that we could spend 10 minutes discussing?”

“Hello Ben? This is Mary.I really need your expertise on something.I have run across a way that small business owners can substantially increase their revenues and am looking for the best way to introduce it into the marketplace.when are you available for about 10 minutes?”

“Hello Ben? I need your help on a project I am getting ready to introduce into the business community. You are very well versed in business, and I want to run an idea past you and you give me your thoughts on the value of it as a secondary revenue stream to small business owners.”

COLD MARKET:

Calling small business owners cold is not easy, but a great excercise for building your skill set. Here is one way we approached thousands of business owners we did not know on the phone, or especially face to face, which worked well for us:

“Hello. My name is Doug, and like you, I am a Business owner in this community. I am simply introducing myself to folks like yourself, and also an idea that has proven to increase revenues substantially for small business owners like you and me. May I drop in for a 5 minute visit this week to simply introduce myself? I would love to meet you and learn more about your business, and share an idea that has proven to increase profitability with many business owners such as your self.”

Also, you can send out a short letter/ email simply saying basically the same thing.

Dear Jamie.
My name is Doug, and like you, I am a small business owner here in the local business community. The reason for the letter, I have found an idea that can help increase
revenues for small business owners substantially. I simply would love to meet you, learn a little about your business, and share an idea that has helped me. I will be in touch to see when what day would be convenient.

Professionally Yours.

Doug

Follow uo within a couple of days, and see about scheduling a drop in visit.

These are just a few of the hundreds of ways you can approach small business professionals in MLM and Network Marketing.

blessings…doug

PassionFire Intl (c) 2005/ all rights reserved

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training -The MLM Dream Stealer Lives

 

The MLM Dream Thief.

“Honey, I tried to tell you this wouldn’t work.”

“Why did you get involved in this, anyway?”

Odds are someone close (spouse, parent or sibling) has spoken those very words to you. You may love your family to death, but they are the very people, more than all others, who would steal your dreams.

Strange, don’t you think, that the ones who love us the most are often the ones who would keep us from reaching the stars?

Our culture teaches conformity rather than individualism. We may hear words about individualism, but those words many times pay lip service to an ideal of what could be rather than what is. In truth, our culture demands that we live our lives in conformity like those around us.

However, we shouldn’t think that dream stealers are out to steal dreams, they are not. Dream stealers only have our best interest at heart. The problem for them is that somewhere long ago, someone stole their dream. So now our dream stealers are living in conformity with those who stole their dream. Once stolen, it is only natural for dream stealers to want to save us from the heartaches they experienced as dreamers.

Strange, messed up world, isn’t it?

I am writing these words to give you hope, and to encourage you.

The Truth about MLM Dream Thieves.

Do not allow ANYONE to steal your dream. All the good that improves quality of life is made possible by dreamers. These are people who withstood an onslaught of nay Sayers who went on to achieve their dreams and more.

One example:

Think for a moment how one man, Sam Walton, founder of Wal-Mart, has changed our lives. Sam made variety, convenience and competitive pricing an everyday occurrence all across the land. He eventually forced vendors to do business on his terms, and literally changed how American’s shop. How do you suppose that happened? It all started as a dream in one man’s head that turned into a passion.

Many years ago, I happened to meet and speak privately with Sam. Though one of the wealthiest people in the world at the time, he struck me as an ordinary person no different than you or I. In fact, unless you knew him you would never know who he was. For Sam frequently dressed himself in a pair of overalls, wide brim hat and drove around town in an old pick-up truck.

Sam faced many obstacles and nay Sayers all during his Wal-Mart days. It would have been so easy for him to quit, to live in conformity. But Sam sought out people of like mind and lived off their enthusiasm for what he believed could be. The rest is history.

The next time you drive through your town, notice all the small business shops, and even those big chain outlets. The people who own them are the real heroes that make differences in peoples lives. They are the risk takers that conformers secretly admire.

To achieve your dream know this. You will suffer failures and losses getting there. The secret of achievers is that they never accept life as it is, only as it could be. So to a large degree, success in life is measured by the number of times we get back up after falling.

The MLM Advice for Dream Stealers.

Stay away from dream stealers:

Never allow someone making $30,000 a year tell you why you cannot make $100,000 a year. If they happen to be a family member, love them but do not allow them to steal your thunder.

Seek out achievers and dreamers:

Spend your time with people who will lift you up, not pull you down. Seek out achievers who are willing to coach and mentor you. Do not try to re-invent the wheel, but duplicate the actions of achievers. Read books that will increase your knowledge and empower you. And remember the following…

Life goes on, with or without you. No matter how badly things may appear, the sun comes up and sets without fail. Said differently, the universe is here to serve you when you’re ready for it to do so.

Babe Ruth:

You’ve heard that Babe Ruth held all kinds of records in baseball: The home-run record was his for almost a generation. What you don’t often hear is that Babe Ruth also held the strike-out record.

The “Babe” struck out at bat more times than he homered, but hey, I like that. Here’s a guy who never let his failures stop him from becoming a champion.

Unlike Babe Ruth, some of us are so often paralyzed by the possibility of failure that we never even make the attempt. And that is perhaps the biggest failure of all, not that we try and fail, but that we never try at all.

Achievers will tell you that their achievements are not what matters, but rather it was the trip there that makes their life so fulfilling.

Imagine that!

In MLM, it’s YOUR LIFE.

So live your life the way you want it to be, not the way it is. When you learn to use failure as a tool to build and grow, life takes on a whole new perspective. Take it from someone who knows: Never, ever allow anyone to steal your MLM and Network Marketing ream!

“Whatever the mind of man can conceive and believe can be achieved.” (Napoleon Hill)

JIM LYNN is the author of Real World Secrets Behind America’s Most Successful and Profitable People Who Network http://peoplewhonetwork.net

Article Source: http://EzineArticles.com/

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training -10 Ways to Explode Your New MLM Program!

 

Terrible isn’t it?

You just joined this wonderful new MLM and you’re rearing to go! Then you think… go where and how?? Here are 10 ways to promote your MLM that’ll get you started on the way to your first Network Marketing recruits

1. Free classifieds – Though not as great as they once were, if your MLM program is free to join you will get some takers. The trick is to keep posting often and keep your ad up there.

2. Ezine Ads – These are cost effective and very targeted so you don’t waste your advertising dollars. Use classified ads if you have a small budget and don’t place any ads in ezines you haven’t read.

3. Your Optin List – Even if you have a small optin list, this is a great source for your first MLM affiliates. If you don’t have one start one right away.

4. PPCs – The Pay Per Click Search Engines is a good way to get leads but prepare to spend alittle. It’s very important to switch up your ads because many people use the same ones.

5. Exit Pop – You can use an exit pop up to promote your MLM, just place it on any pages getting traffic right now.

6. Articles – Writing an article makes good search engine food plus, you can submit it to ezines for even more free exposure.

7. Free Ebook – Sometimes all it takes is one good free ebook to increase your traffic like crazy. You can include your MLM sign up link and let it fly.

8. Forum Sig/E-mail sig – Make up a small 5 line ad and put it at the bottom of your posts and mails. You’d be surprised at how this one thing adds up.

9. Join Traffic Exchanges – Free traffic exchanges like traffic swarm let you place your ad free into their network so you can get alot of visitors daily targeted by catagory.

10. Trade Ads with an MLM Ezine Publisher – If you own an ezine you can ad swap with him, just make sure the subscribe page has an ad for your new program.

Use these steps to start you off on your new venture and teach them to your recruits. You’ll soon have a florishing downline you can be proud of.

© 2004 by John Stafford

John Stafford is the owner of: Research Your Home Business – Cutting edge ideas, resources and strategies for your home based business online

http://www.researchyourhomebusiness.com

Article Source: http://EzineArticles.com/

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training-Evolution of MLM and Network Marketing-Part 4

 

Key To Herbalife’s Success:

The key to Herbalife’s extraordinary success was

Hughes’s magnetic, inspirational personality:

 

“At rally after rally–many of which were broadcast as

Infomercials over the USA Cable Network and by TV stations across

The country–Hughes projected a boyish enthusiasm and

charisma . . . Hughes’ appearances were part revival meeting, part

Richard Simmons-style pep talk, part the Apostle Paul finding

his vocation as a missionary. . . .Hughes could deliver his

rags-to-riches tear-jerker . . . so that it resonated with just about anyone who

wished to lose weight–or dreamed of becoming fabulously rich like

him. ‘Against all odds, he made it big,” says one Herbalife distributor.

‘It was one of the things that drew people to him. He turned his life

around. Maybe we could do it too.’ “

 

*****

But Herbalife hit troubled waters which crested in

June of 2000, when Hughes was found dead. Cause of death? An overdose, and interaction, of alcohol and anti-depressants. See a June, 2000 CNN report reprint at the Rick Ross Institute.com: ckross.com/reference/herbalife/herbalife5.html

 

Herbalife was struggling before Hughes’s death, due to

other bad publicity. See “Herbalife Faces Struggle After Death

of Founder Mark Hughes,” reported by Bloomberg News, August 11, 2000:

http://www.rickross.com/reference/herbalife/herbalife8.html

“After sales grew at a compound annual rate of 18

percent from 1996 to 1999, they were up just 7 percent in the first

quarter. Since the Class B stock hit a 52-week high of 16 1/4 on Jan. 18,

it has fallen 40 percent after Hughes’ failed effort to bring

Herbalife private in a leveraged buyout. . . .”

 

“There are also new problems: ephedrine, used in

Herbalife weight loss pills, has been linked to cardiac arrests, strokes and

deaths by the Food and Drug Administration. . . . Hughes’ own image

of clean living has been tarnished by evidence he smoked cigars and

died after a four-day drinking binge.

 

” ‘It’s very much a cult of personality,’ said David

Stewart, professor of marketing at the Marshall School of

Business at the University of Southern California . ‘When you begin to

hear things that are inconsistent with the image, that can cause all

kinds of problems.’ “

 

*****

Herbalife managed to hang on and, in 2003, appointed

Michael Johnson (formerly with the Disney Corporation) as chairman: http://www.qualityoflife4you.com/michael_johnson.htm

And read more about him in this April 2003 edition of

Business Center News: tp://www.businesscenternews.com/workfromhome/e_article000141505.cfm

See the article “Herbalife Puts Weight Behind New

Push,” from a June 2003 edition of Brand Week, announcing the company’s

plans to launch its first TV ad campaign in over a decade: tp://www.brandweek.com/brandweek/icopyright_display.jsp?vnu_content_id=1917312

 

Herbalife is now also involved in a strategy of

affiliating/conglomerating MLMs: “Heavy Hitters in the Millionaires Club –

Kmiglobal.com, multilevel marketing,” written by Debbie Selinsky and published in the October 1, 2000 issue of Success:

http://articles.findarticles.com/p/articles/mi_m3514/is_5_47/ai_65301851

 

“Kmiglobal’s [Kmiglobal is an amalgam of top MLM

companies] list of company officers and distributors reads like a “Who’s

Who” of network marketing: David Sage, Gil Kim, Judy

Kim, Dwight Johnson, and several other million-dollar babies from

companies such as Herbalife, National Telephone & Communications

(NTC), and National Safety Associates (NSA). . .

 

“Kmiglobal.com was formed as the online division of nutrition/lifestyle organization KareMor International . .

Independent business owners can sign up for $25 and

qualify for their position by generating $250 in purchases and bringing

on two people who’ve sold $250. ‘That means you can earn up to

$1,000 in your first paycheck,’ ‘Through this plan, people

can truly do what multilevel marketing was intended to help them

do–earn full-time pay for part-time work.'”

 

*****

I had trouble finding comprehensive articles about

Herbalife online If you want, you can search for these articles at your

library. (If the paper copies aren’t archived there, you may be able to

access them via the library’s computer system. Just tell the librarian

their in EBSCO’s “Business Source Premier” section.)

The April 4, 2003 edition of “The Wall Street Journal”

contains a profile of Johnson.

 

The October 20, 1997 issue of Forbes features the

article “BUT WHERE ARE THE DISTRIBUTORS’ YACHTS?

When U.S. customers for Herbalife’s dubious elixirs

got scarce, Mark Hughes went trolling for suckers overseas,” by Steve

Lubove. “The Power of Simplicity,” an interview with Mark

Hughes,” by Duncan Maxwell Anderson, was published in the May 1997 issue of Success Magazine.

 

The Nov. 1, 1999 issue of Business Week: “It’s a Wonderful Herbalife,”

a profile of Hughes, written by Kathleen Morris. Another MLM giant:

 

Mary Kay Cosmetics:

Regent Business Review: tp://www.regent.edu/acad/schbus/maz/busreview/issue6/bookshelf.html

features a review of “More Than a Pink Cadillac: Mary

Kay Inc.’s 9 Leadership Keys to Success,” by Jim Underwood

(McGraw-Hill, 2003) From the review written by Diane Wiater, Ph.D., Associate

Professor and the Assistant Dean of the Regent Graduate School of

Business:

“Rather than being a work about Mary Kay the woman,

it’s really about how focusing on others and valuing them will both

improve people and make a business successful. It’s not a ‘just for

women’ book; it’s a ‘just for managers who want to be great’ book.

 

“Underwood presents the nine leadership keys

practically, with significant anecdotal support that they’ve worked

because Mary Kay walked the ‘Golden Rule’ talk. And he explains that

payback was far more than financial. Mary Kay changed lives. She

provided women with a sense of destiny while encouraging the priorities of

God first, family second, and career third.”

 

In fact, Ashe’s impact can’t be overestimated: When

she began her company in 1963, not only did she make the women who

worked for her feel deeply appreciated, she provided them with a (at

that time) rare opportunity to build a career,and one in which they

controlled their own destiny, at that; there was no glass ceiling at

Mary Kay Cosmetics.

 

Mary Kay established the most famous blueprint ever

for MLM success; her legendary “Nine Leadership Keys”:

 

“Create and maintain a common bond.

. Shape the future (think and act strategically).

. Make me feel important (value people).

. Motivate others with recognition and celebration.

. Never leave your values.

. Innovate or evaporate.

. Foster balance (God, family, career).

. Have a higher purpose.”

tp://www.alicepirola.com/inspiration/More_than_a_pink_cadillac

 

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training -Evolution of MLM and Network Marketing

 

The MLM Story.

Other Amway Resources:   “The Good, the Bad, and the Ambivalent: Managing Identification among Amway Distributors,” by Michael G. Pratt, published in Administrative Science Quarterly, Sept, 2000: http://articles.findarticles.com/p/articles/mi_m4035/is_3_45/ai_68217153   Read this lengthy excerpt from Jay Van Andel’s autobiography “An Enterprising Life” (Zondervan; September 1998), which was published in the Nov/Dec 1998 issue of The Saturday Evening Post: http://articles.findarticles.com/p/articles/mi_m1189/is_n6_v270/ai_21279901   ” . . .Usually I would not approach the children with the idea of pushing my view on them, but I would certainly give them advice and urge them to reconsider their behavior if it was going to cause problems.   “I think that way of doing things has affected the way my children work as leaders in Amway today. I’ve observed Dave [DeVos] using the same technique–he gives individuals considerably free rein and tells them, ‘I’m giving you the freedom to do this work the way you see fit, but at the end of the day, you’re responsible for the actions you took.

If I see something that is incompatible with the way we do business around here, or if there is something substantially wrong, at that point I’ll intervene.’ Micromanagement of an employee’s work is likely to produce the same sort of outcome that would result from constantly looking over a teenager’s shoulder . . . .”   A used copy of Van Andel’s book can be obtained via Amazon.com: http://www.amazon.com/exec/obidos/tg/detail/-/0887309976/qid=1085523879/sr=1-1/ref=sr_1_1/002-9833057-4089625?v=glance&s=books   See this profile of Dick DeVos from the Nov. 1998 issue of Success, written by Gerald Secor Couzens: http://articles.findarticles.com/p/articles/mi_m3514/is_11_45/ai_57608670   I found a review of the now-out-of-print “Empire of Freedom: The Amway Story & What It Means to You” [Prima Publishing, 1997] by James Robinson. This link at Powell’s shows you how to order a copy: http://www.powells.com/cgi-bin/biblio?show=Trade%20Paper:Used:0761510885:8.95   MLM Survivor, an archive of Amway-related articles: http:

The MLM Herbalife Story. msurvivor.com/enteramquix.htm    

HERBALIFE   Like Amway, the ability to convey a strong message of self-empowerment reeled in distributors — in droves. But Herbalife had another dimension: the product appealed to people who had struggled with weight problems, just like Herbalife’s founder and CEO, Mark Hughes.   Tied into Herbalife’s message of self-empowerment was the equally compelling element of self-improvement: the good-looking, energtic Hughes had triumphed over a miserable childhood and a serious weight problem.

  Everytime Hughes stood before a crowd, or appeared in an infomercial, his own life story (he always told the story of how his overweight mother died from diet pill overdose) proved that anyone could overcome adversity. Anyone in Hughes’s earshot who had been touched by tragedy during their childhood and/or battled the bulge for as long as they could remember, was likely to be moved, and many of them were moved enough to sign on with Herbalife.  

Hughes grew a brand, and a company, so strong in its appeal, it would ultimately survive even the scandalous circumstances surrounding his death.   “Mark Hughes and the Herbalife Story”: http://www.moreenergy.com/history.html (The official bio.)   “Death and Denial At Herbalife: The Untold Story of Mark Hughes’ public image, Secret Vice and Tragic Destiny,” written by Matthew Heller, from the Los Angeles Times,February 18, 2001: //www.rickross.com/reference/herbalife/herbalife9.ht

ml “. . . Hughes has racked up 20–and become extremely rich in the process. In the preceding fiscal year, he earned more than $2 million in salary and bonuses; he controls 60% of Herbalife stock, worth about $250 million, and has interests in suppliers of the company’s products. In 1998, he collected a tidy $43 million in a leveraged buyout of one manufacturer. . . .”  

The article goes on to note that, when Hughes was a boy, his mother had died, Hughes claimed, as the result of chronic fad dieting and diet pills.   According to Heller: “The real story was a lot more complex, and fit less neatly into an inspirational parable. Jo Ann Hughes did die of an overdose . . . [but] his mother died addicted to painkillers, not diet drugs.”   Herbalife’s Structure:  

According to Heller: when Hughes launched his company in 1980 the “products weren’t cheap. A weight-loss program alone cost about $30 a month . . . But Hughes had a way around that. Customers who became distributors would get a minimum 25% discount on everything they bought in lieu of the money-back guarantee; with that discount, you could make a profit selling products to others. You could even get commissions by recruiting other salespeople.

The bigger the organization you built, the bigger the payoff.   “The payoff for Herbalife, which didn’t have to worry about sales-force overhead, was dramatic. In its first five years, sales soared from $386,000 to $423 million, an increase of more than 100,000% . . .”  

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training-Evolution of MLM and Network Marketing-Part 2

 

The MLM Amway Image.

Amway’s Recruiting/Public Image/Marketing:   Amway’s “Dream Night”: Amway’s seminars convey a strong sense of you can succeed; you can achieve all your personal and financial goals with our help.   Here’s an abridged recounting of one Dream Night session, albeit by an underwhelmed participant, published at Baffler Excerpt.com: “Dreams Incorporated: Living the Delayed Life with Amway,” by Matt Roth, first published, in full, in Baffler, issue 10, 1997:   “Dream Night was not the first Amway event I had been to, but it was the most hallucinatory.

It began with the triumphal entrance of the Amway Diamond couples, half-jogging through a gauntlet of high-fives to the theme from Rocky, as the audience whooped and hollered and twirled their napkins over their heads.   “. . . We gawked hungrily as real-life Amway millionaires strutted about sprawling estates (proudly referred to as ‘family compounds’) and explained that such opulence was ours for the asking.”   ” . . .

The Amway approach supposedly avoids impersonal door-to-door sales, as each distributor need only sell directly to a small customer base of friends and family. Business ‘growth’–and an ascent to the flashier ‘bonus levels’ (Ruby, Emerald, Diamond, Executive Diamond, Double Diamond, Crown Ambassador)–comes mostly through expanding one’s downline.”  

“In theory, this odd marketing system ensures that benefits accrue not to Madison Avenue slicksters, but to ordinary folk capitalizing on their close-knit community ties–a scheme that seemingly reflects the small-town, Protestant populism of Amway’s co-founders, Rich DeVos and Jay Van Andel.”  

The article also notes Amway’s troubles with the FTC back in the 1970s, then goes on to report on the company’s reform:   “The reform efforts seem to have paid off. Today Amway is portrayed as a model business. A spate of articles in newspapers around the country have crowned “multilevel distribution” the Third Wave of marketing: If it looks like Amway, we’re now told, then it’s not a scam.

Trade magazines laud Amway as a high-quality manufacturer; the United Nations has given it a rare Environmental Award; Jay Van Andel, the recipient of a score of business awards, served a term as president of the U.S. Chamber of Commerce; Ted Koppel has cited Rich DeVos as one of America’s premier philanthropists . . . .” (At the bottom of that article see some helpful footnotes pertaining to FTC’s ultimate ruling that Amway is not a pyramid scheme.)  

I personally can recall an early Amway strategy, albeit, I recall it only vaguely. During the late 1960s and into the 1970s, my parents would receive invitations to “dinner parties” or “cocktail parties” from some neighbors and casual acquaintances.   After enjoying some refreshments and chitchat, the host or hostess of the party would ask everyone to take a seat, then announce he/she was in the midst of a life-changing experience and wanted to share it with friends.   No doubt some additional recruits were obtained this way, but many people just felt duped and ambushed.

  There are still Amway parties — actually many MLM’ers throw parties — but I believe it’s now much more standard to tell invitees that that’s the basis for the party — a strategy that makes much more sense because, like Amway’s “Dream Night” seminars, you’re preaching to a crowd that’s already interested, or they wouldn’t be there. (Another rule of marketing is, don’t waste your time trying to sell to someone who just isn’t going to buy — ever. Move on to warmer leads and prospects.)   You can also see a brief bio of the company at Amway’s Web site: http://ameradream.com/amway.htm “

As carefully planned by Rich and Jay, the second generation Van Andel and DeVos families took the helm during the ‘ 90s. Steve Van Andel and Dick DeVos succeeded their fathers as Chairman and President. Distributors witnessed a similar trend, with the second generation of many distributor families taking on important leadership roles.”   This underscore’s a cornerstone of Amway’s marketing message: that Amway is a family-friendly, family-oriented business, and it’s a strong factor in Amway’s always successful recruiting efforts.  

Both Amway and Herbalife have successfully marketed strong messages of self-empowerment and “You can do it!” spirit, allowing them to build legions of distributors.   ” ‘Amway is more than just a company, it’s a movement to help people help themselves,’ ” Amway co-founder Rich DeVos told writer Paul Klebniov, in Klebniov’s not-entirely flattering profile of Amway, “The Power of Positive Inspiration,” which appeared in the December 9, 1991 issue of Forbes Magazine. http://www.amquix.info/forbes_december_9_1991.html   DeVos also talked about how that “Movement” has brought Amway success around the world: ” ‘In Mexico, people will ride a bus for hours to come to an Amway meeting because Amway will give them a shot at success. Most of these people have believed for generations that they would never be anybody, because the rich guy on the hill told them they’d never be anybody. But the Amway business has come to symbolize for great numbers of people their chance to get out of their rut.’ ”  

Also from Klebniov’s article, an outline of how Amway is structured and what motivates its associates:   “Perhaps [DeVos] can’t keep his eye on a million distributors, but he does know how to inspire almost every last one of them. The underlying principle is simplicity itself: Persuade the distributors that their interests and Amway’s are exactly the same. . .”   “. . .here’s how it works.

Distributor A recruits distributors B, C, D each of whom recruits three more distributors to work for them. If this recruiting pattern continues ten times – that is, there are 11 levels in the distribution chain – then the fellow who started the network, distributor A, would have 88,572 distributors working for him. If each of these people sells, on average $1,000 worth of products, you’ve got an $89 million marketing organization stemming from that one distributor A.

At offices, health clubs, beauty salons, churches, Amway recruits. . . .”   “The lion’s share of money earned by Amway distributors is pocketed by 2% of the sales force, the organization’s 35,000 so-called direct distributors. These distributors typically have about 50 downline distributors channeling orders up to them. Direct distributors gross a minimum of about $35,000 a year. The really big money – bonuses of up to $300,000 and more – is made by a handful of kingpins at the top of the heap . . . .”   Another powerful component of Amway’s success is making its distributors feel that they are part of a team or a family:  

From Klebniov’s article: “But Amway goes a crucial step beyond mere money. It offers its recruits membership in a community of like-minded people – entrepreneurial, motivated, upwardly mobile people who believe in their country, in God and in their family. ‘This country was built on religious heritage, and we had better get back in it. We had better start telling people that faith in God is their real strength of America!’, Richard DeVos writes in his book “Believe!”.

Amway distributors are bound by a set of shared beliefs reinforced by myths, icons and documents.”   This helps explain why Amway’s detractors call it a “cult,” but the depth of the company’s appeal to its distributors and potential distributors is profound.

Amway has succeeded, in great part, by keying in on and recruiting people who share the company’s founders’ beliefs regarding religion and family. This homogeny regarding fundamental personal values has allowed Amway to create a great sense of a-company-as-a-family for its workers.  

 

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training -The Evolution of MLM and Network Marketing- Part 1

 

THE EVOLUTION OF MLM:

  A good starting point is this history about the evolution of MLM, “The History and Truth of Network Marketing,” by Greg Stewart, from MLM Secret, MLM Truth, Network Marketing Secret, Network Marketing Truth: http://www.internetnextstep.com/mlmsecret.htm  

Both Amway and Herbalife have had to overcome tremendous obstacles in the form of bad publicity. While Herbalife’s charismatic founder would ultimately (and tragically) harm his own creation’s image, Amway has consistently managed to stay on-message in its wholesome family appeal, even while battling (eventually dismissed) charges of wrong-doing, early in the company’s history.  

Both companies thrived the way any hugely successful MLM does: recruiting wave upon wave of distributors. That’s achieved thanks to both companies’ dazzling ability to inspire ordinary people to believe they can realize their dreams of personal and financial fulfillment come true by hooking up with Amway or Herbalife.  

Another reason for these companies’ enduring success has been their ability to adapt to changes in the marketplace, and pioneering new ways to advertise: back in 1980, Herbalife founder Mark Hughes transformed his fledgling company into an overnight sensation, thanks to infomercials on cable TV.   Overcoming overwhelming setbacks, effective marketing and recruiting messages, and proven business organization, have made these companies giants of the MLM industry.   AMWAY  

According to that same article:   “. . . in 1959, former NutraLite distributors Rich DeVos and Jay Van Andel started the Amway company as the American Way of marketing products. Like many truly innovative breakthroughs, the development of true network marketing was an accident. . . . .”   The article goes on to explain how some early MLM companies recruited via chain letters ” . . . by the 1930’s the U.S. post office estimated that 10 million letters were being mailed each day.

The MLM Scam.

Postal Authorities and law enforcement agencies battled the fraudulent schemes and the chain letter phenomenon began to subside in the early 1940s. Unfortunately, this scam spawned schemes which came to be known as pyramids, where money was given for the right to involve others, as no valid product which was being purchased from the company.

  “In 1974, Senator Walter Mondale [D-Minnesota] declared such companies to be the nation’s number one consumer fraud.”   ” . . .with no clear understanding of what constituted a legitimate use of network marketing, the Federal Trade Commission and state agencies across the nation turned their eyes to almost all network marketing companies.

In 1975, the FTC filed suit against Amway, alleging that the company was an illegal pyramid and that its refusal to sell its products in retail stores constituted a restraint of trade.   “Amway spent four years and millions of dollars in legal fees to clear its name. In 1979 the FTC (Federal Trade Commission) ruled that Amway was *not* a pyramid, that its revenue was generated from the sale of its products, and the FTC acknowledged network marketing as a legal and efficient distribution system. Network Marketing exploded in the next decade.”

The MLM Structure.

  ***** Amway’s Company Structure:   The article “The MLM Recruiting Nightmare: Find Out The #1 Reason Why 95% of All Network Marketers Fail to Ever Earn a Penny in Any MLM Program,” http://www.mlmmillionaire.com/mlm-network-marketing-recruiting.htm provides a important glimpse at how 1950s, 1960s era MLMs like Amway operated:   “In the past, most MLM’ers were taught that they must emphasize product above all else. That may have been true 30 years ago when people worked programs like Amway, Mary Kay Cosmetics, Avon , and Tupperware in their local areas.   “The compensation plans of those programs were built around retailing product. People sold to family and friends (their warm market) and through parties in which the product was the focus. Recruiting downline members was not a primary activity. Retailing was how most people made money. . . .”  

The article goes on to note how that structure has now changed: “Most MLM plans today are far different. They pay the lion’s share of profits to those who build a sales organization of people who consume the products themselves, and who may or may not retail a small amount on the side. . . .”

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

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MLM Network Marketing Training -The One Secret to Building a Massive Wealth Structure in MLM

 

The Ultimate Business Building Goal in MLM.

In this MLM training article, we need to cover one other thing:

What your Network Marketing Business Building goal really should be. It may be different than you need, and perceive. It shows you the secret to long lasting wealth in MLM.

Some people say that you should build a monster downline, and recruit like crazy. That can be done, and should be, but in reality for most people, there is a goal or focus that should always be at the back of your mind as you are building your business: This should be first and foremaot your goal for Success:

Building a Re-Order Business in MLM.

You can make money and even create wealth with your company, by building an ongoing, monthly Re-Order Business with your organization of customers and distributors. This should be easy, as the quality of your products and services are so extraordinary that once people start using them, there is a definite possibility they will be on them every month for the rest of their life!

Would you ever be without your MLM Products and services?

Understand this:

If nothing is being sold, nothing is happening in your Network Marketing business.

READ THAT AGAIN!

If nothing is being sold, nothing is happening in your Network Marketing business.

It’s ALL about Customers Consuming/Using the Products and Services! Then finding people who will help you share them with others to build a customer base.

Whether it is your friends, family, or new people you meet, your mlm success will be determined FIRST and FOREMOST by people consuming these incredible products month in and month out. Yes, you must recruit, but all wealth in network marketing is based on product usage and consumption consistency. Recruiting volume is a one time hit. Consumption continues monthly.

The most common reason that people will become an mlm distributor is the positive experience of taking the products, which compels them to share them with people they care about. You MUST recruit, to build an organization, but your best recruits will usually come from your satisfied customers.

Be careful not to let someone R-O-B your dreams and business, by telling you it is Not about a Re-Order Business! Your company exists because of the products, and the opportunity of building an army of consumers, which then could end up developing a battalion of Network marketing distributors!

Yes, there will always be people who want to jump into business building by recruiting immediately. GO FOR IT! But even your recruiting should revolve around the products!

Understand that the long-term volume that will create the paycheck you seek, still will be determined by how many customers and distributors are consuming the products on a monthly basis.

A picture of your business should end up looking like this:

1) You have built an army of Consumers.
2) And from that, comes a Battalion of Distributors.
3) And from that comes a Team of Leaders.

Understand that the measure of an MLM Leader is NOT the money made in Network Marketing. The measure of a Leader is not in the wealth that he/she has amassed. The measure of a True Leader is how many other Leaders they have developed and built in their group, as well as how many distributors they have helped, inspired, and led into a more successful life.

The fruit of that Leadership is financial blessings, not only for the Leader, but the leaders they have built. It’s ALL ABOUT PEOPLE!

The Power of MLM and Change.

How would you life change if you knew that you helped a single mom double her income and that gave her the ability to improve her children’s lives?

How would your life be impacted by knowing that you had a part in helping a struggling family get back on track financially, and their kids could now afford to go to college?

What would it mean to you if your company not only more than met your family’s financial needs, but you had enough left over that you could help others in need?

That is the POWER in this incredible industry. To change lives, not only from the extraordinary products you have, but also from the Power found in you and your own mlm organization!

And along with all that, your organization can generate a long-term income that will give you the lifestyle, fulfillment, and security that your dreams are made of!

And you start building that Army…with the first friend that you share the products with in MLM and Network Marketing!

 

Blessings…

doug Firebaugh / PassionFire Intl http://www.passionfire.com

© 2005 PFI / all rights reserved

For More MLM Training Resources click here

Home Business Success – MLM Network Marketing Training Article

MLM Success Training / MLM Leadership Training / MLM Recruiting