Social Media MLM- The 4 Levels of Social CONNECTION?

social media mlm

social media mlm for home business

If you think about it, Home business social media is a fast growing arena in the home based business profession. And we have been training on it for 6 years. There are many GREAT teachers and other trainers out there and we are honored just to be a part of it. we discovered social media around 2004 with myspace (where in the world did THAT go?) and then moved onto facebook, twitter, and now the new google+. It is an amazing time to be in the network marketing profession.

Many folks train on marketing in social media and we do too, but we want for this training, to really focus in on the FOUNDATION of social networking. It is critical that you understand that there is a BASE PLATFORM that social media rests upon as far as actions. And this platform you must master in every area of social media, be it video, blogging, podcasting, texting, posting, etc.

What is the BASE PLATFORM of taking action for home business social media?

The base of Home Business Social Media Marketing is about Conversation.

No Doubt. Conversation RULES as far as being the DRIVING FORCE in the social media experience in MLM. NEW conversations as well are vital to the growth of your home business.

But the platform the base is HOSTED on I believe is:


Conversation does not occurwithout a Connection, and without a reaching out on someones part via a post, video, podcast, comment, tweet,, cinchcast, or whatever you choose for the delivery of your message.

Connection, though is the START of where it all begins to happen in Social Media. It is at the NUCLEAR CORE of social networking.

First comes the Catalyst, then the Connection, then the Conversation.

Whether it is tweets on twitter, friends on facebook, and users on LinkedIn – it still starts with Connection in the Social zone.

Are you Connecting on a regular basis? And if you are, how are you doing it?

Connection, according to the dictionary, is “when 2 things come together and meet.”


That works as far as social media. Connecting with folks that you have something in common with is all part of the home business social media marketing process. But if you think about it, there are different types or levels of Connection, and social media really demands a higher level of connection in mlm marketing.

All Marketing is, (no matter if you are a traditional marketer or a home based marketer,) is the process of exposing your message or product to a prospect in some way. Yes, that is a simple definition, but within it, you must CONNECT your message with someone. There must be a CATALYST to make it happen, like an advertisement, phone call, squeeze page, or an article online. But something MUST start the process of marketing and recruiting.

Here is the process :  < Catalyst >- Attention- Connection- Conversation- Collaboration.

Hence, the 4 levels of Connection in social media.

1) Attention.

This is the weakest form of Connection in home business social media. No matter whether it is on LinkedIn, or Facebook, it is the weakest. This form of Connection many people make the mistake of thinking they have Connected here and immediately start bombarding folks with recruiting and marketing messages. That is a HUGE no no. Attention means that you have Connected their eyes, mind, or curiosity with something, but it is NOT enough to start the home business marketing process effectively. Yes, you can start here, but rarely does it prove to be effective. This Connection is only where someone NOTICES you message.

2 Connection.

This is where a person in the home business marketing process, is “hooked” by something in your message or offer. It could be a phrase, video, free giveaway, download, image, or color. But SOMETHING has not only gotten their attention, but has Connected their mind to a further look. the psychology of this is to switch in their curiosity, and desire for more information. They have “plugged in” enough to Connect to your message and consider it.

3) Conversation.

This is the third level of Connection, This is where the Conversation has moved beyond curiosity, and now has elevated to communication. They may want to know more about the message or product. They may want to know more about you.  They may want to know more about the benefits and value of the product. But Conversation does take place and can take place many times over the course of time before you move to the 4th level of Connection.

4) Collaboration.

This is where you both agree that you will Collaborate in some way and is some fashion to work together. This may come in the form of a recruit, sale or purchase, an appointment, a referral, a new person in your home business, a new mlm customer, or even a referral, partnership or Joint venture. Collaboration is something that has many possibilities.

The ultimate goal in home business marketing is to make something happen that creates a win/win situation for both the marketer and customer.  And these 4 levels of Connection can create a LOT of new recruits and profit if you are consistent and relentless. 

Many network marketers never get past the Attention stage as they are more interested in RESULTS then a Relationship. They have it backwards. Relationship is a much better catalyzer of Results. Since you have taken the time to Connect on a higher level, they have learned to TRUST you, and trust more of what you suggest or say.

Do not make that mistake in home business social media marketing. Take it to the highest level every time, and see your results increase dramatically in your home business social media zone.

Discover how to fuse social media and network marketung as a success force!

blessings.. doug firebaugh

(c) 2011   all rights reserved

Dissover the prospecting secrets that produced over 5 BILLION in Volume!

Home Business Training- The 2 Kinds of People in A Recession?

home business recession proof

home business recession proof

Home business owner–Which One are You?

 There is much talk today about a “recession” and all that goes along with it. Just listen to the radio and watch TV, read the newspaper, and look on the internet.But then, I do not really pay that much attention to any of those, as I know where I stand with this so called “recession.” That is the reason for this home business training.

 How about you?

Where do you stand?

How do you feel about it?

What are your plans for it?

If you think about it, there are certain people in the world that will thrive in the midst of all this economic “woe is me the sky is falling” talk.

 How about you?

  Are you buying into this lockstep economic fear talk?

 I know.

 You may think that I am crazy, and am not living in “reality.”

 But I am. Very much so.

 And I am hoping that you will join me after reading this. As you will see, there are options in the world that you may not realize.

 I was on the computer this morning, and ran across a screaming new headline, ‘Recession deepens and the world economy is impacted.” Ok. tell me something POSITIVE that will move my life forward, and move my business upward. But alas, as the story went on, the world is coming to a financial crisis that I believe much of it is being manufactured and enlarged by the media.


 Powerful, Super Negative  news sell newspapers and broadcast airtime 100 to 1. You read that right. 100 to 1.  Ultimately, the media is in BUSINESS to make a profit. And with the lack of profit today with newspapers and TV and radio,  there seems to be a major move to SUPER NEGATIVE NEWS so that they can sell more papers and air time to hopefully create more profits.

You may think I am crazy?

 Nope- that is the Truth.

 So being that as it is, here is my question:

 Are you falling for all this “the sky is falling” news? Yes, I known there is a challenge with the economy. I have not stuck my head in the sand. But I know something that may change your thinking about this whole thing – especially in Home Based Business Social Media.

 In mlm marketing and home business training, it is called “Strategic Positioning.”

 Let me explain.

 There are only 2 types of people that are in the world concerning this so called ‘recession:”

 1) Those who decide to PARTICIPATE in this “recession.”

2) Those who decide NOT TO PARTICIPATE in this “recession.”

 Yes, we all have that choice or decision. But the real secret lies within the word “participate.”

 One of the Greek root word definitions for “participate” means “to Position.”  This means that you must choose a position – to either Join something- or NOT Join something. To Embrace something-or NOT Embrace something.

 To Connect to something- or NOT to Connect to something. ALL those words- “join,” “embrace,”and “connect,” are part of the root word “participate.” All require personal CHOICE or DECISION.

 YOU can refuse to participate in this “recession,” and move forward in social media, with a focus that will take your business and life to new heights.

 How does that work?


 Here is an ancient  truism; “What your mind focuses on intensely, has a tendency to move your life towards.” 

No, this is not some new age psycho-babble. This is an ancient Success Rule- “As a man thinketh in his heart, so is he…” Your mind has a tendency to move your life towards people, circumstances, and things that will help create that focus in your life. We do not know how it works, only God does.

  But it works.

 When you make a decision, it “shifts” something on the inside. People FEEL that shift and respond to it. They FEEL a direction that is more appealing to them than what they have been traveling many times.

 Yes, there are the “victims” of the world and like complaining and moaning,  but you do NOT have to be a victim. You are not CALLED to be. You are called in Home business Social Media to be on the cutting edge of thinking, and a higher level of belief. So that is where you need to step up to if you have not.

 Are you aware there were more Millionaires created during the Great Depression than any other 7 year period in our nations’ history?  READ THAT AGAIN.

And this recession will create, birth, spawn a LOT of new wealth – but only to those that SEE IT, RESPOND TO IT, and “GET IT.” It all depends on what you are focused on.

 So…with that in mind, if you FOCUS ON this so called recession, your mind somehow will move you towards that focus to create that situation in your life.

If you REFUSE to participate in the recession , your mind will move your life towards something totally different, and lead you to that reality in your life.

How about YOU?

 Are you going to participate in this recession?

You do NOT have to. Social Media I believe will develop a different response to this misery, a higher calling above the fray, and a more powerful approach to taking CONTROL of your life, and not BEING CONTROLLED but the media and other people’s opinions.

 What are your plans for this recession in this social media world?

 I am NOT going to participate in this recession. My goal is to help others create New Wealth during this time and it will be accelerated in the Social Media Zone and in Home business and MLM.

To help create a literal RECESSION PROOF Home Business, check this out:  Billion Dollar Prospecting Course.

blessings… doug firebaugh

(c) 2011 all rights reserved.

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