As the Product , how do you work with businesses to help them make the most of the platform?

As the Product , how do you work with businesses to help them make the most of the platform?

If you’re anything like us, you spend an excessive amount of time each day scrolling, liking, tapping, and . You follow friends, co-workers, family members, and your favorite bloggers, brands, and celebrities. But how much do you know about the people that bring the app to life on your screen?

We headed to San Francisco to chat with some of the women who spend their days pioneering change and growth at our favorite social media platform. From creating features like boomerang to championing inclusivity and protecting elections, there’s nothing these women cannot do. Read on to hear more about the ins and outs of their day-to-day jobs, what led them to Instagram, career goals, and how you too can land a job at Instagram.

Susan Buckner Rose, Product Marketing Director

In Product Marketing, we spend a lot of time talking to the businesses, creators, and people who use our products to understand what’s going well and how we can improve and what gaps still exist. We use this feedback to shape our product strategy to solve these challenges and unlock new opportunities. We are also responsible for educating businesses about how to be most successful on Instagram. It can be really confusing for businesses (especially small businesses) to navigate all the platforms and solutions available, so my job is to make sure we can give simple, relevant advice to businesses when they need it.

What are some of the challenges that businesses are facing when it comes to Instagram and how is Instagram working to alleviate some of those challenges?

People love discovering their interests on Instagram – whether that’s food, art, fashion, music, cars. It’s part of what makes Instagram so special. People often discover these interests through the millions of brands on Instagram. One challenge these businesses face, however, is helping people quickly and easily learn more about and potentially buy the products they offer. [Read more…]