mlm network marketing leadership
MLM Training on Leadership.
Are YOU a leader in the home business profession or like to consider yourself one?
Are you looking to become a BETTER Leader in your network marketing business?
How would you like some mlm leadership tips that will rock your Success as a leader?
Here is an article from Smartbriefs that I really like and know that you will enjoy it as I did. It was found in Forbes Magazine (written by Scott Edinger) as a training article for leaders.
here is the post from Forbes:
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In my previous Harvard Business Review blog I have written about marketing leadership being the toughest of the functional leadership roles. No other position demands such a disparate set of competencies, ranging from financial management and forecasting, to inspiring and motivating a geographically dispersed team.
In my blog about the keys to marketing leadership, I noted that visionary leadership is particularly important in the sales and marketing function. While working with sales and marketing leaders over the last two decades, I have found six areas of strength in the best of them:
1. Driving for results is the top priority.
Nearly every sales and marketing leader I have had the opportunity to work with has had a relentless focus on achieving “the number.” That is, the revenue number for their team or organization. A vital component of the vision for a sales organization is the achievement of the top (and often, bottom) line growth objective.
2. Coaching and developing others is the cultural norm.
These leaders posses a clear perspective on the importance of onboarding and inculcating new members of the team, as well as developing their existing talent. This vision includes a recognition that sales and marketing is one of the few disciplines in which professionals gain the majority of their knowledge and experience from peers and managers. There are few college degrees in sales.
3. Strategy is the name of the game.
A strategy comes to life during the interaction between an organization and its clients. Most often, this happens with the sales and marketing organization in the acquisition and management of clients. As a result, the actions of everyone in the marketing organization need to be carefully aligned to support that strategy. And the vision for the sales organization must express that strategy clearly.
4. Working as a team makes the whole is greater than the sum of the parts.
I have seen few selling efforts succeed on the hard work of a sales and marketing professional alone (though in fairness I have seen some.) More often than not there is a team of support professionals from marketing, product development, and service that have helped to make for a successful client experience. Sales professionals are frequently in a position of leading that team, which requires cross-functional collaboration to be a part of that vision.
5. Motivating to action is the objective.
A sales and marketing leader’s vision ought to inspire and create confidence in order to achieve the organizational goals. By its nature a powerful vision expresses a hopeful future about what your organization will be. That envisioned future state ought to provide a level of excitement about where you are headed and inspire people to carry out the actions required to achieve it. Further, as a sales leader, you are the message, so your behaviors must show that you are the exemplar of these characteristics.
6. Effective communication is the foundation.
A terrific vision for a sales and marketing leader that is not well-communicated will lie fallow. This is more than just eloquent speaking ability – it has everything to do with conveying value. Not just talking about a vision, but also listening, and asking questions that provoke interest and uncover needs.
Visionary leadership is frequently discussed in theoretical or fuzzy terms. When sales teams in particular look to their leaders, they expect vision in practical, sometimes even tactical terms. They want that vision to be clear and unequivocal, and to be guided by that vision. Using these guidelines to help you craft a vision for your sales organization or team, you can create a pithy and concise vision that compels them to action.
This is an article from smartbriefs on marketing leadership for your mlm network marketing home business.
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