Business in general has a branding problem. Most students still think of commerce as synonymous with Wall Street greed and Enron like fiascos. Ask these same students if they wish to work for Facebook or Google, and the numbers will look a lot different. We need to do a better job defining what business means in today’s world. Millennials care about more than just taking home a paycheck. They care about working at an organization which makes an impact, and sees them as more than cogs in the greater machine.